strategies for a successful twitter experience

“Let’s get social” Workshop Series

© 2012 Thomas Marketing Consulting, Jessica Thomas

Strategies for a Successful Twitter Experience

Social Media Marketing April 24, 2012



Today’s Agenda

• Self Introductions

• Introduction

• Goals

• Workshop Rules

• Twitter Defined

• Benefits of Twitter

• 15 Benefits of Twitter

• How to speak social, not just sell

• Etiquette: A few content No No’s

• Etiquette: A few general social media No No’s



@jessiet09 @TMCUSA



Goals: • Reach new levels of comfort with our Twitter

efforts

• Dissolve frustrations and fears

• Have fun!



Workshop Rules • Keep an open mind

• Be as creative as possible

• Ask a lot of questions

• Be nice to your neighbor

• No man (or woman) left behind



What in the world is Twitter and why

should I care?



Twitter is “a real-time information network that connects you to the latest information about what you find interesting,” according to its website. Through 140-character “tweets,” you can share valuable information through your original text or through links. When people find your “tweets” relevant, they re-post them on their profiles, thus growing the exposure of your message. Twitter is especially influential for businesses, since businesses can build targeted communities of people who are interested in their specific products and services.



Twitter is the most powerful microblogging

service currently available



Microblogging? • Microblogging is a broadcast medium in the

form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links“

• According to Wikipedia.com



Blog? • A blog (a blend of the term web log) is a type

of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

• According to Wikipedia.com



A brief history • “What are you doing?”

• 140 Characters or less

• Initial perception: no purpose, waste of time

• SXSW



Virtual Watercooler • It’s a great place to share ideas

• You can control/direct the conversation

• Short & sweet conversation

• Approach it as an idea bank



Benefits of Twitter • Capability of connecting individuals

seamlessly through so many devices

• Sense of intimacy, closeness, forged bonds

• The ability to share



Business Benefits of Twitter • Thought leaders share insight

• Ongoing valuable discussions that can be taken offline

• Value in getting immediate feedback (products/brands)

• Quick and painless customer service

• Promotion to targeted audience

• Information travels faster



How to be a Successful Tweeter • Twitter revolves around personal

relationships

• Twitter users who engage in facilitating and building friendships/relationships are the most successful

• Monitor the conversation

• Show concern

• In-depth and quick customer service



Twitter Checklist • Setup account

• Customize your profile o Custom background, Avatar, Bio

• Start following people o Find a friend and view their followers/following

o Search.Twitter.Com



Extreme Twitter Training

http://socialfresh.com/training/twitter

http://support.twitter.com



15 Business Benefits of Twitter

According to Marketing-Jive.com



1. Participate in Industry

Conversation

• Participate in the conversation when it makes sense to do so

• Prospects and target audience



2. Brand Awareness • Stay top of mind



3. Competitive Intelligence • Monitor your competitors tweets

• Mimic what they’re doing well



4. Engage with your target

audience

• Interact with potential prospects and target audience

• Search.Twitter.Com



5. Online Reputation

Management

• Information on Twitter breaks quickly

• Monitor what is being said about your brand in real time

• These conversations are happening without you



6. Promote Your Blog Content • Repurpose information you are already

putting time, money, energy, and effort into



7. Twitter and Mobile • Get the app – it’s FREE

• Stay connected

• Be responsive



8. Understanding Tool • Listen to your customers/clients

• Be able to provide solutions



9. Feedback Mechanism • Soft launches for products, websites, and

services

• Small test market



10. Promotion • Events, products, deal of the day

• Do not abuse



11. SEO Boost • Drive traffic to your website



12. Ask ?s, Receive Answers • Those who do not ask, will not receive



13. HR Tool • Tweet about HR needs

• Job availability



14. Press Release/ News

Managment

• Repurpose content

• Link back to other websites (i.e. JBJ, News4Jax.com, WOKV)



15. Internal Communication

Tool

• Similar to instant messaging

• Discretion



@ Mentions, Direct Messages,

Don’t abuse that Hashtag! • If you Tweet with a hashtag on a public account,

anyone who does a search for that hashtag may find your Tweet

• Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.)

• Use hashtags only on Tweets relevant to the topic



The Importance of Having a Plan

• Gives you focus

• Tangible objectives and milestones (i.e. Connections)

• Specific deadlines and timetables

• A baseline to measure success

• Weekly timetable and goals

• 30 day editorial calendar



How to Speak Social, Not Just Sell

• It’s all about people

• Be conversational, don’t yell at your connections

• Speak with them, not at them

• Position yourself as a resource




• Share information

• Build your reputation

• Learn to listen

• Social networks contain a lot of information about your client

• Understand your client’s needs




• Say more with less

• Limit yourself to one sentence, one thought

• Social media is a pull system (Do not push)

• Know your audience

• Remember to bring value



A Few Content “no, no’s” • Bathroom thoughts

• Drunken inspirations

• Angry retorts

• Late night ramblings

• If you’re having a bad day, avoid the “Send” Button

• Politics

• Controversial subjects



A few Social Media “no, no’s” • Do not link your social media accounts

• Do not post the same message on all of your social media accounts

• Do not SPAM

• Do not be negative

• Keep your audience in mind



Questions?



Thank you! Thomas Marketing Consulting, LLC Jessica Thomas, President 904-651-7976

[email protected] www.ThomasMarketingUSA.com www.facebook.com/ThomasMarketingUSA www.facebook.com/JessicaRThomas00 www.linkedin.com/in/JessicaThomas10 Twitter: @jessiet09 or @TMCUSA

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