strategiccontrol-121226103944-phpapp02.ppt

8/10/2019 strategiccontrol-121226103944-phpapp02.ppt

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Strategic ControlIt takes into account the changing

assumptions that determine a strategy,continually evaluate the strategy as it is beingimplemented, and take the necessary steps toadjust the strategy to the new requirement.

It is early warning systems and difer rom

post action controls which evaluate only aterthe implementation has been completed.


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ypes o strategic control!. "remise control

#. Implementation control

$. Strategic surveillance%. Special control

he basic theme o strategic control is to

continually assess the changing environmentto uncover events that may signi&cantlyafect the course o an organi'ation(sstrategy.


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"remise Control"remise control is necessary to identiy the key

assumptions, and keep track o any change inthem so as to assess their impact on strategy

and its implementation.

"remise control serves the purpose ocontinually testing the assumptions to &nd outwhether they are still valid or not. It helps in the

strategists to take corrective action at right time.

"remise control responsibility can be assigned tocorporate planning staf.


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Implementation controlhe implementation o a strategy results in a

series o plans, programmes, and projects.)esource allocation plays important role.

Implementation control may leads into strategicrethinking.Implementation control can be implemented by

identiying and monitoring strategic requirementwith respect to market success. It also helps in

determining whether to go or diversi&cation ornot.It can also be carried out through identiying

critical points in terms o events, substantialresource allocation, or signi&cant end*time.


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Special ControlIt is based on trigger mechanism or rapid

response and immediate reassessment ostrategy in the light o sudden andune+pected events.

Crises and critical situations that occurune+pectedly and threaten the course o a

strategy


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peration ControlIt is aimed at the allocation and use o

organi'ational resources through an evaluationo the perormance o organi'ational units.

It is concerned with action or perormance.he evaluation process or operation control

deals with -

a. Setting standards or perormance

b. easurement o perormance

c. /nalysis variances

d. aking corrective action


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strategiccontrol-121226103944-phpapp02.ppt

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