stratégie social network and media for sage xavier monty
TRANSCRIPT
Social Communities @SageXavier MontyGlobal Social Media Director@xaviermonty
1/19/16 1
What are our Social Communities?Facebook is #1
1/19/16 2
How do we address social communities as a Brand?
1/19/16 3
Understanding the buyers75% of B2B buyers check on social before contacting a Brand
1/19/16 4
1/19/16 5
Organic content Versus Boosted content
1/19/16 6
Coming from Social Bakers Analytics
How do we address social communities with colleagues?
1/19/16 7
At Sage we are building an Army of 14000 Social Sellers.
1/19/16 8
Social is for everyone: Start with the Execs
1/19/16 9
Stephen Kelly voted most social CEO from UK FTSE 100 Companies
Social for Everyone
Sociable Day
1/19/16 10
Sage Social Friday#SageSocialFriday
Social Selling & Social Advocacy
Social Selling Days
1/19/16 11
Sociabble Platform
Social Media Monitoring
1/19/16 12
Social Media MonitoringDevelopping a Metrics Culture
1/19/16 13
Global Demand Centers
1/19/16 14
Sage Global Demand Centers
• Strategy
• Lead for global programs and campaigns
• Social Selling Enablement
• Content
• Social Monitoring
Local Execution
1/19/16 15