Strategic PlanStrategic Plan

TemplateTemplate

Strategic FormulationStrategic Formulation Table Of ContentsTable Of Contents Executive summaryExecutive summary Situation AnalysisSituation Analysis

Current situation (Great Cups)Current situation (Great Cups) Definition of the businessDefinition of the business MissionMission VisionVision Objectives/GoalsObjectives/Goals StrategiesStrategies PoliciesPolicies Management profileManagement profile

Strategic FormulationStrategic Formulation

Situation AnalysisSituation Analysis Industry AnalysisIndustry Analysis

EconomicEconomic TechnologicalTechnological Political - LegalPolitical - Legal SocioculturalSociocultural Task environment (Industry)Task environment (Industry)

Strategic FormulationStrategic Formulation

Situation AnalysisSituation Analysis Competitive analysis / each businessCompetitive analysis / each business

Competencies (Distinctive & Core)Competencies (Distinctive & Core) Competitive advantageCompetitive advantage Economic indicatorsEconomic indicators Value chain analysisValue chain analysis Product life cycleProduct life cycle DuPont analysisDuPont analysis Strategic issues in HR/MKTG/MIS/FINAStrategic issues in HR/MKTG/MIS/FINA SWOT (TOWS)SWOT (TOWS)

Strategic FormulationStrategic Formulation Situation AnalysisSituation Analysis

Marketing Mix (Great Cups)Marketing Mix (Great Cups) Product/ServiceProduct/Service

VarietyVariety QualityQuality

PricingPricing List priceList price DiscountsDiscounts

Place/Channel DistributionPlace/Channel Distribution Channel coverageChannel coverage Geographic coverageGeographic coverage Market penetrationMarket penetration

PromotionPromotion Positioning strategyPositioning strategy Marketing toolsMarketing tools BudgetBudget

Strategic FormulationStrategic Formulation Target AudiencesTarget Audiences

DemographicsDemographics PsychographicsPsychographics BehavioralBehavioral GeographicGeographic Research usedResearch used

SurveysSurveys Census dataCensus data ObservationsObservations Focus groupsFocus groups OtherOther

Strategic FormulationStrategic Formulation Customer Decision Making ProcessCustomer Decision Making Process

Need/Problem RecognitionNeed/Problem Recognition Triggers?Triggers? Influences?Influences?

Information SearchInformation Search Evaluation of AlternativesEvaluation of Alternatives Purchase Decision VariablesPurchase Decision Variables Post-Purchase BehaviorPost-Purchase Behavior

Dissonance?Dissonance?

Strategic FormulationStrategic Formulation

Customer Decision Making ProcessCustomer Decision Making Process Research TechniquesResearch Techniques

ObservationObservation Interview / InterceptsInterview / Intercepts Focus groupsFocus groups SurveysSurveys OtherOther

Implementation & EvaluationImplementation & Evaluation

Marketing Plan Marketing Plan StrategiesStrategies

Alternative strategiesAlternative strategies Redefine the businessRedefine the business Revised Mission, Vision, ObjectivesRevised Mission, Vision, Objectives Market developmentMarket development Product/Service developmentProduct/Service development Market penetrationMarket penetration IntegrationIntegration DiversificationDiversification

Implementation & EvaluationImplementation & Evaluation Marketing PlanMarketing Plan

TacticsTactics Branding Branding Marketing toolsMarketing tools

AdvertisingAdvertising PRPR InteractiveInteractive Sales PromotionSales Promotion Personal SellingPersonal Selling RetailRetail Package DesignPackage Design OtherOther

Implementation & EvaluationImplementation & Evaluation TacticsTactics

Implementation PlanImplementation Plan

BudgetsBudgets

Feedback processFeedback process

Evaluation planEvaluation plan

Financial PlanFinancial Plan

HR PlanHR Plan

MIS PlanMIS Plan

DocumentationDocumentation ReferencesReferences AppendixAppendix

Industry research dataIndustry research data Competitive research dataCompetitive research data SurveysSurveys Promotional executions Promotional executions Implementation chartImplementation chart Expense and capital budgetsExpense and capital budgets Team member assignmentsTeam member assignments Presentation handouts/slidesPresentation handouts/slides