strategies summit€¦ · 3 leverage practical, tangible strategies to differentiate your ......

Register Today! > CALL: 888.409.4418 // www.socialmediastrategiessummit.com

Learn best practices in social media marketing from today’s most successful brands.

April 26-28, 2017 | Union League Club of Chicago | Chicago

MEET AND CONNECT WITH

THESE PRESENTING BRANDS:

7th Annual

$1999

$1799 Save 10%!

PRICING

THROUGH

APRIL 13th

@SMS_summit

SOCIAL MEDIASTRATEGIES SUMMIT

dedicated tracks targeted to address your biggest social media challenges:

3 Social Media Strategy Development

3 Content Creation & Storytelling

3 Video Marketing & ROI

3 Paid Media Strategies

3 Social Data & Analytics

3 Social Media Channel Optimization

2 // REGISTER www.socialmediastrategiessummit.com / 888.409.4418

Here’s what a few attendees have said about

#SMSsummit:

FROM THE PRODUCER

BreannaSummit Producer

Cheers to your success,

FOR EVENT UPDATES FOLLOW

#SMSsummit @SMS_summit

Are you ready to transform your approach to social media?

3 Learn from a mix of experienced in-house practitioners and award-winning agencies to get a 360° view on what it takes to execute a successful, revenue-driving social media strategy

3 Build a content strategy that’s sustainable, scalable and drives business growth

3 Leverage practical, tangible strategies to differentiate your brand in a crowded marketplace

3 Strategically integrate social media tools and paid media to run more effective, engaging campaigns

3 Meet other organizations with challenges just like yours - and learn how they are overcoming them

3 Connect with the speakers and brands that inspire you most

3 Engage in interactive sessions with clear, actionable frameworks and takeaways

3 Learn best practices to leverage emerging social channels and stay ahead of the curve

- Marie E. Dez Rio, Vice President of Global Marketing & Global Ventures, The Coca Cola Company

“ It’s great to be with people facing the same challenges and hear how everyone is using and measuring social media effectiveness.”

- Sam Gach, Social Media Manager, Kellogg

“ The best social conference I’ve attended.”

- Rik Walters, SVP of Digital Strategy, Rebel Digital Group

“ A ‘must attend’ for every social and digital marketing professional.”

Here are 8 reasons our conference is the must-attend event of the year:

$1999

$1799 Save 10%!

PRICING

THROUGH

APRIL 13th


SPEAKERS

MEET OUR LINE-UP OF INDUSTRY EXPERTS

Andy Wang, Head of Digital Marketing, GE RENEWABLE ENERGY

Gunjan Bhow, Senior Vice President, Consumer and General Manager, Disney Movies Anywhere, THE WALT DISNEY COMPANY

Seona Skwara, Director, Brand, Digital & Media Communications, NESTLÉ WATERS NORTH AMERICA

Cassie Foery Senior National Sales Executive THE COCA-COLA COMPANY

Bryan Kramer Founder PUREMATTER

James Vetrano KRAFTHEINZ COMPANY

Christine Montgomery Head of Online and Social Media THE WORLD BANK

Katie Berry Social Media Strategy Manager US BANK

Ryan Peña Social Media and Events Manager MENTORMATE

Derek Fulford, Senior Director Digital Strategy CSE

“ I feel educated and empowered to go back to my organizations and run a successful strategy-drive social media marketing campaign!”

- Tristin Bates, Social Media & Blogging John Hopkins Medicine

Andy Crestodina Strategic Director ORBIT MEDIA STUDIOS

Mike Popowski, CEO, DAGGER

James Chong, Senior Manager of Social Customer Engagement, TOMS

Caitlin Angeloff, Head of Global Social Strategy & Operations, DOCUSIGN

Adam Gausepohl, CEO, POPSHORTS

Tim Lopez, Head of Global Social Media Customer Care, SYMANTEC

Tom Buchheim, Executive Social Media Advisor, AMERICAN FAMILY INSURANCE

Rachael Datz, Associate Director, Social Strategy, DIGITASLBI

PopShorts


Brian Schmidft, Associate Marketing Manager, MILLER-COORS

Justin Hancock, Associate Director, Social Strategy, DIGITASLBI

Bruno Guimarae, VP Creative Director, DIGITASLBI

Rob Tripas, VP Group Dir, Executive Producer, DIGITASLBI

Mana Ionescu, Founder & President, Digital and Social Media Strategy, LIGHTSPAN DIGITAL

Amy Morgan, Manager of Digital & Social Media, CONAGRA FOODS

Tara-Nicholle Nelson, Founder + CEO, TCI

Mary Olivieri, Executive Creative Director, CBD MARKETING GROUP

Dean DeLisle, Founder + CEO, FORWARD PROGRESS, INC.

Adam Bianco, CMO, TIDE SPIN

Kate Humphrey, Global Web Strategy Lead, MONSANTO

Byron Hardie, Head of Inbound Marketing, ANGIE’S LIST

Melanie Romanaux, CEO, SOMEDIA SOLUTIONS

Erin Diehl, Founder, IMPROVE IT!

Emily Peterson, Executive Director, GOLIN

Mike Brown, Founder, BRAINZOOMING GROUP

SPEAKERS

Each speaker we work with is dedicated to bringing real-world, applicable knowledge and tips to get you thinking out of the box and generating fresh, winning ideas for your campaigns and strategy frameworks.

Sarah Scroggins, Social Media Manager, ADVOCATE HEALTH CARE

Ximena Sanchez, Biddable Account Manager, CROUD

Clark Boyd, VP, Strategy, CROUD

Bob Musinski, Director, Public Relations, Social Media and Content Marketing, CBD MARKETING


9:00am - 12:00pm

1:00pm - 4:00pm

PLEASE NOTE: Trainings are an additional fee.

8:00am - 9:00am Breakfast & Registration for Attendees

4:00pm - 4:15pm Break

4:15pm - 5:15pm Making the Net-WORK For You (FREE IMPROV WORKSHOP)Erin Diehl, IMPROVE IT!

5:15pm - 6:30pm Welcoming Networking Reception & Early Registration

6:30PM Day 1 Concludes

12:00pm - 1:00pm Networking Lunch for Attendees

TRAINING A: BEATING WRITER’S BLOCK

Breakthrough creative processes to inspire, transform and accelerate your writing

Mary Olivieri, CBD MARKETING GROUP

TRAINING B: LAUNCHING SNAPCHAT, FACEBOOK & INSTAGRAM STORIES

Selling to leadership, creating an engagement strategy, and measuring results

Adam Gausepohl, POPSHORTS

TRAINING A: INFLUENCER MARKETING HOW-TO

Integrated Influencer Marketing: Where streaming, live, digital, social media and people meet

Dean DeLisle, FORWARD PROGRESS

TRAINING B: MASTER FACEBOOK ADS

Best practices in Facebook retargeting & ad optimization

Ximena Sanchez, CROUD Clark Boyd, CROUD

AGENDA AT-A-GLANCE

DAY ONE Pre-Summit Social Media Trainings Wednesday, April 26th, 2017

Trainings are an essential part of your conference experience and worth the extra day out of the office.Here’s why:

• We hand-pick our trainers facilitators that have extensive backgrounds and expertise in working with renowned brands and social media practitioners like you.

• We introduce you to your trainer prior to the start of the conference - so you can contact them directly with any questions you have or specific topics you’d like addressed during the session.

• We keep training attendance numbers limited to ensure you have dedicated, one-on-one time with each trainer to get your specific questions answered.

- Katie Neuman Northwester Publishing House Christian Books and Gifts

“ The trainings are worth the extra day away from the office! Great info for the extra cost.”

Amanda Booth Texas A + M University – Undergraduate Studies

“ Small group – focused; not a big, get-lost-in-the-attendees type of conference so speakers/presenters are approachable and sessions are geared toward your social media needs and questions.”

“ Great learning experience. I just made myself more marketable for future employment.”

- Holly Lara Purdue University Fort Wayne

Our trainings are three-hour deep dive sessions, built to help you get answers to your business challenges. Sessions are packed with discussions and activities will get your creative ideas flowing, along with templates and resources you can take back to share with your team back at the office.


AGENDA AT-A-GLANCE

1:30PM - 2:10PM

2:20PM - 3:00PM

11:00am - 11:40am

11:50am - 12:30pm

How to grow your tribe by being a magnet vs. a bullhornJessika Phillips, NOW MARKETING GROUP

Responding to technology and cultural shifts: How successful brands became modern-day publishersMike Popowski, DAGGER

Connecting with your audience through live streamingSpeaker TBA

Best practices in social media innovationGunjan Bhow, THE WALT DISNEY COMPANY

The intersection of content & social media strategy - What it means to create “social first” contentMike Brown, BRAINZOOMING GROUP

Instagram and Snapchat stories - best practices in creating snackable contentAdam Gausepohl, POPSHORTS & CyreneQ, Snapchat Influencer

12:30PM - 1:30PM Networking Lunch

3:00pm - 3:30pm Networking & Refreshment Break

3:30PM - 4:15pm Future outlook - how digital marketers can harness the power of paid mediaJeremy Goldman, FIREBRAND GROUP

4:15PM - 5:00pm Shareology: How sharing powers the human economy Bryan Kramer, PUREMATTER

5:00PM - 6:30pm Day 2 Concludes / Networking Reception

8:00am - 8:45am Registration and Continental Breakfast

8:45am - 8:50am Welcome by Summit Producer Breanna Jacobs

8:50am - 9:00am Opening remarks by Summit Emcee, Ryan Peña, MENTORMATE

9:00am - 9:45am Opening keynote: Best practices in measuring social media ROI Andy Wang, GE RENEWABLE ENERGY

9:45am - 10:30am Achieve your Social Customer Service Dreams: How to provide a top-notch digital customer experienceTim Lopez, SYMANTEC

10:30am - 11:00am Sponsor meet & greet / networking break

Track A:Social Media

Strategy Development

Track B: Content Creation

& Storytelling

Track C: Video Marketing & ROI

Why your company needs a social care strategy, and how to build oneJames Vetrano, KRAFT HEINZ COMPANY

From the C-Suite to the cubicle: How social media advocacy fuels employee engagementTom Buchheim, AMERICAN FAMILY INSURANCE

Case Study: How to create powerful videos on a budgetRyan Peña, MENTORMATE

Making the case for social media in a risk-averse organizationChristine Montgomery, THE WORLD BANK

Social media sponsorship and U.S. Bank Stadium: Keys to a winning partnership Katie Berry, US BANK

How Advocate Health Care brings the power of social video to lifeSarah Scroggins, ADVOCATE HEALTH CARE

DAY TWO // General Summit // Thursday, April 27, 2017

- Karen Rossetti, Big Y Foods

“ Content was timely and relevant and cutting edge. The speakers kept us engaged and interested, fueling us with information to continue to build our brand on platforms.”

PRESENTING BRANDS

- Bianca Vaccarini, Social Relations Manager Service Now

“ Social media strategies summit gives you a personal look at how some of the largest and diverse companies are using social.”


AGENDA AT-A-GLANCE

8:00am - 8:45am Summit Registration & Breakfast

8:45am - 8:50am Welcome by Summit Producer Breanna Jacobs

8:50am - 9:00am Opening remarks by Summit Emcee, Ryan Peña, MENTORMATE

9:00am - 9:45am Back To School – A digital first approach to a college ambassador programDerek Fulford, CSE & Cassie Foery, THE COCA-COLA COMPANY

9:45AM - 10:30am Live Social Events: How the heck do you actually pull these off? MODERATOR: Rachael Datz, DIGITASLBI

PANELISTS: Brian Schmidt, MILLER-COORS Justin Hancock, DIGITASLBI Bruno Guimarae, DIGITASLBI Rob Tripas, DIGITASLBI

10:30AM - 11:00am Sponsor Meet & Greet / Networking Break

Harness an effective organic strategy that will improve your paid media performanceSpeaker TBA

How Nestlé Waters uses data differently to drive success in the digital ageSeona Skwara, NESTLÉ WATERS NORTH AMERICA

How Conagra is putting ROI back into Real-time MarketingAmy Morgan, CONAGRA FOODS & Emily Peterson, GOLIN

Best practices in creating Facebook and Instagram ads that translate to salesJames Chong, TOMS

Tying content to conversions - Defining relevant metrics to prove the ROI of your content marketing program Caitlin Angeolff, DOCUSIGN

Want better results? Embrace the visual marketing movementMana Ionescu, LIGHTSPAN DIGITAL

Leverage Facebook advertising objectives to drive customers down the purchase funnelAdam Bianco, TIDE SPIN

Analytics vs. web design: Setup, tracking and optimization (5 little design decisions that cause big analytics problems!)Andy Crestodina, ORBIT MEDIA STUDIOS

A case study in purpose driven marketing - How DogWood Assisted Living Facility touched over 96 million hearts worldwideMelanie Romanaux, SOMEDIA SOLUTIONS

It pays to be social: How B2B brands are using social media for sales successBob Musinski, CBD MARKETING

Optimizing for mobile - How Monsanto evolved KPIs to get the most from their paid social adsKate Humphrey, MONSANTO

Blending the artistry & science of social media: A touchpoint in a consumer journeyByron Hardie, ANGIE’S LIST

11:00AM - 11:40AM

11:50AM - 12:30PM

1:30PM - 2:10PM

2:20PM - 3:00PM

12:30PM - 1:30PM Networking Lunch

3:00PM - 3:15PM Afternoon Networking Break

3:15PM - 4:00PM How to be a happy marketer: Survive the content crisis and drive results by mastering your customer’s transformational journeyTara-Nicholle Nelson, TCI

4:00 Summit Concludes

DAY THREE // General Summit // April 28, 2017

Track A:Paid Media Strategies

Track B: Social Data & Analytics

Track C: Social Media Channel Optimization

- Harry Long, Managing Member, EI Shop, LLC

“ Very engaging and intelligent presenters with stories and experiences to share.”

CASE STUDIES PRESENTED:


GE

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MM

IT P

ASS

AD

D-O

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ADD-ON

WHO SHOULD ATTEND

• Social Media Strategy

• Social Media Marketing

• Social Customer Service

• Communications

• Internal Communications

• Social Media Analytics

• Social Advertising

• Content Strategy

• Content Marketing

• Brand Strategy

• Brand Marketing

• Consumer Marketing

• PR

• Interactive Marketing

• Corporate Engagement

& Marketing

• Account Management

• eCommerce Marketing

General Summit Pass APRIL 27-28• Access to all keynote and breakout sessions on

February 8th & 9th• Customize your event experience by hopping

between themed tracks to attend the sessions most relevant to you

• Breakfast, snacks, lunch and networking reception access

• Access to all speaker slides and MP3s on-demand post-conference

NON-PROFIT & GOVERNMENT DISCOUNTS

We honor attending non-profits, educational institutions and government agencies with an additional $200 off the general summit access pass rate.

Please contact Audrey Van Vark at [email protected] or (619) 734-9692 to register a group or with the non-profit/government discount.

Pre-Summit trainings APRIL 26TH *

• Access to 3 hour, hands-on pre-summit trainings

• Choose to attend 1 or 2 trainings (Registering for 2 workshops earns you a discount!)

* These trainings are not included in your general summit pass - they are a separate, additional fee.

3 jam-packed days

35+ educational sessions

40+ presenting marketing leaders you can meet and connect with

The latest, most relevant social media best practices & trends

Actionable takeaways, frameworks, tips and tools to help you executive a cohesive social media strategy

3

3

3

3

3

What’s included in registration?

Send 3 colleagues

Register each

for 10% off

Send 4+ colleagues

Register each

for 15% off

EXHIBITING AND SPONSORSHIP:

To learn more about exhibiting at this year’s Social Media Strategies Summit, Chicago please contact:

Audrey Van [email protected](619) 734- 9692

GROUP DISCOUNTS*

* No code necessary with online registration

Managers, Directors and VPs of:

Tuition 1st Early Bird 2nd Early Bird Final Early Bird REGULAR RATE ON-SITE February 17, 2017 March 24, 2017 April 13, 2017 after April 13th PRICINGGeneral Summit Only (Access to sessions on April 27th and 28th ONLY) m $1,399 m $1,599 m $1,799 m $1,999 m $2,299

General Summit Access Pass (April 27th and 28th ONLY) ADD-ON: 1 Pre-Summit Workshop (April 26th) m $1,894 m $2,094 m $2,294 m $2,494 m $2,694

General Summit Access Pass (April 27th and 28th ONLY) ADD-ON: 2 Pre-Summit Workshops (April 26th) m $2,289 m $2,489 m $2,689 m $2,889 m $3,089

WORKSHOP ONLY (April 26th) m $495 = 1 training m $890 = 2 trainings

2 Please fill in the following information and fax back to: (619) 923-3542 2 Please submit one form for each delegate attending.

Social Media Strategies Summit: Chicago April 26-28, 2017 | Union League Club of Chicago | Chicago

Registration Form

Name:

Title:

Company:

Department:

Approving Manager Name & Title:

Mailing Address:

City: State:

Zip/Post Code: Country:

Telephone:

Fax:

Email:

Twitter ID:

Linkedin.com Profile:

GSMI OFFERS 5 WAYS TO REGISTER:

Tel: (888) 409-4418 Monday - Friday 8:00 a.m. - 6:00 p.m. US Pacific Time

Fax: (619) 923-3542 24 Hours a Day

Mail: 1501 India St., Suite 103-60, San Diego, CA 92101

Email: [email protected] Please include your name & telephone number

Web: www.socialmediastrategiessummit.com www.gsmiweb.com

VENUE: The Social Media Strategies Summit will be held at: Union League Club of Chicago, 65 W Jackson Blvd, Chicago, IL 60604. Reservations: 800-443-0578.

A block of rooms have been reserved at discounted rate of $189 if you reserve your room before March 31, 2017. Be sure to reference “GSMI-SMSS” to guar-antee the discounted rate. **We highly suggest you book early — once rooms have sold out or expiration date has passed, GSMI can no longer guarantee avail-ability or the discounted rate.**

ADMINISTRATIVE NOTE: For cancellations received in writing.

• Four weeks or more prior to the event: Full refund or Full Credit Voucher

• Four weeks or less prior to the event: No Refund; a Credit Voucher minus the $300 cancellation fee

If you do not cancel your registration by the day of the event you will be charged your full registration fee. Credit vouchers may be applied toward any future GSMI event within one calendar year of the date of the cancellation. If GSMI decides to cancel any part of this event, the Company is not responsible for covering air-fare, hotel or any other costs. Speakers, agenda, net-working and recreational events are subject to change without notice. For more information regarding refunds please contact the customer service department at: 888.409.4418

SUBSTITUTION POLICY: Substitutions may be made up to the day of the event.

PAYMENT POLICY: Payments can be made by Ameri-can express, Visa, MasterCard, Company Check (USD checks must be drawn on a US bank), or by wire trans-fer. If registering 2 weeks or less prior to the start of the Conference, you must submit your credit card informa-tion as a form of payment. If registering more than 2 weeks prior to the start of the Conference and payment is not received at the time of registration, a credit card hold will be required to maintain your registration sta-tus. If payment is not received 2 business days prior to the conference date, the respective credit card will be utilized as the form of payment. Please make all checks payable to Global Strategic Management Institute. In the memo area of the check please write the name(s) of the The Social Media Strategies Summit registrants(s).

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Will you be attending any pre-summit trainings on Wednesday, April 26, 2017? m Yes m No If so, which trainings?m 9:00A: Beating Writer’s Block: Breakthrough creative processes to inspire, transform and

accelerate your writingm 9:00B: Launching on SnapChat - Selling to leadership, creating an engagement strategy, and

measuring resultsm 1:00A: Integrated Influencer Marketing: Where streaming, live, digital, social media and

people meetm 1:00B: Best practices in Facebook retargeting & ad optimization m 4:15pm Making the Net-WORK For You (FREE IMPROV WORKSHOP)

PAYMENT METHOD: CREDIT CARD: m Amex m Visa m MasterCard m Check

Credit Card Number:

Name on Card:

Expiration Date: CVV

Do you have any dietary restrictions (e.g. kosher, vegetarian)? m Yes m No If so, please specify:

Do you require any accommodations that require special attention? m Yes m No

If so, please specify: (e.g. wheel-chair access)

How did you hear about this event?

NON-PROFIT & GOVERNMENT DISCOUNTSWe honor attending non-profits, educational institutions and government agencies with an additional $200 off the general summit access pass rate. Please contact Audrey Van Vark at [email protected] or (619) 734-9692 to register a group or with the non-profit/government discount.

strategies summit€¦ · 3 leverage practical, tangible strategies to differentiate your ......

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