strategic planning for csos part 2 – analysis & action rob fuller director of entrepreneurship...
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Strategic Planning for CSOs
Part 2 – Analysis & ActionRob Fuller
Director of Entrepreneurship
Beyster Institute
MEET U.S. 2
The Basic Elements of Strategic Planning
Vision & Mission
Strategy
Desired Outcomes
Resulting Actions
Action Plans
MEET U.S. 3
The Nine Tasks of Strategic The Nine Tasks of Strategic PlanningPlanning
Monitor & Evaluate
Carry Out the Plan
Obtain Approval(s)
Write the Plan
Choose Strategy
Prioritize Issues
Conduct SWOT Analysis
Review Your Mission
Audit the Situation
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3. Conduct SWOT Analysis.
MEET U.S. 5
4. Prioritize issues, problems, opportunities & threats
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5. Choose appropriate goals and strategies.
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SWOT AnalysisInternal External
+
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Strengths
Create a competitive advantage
Opportunities
Could improve your competitiveness
Weaknesses
Cause your business to under perform
Threats
Need to be addressed
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Strategy Supports Your Vision
3_D
• Achieves business and personal goals
• Meets current and emerging market needs
• Maintains competitive advantage
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Strategy = Strategic Direction
3_E
• Creates commitment to concentrate and specialize for a set period of time
• Allocates company resources for implementation
• Aligns staff by sharing a common vision and overall business strategy
• Develops the map on how the vision will be achieved over time
Strategic direction dictates the company’s focus:
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What is an Action Plan?
• A Plan To achieve a Goal
• An Action Plan• Identifies Action
Steps
• Assigns Deadlines
• Assigns Responsibility
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What is an Action Plan?
• An Action Plan should also:
• Identify Potential Problems & Opportunities
• Include Preventive Action(Facilitative Action)
• Provide Contingent Actions
• Alarms to trigger Contingent Actions
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Need A Process
• Don’t “reinvent the wheel”
• Experience counts
• Process → Repeatable
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Action Planning Process1. State the End Result Succinctly
2. Specify the Action Steps
3. Identify Potential Problems/ Opportunities
4. Determine Likely Cause(s)
5. Develop Preventive/Facilitative Actions
6. Design Contingent Actions
7. Build in Contingency Alarms
8. Implement the Plan
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State the End Result
State as a SMART Goal
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What is a Goal?
• A Desired End Result
• Provides Visibility• What to accomplish
• Where it will occur
• When it will be done
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Goal Setting Guidelines
S M A R T Goal
• Specific
• Measurable
• Action-Oriented
• Realistic
• Time-Bound
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What Does a SMART Goal Look Like?
“Open an office”• Open a new branch office• Open a new customer service
office• Open a new customer service
office in Marina Mall• Open a new customer service
office in Marina Mall by the end of Dec 2006
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Specify the Action Steps
• C→B→A approach
• Once you know the goal, ask:
• What has to happen immediately prior for that result to occur?
• How likely is that event or circumstance?
• Assign a Deadline
• Assign a Responsible Person
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Step 2. Specify Action Steps
Responsibility Due Date Critical?
Action Steps
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Identify Potential Problems
Ask:
• What could go wrong?
• What has happened in the past?
• What problems can be foreseen?
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Determine Likely Causes
• What specific things would be likely to cause this effect?
• Experience
• Other people’s input
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Identify Potential Problems
Step 3. Potential Problems Step 4. Likely Causes
P S
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Design Effective Actions
• Effective Actions for Future Problems/Opportunities
• Preventive
• Contingent
• Facilitative
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Contingent vs. Preventive Action
• Contingent Action
• First thought
• Most common
• Preventive Action
• Prevent cause, prevent problem
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Build in Contingency Alarms
• Know When to take Which action
• Occurrence of condition
• Non-occurrence of condition
• Triggers a Contingent Action (back up measure)
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Contingency Planning
Step 5. Preventative Actions Step 6. Contingent Actions Step 7. Contingency Alarm