strategic product marketing
TRANSCRIPT
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STRATEGIC MARKETING PLAN TEMPLATEKnowledge Consolidation and Business Orientation
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Credits
Adam c Gross April Dunford
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Strategy without tactics is the slowest route to victory
Tactics without strategy is the noise before defeat
-Tsun zhu
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Aim Capture ultimate product goal Establish a transformational narrative Articulate offering and identify
beachhead Identify correct and incorrect audience Determine a solution facet that is unique
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Marketing Agenda
What is our endgame?
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Emotive – Strategic Matrix
Low Strategic/H
igh Emotive
High Strategic/H
igh Emotive
Low Strategic/L
ow Emotive
High Strategic/L
ow Emotive
Where do we want to end up and how ?
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Preferred Path
Low Strategic/H
igh Emotive
High Strategic/H
igh Emotive
Low Strategic/L
ow Emotive
High Strategic/L
ow Emotive
Ex AppleTesla
Microsoft
Salesforce
OraclePaytmTally
Enfield
Maruti
We Here ?
AmazonGoogle
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… end game is to be uber in terms of
Consumer Experience & Ecosystem Consolidation
With a vision of defining the standards & platform for xxindustryxx alleviating frustration in xxxxxxxxxxxxxxx
With a goal of simple automation that is Generic Exclusive and Expandable
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Marketing Narrative
How do we lead?
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Narrative Strength National Transformation
Agrarian->Industrial->Information->Innovation
Business Transformation - Operation Manual ->Automation->System->Process
Energy Sector Transformation Supply->Distribution->Demand->Grid
???? Industry Transformation ????->????->????->
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What is the purpose of our effort ?
Create a new approach /enhance an existing approach to xxxxxxx through xxxxxxxx
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Marketing Position
How do you want to be remembered ?
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Parameters of PositioningOffering• Product or
Service• Who is it for ?
Segment• What Industry?• What Size ?• What Need ?
Category• Hardware or
Software• What purpose ?
Benefit• Is it Consistently
Proven ?• Is it Compelling ?
Differentiation• Is it
Straightforward ?• Is it
Understandable ?• Is it Better ?
Alternatives• What is current
solution ?
Exclusions• Who we are not
for ?
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Marketing Position leads to…
VisionValue Proposition
Tag LineBrandingMessage
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Sample StatementWe offer xxxx heads in multi chain outlets (segment) facing day to day problem of unexpected xxxx an advisory service for xxxxxxx using xxxxxxx
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Marketing Spotlight
What is the one thing you wish to reinforce ?
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Spotlight Options Special Ingredients
Components Process Co-Branding
Unique use cases Functional Flows Usage Scenarios
Innovations Integrations Architectures