stratégie social network and media for sage xavier monty

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Social Communities @Sage Xavier Monty Global Social Media Director @xaviermonty 1/19/16 1

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Page 1: Stratégie social network and media for sage xavier monty

Social Communities @SageXavier MontyGlobal Social Media Director@xaviermonty

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Page 2: Stratégie social network and media for sage xavier monty

What are our Social Communities?Facebook is #1

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Page 3: Stratégie social network and media for sage xavier monty

How do we address social communities as a Brand?

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Page 4: Stratégie social network and media for sage xavier monty

Understanding the buyers75% of B2B buyers check on social before contacting a Brand

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Page 6: Stratégie social network and media for sage xavier monty

Organic content Versus Boosted content

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Coming from Social Bakers Analytics

Page 7: Stratégie social network and media for sage xavier monty

How do we address social communities with colleagues?

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Page 8: Stratégie social network and media for sage xavier monty

At Sage we are building an Army of 14000 Social Sellers.

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Page 9: Stratégie social network and media for sage xavier monty

Social is for everyone: Start with the Execs

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Stephen Kelly voted most social CEO from UK FTSE 100 Companies

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Social for Everyone

Sociable Day

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Sage Social Friday#SageSocialFriday

Page 11: Stratégie social network and media for sage xavier monty

Social Selling & Social Advocacy

Social Selling Days

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Sociabble Platform

Page 12: Stratégie social network and media for sage xavier monty

Social Media Monitoring

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Page 13: Stratégie social network and media for sage xavier monty

Social Media MonitoringDevelopping a Metrics Culture

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Page 14: Stratégie social network and media for sage xavier monty

Global Demand Centers

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Page 15: Stratégie social network and media for sage xavier monty

Sage Global Demand Centers

• Strategy

• Lead for global programs and campaigns

• Social Selling Enablement

• Content

• Social Monitoring

Local Execution

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