strategic plan poster final

1
ELSWICK RIVERSIDE MASTERPLAN '" $ #! active, inviting and well-connected area, realising its riverside location close to ! !& !( Public Realm Improvement Basketball Centre Riverside Park Conference Centre Proposed Residential Development Retail Offering New Arena Redesign of Cruddas Park Shopping Centre Reclad Cruddas Tower Riverside Park Urban boulevard Cycle and Pedestrian Route Extended Quay Link Bus Route Context & Policy Background The Elswick Riverside Masterplan area lies to the south west of Newcastle City Centre, with the River Tyne providing its southern boundary. Elswick has been the subject of many regeneration attempts in the past, and this provides a good body of research as well as enabling us to learn from pre- vious missed opportunities when devis- ing a spatial strategy for the area. The area has a long history of industrial uses ! character. Large residential areas of Elswick were demolished during the 1950s which resulted in a modern high rise residential scheme of 10 towers. By the 1980s the area had become the focus of criminal ac- tivity and once again gained a negative reputation across the city. Demographics: Low homeownership and high density living High unemployment and low education Poor health and obesity Ethnic diversity Land use is mixed within the strategy area with a number of vacant sites, available river frontage, contaminated land, strong commercial sector and well-contained residential areas located next to community facilities. Policy: National (NPPF): development focussed on sustainable development: economic growth, brownfield sites, high quality design, delivering housing and restoring local facilities. Local (Draft One Core Strategy and Urban Core Area Action Plan; Unitary De- velopment Plan; Newcastle in 2021 Regeneration Strategy): sporting facilities ! transport. Priority 1: Create high quality green spaces, sports and recreation facilities Open spaces for recreation and leisure are essential in urban localities, where gar- den size may be reduced and access to green space is limited. In areas of poor health and economic prosperity, with reduced opportunity to partake in sporting ac- tivities, this type of informal space is essential for an active lifestyle. Parkland also offers creative opportunities, to include all members of diverse communities and encourage community bonding and enjoyment of the outdoors. Key Issue(s): Lack of high quality public green space, play and recreational areas Proposed Projects: Creating a multi-use riverside park and landscaping along the river front Create a green park with adequate recreation facilities such as outdoor sporting facilities, fitness equipment area and cycle paths and landscaping. Park will become a key asset which can take advantage of the riverside views. Resident-generated local initiatives develop activities and creative tools to describe this in the landscape, such as community gardening, sculpture and ! multi-cultural identity Strategic Priority 2: Enhance and develop community services and facilities Community facilities are often located at the hub of local activity and service provi- sion, with the ability to bring communities together and provide meaningful opportu- ! by improving the offering to residents. Key Issue(s): Low building quality, uninviting, large per- centage of empty units including empty shops and closed services, little permeability between the interior and exterior, and poorly lit areas and corridors. Proposed Projects: Modernisation of Cruddas Park Shopping Centre The West End Retail Study (2006) proposed Cruddas Park as a suitable location for a satellite store to lead retail regeneration of the centre and increase convenience offer and footfall, and encourage new businesses to move in. Currently, a number of council services are located within the centre, which could be synthesized and retained within one larger unit to save on running costs and make it easier for visitors. It is proposed that the retail units will be flexibly designed to allow for a number of uses, to ensure sustainability for now and the future of the centre. Redevelopment of the centre with a new open and modern design. Design should allow easy movement and visibility between the inside and outside of the ! play area. Strategic Priority 3: Improve the quality and appearance of the built environment and public realm Good design is essential for creating desirable places, where residents and local can be proud of their homes, communities and landscapes. It has the ability to at- tract new people into an area and create new destinations within cities. For resi- dents, design can help feelings of safety, security and improve the quality of life for all through improved access to the street and community areas. Key Issue(s): Much open land in the site is inaccessible, rundown and littered The 2012 Resident Survey identified the area as unclean and untidy streetscapes and public ! Lack of support and accessibility for disabled residents. Proposed Projects: Public Realm Improvements ! improved lighting and better accessibility for disabled and elderly people. Improve street furniture and landscaping to encourage the use of empty spaces and enhance visibility of the community. Repairs to broken features and derelict areas will improve the quality of place !! !& ! $* # location There is a large amount of unused brownfield land in the study area which should be prioritised for development. The development of local attractions will serve not only to retain residents but bring in new populations and continue the growth and improvement of the area. Key Issue(s): Underveloped ex-industrial land Industrial land acting as barriers to the riverside frontage Proposed Projects: Regional Convention Centre and Hotel To cater for a much larger delegate capacity then existing regional and local of- ferings. This location will maximise the potential of the river frontage, and pro- vide opportunities for a landmark building to enhance the experience of the river- side. A link between the conference centre and Central Station should be provided to take advantage of the national rail and airport linkage. Delivering Residential development The site offers excellent riverside views, proximity to Central Station and the ur- ban core, at an affordable price to provide opportunity for home ownership for a range of buyers. The site could accommodate somewhere in the region of 500-700 residential units. Rebuilding the Arena and developing retail offering Build a new and more attractive Arena between Railway Street and Scotswood Road to encourage new ventures, clients and services. Opportunity for convenience retail development on the pocket of land between Plummer Street and St James Boulevard. Strategic Priority 5: Improve Connectivity and Pedestrian Movement A key asset to the functioning of any city is transport and ensuring it provides the most efficient means of accessing different areas of the city is essential. Key Issue(s): A number of barriers exist in the form of busy main roads, which limit pedestrian movement and safety. Proposed Projects: Improving Pedestrian Safety and Permeability along Scotswood Road Transform the route into an inviting and attractive urban boulevard Create safer environments for pedestrians through high quality pedestrian cross- ings, and traffic calming measures Addition of multiple crossing points along the road Transform disused rail tracks into a cycle and pedestrian pathway Create a connection route to the new parkland area as well as linking it to the city centre. Addition of modern street furniture and landscaping to link with new parkland. Addition of bike storage close to Central Station as well as near the new park. ! ! $ " ! )" %* & New extended Quay Link bus route will offer future residents of the proposed housing development and future users of the new parkland to access this area quickly and cheaply. % ! " ! ! Year 0 ! " ! # Year 1 ' $ " ! ! ! # ! ! " ! " % #% ( ) Implementation Timeline This timeline shows the phasing of key proposals Monitoring & Funding A robust monitoring system will be put in place to record the success of the Elswick Riverside Masterplan in achieving the strategy vision and strategic priorities. Efficient project monitoring will enable a clear auditable trail of successful outcomes to be reported to funders in order to achieve targets and measurable outcomes. Targets include increasing visitors and pedestrian access to the area, home ownership, aesthetic standards and usage of facilities. A number of suggested funding sources have been identified from various public sector, governmental, European, voluntary and private sector organisations: Year 2 Year 3 Year 4

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Page 1: Strategic plan poster final

ELSWICK RIVERSIDE MASTERPLAN '"���� ���������� $����� ������#�����!� active, inviting and well-connected area, realising its riverside location close to

!�����!&����!��(

Public Realm Improvement

Basketball Centre

Riverside Park

Conference Centre

Proposed Residential Development

Retail Offering

New Arena

Redesign of Cruddas Park Shopping Centre

Reclad Cruddas Tower

!

Riverside Park

Urban boulevard

Cycle and Pedestrian Route

Extended Quay Link Bus Route

Context & Policy Background

The Elswick Riverside Masterplan area lies to the south west of Newcastle City Centre, with the River Tyne providing its southern boundary.

Elswick has been the subject of many regeneration attempts in the past, and this provides a good body of research as well as enabling us to learn from pre-vious missed opportunities when devis-ing a spatial strategy for the area. The area has a long history of industrial uses ���������������������������������!��character.

Large residential areas of Elswick were demolished during the 1950s which resulted in a modern high rise residential scheme of 10 towers. By the 1980s the area had become the focus of criminal ac-tivity and once again gained a negative reputation across the city.

Demographics:

�� Low homeownership and high density living

�� High unemployment and low education

�� Poor health and obesity

�� Ethnic diversity

Land use is mixed within the strategy area with a number of vacant sites, available river frontage, contaminated land, strong commercial sector and well-contained residential areas located next to community facilities.

Policy:

�� National (NPPF): development focussed on sustainable development: economic growth, brownfield sites, high quality design, delivering housing and restoring local facilities.

�� Local (Draft One Core Strategy and Urban Core Area Action Plan; Unitary De-velopment Plan; Newcastle in 2021 � Regeneration Strategy): sporting facilities ��� ����������������� � �����!���������� �����������������������������transport.

Priority 1: Create high quality green spaces, sports and recreation facilities

Open spaces for recreation and leisure are essential in urban localities, where gar-den size may be reduced and access to green space is limited. In areas of poor health and economic prosperity, with reduced opportunity to partake in sporting ac-tivities, this type of informal space is essential for an active lifestyle. Parkland also offers creative opportunities, to include all members of diverse communities and encourage community bonding and enjoyment of the outdoors.

Key Issue(s):

�� Lack of high quality public green space, play and recreational areas

Proposed Projects:

Creating a multi-use riverside park and landscaping along the river front

�� Create a green park with adequate recreation facilities such as outdoor sporting facilities, fitness equipment area and cycle paths and landscaping.

�� Park will become a key asset which can take advantage of the riverside views.

�� Resident-generated local initiatives develop activities and creative tools to describe this in the landscape, such as community gardening, sculpture and ������������������������������������������������������ ����������������!����multi-cultural identity

Strategic Priority 2: Enhance and develop community services and facilities

Community facilities are often located at the hub of local activity and service provi-sion, with the ability to bring communities together and provide meaningful opportu-�������������������������������������������!���� ��������� ������������� ����by improving the offering to residents.

Key Issue(s):

�� Low building quality, uninviting, large per-centage of empty units including empty shops and closed services, little permeability between the interior and exterior, and poorly lit areas and corridors.

Proposed Projects:

Modernisation of Cruddas Park Shopping Centre

�� The West End Retail Study (2006) proposed Cruddas Park as a suitable location for a satellite store to lead retail regeneration of the centre and increase convenience offer and footfall, and encourage new businesses to move in.

�� Currently, a number of council services are located within the centre, which could be synthesized and retained within one larger unit to save on running costs and make it easier for visitors. It is proposed that the retail units will be flexibly designed to allow for a number of uses, to ensure sustainability for now and the future of the centre.

�� Redevelopment of the centre with a new open and modern design. Design should allow easy movement and visibility between the inside and outside of the ��������������������������������������������������������������������!��play area.

Strategic Priority 3: Improve the quality and appearance of the built environment and public realm

Good design is essential for creating desirable places, where residents and local can be proud of their homes, communities and landscapes. It has the ability to at-tract new people into an area and create new destinations within cities. For resi-dents, design can help feelings of safety, security and improve the quality of life for all through improved access to the street and community areas.

Key Issue(s):

�� Much open land in the site is inaccessible, rundown and littered

�� The 2012 Resident Survey identified the area as unclean and untidy streetscapes and public ���������������������� �����������!�

�� Lack of support and accessibility for disabled residents.

Proposed Projects:

Public Realm Improvements

�� �������������������� �����!���������������������������������������������������improved lighting and better accessibility for disabled and elderly people.

�� Improve street furniture and landscaping to encourage the use of empty spaces and enhance visibility of the community.

�� Repairs to broken features and derelict areas will improve the quality of place

!

!��!�����������!&��������!��� ������� $���* ���#�� ���� location

There is a large amount of unused brownfield land in the study area which should be prioritised for development. The development of local attractions will serve not only to retain residents but bring in new populations and continue the growth and improvement of the area.

Key Issue(s):

�� Underveloped ex-industrial land

�� Industrial land acting as barriers to the riverside frontage

Proposed Projects:

Regional Convention Centre and Hotel

�� To cater for a much larger delegate capacity then existing regional and local of-ferings. This location will maximise the potential of the river frontage, and pro-vide opportunities for a landmark building to enhance the experience of the river-side.

�� A link between the conference centre and Central Station should be provided to take advantage of the national rail and airport linkage.

Delivering Residential development

�� The site offers excellent riverside views, proximity to Central Station and the ur-ban core, at an affordable price to provide opportunity for home ownership for a range of buyers.

�� The site could accommodate somewhere in the region of 500-700 residential units.

Rebuilding the Arena and developing retail offering

�� Build a new and more attractive Arena between Railway Street and Scotswood Road to encourage new ventures, clients and services.

�� Opportunity for convenience retail development on the pocket of land between Plummer Street and St James Boulevard.

Strategic Priority 5: Improve Connectivity and Pedestrian Movement

A key asset to the functioning of any city is transport and ensuring it provides the most efficient means of accessing different areas of the city is essential.

Key Issue(s):

A number of barriers exist in the form of busy main roads, which limit pedestrian movement and safety.

Proposed Projects:

Improving Pedestrian Safety and Permeability along Scotswood Road

�� Transform the route into an inviting and attractive urban boulevard

�� Create safer environments for pedestrians through high quality pedestrian cross-ings, and traffic calming measures

�� Addition of multiple crossing points along the road

Transform disused rail tracks into a cycle and pedestrian pathway

�� Create a connection route to the new parkland area as well as linking it to the city centre.

�� Addition of modern street furniture and landscaping to link with new parkland.

�� Addition of bike storage close to Central Station as well as near the new park.

���!�!����������$������� �������"��������!��)�" �����%�*����&

�� New extended Quay Link bus route will offer future residents of the proposed housing development and future users of the new parkland to access this area quickly and cheaply.

���������� �%!! ���������������"������!������!�������������� ���������!�!!!!!Year 0

!!

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Year 1 ���������������'�!

�$������������"������������!�����������!��!!������!����������#���!������������������������!!������������������!!! ���������������������������������"�������!������!�����������"������������!

������������%����#�%!���������������(�!

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Implementation Timeline This timeline shows the phasing of key

proposals!

Monitoring & Funding A robust monitoring system will be put in place to record the success of the Elswick Riverside Masterplan in achieving the strategy vision and strategic priorities. Efficient project monitoring will enable a clear auditable trail of successful outcomes to be reported to funders in order to achieve targets and measurable outcomes. Targets include increasing visitors and pedestrian access to the area, home ownership, aesthetic standards and usage of facilities.

A number of suggested funding sources have been identified from various public sector, governmental, European, voluntary and private sector organisations:

Year 2 Year 3 Year 4