Strategic Planning

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RAPID Programme www.odi.org.uk/rapid

SMEPOL, Cairo, February, 2005

Strategic Planning

• Describe what you would like to see (by when)

• Analyse the context now (using the RAPID Framework)

• Use Force-Field Analysis to develop 5 or 6 strategic actions

• Use SWOT to assess feasibility

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RAPID Programme www.odi.org.uk/rapid

SMEPOL, Cairo, February, 2005

• Operationalising the National Policy Framework – Improve links between SME stakeholders:

– Establish Greater Levels of Trust

– Increasing awareness among SMEs

– Encouraging big companies to help to develop SMEs

– Promote technology innovation among SMEs for competitiveness

• Improving SME access to finance– Imporving access to credit

– Establishing credit centres for SME’s in Governates

• Improving SME exports: – Establishing a “Trading House” to promote SME product exports

– Improving legislation to promote SME exporting

– Increasing stakeholder buy-in to SME export promotion strategy

Current Policy Issues

Group Task:To develop strategies to:• Operationalise the National Policy Framework • Improve policies for SME access to finance• Improve policies for SME exports

Group Task Feedback:c.7-8 minutes from each group to present:• Objective, Analysis of current situation, Action

strategy, SWOT, conclusion, what more needs to be done?

Other participants to think about:• Have they considered all the factors - is the

approach comprehensive, “logical” and achievable?

All to think about:• Are there implications for SMEPOL?