strategies to enhance consultant effectiveness...local seo • local map ... content is king...
TRANSCRIPT
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Strategies to EnhanceConsultant Effectiveness
Laura Katz, MBAArea Director
The University of Georgia SBDC
www.georgiasbdc.orgIn Partnership with the U.S. Small Business Administration
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WHAT WE DO FOR
GEORGIA’S BUSINESSES
We provide training, confidential consulting, and research assistance to Georgia’s small businesses.
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UGA SBDC CONSULTING
SERVICES
CALENDAR YEAR 2015
One-on-One Consulting:• Clients Served: 4,108• Consulting Sessions:
21,559
• Topics Include:• Planning and Management• Capital Access• Accounting/Finance• Marketing• Exporting• Procurement
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GETTING FOUND
What do your customers find when they search for
you online?
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LOCAL SEO
• Local Map Listings
• NAP: Name, Address, Phone
• User Reviews & Ratings
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MAPS TO CHECK OUT
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OTHER MAPS
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CONNECTING WITH YOUR CUSTOMERKeyword Strategy
Does your site match up with what your customer is
searching for?
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WHERE DO SEARCH ENGINES FIND KEYWORDS?
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CONTENT IS KING
Readable Text Keyword usage Content length Uniqueness Newness Image Readability Video Content
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LONG TAIL KEYWORDS
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Keyword: bicycle Keyword: Mens Bike
233 million results 18 million results
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Keyword: Best Hybrid Bikes for Men Under $500
• 143,000 results• Long Tail Keyword• No major retailers on first
page• More likely to result in
through click
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OTHER SEO STRATEGIES TO CONSIDER
Page Load Speed Backlinks Mobile friendliness or Responsive Design Site Security XML Sitemap
UGA SBDC SEO Report
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SEARCH ENGINE
MARKETINGPaid Strategy
Gaining website traffic through the use of paid advertising on search
engines.
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http://neilpatel.com/what‐is‐google‐adwords/
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WORD OF MOUSE
Generating positive word‐of‐mouth online
• User reviews• Blogs• Online forums• Social Media mentions
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GENERATING WOM
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CONNECTING WITH YOUR
CUSTOMER VIA SOCIAL MEDIA
Strategically using social networks to engage
customers and grow your business
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CONNECTING WITH CUSTOMERS VIA SOCIAL MEDIA
Focus on conversation, not sales. Encourage interaction. Engage audience with photos, videos, and interesting info. Promote check‐ins. Listen and respond to feedback.