strategic planning for international marketing
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TRANSCRIPT
![Page 1: Strategic Planning for International Marketing](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480f8a2b4af9fce158b5dfa/html5/thumbnails/1.jpg)
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when do you make your move?
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plan
competitive strategy, location, segmentation
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competitive strategy?
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differentiation
![Page 6: Strategic Planning for International Marketing](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480f8a2b4af9fce158b5dfa/html5/thumbnails/6.jpg)
positioning
![Page 7: Strategic Planning for International Marketing](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480f8a2b4af9fce158b5dfa/html5/thumbnails/7.jpg)
location strategy?
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diversification
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concentration
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stand-alone attractiveness
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strategic importance
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synergies
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implement
entry, structure, control, advertising
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glocalizationUniformity in elements that are strategic and localization of necessary tactical elements
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not-invented-here Syndrome (NIH)