strategic social media marketing
DESCRIPTION
This presentation is a webinar for TCIA - The Tree Care Industry Association. Attendance was limited to those tree care professionals signed up for the Winter Management Conference to be held on February 9 -11, 2009, in Kona, HI. Jeff will be working directly with the green industry professionals that attended the webinar to help them ramp up their social media marketing efforts prior to his presentation in Kona.TRANSCRIPT
Welcome to TCIAWelcome to TCIA Webinar Series
Strategic Social Media Marketing Presented by Jeff Korhan
Speaker, Marketer, Consultant
Presented by Jeff Korhan
Purpose of All Marketing
Get Your Phone to Ring Get Your Phone to Ring So You Can Make a Sale!
Social Media MarketingSocial Media MarketingAlso referred to as New Media or Web 2 0 Also referred to as New Media or Web 2.0.
• Blogs• Social Networking Sites
Complements Your Current Marketing
Understanding Social Media
• Interactive (Web 2.0)• User Control• User-Control• Multi-Media • Real-Time • Social WebSocial Web
One Mega Social Community
The Beer SummitThe Beer Summit
R l ti hi ERelationship EconomyE ti l Q lit i E t d!Exceptional Quality is Expected!
All Thing Being Equal…..1. Visible1. Visible2. Likeable3. Trustworthy
Y A M di M l!You Are a Media Mogul!
1. Specific Objectives2 Right Channels 2. Right Channels 3. Best Medium
Get in the GameGet in the Game
1 P li d Bl1. Personalized Blog2. LinkedIn3. Facebook4 T itt4. Twitter5. YouTube
Your Blog:C t f Y S i l M di E iCornerstone of Your Social Media Empire
S f M lti M di C t t• Source of Multi-Media Content• Incubator of Ideas• Community Forum
Diff ti t• Differentiator• 100’s of Searchable Articles
Blogging Blogging • Storytelling with a Purpose• Storytelling with a Purpose
• Purpose• Purpose– Visibility – Reputation and Authority– Leads or Referrals– Leads or Referrals
B i SEO St tBasic SEO Strategy
Social Media
Blog Comments
WEBSITE
Keywords Phrases
1. Location2. Expertise3 Credentials3. Credentials
Search Engine Optimization
Today: Analytical Web1. Activity (Keywords)2 I b d Li k 2. Inbound Links
Future: The Humanized WebFuture: The Humanized Web
• Your “Corner Office”• Social Media DatabaseSocial Media Database• Resume
• Humanized Web• Friends and FansFriends and Fans• Personal
• Global Reach• Global Reach• Real -Time Search • Multi-Media Content
Tip: Place your Twitter address on your business card
T t bilit• Transportability• Owned by Googley g• Global Reach
Create Your Own System Create Your Own System
• Jeff’s System– 1. Weekly Video Blog Posty g– 2. Email post and video link to eZine list– 3 Push blog post to my Social Media sites3. Push blog post to my Social Media sites– 4. Read and comment on other blogs – 5 Use Ping fm to update multiple sites – 5. Use Ping.fm to update multiple sites
Your Success Your Success
1. It’s a Social Platform 2. Engagement is Everything2. Engagement is Everything3. Multi-Media – Interactive4. Complements your Current Marketing5 Build a System to get Results5. Build a System to get Results
Baby StepsBaby Steps• Build Your Bio• Create Profiles on:
LinkedIn– LinkedIn– Facebook
Twitter– Twitter
• Observe – and Comment• Get Better – Stronger Bio, share links, etc.
InfantInfant• Get a Gmail address• Get a Gmail address• Set Google Alerts for your personal name and
company name• Set up your Google Profile – mini BioSet up your Google Profile mini Bio
ToddlerToddler
• Start a blog on Typepad or Wordpress• Practice your Message Practice your Message • Experiment with Links, Images and Video
TeenagerTeenager
• Claim your universal profile on: • Claim your universal profile on: – LinkedIn, Facebook, Twitter, YouTube– Digg, Delicious, Stumbleupon, Technorati– Flickr, Vimeo, Gmail
AdultAdult
