strategies for digital signage in manufacturing jude carter v.p. marketing the marlin company
TRANSCRIPT
Strategies forDigital Signage in
Manufacturing
Jude CarterV.P. Marketing
The Marlin Company
www.themarlincompany.com
www.themarlincompany.com
Your Objectives
Issues•Safety awareness•Productivity•Quality control•Reaching all workers•VPPPA
Outcomes• Engagement• Shared vision• Reduced accidents• Morale• Feedback
www.themarlincompany.com
Engagement
• An engaged employee is one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests.
www.themarlincompany.com
Engagement = $$$$?
• 37% lower absenteeism
• 48% fewer safety incidents
• 41% fewer quality defects
• 21% higher productivity
• 22% higher profitability
www.themarlincompany.com
Per U.S. Dept. of Labor:There is an injury incidence rate of 3.4 cases per 100
equivalent full-time workers.
# Employees 150
Injury rate 3.40%
# Injured employees 5.1
NSC cost/injury $53,000
Annual injury cost $270,300
Engagement reduction 48%
Annual savings $129,744
www.themarlincompany.com
Understanding your Audience
• Shift workers• Contract employees• Office workers• Drivers• Demographics
www.themarlincompany.com
Challenge
www.themarlincompany.com
What Used to Work
www.themarlincompany.com
Take a Lesson from the Pros
www.themarlincompany.com
Repeated Visual Exposure
www.themarlincompany.com
How Much Content do You Need?
A. # of pieces rotating = 6B. # of days in month = 22C. # of days exposure = 5D. # of pieces per month = 26.4 Formula: (A*B)/C = D
www.themarlincompany.com
How Do I Start?
Communications Assessment
•How are you reaching them now•What types of messages are sent•What is the format•Who is creating & sending it•What’s not working
www.themarlincompany.com
Increase Safety Awareness
• Recordables• Recognition• KPIs• Safety dos & don’ts• Quizzes• In-house inititatives• Training videos
www.themarlincompany.com
Bring Your Metrics to Life
• Dashboards• Counters recordables• Recurring data• Live data
www.themarlincompany.com
R U KDG?
www.themarlincompany.com
Make it Personal• Anniversaries• Recognition• Onboarding• Charity work• Birthdays• Retirement
www.themarlincompany.com
Invite Feedback
• E-suggestion box• Promote surveys • Post results• Reinforce actions
www.themarlincompany.com
Create Context
• New products• Company news• Customer stories• Logo walls• Ads• CEO video
www.themarlincompany.com
Content Creation Guidelines• Keep it visual• Everybody’s a
photojournalist• Stock photography• Web content• Creating an image
library
www.themarlincompany.com
Form a Content Team
• Don’t go it alone• Consider your
objectives• Enlist other
departments• Creative taskforce
www.themarlincompany.com
Finding the Right Partner
• Ease of use• Content• Reach• Support• Security• Price• Stability
