Strategic Plan 2018-2021

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TableofContents

ExecutiveSummary.................................................................................................................................3

Introduction..............................................................................................................................................4

PlanningProcess......................................................................................................................................4

StrategicElements...................................................................................................................................6Vision....................................................................................................................................................................6Mission.................................................................................................................................................................6Values...................................................................................................................................................................6StrategicCriteria.................................................................................................................................................7ThematicAreasandObjectives........................................................................................................................7

Ecological,social,andeconomicaspectsofcoastaldevelopment................................................................7GOAL.....................................................................................................................................................................................................7

Objectives......................................................................................................................................................................................8Adaptationtoacuteorchroniccoastalhazards....................................................................................................8GOAL.....................................................................................................................................................................................................8Objectives.....................................................................................................................................................................................8

GOAL.....................................................................................................................................................................................................8Objectives.....................................................................................................................................................................................8

Humanandnaturaldimensionsofcoastalandmarinefisheries...................................................................9GOAL.....................................................................................................................................................................................................9Objectives.....................................................................................................................................................................................9

GOAL.....................................................................................................................................................................................................9Objectives.....................................................................................................................................................................................9

Culturalbeliefs,learning,andvaluationofcoastalandmarineissues.....................................................10GOAL..................................................................................................................................................................................................10Objectives..................................................................................................................................................................................10

GOAL..................................................................................................................................................................................................10Objectives..................................................................................................................................................................................10

ConnectivitytoNationalFocusAreas................................................................................................10

PerformanceMeasuresandMetrics..................................................................................................13PerformanceMeasures....................................................................................................................................13Metrics................................................................................................................................................................13

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ExecutiveSummary OregonSeaGranthasbeenworkingdiligentlytoidentifythemostcriticalareasofinvestmentrelevanttostateandnationalpriorities.Forthepasttwoyears,theprogram,ledbyastrategyteam,hasengagedininternaleffortswhichwereinformedbytheOSGAdvisoryCouncilandperspectivesofexternalstakeholders,toreviseitsvision,mission,values,andthematicareas,goals,andobjectives.TheOSGvisionandmissionare:

Vision:ThrivingcoastalcommunitiesandecosystemsinOregon

Mission:OregonSeaGrantisacatalystthatpromotesdiscovery,understanding,andresilienceforOregoncoastalcommunitiesandecosystems.

Asanorganization,wevalueCommunity,theWorthofIndividuals,FairnessandIntegrity,andInnovation.Westrivetoembedthesevaluesinallofouractivities.TheVisionandMissionservetoguidetheprograminitsentirety,whilespecificThematicAreas,createdinalignmentwiththeNationalSeaGrantCollegeProgramFocusAreas,andtheirassociatedGoalsandObjectivesprovidefocustoourareasofinvestment.

OurThematicAreasare:

● Ecological,social,andeconomicaspectsofcoastaldevelopment● Adaptationtoacuteandchroniccoastalhazards● Humanandnaturaldimensionsofcoastalandmarinefisheries● Culturalbeliefs,learning,andvaluationofcoastalandmarineissues

Further,OSGhadadoptedaseriesofcriteriaagainstwhichtoevaluateprospectiveprojects,activitiesandpartnerships.ThesecriteriawillhelpensurethatwecontinuetoalignoureffortsinaccordancewiththeOSGstrategyandhelpembedacultureofstrategicthinkingintoallofourwork.

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Introduction OregonSeaGrant(OSG)—oneoftheoldestprogramsintheSeaGrantnetwork—isresponsivetoevolvingneedsandissuesfacingourcoastalcommunitiesandecosystems.Everyfouryears,OSGdevelopsaplantoguideactivitiesduringthenextfour-yearfederalfundingcycle.ThesestrategicplansalignwiththeNationalSeaGrantCollegeProgramandcovertheexpansiveeffortsoftheOSGprogram.

OregonSeaGranthasbeenworkingdiligentlytoidentifythemostcriticalareasofinvestment.Forthepasttwoyears,theprogram,ledbyastrategyteam,hasengagedininternaleffortswhichwereinformedbytheOSGAdvisoryCouncilandperspectivesofexternalstakeholders,toreviseitsvision,mission,values,andthematicareas,goals,andobjectives.Thesethematicareasarticulatethekeyareasofpriorityfortheprogramandfocusonthefollowing:

● Ecological,social,andeconomicaspectsofcoastaldevelopment● Adaptationtoacuteandchroniccoastalhazards● Humanandnaturaldimensionsofcoastalandmarinefisheries● Culturalbeliefs,learning,andvaluationofcoastalandmarineissues

TheseThematicAreas,createdinalignmentwiththeNationalFocusAreas,willguidetheworkandinvestmentofOregonSeaGrantforthenextfouryears.

PlanningProcess OregonSeaGranthasanimpressiveportfolioofinvestments;however,inmanyareas,theprogramisonly“one-deep”orhaslimitedcapacityforbroader,programmaticengagement.In2014,OregonSeaGrantembarkedonanambitiousstrategicprocess,earlyintheregularcycle,designedtoembedacultureofstrategicthinkingintoallelementsoftheprogram.Thisculturebuildsonandyettranscendsasimplestrategicplan,promotingaprogram-wideefforttoalignactivitiesandinvestmentsarounddiscretepriorities.InFall2014,weconvenedasmallgroupofstafffromwithintheprogramwithachargetodevelopandimplementaprocessbywhichwewoulddefineprioritiesfortheprogramwithengagementfromstaffandstakeholders.ThisteammeteveryotherweekfromSeptember2014throughOctober2015toexecutethischarge.Indoingso,theteamcreatedaniterativeprocessthatcanbereplicated;developedinitialversionsofvision,mission,andvaluesstatementsthatwerevettedbythebroaderprogram;createdandhonedasuiteofcriteriathatcanbeusedinassessingnewandexistingactivitiesandopportunities;anddevelopedasetofthematicareaswhichwillguidetheprogram’sactivities(seeFigure1).Throughoutthisprocess,theteamworkeddiligentlytoengagethebroaderprogram,withmultipleopportunitiestoprovidefeedbackthroughsurveys,smallgroupdiscussions,andinputattheprogram-widemeeting.TheteamalsoprovidedroutinecommunicationtotherestoftheprogramandtotheAdvisoryCouncil,aswellasconnectedwithexternalstakeholderstoinformthemofourprocessandhighlightopportunities.

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SinceOctober2015,theprogramhasbeenmovingintoimplementationofthestrategicthinkingprocess,whichrequirescontinuedengagementbytheprogram,evaluationofourcurrentareasofinvestment,anddecisionsonhowtheprogramwillfocusitsactivities.Tofacilitatethisimplementation,smallgroups,consistingofprogrampersonnelandwithopportunitiesforinputfromexternalstakeholders,areconsideringourspecificprojectsandactivitieswithinthethematicareasandexamineopportunitiesandevaluatecurrentinvestments.Thesegroups,currentlyfacilitatedbyanexternalcontractor,areexpectedtobecomeself-sustainableandintegraltoourdecision-makingprocessesasweimplementourstrategicplan. Figure1.InitialPlanningProcess

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StrategicElements

Vision ThrivingcoastalcommunitiesandecosystemsinOregon

Mission OregonSeaGrantisacatalystthatpromotesdiscovery,understanding,andresilienceforOregoncoastalcommunitiesandecosystems

Values Community: By working with and being in and a part of communities of place andpracticestatewide,OSGfostersacultureofengagementtoenhancethequalityoflifeinourcoastalcommunities.Webuildstrongpartnershipswithinourorganizationandwithothers. We listen carefully and respond to the needs of our internal and externalpartners, stakeholders, and the public. We recognize that we create more value byworkingwithothersonourendeavorsthanworkingindependently. Worth of Individuals: OSG believes that the people inside and outside theorganization, and their perspectives, matter. We respect individual differences, andrecognizethatdiversityispartofourstrengthinateamapproachtoaddresschallengingissues.Werespectthatpeopleareavaluableresource,andwebelievetheydeserveanempowering,supportive,andcaringenvironment. FairnessandIntegrity:OSGstrivesforequityinourdecision-making,inourtreatmentofoneanother,andinourengagementwithcommunitiesweserve.Ourcommitmenttoscientific integrity, respectful partnerships, and non-advocacy enables open dialogue.Ourreputationasasourceofhigh-quality,science-based information iscentral toourleadership in promoting discovery, knowledge sharing, consensus building and theintegrationofeffortinthecoastalarena. Innovation:OSGvaluesandencouragescreativityinallthatwedoandsupport,whilevaluing known and successful approaches.We strive tomaintain scientific excellenceandinnovation.Weconstantlyseektoimproveourserviceandtoenhancethequalityof life incoastalcommunities.Wevaluedynamic, inventiveandflexibleapproachestomeetingtheneedsofpeopleinchangingnaturalandsocialenvironmentsaswellasintheconductandcommunicationofresearch,education,andengagement.

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Thesevalues,whichweseektosupportandpromotethroughoutallofourwork,areinherentlyconnectedtothecross-cuttingprinciplesofPartnershipsandDiversityandInclusion,promotedbytheNationalSeaGrantCollegeProgram.

StrategicCriteria InconsideringhowtofocustheworkandinvestmentofOregonSeaGrantbothinthecurrentstrategicprocessandintothefuture,theprogramdevelopmentasetofcriteriatoapplytonewopportunities,partnerships,andactivities.Thesecriteriaareintendedtobeappliedregardlessofsizeofproject,andthroughregulardiscussionswithsupervisorsandmorebroadlywithaprogram-wideStrategyTeamconsideringlarge-scaleopportunities.Thestrategiccriteriaareasfollows:

● Howdoesthisadvancethevisionandmissioninwaysthatareconsistentwithourvalues?

● HowdoesitalignwiththeOSGthematicareas?● Howdoesthisaddressstakeholderissues?● Whataretheopportunitiestointegratediscovery,learningandengagement?● HowcanOSGuniquelycontributetooraddsignificantvaluetothis?Inotherwords,are

wethebestfit?WillthisbeunaddressedwithoutOSGinvolvement?● Howwillweknowwhenourcatalyticroleiscomplete?● Whatcapacitydowehaveorlackinordertopursuethis?Howisthisworthmakinga

commitmenttodevelopordeploythecapacityand/orendexistingactivitiesorprograms?

ThematicAreasandObjectives

Ecological,social,andeconomicaspectsofcoastaldevelopment This thematic area is focused on the multiple facets of coastal development, such asdevelopmentofplaces,communities,andindustries.Often,developmentisexaminedfromaneconomicperspective,withonlyminimalconsiderationoftheecologicalorsocialaspects.Weseektobringtogethertheecological,social,andeconomicaspectsofcoastaldevelopmentsoactivitiesorinvestmentscanbeexaminedholistically,andonecomponent,suchaseconomics,isnotvaluedtotheexclusionordetrimentoftheothers.

GOAL Weseektointegratetheecological,social,andeconomicaspectsofcoastaldevelopmenttosupportsustainablecoastalcommunitiesandecosystems.

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Objectives ● Assesstheattitudes,knowledge,perceptions,anddesiresofcoastalresidentsand

Oregonvisitorstowardcoastaldevelopment.● Identifyandevaluatethecommunitieswherecoastaldevelopmentisandisnot

occurring.● Developandimplement,incollaborationwithpartners,strategiesforanalyzing,

understanding,adapting,andrespondingtocommunityneedsandgoalsassociatedwithcoastaldevelopment.

● Understandandassessrisksandimpactsassociatedwithcoastaldevelopmentoncoastalcommunitiesandecosystems,anddeveloptoolsandprogramsforsustainablesolutionsandresponses.

ThisisparticularlyimportantforanarealiketheOregoncoast,whichhastremendousnaturalresourcesandstrongcommunitynetworks,butstruggleswithpromotingandsupportinggrowthintheregion.

Adaptationtoacuteorchroniccoastalhazards Understandingacuteandchroniccoastalhazardsiscriticaltodevelopingadaptationstrategies.Thesethreats,suchastsunamithreatsandimpactsfromclimatechangeandoceanacidification,challengetheresilienceofnotonlyOregon’scoastalcommunitiesandthevisitorswhocometoenjoythecoast,butalsothecoastalecosystemanditsabundantnaturalresources.

GOAL Weseektounderstandacutecoastalhazardsandchronicconditions,andidentifyordevelopadaptationstrategies.

Objectives ● Understandthecausesof,impacts,solutions,andresponsestocoastalhazardsandtheir

relevancetocoastalresidents,visitors,andecosystems.● Identify,invent,oradapttoolstoaddresslocaladaptationneedsfocusedoncoastal

hazards.

GOAL Weseektosupportandpromoteimplementationofadaptationstrategiestoacuteorchroniccoastalhazards,whethertheyarecommunityandvisitortsunamipreparationactivitiesorecologicalortechnologicalapproachestomitigatingoceanacidification.

Objectives ● Buildcommunitynetworksandimplementadaptationstrategiestocoastalhazards.

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● Engagestakeholdersaboutcoastalhazardsandchronicandacuteconditions,includingprevention,response,andadaptationstrategies.

ThesethreatschallengetheresilienceofnotonlyOregon’scoastalcommunitiesandthevisitorswho come to enjoy the coast, but also the coastal ecosystem and its abundant naturalresources.

Humanandnaturaldimensionsofcoastalandmarinefisheries Integrating the human and the natural dimensions of fisheries is imperative in the face ofchallengessuchasincreasedregulationandchangingenvironmentalconditions.

GOAL Weseektosupportthehealthandresilienceofwild-caughtfisheriesandthecommunitiesthatsupportthem.

Objectives ● InformdecisionmakersandthepublicaboutOregonfisheriesandthecommunity

effectsoflocalseafoodproductionandconsumption.● Understand,document,andcommunicatetheecologicalstatusandsocio-economic

valueofPacificNorthwestcoastalandmarinespeciesthatarecurrentlyorpotentiallycommercially,recreationally,andculturallyimportanttoassesstheirresilienceandsustainability

● Understand,document,andworktowardssolutionstoaddressthechallengesandneedsfacingtheOregonfishingindustry(e.g.,safety,grayingofthefleet,processors’staffingneeds,climatechange).

GOAL Weseektounderstand,communicate,andbuildcapacitywithstakeholderstoworktowardsolutionsthataddressthenatural,social,andeconomicramificationsofcompetingspaceandusepressuresaffectingfisheries(e.g.,aquaculture,oceanenergy).

Objectives ● Assesstheeconomic,ecologicalandsocioculturalviabilityofneworexpandedOregon

aquaculture,andbuildcapacitytosupportexistingandemergingsustainableoperations● Assesstheeffectsofinfrastructurechangeanduseoncoastalandmarinebiologicaland

culturalresources● Assessconflictand,whereappropriate,facilitateresolutionamongusergroupsfor

space,use,andresourceissues.

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OSG’sroleincoastalandmarinefisherieshasevolvedovertime,thustheneedforcontinuedinnovativeandintegrativeapproachestoaddressinghumanandnaturaldimensionsofcoastalandmarinefisheries.

Culturalbeliefs,learning,andvaluationofcoastalandmarineissues Often there are gaps in the complex interface between science, knowledge, and practice inaddressingcoastalandmarineissues.

GOAL Weseektounderstandwhy,what,andhowindividualsandcommunitiesperceiveandmakedecisionsaboutcoastalandmarinetopicsandissues.

Objectives ● Assessculturallyrelevantstakeholderperceptionsaboutcoastalandmarineissues.● Evaluatetheroleoftheartsandhowitsmyriadformscancapturecommunity

perceptionsandcommunicatetheocean’scomplexities,benefits,andvalues.● Determinehowindividualsandcommunitiesvalueandmakedecisionsaboutmarket

(e.g.,development,tourism)andnon-market(e.g.,senseofplace,spiritual/heritagevalues)benefitsofcoastalandoceanresources.

GOAL Weseektosupportpubliclearningandinformeddecisionmakingthrougheducationalprogramming,productdevelopment,research,andstakeholderengagement.

Objectives ● Design,deliver,andevaluateaccessible,effective,high-qualityprogrammingand

productstorespondtostakeholderneedsandprioritiesaswellasenhanceknowledge,understanding,andaccessibilityofcoastalandmarineissues.

● AssessandsupportcitizenscienceeffortsinOregoncoastalcommunities. Understandingcommunitiesofplaceandpractice,theirbeliefsandvaluation,andwhycertaindecisionsaremadewillsupportthedevelopmentofstrategiestoaddresssomeofthechallengesnotedintheotherthematicareas,suchasacuteandchronichazards,coastaldevelopment,andevolvingfisheriesneedsandissues.

ConnectivitytoNationalFocusAreas EachoftheOSGThematicAreaswereselectedandrefinedundertheauspicesofconnectivitytotheNationalFocusAreas.InherentineachoftheThematicAreasarelinksbacktothebroadervisionofHealthyCoastalEcosystems,SustainableFisheriesandAquaculture,Resilient

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CommunitiesandEconomies,andEnvironmentalLiteracyandWorkforceDevelopment.However,theOSGThematicAreasarenotsimplysilos,linkingone-to-onetoasingleNationalFocusArea.WithineachThematicAreaareelementsofthefourNationalFocusAreas.Forexample,OSG’sfocusonHumanandNaturalDimensionofCoastalandMarineFisherieshaveelementsofbothHealthyCoastalEcosystemsandResilientCoastalCommunities,inthatwemayexaminetheimplicationsofchangingenvironmentalconditionsforafishspeciesaswellasafishingcommunity,thusconnectingacrossmultipleFocusAreas. SeeTable1foracrosswalkbetweenOSG’sThematicAreas,GoalsandObjectives,andtheNationalFocusAreasandGoals.

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PerformanceMeasuresandMetrics PerformancemeasuresarethemetricsbywhichOSGwilltrackprogresstowardimplementationoftheStrategicPlan.WehaveadoptedtheperformancemeasuresfromtheNationalSeaGrantStrategicPlan.Ourdiverseprogramelementsandexpertisecontributeinuniquebutvariablewaystoeachperformancemeasure.Forexample,ourprogrammingaroundcoastalhazardswillgenerateadifferentsuiteofmetricsthanprogramminginmarinescienceeducationoraquaculture.Eachoftheseperformancemeasuresisinformedbyinputfromourfacultyandstaffaswellasourrecenthistoryofreportingsuchmetrics.

PerformanceMeasures ● Numberofresourcemanagerswhouseecosystem-basedapproachesinthe

managementofland,water,andlivingresourcesasaresultofSeaGrantactivities● Numberofacresofcoastalhabitatprotected,enhanced,orrestoredasaresultofSea

Grantactivities● Numberoffishermen,seafoodprocessingandaquacultureindustrypersonnelwho

modifytheirpracticesusingknowledgegainedinfisheriessustainabilityandseafoodsafetyasaresultofSeaGrantactivities

● Numberofcommunitiesthatadopt/implementsustainableeconomicandenvironmentaldevelopmentpractices andpoliciesasaresultofSeaGrantactivities

● Numberofcommunitiesthatadopt/implementhazardresiliencypracticestoprepareforandrespondto/minimize coastalhazardousevents

● NumberofSeaGrantproductsthatareusedtoadvanceenvironmentalliteracyandworkforcedevelopment

● NumberofpeopleengagedinSeaGrant-supportedinformaleducationprograms● NumberofSeaGrantsupportedgraduateswhobecomeemployedinajobrelatedto

theirdegreewithintwoyearsofgraduation● NumberofSeaGranttools,technologies,andinformationservicesthatareusedby

ourpartners/customerstoimproveecosystem-basedmanagement● EconomicandsocietalimpactsderivedfromSeaGrant activities(marketandnon-

market;jobsandbusinessescreatedorsustained)Metrics● Numberandoriginationofcorefundingpre-andfullproposals● Numberofmarinascertifiedas“CleanMarina”bytheCleanMarinaProgramasaresultof

SeaGrantactivities● NumberofindividualscertifiedinHazardAnalysisCriticalControlPoint(HACCP)dueto

SeaGrantefforts● Numberofpeer-reviewedpublicationsproducedbySeaGrant● Numberofindividualsandfull-timeequivalents(FTEs)supportedbySeaGrant

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● Numberofpostsecondarystudentsanddegreesfinancially-supportedbySeaGrantinhighereducationprograms(undergraduate,graduate)

● NumberofP-12studentsreachedthroughSeaGrant-trainededucatorsordirectlythroughSeaGranteducationprograms

● NumberofP-12educatorswhoparticipatedinSeaGranteducationprograms● Numberofvolunteerhours● NumberofSeaGrant-sponsored/organizedevents● NumberofattendeesatSeaGrant-sponsored/organizedevents● Numberofpublicorprofessionalpresentations● Numberofattendeesatpublicorprofessionalpresentations