strategies for advocacy & activism using mobile messaging apps
TRANSCRIPT
Strategies for mobile messaging apps
Sanjana Hattotuwa TED Fellow alumn | ICT4Peace Foundation
discursive terrains
Facebook Messenger Telegram Viber
media dispersion and temporal diffusion
Original production
+ 1000’s
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conversations across geography, timezones, languages, actors, media
strategies for content
• Photography encourages empathy and engagement
• Short-form video is disseminated & seen more (no more than 3 minutes)
• Civility encourages conversation
• Study your enemy
strategies for IM groups
• Geo-fencing / Geo-locating
• Issues
• Pushing out information
• Engagement