strategies and tools to make your cotent visible word camp orlando 2013
DESCRIPTION
In this presentation you will find links to plugins and information that will help your content get seen.TRANSCRIPT
Field of Dreams: Strategies to Enhance Your Website & Be Seen
Content Strategy
If You Build It, They Will Not Come
Founder - The Innovative Consultant / Innovate WP
● Innovate WP: WordPress Training Program - LiveNinja Partner
● #WPMIA Co-Organizer● WordCamp Miami & Orlando Speaker● Provides Integrated Marketing
Services● Clients - 3iWave Smartwatch,
WallJunkie Social Media Advertising
About Us: Jackie Jimenez and Karla Campos
Founder- Social Media Sass / The Real Women of Social Media
● CEO of Social Media Sass, we make your social media rock.
● CEO - The Real Women of Social Media● Winner Small Business Influencer Awards● Soon to be published author of The
Chronicles of a Social Media Addict.● Speaker NicheParent, Social Media Day,
WebCongress
Karla and Jackie
#WCORL @InnovateWP @SocialMediaSass
Tweet Us Giveaway!
Innovate WP: Marketing with WordPress
#WCORL @InnovateWP @SocialMediaSass
InnovateWP.com Webinar Series
Agenda● Learn About:
○ Content Strategy○ Tools and Plugins○ Image Optimizers○ Manage Your Site
Remember 3 Things:
● Friends Don’t Let Friends Use GoDaddy!
● Content May be King, But Comments Are Queen
● Backup Your Site Before It Kicks You
The Power of WordPress
You Should Have Blogged Already!
Source: WordPress.com
CONTENT STRATEGY
Start Creating● Brainstorm on
what type of content you’d like to produce.
● Is it video?● Photo & design?● Blog posts?● Facebook/Twitter
Focus on Your Target Market● Well-Defined
Targets● Understand the
audience● Solve their
problems and concerns
Measuring & Improve● How is your
content performing?
● Use what works ● Understand
behavior of users online
1 2 3
Content StrategyCombining Search, Social and A Little Bit of Innovative Sass.
Blog Content
Posts that build trust
● Instructional posts● Product & Service Reviews ● Company Updates ● Newsworthy Items● Industry Topics● Showing your Expertise
Instructional Posts, Industry Topics, Showing Expertise Sample Post
Eyetracking visualizations show that users often read web pages in an F- shaped Pattern
Web users spend 69% of their time viewing the left side of the page and 30% viewing the right.
Inverted Pyramid Writing
webwisewording.com
TOOLS & PLUGINS
WordPress SEO by Yoast
WordPress SEO by Yoast
Shareaholic
IMAGE OPTIMIZERS
MANAGE YOUR SITE
POSITIONTHEN THEY WILL COME
POSITIONTHEN THEY WILL COME
Developing an Integrated Marketing Strategy Online
1 2 3
Comment Plugins
○ Disqus○ CommentLuv○ Intense Debate○ LiveFyre
You Got Questions? We Got Answers.
Contact Us
Jackie Jimenez Karla Campos@InnovateWP @SocialMediaSass@JackieJ04 @RealWomenSocialInnovateWP.com SocialMediaSass.comInnovateJackie.com TheRealWomenofSocialMedia.com
#WCORL @InnovateWP @SocialMediaSass
Thank you,WordCamp Orlando Attendees