strategic planning class
TRANSCRIPT
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Carol Gray, MHAApril 14th, 2005
Strategic Planning Journey to Discovery
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HistoryAppalachian State University 1995University of North Carolina 2002
Wake Forest University Baptist ‘03-’04Medical Center Central Piedmont Access II ‘04-’05
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Strategic PlanningA Crystal Ball
“Organizations that effectively manage change continuously adapting their strategies, systems, products, and services to survive and prosper from the forces that decimate others.”
Robert H. Waterman, Jr.
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Wake Forest University Baptist Medical Center
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WFUBMC
Certificate Of Need (CON)Service Line ProjectsBehavioral Health Strategic Planning RetreatSports Medicine Services
Best Experience
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CON- Examples of Regulated Services
Beds
MRI & PETScanners (Technology)
Facilities
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Behavioral Health Behavioral Health Continuum of Continuum of
ServicesServices
June 26, 2003
Strategic Planning RetreatArdmore Conference Rooms 1 & 2
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Enhancing Sports Medicine Services
Wake Forest University Baptist Medical CenterCarol D. Gray
Department of Strategic Planning
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BEST EXPERIENCE
GROWTH STRATEGY PROJECT
ONCOLOGY
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PHASE III:PHASE III:ImplementImplement
PHASE II:PHASE II:Develop, EvaluateDevelop, Evaluate
& Recommend& Recommend
PHASE I:PHASE I:Identify StrategiesIdentify Strategies
& Collect Data& Collect Data
Institutional “Growth Strategy” Planning ProcessInstitutional “Growth Strategy” Planning Process
Enhanced Growth StrategiesEnhanced Growth Strategies
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PHASE IIIPHASE II Develop:
- Financial & Facility Implications - Timelines & Benchmarks
Evaluate Recommend
PHASE I Identify:
- Directional Strategies - Responsible Parties - Project Steering Committees
Collect Criteria Specific Data
Stages of the Process
Implement recommendations
Completed In Progress Future Action Plan
Institutional “Growth Strategy” Planning ProcessInstitutional “Growth Strategy” Planning Process
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Identify “win/win”, “win/lose” and “lose/lose” services beginning in the following areas:
To be identified by the Service Lines. To be evaluated across all demographic areas: age and sex. (Pediatrics, Aging
Services, Women’s Health)
• Cardiology/CT (Heart Center) Services• Oncology Services• Neurosciences Services• Bone and Joint Services• Behavioral Health Services
Phase I: Collection of Criteria Specific Data
Institutional “Growth Strategy” Planning Process
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Define Service LinesDefine Service Lines
WFUBMC
Oncology:• Breast• GU/Gyn•Thoracic• Neuro• Hematologic Malignancies• GI• Sarcomas/ Melanomas• HEENT
Bone & Joint:• Dorsopathies/ Back Disease (Ortho only) • Musculoskeletal Trauma• Upper Extremity• Lower Extremity• Unspecified
Neurosciences:• Stroke• Back/Neck•Trauma• Neuro-Oncology• Epilepsy•Movement
Cardiac Services:• Medical• Surgical
Behavioral Health:• Disruptive (0-17)• Disruptive (18+)
• Frail & Elderly
• Non-disruptive (0-17)• Non-disruptive (18+)
• Infectious Diseases• Neuro- Muscular• Migraine• Sleep
Service Lines to be evaluated were chosen in order to avoid duplication across divisions. Categories were determined by the
Service Lines.
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NCBH WFUHSDRG
ICD-9 ICD-9
CPT-4
WRVU
Define Service LinesDefine Service Lines
Define Service Lines by ICD-9 Codes. When there is overlap, differentiate by discharging Physician
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Financial Criteria
Capacity/UtilizationCriteria
Quality Criteria
Market Position Criteria
Mission Criteria
I.
II.
III.
IV.
V.
Quantitative
Qualitative
Define Performance CriteriaFIVE AREASFIVE AREAS
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Conclusion
The Oncology Service Line continues to be a top performer for the Medical CenterOncology Steering Committee strongly committed to strategic planning process Retreat in 1999- Top goals accomplished by 2002 Retreat in 2002- Twelve new goals developed;
implementation phase underway
WFUBMC ranked 21st in US News and World Report among cancer centers
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Central Piedmont Access IIPlanning ProjectsCommunication StrategyBehavioral Health Integration
Operational ProjectsQuality ImprovementPersonnel IssuesPatient FlowMonthly/Quarterly Budget Reports
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Questions???