strategic plan for sustainable tourism in shkodra region
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TEULEDAwww.teuleda.org.al
UNDP ART GOLD 2 Albaniawww.artgold.undp.org.al
www.shkodraregionstrategicplanning.eu
Final document - June 2011
IN SHKODRA REGION
“Towards Sustainability of Tourism”
STRATEGIC PLANFOR SUSTAINABLE
TOURISM
The present document was drafted in the framework of UNDP ART GOLD 2 Albania Programmewww.artgold.undp.org.al
with the financial support of:UNDP AlbaniaCooperazione Italiana allo Sviluppo - Ministero Affari EsteriUNOPS - United Nations Office for Project Services
with the contribution of:www.inextstudio.org
Mr. Andrea Nobili - Senior expert in Strategic Planning Ms. Federica Di Pietrantonio - Junior expert in Strategic Planning Ms. Jonila Prifti and Ms. Maria Grazia Zagaria - iNExTstudio staff (Italy)
in close cooperation with:Shkodra Regional Council Staff – coordinated by Ms. Merita Kazazi, Director of the Programming and Development Department at Shkodra Regional CouncilTEULEDA - Local Economic Development Agency of ShkodraUNDP ART GOLD 2 - Mr. Luigi Cafiero, CTA; Mr. Estevan Ikonomi, National Programme Officer; Ms. Matilda Duri, Communication Officer; Mr. Spartak Sokoli, Local Coordinator for Shkodra Region and ART GOLD 2 staff.
in coordination with:ILS LEDA - International Links and Services for Local Economic Development AgenciesIDEASS - Innovation for Development and South-South cooperationUniversitas Programme - KIP (Knowledge, Innovation and Policies for Human Development) Initiative
AcknowledgementsIt would be impossible to mention all the people who gave their precious contribution to the preparation of this document. Special thanks go to the following institutions and stakeholders: their invaluable help made this work possible.Albanian Government: Ministry of Interiors, Ministry of Agriculture, Food and Consumer Protection, Ministry of Economy, Trade and Energy, Ministry of Education and Science, Ministry of Tourism, Culture Affairs, Youth and SportsItalian Ministry of Foreign Affairs - Inter Agency Scientific Committee for Human Development Cooperation and Italian Embassy in AlbaniaItalian Cooperation - DGCS UNDP AlbaniaART GOLD 2 project teamUNOPS, UNEP, ILOILS LEDA Universitas ProgrammeIDEASSAlbanian Development FundShkodra Regional CouncilPrefecture of ShkodraChamber of CommerceMunicipalities and Communes of Shkodra RegionUniversity of Shkodra - Department of Geography and Faculty of Economy TEULEDAThanks also to the numerous territorial actors at national, regional and local level who actively participated in the strategic planning process, for their cooperation and commitment.
Shkodra, June 2011
STRATEGIC PLAN FOR SUSTAINABLE TOURISM
IN SHKODRA REGION“Towards Sustainability of Tourism”
Final document(June 2011)
EXECUTIVE SUMMARY 1
INTRODUCTION TO THE STRATEGIC PLAN FOR SUSTAINABLE TOURISM IN SHKODRA REGION 5
Why a Strategic Plan for Sustainable Tourismt in Shkodra Region? 5 Background and objectives of the Strategic Plan for Sustainable Tourism 7 How to read this document 9 Methodology of the Strategic Planning process 10 Steps and timeline of the Strategic Planning process 12 Participation - The basis of the strategic planning process 14
CHAPTER 1. ANALYSIS FRAMEWORK 21
1.1. Introduction to the Analysis Framework 21 1.2. Sharing the analysis - The Kick-Off event 23 1.3. Territorial framework 24 1.4. Historical highlights 25 1.5. Statistical data for the territory 26 1.6 . Infrastructure for the mobility 30 1.7. Environmental aspects 33 1.8. Landscape and cultural heritage 36 1.9. Value chains 45 1.10. Territorial programming 50 1.11. S.W.O.T. analysis of Shkodra Region 67 1.12. General development goal and Keywords of the Strategic Plan 69 1.13. Scenarios for Regional Development 71
CHAPTER 2. STRATEGIC FRAMEWORK 80
2.1. Methodological introduction 80 2.2. Participation in the strategy definition - The Public Debates 81 2.3. Vision for tourism development 84 2.4. Strategic Guidelines and Actions 86 2.5. Synergies among Strategic Guidelines - Internal coherence of the Strategic Plan 95 2.6. Consistency of the Tourism Strategy with the National development policies 99
CHAPTER 3. ACTION PLAN 101
3.1. Methodological introduction 101 3.2. Participative projects devising - The Focus Groups 102 3.3. The 8 Project Boxes for regional tourism development 105 3.4. Synergies among Project Boxes 130 3.5. Conclusions - Notes on the Strategic Plan implementation 132
ANNEXES
A. Bibliography and References B. Diagram of the Strategic Planning process C. Project Boxes and Project proposals D. Survey of programmes in progress in Shkodra Region E. Map of cultural and landscape heritage in Shkodra Region
Table of contents
ADF Albanian Development FundAGA2 ART GOLD Albania 2ART Articulation of Territorial and Thematic Cooperation Networks for Human DevelopmentACLI Associazioni Cristiane Lavoratori ItalianiCDP Coordinated Development ProjectsCERAI Centro de Estudios Rurales y de Agricultura Internacional CPC County Partnership CouncilCTA Chief Technical AdvisorDGCS Direzione Generale per la Cooperazione allo Sviluppo (General Directorate for
Italian Development Cooperation)EU European UnionFG Focus GroupGPP Gross Primary ProductivityGTZ/GIZ Gesellschaft fur Internationale Zusammenarbeit (German International Cooperation)IDEASS Innovations for Development and South-South cooperationILO International Labour OrganisationILS LEDA International Links and Services for Local Economic Development AgenciesINSTAT National Institute of StatisticsISD Integrated Support for DecentralisationKIP Knowledge, Innovations and Policies for human developmentLEDA Local Economic Development AgencyMADA Mountain Areas Development AgencyMASH Ministria e Arsimit dhe e Shkencës (Ministry of Education and Science)MBUMK Ministria e Bujqësise, Ushqimit dhe Mbrojtjes së Konsumatorit (Ministry of Agriculture)MDG Millennium Development Goal METE Ministria e Ekonomise,Tregëtisë dhe Energjitikës (Ministry of Economy, Trade and
Energy)MITIK Ministri për Inovacionin dhe Teknologjinë e Informacionit e të Komunikimit (Ministry
for Innovation and Communication and Information Technology)MOE Ministria e Mjedisit, Pyjeve dhe Administrimit të Ujrave (Ministry of Environment)MPCS Ministria e Punës, Çështjeve Sociale dhe Shanseve të Barabarta (Ministry of
Labour, Social Affairs and Equal Opportunities) MPPT Ministria e Punëve Publike dhe Transportit (Ministry of Public Works and Transportation)MTKRS Ministria e Turizmit,Kultures,Rinise dhe Sporteve (Ministry of Tourism, Culture, Youth
and Sports)NGO Non Governmental OrganisationPB Project BoxRDC Regional Development ConceptSDC Swiss agency for Development and CooperationSG Strategic GuidelineSNV Stichting Nederlandse Vrijwilligers (Netherlands Development Organisation)SP Strategic Plan or Strategic PlanningSWOT Strengths, Weaknesses, Opportunities and ThreatsTSG Technical Support GroupUNDP United Nations Development ProgrammeUNEP United Nations Environment ProgrammeUNESCO United Nations Educational, Scientific and Cultural OrganizationUNOPS United Nations Office for Project ServicesUTL Unità Tecnica Locale (Local Technical Unit)VIS Volontariato Internazionale per lo Sviluppo (International Volunteers for Development)VKM Vendim i Keshillit te Ministrave (Decision of the Council of Ministers)WB World Bank
Abbreviations
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 1
The United Nations Development Programme (UNDP) is the UN's global development network, advocating for change and connecting countries to knowledge, expertise, and resources to help people build a better life. At present, UNDP is operating in 166 countries, assisting them in formulating their own solutions to global and national development challenges. UNDP's main goal is to help developing countries build their own national capacity to achieve sustainable human development; that is, to improve people's lives on an enduring basis. In particular, UNDP Albania supports the country's aspirations towards European Union integration and contributes to national efforts to achieve the Millennium Development Goals (MDGs) regarding poverty reduction, gender equality, environmental sustainabi l i ty and good governance.
The UNDP ART GOLD 2 Albania Programme is part of the UNDP Art Initiative (Articulation of territorial and thematic networks of human development cooperation), which promotes national co-operation for governance and local development projects. The Programme is financed by the Italian Government (Italian Cooperation) and supports the Albanian Government to achieve the MDGs and meet the requirements of EU accession through the promotion of partnership with regional councils, in line with the Albanian National Strategy for Decentralisation and Local Governance. The programme works to create l inks and implement partnership among Albanian and European regional and local communities, local institutions, Local Economic Development Agencies (LEDAs) and other subjects operating in the country (ILS LEDA, Universitas Programme and IDEASS, among others).
Shkodra Region is one of the areas targeted by ART GOLD 2. The Regional Government unit needed support designing a regional tourism development policy, addressing crit ical territorial issues in a coordinated manner, while maintaining continuity with the existing
Regional Development Concept and with the other plans, programmes, projects and sector pol ic ies already ongoing in the area. Furthermore, UNDP ART GOLD 2 Albania aimed at promoting and supporting democratic participation of local, national and international actors in the decision-making process r e g a r d i n g S h k o d r a R e g i o n t o u r i s m development policies, and sought to supply the Regional Government with the required capacities to autonomously draw and manage international funds for development.
To fulfil these needs, ART GOLD 2 launched a Strategic Plan for Tourism (SPT) as a long term programme on territorial governance and sustainable tourism development adopting a participatory approach.
The SPT aim is to engage the local community to create its own vision for the future, and discover the best way to implement it by connecting the cultural, environmental, social and economic aspects of the territory. The SPT mission is to propel a balanced and endogenous tourism development of the area and increase the value of the Region as a tourist destination by strengthening its unique cultural, social, environmental, economic identity and its human resources. By doing so, the Regional Government and community can become more aware of the roles they can play in the development process and become more confident in their abilities to cooperate in development processes.
Within the framework of ART GOLD 2 the strategic planning represents an innovative democratic process necessary to lead Albania towards EU integration and a useful instrument to complete the administrative decentralisation ongoing in the country. In a country characterised by a scarce tradit ion in participatory practices, Shkodra Region Strategic Planning for tourism development serves as a democratic and bottom-up process, necessary to strengthen the collaboration and mutual trust amidst institutions, local and foreign actors.
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Executive Summary
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 2
Furthermore, Shkodra Region SPT represents a coordination platform among donors, international organisations, national, regional and local policies. Hence, donors can allocate funds on projects that best reflect community needs, and be part of a concrete sustainable development.
In order to coordinate, prevent overlapping, develop synergies and optimise results, the tourism strategic planning process in Shkodra Region started with the inventory of territorial policies at national, regional and local level. Simultaneously, a territorial analysis was conducted, providing an overview of the current regional territorial situation in terms of infrastructure, environment, cultural heritage, economy, social aspects, etc. To this purpose, the analysis started from the information provided by recently published planning and programming documents, and integrated these information with the outcomes of territorial surveys and participatory meetings. There was no need for new research to be conducted, because the strategic planning process did not start from zero rather it maintained continuity with the policies already operating on the territory. The territorial analysis allowed the identification of the Region’s real strengths and weaknesses, summarised in an S.W.O.T. analysis. Subsequently, the Keywords and possible Scenarios for regional tourism development were identified. Keywords summarised the issues and needs emerged during meetings, which the territorial actors deemed crucial for regional development. The Scenarios represented possible future configurations of the Region as a tourist destination, and were based on present conditions, on the trends outlined by the currently operating policies at all levels and on the possible variables that the Strategic Plan can introduce to trigger sustainable and endogenous development.
The territorial analysis gave way to the definition of a shared short, medium and long-term regional tourism development Strategy, consisting of:
• A Vision - Suggesting the possible role that Shkodra Region can play in the global tourism market, in coherence with the analysis results and with the outcomes of the participative process.
• Three Strategic Guidelines - The integrated and synergic directions to follow in order to
accomplish the Vision, addressing the main critical aspects of the regional tourist offer.
• Twenty-four Actions - The “tools” to fill the gap between present situation and future tourism d e v e l o p m e n t . T h e y a r e s t r o n g l y interconnected and help to achieve several goals at the same time. They are realised through projects implementation.
This Tourism Strategy, discussed and approved by territorial actors, attempts to convey the regional community’s desires and needs, as directly or indirectly expressed during participatory meetings and events, and finally adapt them within the current situation of the territory, with ongoing programmes and national policies and goals especially regarding the tourism and agro-food sectors.
The next step of the Strategic Planning process was the Action Plan, which is an integrated system of projects, which need to be implemented in order to attain the SPT goals. The projects were mainly proposed by local actors and established in a rational and vision oriented framework. The territorial actors involved in the participatory process proposed around 100 project ideas for the implementation of the shared regional sustainable tourism development Strategy, hence representing the satisfaction of territorial requirements. Other ideas were also suggested by SPT experts based on the outcomes of the debates and of the meetings held with national level institutions. Another group of project ideas came from the analyses conducted by one of ILS LEDA experts on the regional value chains.
In order to give a wider perspective to these proposals and ideas, the SPT experts introduced “Project Boxes” or “containers” where projects addressing the same topics and/or the same parts of the regional territories were clustered around a single theme and integrated, hence developing synergies and interactions. In this way, projects can contribute more effectively to the achievement of the Vision and to the redefinition of the role of the Region in the national and international tourism markets.
The strategic planning methodology adopted in Shkodra Region uses a bottom-up approach. This means that each step of the Strategic Planning process was characterised by the part ic ipat ion of al l local stakeholders (institutions, entrepreneurs, associations, etc.) involved in the definition of the SPT.
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 3
The participation steps had a growing interaction level, where the involvement and collaboration of stakeholders and civil society was constantly sought after, both by arranging face-to-face meetings with significant actors (more than 100 meetings were held in the framework of the Strategic Planning process) and by organising public consultation events: • A Kick-Off event to publicly launch the
Strategic Planning initiative• Three public debates to share a draft Vision
a n d S t r a t e g y f o r r e g i o n a l t o u r i s m development with all territorial actors
• A Focus Groups meeting for the joint identification of integrated projects to achieve the Strategic Plan objectives.
The participation to the events was ample and all actors showed interest and willingness to actively engage in the SPT preparation. During this process the collaboration between regional and local actors, and between ART GOLD 2 and partners, was strengthened. After the required processing and organising activities, the results of the participatory process were all taken into consideration and included in the SPT. Hence, all SPT contents can be considered as mutual and agreed upon by the entire regional community.
The participatory process in Shkodra Region was supported by various information and communication materials aimed to inform territorial actors on Strategic Planning issues, involve them in the process and stimulate discussions during public consultation events.
These materials were designed taking into consideration the scarce tradition of the regional population to be a part of participatory practices. One of the most important tools created for the Shkodra Reg ion SPT i s the webs i te (www.shkodraregionstrategicplanning.eu) where it is possible to find all the necessary information regarding the Strategic Planning in Shkodra Region.
The process described so far led to the following findings, conclusions and recommendations:
• The desk analyses conducted and the participation activities performed showed that Shkodra Region has a variety of potential tourist attractors (cultural heritage, natural resources and landscapes, traditions and food), not yet adequately valorised and integrated. This variety can allow the development of a diversified tourist product,
attracting tourist flows throughout the year hence spreading socio-economic growth on the whole regional territory.
• Given the present situation and trends outlined by current national and regional policies, Shkodra Region has four possible tourism development Scenarios ahead:
‣ Scenario 1) Cultural tourism - Based on the surveys conducted by SPT and ILS LEDA experts, Shkodra Region is rich in cultural attractors, both tangible and non tangible. Furthermore, the Region is considered the richest Albanian region in handicraft activities.
‣ Scenario 2) Rural tourism - Various elements make the development of rural t o u r i s m i n t h e R e g i o n e x t r e m e l y reasonable. Among them are the great landscape value of regional rural areas, the important role of agriculture in regional economy and the existence of a variety of traditional agro-food products, handicraft and artistic production. Tourists can also become a tool for international promotion of typical local products, thus boosting production, marketing and qualification processes.
‣ Scenario 3) Natural tourism - Shkodra Region has a great potential as a natural tourism destination. The territory is very rich in environmental attractors, and contains a variety of ecosystems in a relatively small area. In addition, sustainable artificial attractors can be established.
‣ Scenario 4) Sun, sea and sand tourism - In proportion to its extension, Shkodra Region has a very small coastal area. Beach-related tourism in Velipoje has already created environmental problems, due to inadequate water supply systems and waste and wastewater management and to out-of-control urbanisation in the coastal settlements: the development of this Scenario should be carefully controlled.
To achieve a more diversified tourism development, make tourist flows less seasonal and extend them on the entire regional territory, hence avoiding territorial unbalances, these Scenarios should be carried out simultaneously, in an integrated and complementary manner, making sustainability the central thread for regional tourism development.
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 4
• The Vision chosen for regional sustainable tourism development is “Shkodra Region 2020: a Sustainable Tourism District”. In order to become a major tourist destination in the Balkan area and be competitive on national and international tourism markets, Shkodra Region should become an “integrated tourism territorial system”, where different territories and sectors are interconnected in an integrated tourist offer. The development of culture, adventure, sports and eco-tourism can differentiate Shkodra Region tourism product from the neighbouring countries’, and sustainable tourism can represent an opportunity to foster socio-economic development and increase the quality of life. However, effective tourism development in the Region can not be achieved without the coordinated implementation of urgent infrastructure intervent ions such as: development of waste collection and treatment systems; improvement of water cycle management; protection of the territory from hydro-geological risk; upgrade of transport networks; diffusion of ICT networks, etc.
• In order to accomplish this Vision, three Strategic Guidelines were identified: 1. Qualification and diversification of tourist
offer 2. Quality improvement in tourist areas3. Development of typical rural productions
and handicrafts
• These Strategic Guidelines will be achieved through the implementation of 85 shared projects and project ideas, contained in 8 thematic “Project Boxes”:1. Tourist reception and marketing in
Shkodra Region2. Shkodra Region - Heritage tourist itineraries3. Exploring the Albanian Alps4. Shkodra Region - Lakes and wetlands
tourist itinerary5. Brands for typical Shkodra Region quality
food products6. Typical Shkodra Region arts and crafts7. First aid centres network in Shkodra Region8. Clean and hospitable towns and villages
of Shkodra Region
• The next step to be undertaken for the implementation of the SPT will be to strengthen the Project Boxes relationships with specific territorial locations and to develop their mutual synergies. The outcome of this process will be a set of integrated
c o m p l e x p r o j e c t s , o r C o o r d i n a t e d Development Projects (CDP), focused on spec i f i c sub- reg iona l homogeneous geographical areas. CDPs will start from the project proposals contained in the Project Boxes, but at the same time will go further, integrating a number of small projects (also taken from different Project Boxes) into a single one. Examples of possible priority Coordinated Development Projects are:‣ The Albanian Alps hiking circuit – Creation of
safe hiking paths for natural excursions in the areas of Theth and Vermosh, integrated with first aid centres, accommodation structures and places to taste and buy branded typical food products (safe, high-quality and certified) and handicraft objects.
‣ The Lakes circuit – Creation of a nature and sports tourist itinerary involving the lakes of Shkodra, Vau i Dejes and Koman, including transportation services, typical cuisine (prepared with safe, high-quality, branded and certified typical food products), accommodation and first aid centres.
‣ The Castles circuit – Creation of a cultural itinerary involving the castles of Shkodra, Drisht, Sarda, Ballezes and Babices, integrated with accommodation structures, places to taste and buy branded typical food products (safe, high-quality and certified), and “handicraft streets” to display and sell artisan objects.
‣ Marketing of regional tourist offer – Establishment of a Regional Tourist Agency that will deal with the mapping of regional tourist resources, the design of a territorial “umbre l la b rand” , the des ign and management of a regional tourism website, the creation of a network of trained guides and local agents for tourist assistance, etc.
‣ Regional waste management system – organisation of a solid waste management system at regional level, mostly based on separate co l lec t ion and recyc l ing, accompanied by awareness campaigns on waste management.
The Coordinated Development Projects shall derive directly from the outcomes of the Strategic Planning process, and will work as the “tangible expression” of the shared Tourism Strategy on the regional territory. Through them, the Actions of the regional SPT will be gradually implemented, always considering the “big picture” represented by the overall Vision and Tourism Strategy.
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 5
Why a Strategic Plan for Tourism Development in Shkodra Region?Through the support of the German Technical Cooperation (GTZ) over the last years, Shkodra Reg ion has been e labora t ing a Reg iona l Development Concept, which serves as the main strategic document for the Region for the period 2010-2016.
The document approved by the Regional Council of Shkodra on September 2010 lists tourism and agribusiness among the five main priorities for regional development, together with education, training and capacity building, infrastructure and services, inter-regional cooperation and cooperation with other partners and flood protection.
Furthermore, the Region of Shkodra has been selected by the Albanian government as priority area for tourism development. The reason of this selection comes from the extraordinary natural value of the regional territory and from the urgency of measures to support disadvantaged local communities overlooked by the development process characterising the country in recent years.
In addition to hosting the National Park of Theth, the regional mountain areas (the so-called Albanian Alps) are part of a major project to create a transboundary Peace Park with Montenegro and Kosovo: the Balkans Peace Park.
Shkodra lake
INTRODUCTION TO THE STRATEGIC PLAN FOR SHKODRA REGION TOURISM DEVELOPMENT
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 6
In this context, the regional partners of UNDP ART GOLD 2 Albania Programme suggested the development of a thematic SPT to implement measures that will guide tourism and agribusiness development in the future, as well as ensure sustainable development in these fields.
The SPT should also work as a coordination tool for international donors on the regional territory, hence making their action more effective. Indeed, at a local level there are different strategic documents addressing these issues: in line with them the SP promotes and enhances the synergic use of the resources made available by the various donors active in the territory.
A Strategic Plan for tourism (SPT) is a coordination platform for territorial development that involves the whole cultural, environmental, social and economic aspects of a particular area to attain an endogenous and sustainable development model. An SPT is an innovative and flexible territorial governance instrument, already applied in several European cities and terri tories, intended to direct al l local
development policies. In Shkodra Region, due to the importance of tourism in local economic development, the SPT focuses mainly on this sector, but its implementation will positively affect other aspects of regional economy, such as agriculture, transport and trade. This is the result of the cross-cutting nature of tourism sector, encompassing also infrastructural, cultural and social aspects, but also to the integrated and participatory nature of the SPT.
The start up of a strategic planning process for tourism development, where territorial actors can express their needs and submit their proposals, is necessary to the community and institutions in order to promote democratic participation as an important part of territorial planning.
Through this process, on one hand, tourism will bring economic prosperity in the Region due to positive impacts on the development of other economical sectors; on the other hand, democratic participation will increase the local community awareness of the active role that people can play in policy-making for local development.
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 7
Shkodra Region for Sustainable Tourism in Shkodra Region is an initiative of the ART GOLD 2 Albania programme, which is part of the UNDP ART Initiative (Articulation of territorial and thematic networks of human development cooperation).
UNDP (the United Nations Development Programme) is the UN's global development network, advocating for change and connecting countries to knowledge, expertise, and resources to help people build a better life. At present, UNDP is operating in 166 countries, assisting them in formulating their own solutions to global and national development challenges. UNDP's main goal is to help developing countries build their own national capacity to achieve sustainable human development, that is, to improve people's lives on an enduring basis.
In particular, UNDP Albania supports the country's aspirations towards European Union integration and contributes to national efforts to achieve the Millennium Development Goals (MDGs) regarding poverty reduction, gender equality, environmental sustainability and good governance. ART Initiative promotes national co-operation for governance and local development projects. The programme is funded by the Italian Ministry of Foreign Affairs through Italian Cooperation and supports the Albanian Government to achieve the Millennium Development Goals (MDGs) and to meet the
requirements for EU accession through the promotion of partnerships with regional councils, in line with the Albanian National Strategy for Decentralisation and Local Governance. The programme aims to create linkages and establish partnerships among Albanian and European regional and local communities, local institutions, the Local Economic Development Agencies (LEDAs) and other subjects operating in the country (ILS LEDA, Universitas Programme and IDEASS among others).
ART GOLD 2 promotes a national cooperation f ramework fo r governance and loca l development through the active role of public and private actors as well as of local and central institutions representatives.
Shkodra Region is one of the areas targeted by ART GOLD 2. The Regional Government unit needed support designing a regional tourism development policy, addressing critical territorial issues in a coordinated manner, while maintaining continuity with the existing programmes and policies already ongoing in the area.
Furthermore, UNDP ART GOLD 2 Albania aimed at promoting and supporting democratic participation of local, national and international actors in the decision-making process regarding Shkodra Region tourism development policies, and sought to provide the Regional Government with the required capacities to autonomously draw and manage international funds for development.
Background and objectives of the Strategic Plan for Tourism Development
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 8
To fulfil these needs, ART GOLD 2 launched a Strategic Planfor Tourism as a useful instrument to support the administrative decentralisation in Albania.
As indicated in the methodology applied by strategic planning experts, an SPT is a short, medium and long-term programme for sustainable territorial development and governance, designed through a participatory, “bottom-up” process.
There fo re , the Shkodra Reg ion SPT Development was guided by principles of participation and negotiation: the main public and private actors operating in the territory were engaged in open meetings and events, during which they jointly identified regional potentials and weaknesses and envisaged possible regional development Scenarios. Subsequently, the same actors collaborated in defining a common development Vision and the strategic goals to achieve it.
The ample participation in the numerous meetings and events organised during the process, demonstrates the ability of the SPT to trigger and strengthen mechanisms of co-operation within local communities. Hence, SPT is not a product rather an ever-changing process, built through negotiations and
mediations and the use of participatory techniques.
The main goal of the strategic planning process was to identify a list of far-reaching projects, consistent and shared, resulting from a bottom-up approach.
The projects identification was guided by the idea that Albania will become a member of the European Union in the near future.
Additionally, SPT incorporated priority projects, submitted by territorial actors for UNDP funding. SPT experts provided technical assistance in the development of these projects, primarily focusing on their consistency with the sustainable regional development direction traced through Strategic Planning.
Within the framework of ART GOLD 2, Strategic Planning represents an innovative and democratic process necessary to lead Albania towards EU integration.
The Shkodra Region SPT is one of the instruments providing a coordination platform among national, regional and local policies and the institutions which promote them (Ministries, local governments, Albanian Development Fund, etc.) and is a useful coordination tool for international donors.
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 9
The present document gives an account of the strategic planning process carried out in Shkodra Region from March 2010 to June 2011.
It also explains how the strategic planning methodology was applied in the target area, the way territorial actors were involved in the process, and the results achieved.
It describes the regional territory’s current situation and illustrates the shared sustainable tourism development strategy that was chosen by the regional community.
All its contents were shared with territorial actors and/or were drafted on the basis of their suggestions and observations. Hence the SPT does not claim to be exhaustive and can be subject to integrations and additions at any time.
By and large, this document represents a summary of what emerged from the democratic negotiation process that was the basis of the strategic planning exercise. The document is
therefore open, shared and modifiable. If necessary, it can be updated, always through the involvement of the whole regional community.
The Regional government should use this document as a memorandum and a guide for the gradual implementation of coordinated tourism development projects in the Region.
The participative nature of the SPT guarantees the continuity and legitimacy of the tourism development strategy. The fact that this tourism strategy was approved by most territorial actors should be taken into account by present and future administrators to fulfil local community expectations.
This SPT was drafted in alignment with the goals of the main regional development plans and programmes.
It also refers to the national strategic goals, stated in the Sector Strategy for Tourism Development and in the National Strategy for Development and Integration.
The Strategic Planning process for the achievement of the Millennium Development Goals
How to read this documentS
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Strategic planning is a cyclical process of review and assessment, constantly accompanied by monitoring, communication and participation procedures. It consists of four main steps:
1. LaunchThe Strategic Planning process in Shkodra Region started off with a series of preparatory activities, aimed at introducing the strategic planning initiative to Albanian authorities at all levels, mapping stakeholders, highlighting general goals and programming further activities. Strategic planning process methodology and its possible outputs were discussed with various territorial actors, emphasising future benefits in terms of development policies coordination, resources optimisation, and local community involvement and awareness. The SPT was then introduced to the public through a Kick-Off event organised in Shkodra and supported by a communication campaign.
2. Analysis FrameworkShkodra Region’s current situation was analysed, starting from information contained in recent plans and programmes involving the regional territory. This analysis includes:• an analysis of territorial aspects (historical
background, infrastructures, environment, cultural heritage, social and economic context), based on information from existing planning and programming instruments, assessed through territorial surveys and integrated with the participation outcomes
• a compared ana lys is o f p lans and programmes regarding the Region
• a S.W.O.T. analysis, identifying the area’s main potentials and problems
• a set of Keywords, synthesising the analysis results, and the Strategic Plan general goal
• the development Scenarios, expressing possible future configurations of the regional tourism sector based on present conditions and on the trends outlined by current policies at all levels.
In this phase, meetings with stakeholders were important to highlight problems and to share objectives for sustainable development.
3. Strategic FrameworkThe territorial analysis was the first step towards the definition of a shared short, medium and long-term strategy for regional tourism development, consisting of: • Vision - Is the future image of an area, directing
all tourism development policies. It suggests the possible role that Shkodra Region can play in the global tourism market in compliance with the analysis conducted and the outcomes of the participative process.
• Strategic Guidelines - Are the directions to follow to accomplish the Vision, creating an integrated and synergic system, focused on issues considered crucial for regional development.
• Actions - Are the “tools” to fill the gap between current situation and future tourism d e v e l o p m e n t . T h e y a r e s t r o n g l y interconnected, help achieve several goals concurrently and are carried out through projects implementation.
The contents of this step were discussed and shared with territorial actors during public debates in Shkodra, Koplik and Puka.
4. Action PlanThe Action Plan contains an integrated system of coordinated projects (proposed by territorial actors and organised in a coherent, vision-oriented framework), which must be implemented to achieve the Strategic Plan goals. The Action Plan traces possible procedures to implement the projects and suggests the role of institutions and private actors in the implementation process. The Action Plan was discussed and agreed upon by territorial actors during Focus Groups.
1. Launch 2. Analysis Framework 3. Strategic Framework 4. Action Plan
Methodology of the Strategic Planning process
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A di
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Steps and timeline of the Strategic Planning process
Strategic Planning
(SPT) stepsPerformed activities
Type of activityType of activity
TimeStrategic Planning
(SPT) stepsPerformed activities Participation
and other field activity
Desk activity
Time
Launch andAnalysis Framework
Preparatory meetings with UNDP representatives, TEULEDA and AGA2 staff to share SPT methodology
February- April 2010
Launch andAnalysis Framework
Meetings with Albanian authorities and other significant stakeholders, to present AGA2 SPT methodology, collect information about programmes and projects implemented and under implementation in the target areas, establish cooperation and synergies
February-October 2010
Launch andAnalysis Framework
Ongoing plans and programmes collection and analysisExtrapolation, processing and systematisation of data and information useful to outline the Analysis FrameworkDraft of the analysis framework
March-September 2010
Launch andAnalysis Framework
Surveys of the regional territory Preparation of a draft SWOT analysis April 2010
Launch andAnalysis Framework
In-depth definition of roles and responsibilities of all people involved in the programme, to optimise the SPT process
April-August 2010
Launch andAnalysis Framework
Preparation of a “Strategic Planning Starter Kit” CD-Rom to support training activities for the benefit of TEULEDA
May 2010
Launch andAnalysis Framework
Training and technical assistance to TEULEDA staff in order to prepare the Kick-Off event of the Strategic Plan
May 2010
Launch andAnalysis Framework
Coordination activities with other UN programmes, especially by assessing their ongoing activities in the AGA2 areas of intervention
July-October 2010
Launch andAnalysis Framework
County Partnership Council meetingsSupport to the shared identification of priority projects to be funded by AGA2, and to the definition of shared selection criteria
August 2010
Launch andAnalysis Framework
Technical assistance and training addressed to TEULEDA and AGA2 Local Coordinator for the organisation of the Kick-Off event Technical assistance and training addressed to AGA2 Communication Officer for the communication activities concerning the SPT process, with a focus on the preparation of materials for the Kick-Off event
August-September 2010
Launch andAnalysis Framework
Kick-Off event: presentation to the territorial actors of the SPT methodology and of the first achieved results; sharing of the draft analysis
October 2010
Launch andAnalysis Framework
Processing and systematisation of the Kick-Off event outcomes and identification of possible Scenarios for regional tourism development
October 2010
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Strategic Planning
(SPT) stepsPerformed activities
Type of activityType of activity
TimeStrategic Planning
(SPT) stepsPerformed activities Participation
and other field activity
Desk activity
Time
Strategic Framework
Preparation of a draft Vision and Strategy for regional tourism development according to the analyses and surveys conducted and to the meetings outcomes
November-December 2010
Strategic Framework
Improve coordination between strategic planning process, other ongoing ART programmes and activities carried on by significant Albanian and international cooperation actors
December 2010
Strategic Framework Support and technical assistance to TEULEDA
and AGA2 staff to carry out 3 public debates to discuss the draft Vision and Strategy
January-February 2011
Strategic Framework
Three public debates with territorial actors: approval of the draft regional tourism development Vision and Strategy
February 2011
Strategic Framework
Definition of the final version of the regional development Vision and Strategy, according to the public debates results
February-March 2011
Action Plan
Monitoring and support to the process of priority projects design in collaboration with TEULEDA and the Regional Council of Shkodra
February-April 2011
Action Plan
Definition of draft Project Boxes to implement the Strategy for regional tourism development March-April
2011Action Plan Focus Groups in Shkodra: sharing and
discussing the Project Boxes and devising of project proposals to include in the SPT
April 2011
Action Plan
Definition of the final version of the Project Boxes, according to the Focus Groups outcomes, and preparation of the Action Plan
April 2011
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The Kick-Off event in Shkodra
The SPT is a participatory process, a democratic instrument for territorial governance aimed to engage the local community in envisioning its future and finding out how to achieve it. Each step of the strategic planning methodology is character ised by par t ic ipat ion, hence encouraging the growing involvement and commitment of territorial actors.
During the first phase, actors are informed on strategic planning methodology and objectives. Then, they are asked to focus on the identification of potentials and critical aspects of their Region, as well as possible development Scenarios. The third phase is the joint identification of a shared Vision and Strategy for regional development. The last phase encompasses a deeper involvement of actors, who are asked to commit in identifying and starting up concrete development projects.
The active participation of all territorial actors was fostered throughout the strategic planning process in Shkodra Region in conformity with the adopted methodology, and realised by arranging face-to-face meetings with significant actors as well as organising public consultation events. The participation steps were characterised by a growing interaction level starting from a mere presentation of the strategic planning initiative (the Kick-Off event), to public debates around the strategy, and to Focus Groups in which territorial actors worked together on projects definition. Meetings with significant stakeholders were held throughout the process, together with the necessary coordination meetings with all the actors involved in the programme.
Participation activities, within the framework of ART GOLD 2, supported the consolidation of the County Partnership Council (CPC) and the establishment of a regional Technical Support Group (TSG). The former is the main advisory and coordination body for the preparation and implementation of regional development policies, and it is formed by institutional subjects and representatives of civil society, education and business organisations), whereas the latter provides the CPC with the necessary technical assistance in defining and implementing development projects.
Participatory activities were effectively supported by the Regional Council staff (which was actively involved in the whole SP process) and by the Local Economic Development Agency of Shkodra, TEULEDA (established by UNOPS/PASARP in 2001 and object of empowerment policies carried on by ART GOLD 2 and ILS LEDA). Both actors, supported by ART GOLD experts, developed their capacity to gather territorial actors together and devise complex, wide-range projects.
The results of the participatory process – in terms of territorial potentials and critical aspects highlighted, solutions proposed, development objectives identified - were all taken into consideration and included (after the necessary processing and systematising activities) in the SPT.
Therefore, all the SPT contents can be considered as shared and agreed upon by the whole regional community.
ParticipationThe basis of the Strategic Planning process
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From February 2010 to April 2011 more than 100 meetings were held in the framework of the regional strategic planning initiative.
Some of the latter were aimed to present the strategic planning methodology to Albanian government bodies, regional and local authorities and other stakeholders operating in the areas, to achieve their consensus and willingness to actively participate in the strategic planning process, and improve the sense of ownership of the process. As a result, t h e s t r a t e g i c p l a n n i n g p a r t i c i p a t o r y methodology was widely shared and agreed upon and cooperation relationships were established, especially between TEULEDA and important institutional subjects (Albanian Ministries, Italian Cooperation, World Bank, Regional governments, Italian Ministry of Foreign Affairs, etc.).
These meetings were also important to conduct a survey of the activities and projects implemented by national and international actors in Shkodra Region and col lect information on the status of implementation of development interventions, including urban planning and local development experiences.
Another group of meetings was focused on the coordination within ART GOLD 2 programme, and involved ART GOLD 2 staff (including the
Local Coordinator and the Communication Officer), TEULEDA and other subjects operating in the country (ILS LEDA, Universitas programme, etc.). These meetings often had a capacity building function, especially towards TEULEDA, which was constantly involved and trained on strategic planning methodology and activities.
Meetings held are listed in the following pages and are divided into the two above-mentioned categories: coordination meetings and meetings with signif icant stakeholders (Albanian institutions, international cooperation bodies, associations, etc.).
Although the Regional Government is one of the main actors in the SPT, meetings with the Region President are included in the first category, while meetings with the Regional staff are considered coordination meetings.
Participatory meetingsFacts and figures
The figures of participation
• Over 30 meetings with stakeholders
• Over 70 coordination meetings
• 5 public consultation events
• Nearly 15 hours of public debates
• Nearly 200 participants to the events
76 Coordination meetings
• 31 Coordination meetings with UNDP ART GOLD 2 Albania staff
• 21 Coordination meetings with TEULEDA staff
• 11 Coordination meetings with the Regional Council staff
• 3 Coordination meetings with Universitas program coordinators
• 6 Coordination meetings with ILS LEDA
• 1 Meeting with UNDP Cluster Manager
• 1 Meeting with UNDP Country Director
• 1 Meeting with UNDP-ISD Project Team Leader, and National Project Manager
• 1 Meeting with TEULEDA board representatives
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33 meetings with stakeholders
• Directory of Strategic Programming, Ministry of Economy, Trade and Energy• Ministry of Education and Science• Ministry of Tourism, Culture Affairs, Youth and Sports • Credins Bank • AlbInvest Foreign Direct Investment Department • Italian Cooperation DGCS • Inter Agency Scientific Committee for Human Development Cooperation• Chamber of Commerce • Region of Shkodra• Mayor of Shkodra • Deputy Mayor of Shkodra • Deputy Mayor of Shkodra and Head of the Municipal development office• Shkodra Municipality staff (Statistical Specialist)• County Chair of Shkodra County Council• Prefect of Shkodra Region • Representative of the Prefecture of Shkodra• Faculty of Economy of the University of Shkodra• ACLI • Centro de Estudios Rurales y de Agricultura Internacional - CERAI • Department of Geography of the University of Shkodra • Volontariato Internazionale per lo Sviluppo - VIS • Regional Agency of Environment• MALTESER International• Mountain Areas Development Agency - MADA • Decentralized Cooperation Office, Regione Emilia Romagna • World Bank • Regional Department of the Albanian Ministry of Agriculture • DGCS, Cooperazione Italiana allo Sviluppo• Central Directorate, Ministry of Tourism • Environmental Hot Spot Project, UNEP• General Director of the Ministry of Tourism • Albanian Development Fund - ADF• Netherlands Development Organisation - SNV
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In order to create involvement and ownership of the Strategic Plan for Sustainable Tourism, five public discussion events were organised.
1 Kick-Off event12 October 2010
Public launch of the strategic planning initiative and introductory meeting.
3 Public debates22, 23 and 24 February 2011
Public consultation meetings organised in Puka, Koplik and Shkodra to share, discuss and review with territorial actors the draft regional tourism development Vision and Strategy.
1 Focus Groups meeting20 April 2011
Public consultation meeting to discuss and define shared integrated project proposals for the Strategic Plan implementation.
All the events have been widely successful: participation was satisfactory (nearly 200 registered participants in total) and all actors proved to be interested and willing to actively engage in the SPT preparation.
Collaboration between regional and local actors, and between ART GOLD 2 and partners, was also strengthened.
Public consultation eventsFacts and figures
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Press releases of the ART GOLD 2 programme: CPC meeting(top); presentations of the ART GOLD 2 programme (above).
5e diel 25.07.2010
Ekonomi
Zef Pashuku, një fermer dhe prodhuesvere në Zadrimë, zonë e njohur e shtrirëmes Shkodrës dhe Lezhës, tregon sevreshtat premtojmë më shumë prodhimvere. Grupimi i fermerëve në kooperativën"Vreshtarët e Zadrimës", ka rriturndjeshëm investimet si në vreshta të reja,ashtu edhe në objekte dhe pajisje për pro-dhimin e verës, falë kredive me kushtelehtësuese që kanë marrë nga programi iPNUD, ART GOLD, i nxitur nëpërmjetagjencisë "Teuleda". Zefi të pret ngrohtënë kantinën e tij, rrëfen me urtësi, ashtusiç edhe verën e shijojnë zadrimorët. Për-pjekjet për të krijuar një fermë të për-bashkët ku janë grupuar disa banorë tëzonës, duke bashkuar tokën e mbjellë nëvreshta, ka herët që kanë nisur. Kanë rri-tur investimet, kanë rritur prodhimin.Kanë një treg të mirë në vend, por synimetjanë për të kapur tregjet ndërkombëtare.Pse jo, vera e Zadrimës është njohur kaherët në Evropën e vjetër. Një banorrrëfen se 300 vjet më parë, vera dhe rrushii Zadrimës i çoheshin Papës, e zgjedhur singa më cilësoret. I gjithë mundi i tyreështë investuar tashmë në rrënjët evreshtave. Kanë marrë kredi dhe presintë marrin në të ardhmen, për të prodhuarsa më shumë verë "Zadrima" e për të bërëatë pjesë të tregut ndërkombëtar. Ndajdo t'i rikthehen agjencisë "Teuleda" të
Si ka nisur aktiviteti juaj dhe saSi ka nisur aktiviteti juaj dhe saSi ka nisur aktiviteti juaj dhe saSi ka nisur aktiviteti juaj dhe saSi ka nisur aktiviteti juaj dhe satë mbështetur jeni ndier nga krediatë mbështetur jeni ndier nga krediatë mbështetur jeni ndier nga krediatë mbështetur jeni ndier nga krediatë mbështetur jeni ndier nga kredialehtësuese që keni marrë nëpërmjetlehtësuese që keni marrë nëpërmjetlehtësuese që keni marrë nëpërmjetlehtësuese që keni marrë nëpërmjetlehtësuese që keni marrë nëpërmjetagjencisë "Teuleda"?agjencisë "Teuleda"?agjencisë "Teuleda"?agjencisë "Teuleda"?agjencisë "Teuleda"?
-Ne këtu kemi ngritur një biznes nëfushën e vreshtarisë dhe të prodhimit tëpijeve tradicionale, verë dhe rakisë. Kemimbi 10 vjet që kemi mbjellë sipërfaqe tëreja me vreshta, falë një klime të mirë qëka zona jonë, e shfaqur në vreshtari nëshekuj. Sipërfaqet e reja u janë bashkuarvreshtave që kanë mbetur që në kohën emonizmit. Kemi investuar në shtimin etyre me kredi të mbështetura nga agjen-cia "Teuleda". Ne kemi bashkëpunuar mekëtë agjenci prej 9 vjetësh. Gjatë këtyreviteve lindi nevoja që biznesin ta përmirë-sojmë dhe ta bëjmë sa më funksional.Nuk ishte lehtë të merrnim kredi nëbankat tregtare dhe pa mbështetjen eagjencisë "Teuleda". Arsyeja është ethjeshtë, ne jemi fermerë përbërës të njëkooperative, "Vreshtarët e Zadrimës", meqendër në Hajmel. Si vreshtarë ne s'kemishumë prona, ne kemi fituar tokën meligjin 7501 dhe detyrimisht tokat tona nukjanë aq të vlerësuara nga bankat si kole-taral. Vështirësia në marrjen e kredisë ish-te e madhe, nuk kishte besueshmëri nënivelin e duhur dhe shtëpitë tona nukkishin vlerë të lartë koletarali. Mbështet-ja e agjencisë "Teuleda" na ndërgjegjësoipër këtë bashkëpunim. Ne jemi një grup imadh fermerësh që kemi marrë disa herëkredi. Unë e kam nisur si fillim me njëkredi prej 15 milionë lekësh të vjetra.
Sa herë keni marrë kredi meSa herë keni marrë kredi meSa herë keni marrë kredi meSa herë keni marrë kredi meSa herë keni marrë kredi me
Zadrima, vera që tenton tregun e huajShkodër, ART GOLD, kredilehtësuese për fermerët
Agjencia "Teuleda", nëndihmë të zhvillim të biznesit
Teuta ShamkuTeuta ShamkuTeuta ShamkuTeuta ShamkuTeuta Shamku
rimarrin kredi. Projekti ART GOLD, i inici-uar nga PNUD, ka menaxhuar fondin egarancisë dhe me fillimin e ART GOLD 2po negociohet serish me bankën "Cre-dins" për kushte të reja. Agjencia "Teule-da" ka kontribuar në krijimin e 15 ndër-marrjeve të reja dhe forcimin e 10 ndër-marrjeve të tjera ekzistuese, gjatë peri-udhës prill 2004 - dhjetor 2007 me anë tëmekanizmit të Fondit të Garancisë prej500.000 USD, të vënë në dispozicion ngaprogrami PASSARP. Shuma e dhënë sikredi deri tani është afërsisht 1 milionUSD dhe janë dhënë kredi duke filluar
nga 10.000 USD deri në 150.000 USD(ekuivalentet në euro dhe lek). Janë kri-juar 300 vende të reja pune direkte ngakrijimi i bizneseve të reja apo nga rritja ebizneseve ekzistuese në Shkodër dheVlorë. "Teuleda" nuk është thjesht njëinstitucion financiar për kreditimin,përqasja me biznesin është ndryshe ngaajo e bankave apo e institucioneve finan-ciare në Shqipëri. Pas aprovimit të kredisëfillon puna e vërtetë në asistimin e ndër-marrjes për sa i përket gjetjes së lëndës sëparë, tregjeve dhe furnitorëve të mund-shëm, makinerive, marketingut etj.
Fisnikëria e Kelmend Lulgjurajt, imazhii verës "Zadrima"
Mocarela prodhohetedhe në Shkodër
Ai quhet Arben Kolaj, banor i Dajçit tëBregut të Bunës në Shkodër. Ai merretme përpunimin e qumështit, ka një fab-rikë që përpunon mocarelën, një lloj djathitë njohur kryesisht në Itali, në zonën eNapolit. Ai e ka nisur aktivitetin e tij nëvitin 1996. Në fillim ai rrëfen se nisi si njënevojë për të mbajtur familjen, dukenxjerrë të ardhura të pakta, më pas dukeinvestuar në këtë drejtim aktiviteti moriformën e një biznesi të plotë. Çdo vit lindtenevoja për të përmirësuar teknologjinë ekjo kërkonte rritje investimi. Ai tregon sekredia e marrë nga "Teuleda" e ka ndih-muar shumë.
A keni gjetur mbështetje finan-A keni gjetur mbështetje finan-A keni gjetur mbështetje finan-A keni gjetur mbështetje finan-A keni gjetur mbështetje finan-ciare me kredi për të rritur inves-ciare me kredi për të rritur inves-ciare me kredi për të rritur inves-ciare me kredi për të rritur inves-ciare me kredi për të rritur inves-timet?timet?timet?timet?timet?
-Po, kredia ka qenë një ndër mënyrate investimit. U jam drejtuar bankave tëndryshme. Deri në momentin që jam njo-hur me projektin e "Teuledës". Nisa bash-këpunimin dhe mora një kredi në bankëqë mbështetet me garanci nga agjencia"Teuleda". Duke parë se fshatin bankatnuk e vlerësojnë, atëherë bashkëpunimime shoqatën "Teuleda" ishte njërrugëzgjidhje e duhur, pasi fondi i garan-cisë që ata bllokojnë në bankë për ne,garanton tek bankat tregtare kredinë tonëdhe lehtësinë për marrjen e saj.
Sa kredi keni marrë dhe si kanëSa kredi keni marrë dhe si kanëSa kredi keni marrë dhe si kanëSa kredi keni marrë dhe si kanëSa kredi keni marrë dhe si kanëqenë termat e kredisë?qenë termat e kredisë?qenë termat e kredisë?qenë termat e kredisë?qenë termat e kredisë?
-Kur unë kam punuar me "Teuledën",kredia ka qenë 98 mijë euro, me një afatkohor 3-vjeçar. Tashmë kjo kredi ështëshlyer. Por marrja e kësaj kredie pa dy-shim ka dhënë një efekt pozitiv në punëntime dhe nga ana tjetër ka rritur edhefitimin.
Çdokush që do të marrte ndërduar një shishe vere "Zadrima",imazhi i një burri flokëbardhë nëetiketën e saj do ta tërhiqte. Imazhi itij fisnik duket sikur të siguron përurtësinë e verës. Është KelmendLulgjuraj, agronomi që mban mbisupe mbi 70 vite, imazhi i verës"Zadrima" që fermerët e zonës kanëzgjedhur si logo. Zef Pashuku narrëfen se imazhi i agronomit të vjetërishte një ide e mbështetur nga tëgjithë. Sipas Zefit, përveç emritZadrima, një emër që i përket njëzone të përmendur shekuj më parë,për llojin e rrushit të veçantëautokton Kallmet, ata vendosëm t'ishtonim verës një logo të veçantë, kume miratimin e të gjithë kolegëve tëgrupuar në këtë kooperativës"Vreshtarët e Zadrimës", u vendospikërisht për portretin e agronomitmë të nderuar e të respektuar nëzonën e Shkodrës, cili gëzon njërespekt për përkushtimin e tij nëbujqësisë. "Koincidenca ka qenë se aika qenë agronomi që ka qenëprezent në mbjelljen e vreshtavepara 40 vjetësh në këtë zonë. Me
këtë logo ne kemi bërë një gjetje,ndofta simbolika u nis tek vlerat ekëtij njeriu, por edhe vlerat e profe-sionit agronomit, i cili mund të jetëzanati më i papaguar në Shqipëri", -thotë Zefi. Sipas tij, imazhi i KelmendLulgjurajt në shishen e verës ështëpritur shumë mirë, pasi, siç thotë Zefi,ai ka ende bashkëkohës së tij që enjohin e që e kanë mik, që e takojnëdhe që është pjesë integrale ebashkimit të fermerëve të Zadrimës.
"Teuleda" është duke kërkuar edheburime të tjera financiare me qëllim kr-ijimin e një linje mikrokredie për biznesete vogla që hasin vështirësi në sistemin ekredimarrjes në Shqipëri. Nga ky fondgaranci ka përfituar edhe një biznes tjetër
në Shkodër, është Arben Kolaj, i cili kanjë fabrikë në Dajç të Shkodrës për për-punimin e qumështit dhe prodhimin edjathit mocarela, i cili me një kredi prej 98mijë eurosh ka rritur kapacitetetprodhuese dhe cilësinë e tij.
Zef Pashuku: Synojmë tregun e huajmbështetjen e agjencisë "Teuleda"mbështetjen e agjencisë "Teuleda"mbështetjen e agjencisë "Teuleda"mbështetjen e agjencisë "Teuleda"mbështetjen e agjencisë "Teuleda"dhe çfarë vlerash kanë pasur ato?dhe çfarë vlerash kanë pasur ato?dhe çfarë vlerash kanë pasur ato?dhe çfarë vlerash kanë pasur ato?dhe çfarë vlerash kanë pasur ato?
-Kredia e parë ka qenë 1.5 milionë lekë,e dyta 3 milionë lekë dhe e treta 5 milionëlekë (të reja). Ka qenë "Teuleda" që nambështeti me fondin e garancisë, e cilana lehtësoi kolateralin dhe ne u bëmë tëbesueshëm. Nga lehtësia e shlyerjes nekemi gjetur mundësi t'i përsërisim kred-itë dhe si rezultat i këtij bashkëpunimi nëkohën dhe momentin që ne kemi dashur,kemi arritur të rrisim sipërfaqen e vresh-tave. Sot unë zotëroj mbi 3 hektarë vresh-
ta me toka të familjes sime dhe në tokatë marra me qera, ku janë investuar vetëmnë vreshta rreth 50 milionë lekë të vjetra.Me kreditë e marra të lehtësuara kemiarritur të investojmë në objektet e maga-zinimit të prodhimit të rrushit, të ruajtjessë prodhimit të verës dhe në makineridhe pajisje të domosdoshme për pro-dhimin dhe ruajtjen e këtyre prodhimevekaq të rëndësohem dhe delikate, siç ësh-të vera në kushtet e një kantine të vogël.
Pas gjithë këtyre investimeve tëPas gjithë këtyre investimeve tëPas gjithë këtyre investimeve tëPas gjithë këtyre investimeve tëPas gjithë këtyre investimeve të
bëra, sa verë arrini të prodhoni dhebëra, sa verë arrini të prodhoni dhebëra, sa verë arrini të prodhoni dhebëra, sa verë arrini të prodhoni dhebëra, sa verë arrini të prodhoni dheçfarë marke keni nxjerrë në treg?çfarë marke keni nxjerrë në treg?çfarë marke keni nxjerrë në treg?çfarë marke keni nxjerrë në treg?çfarë marke keni nxjerrë në treg?
-Ne punojmë prej 5 vjetësh memarkën verës "Zadrima", e miratuar ngatë gjitha organet shtetërore. Kemi hyrëkryesisht në tregun lokal, në zonën e breg-detit të veriut të Shqipërisë dhe në Ti-ranë. Kapaciteti prodhues është rreth 300hektolitra (si individ) dhe në rang kooper-ative ne prodhojmë rreth 1000 hektolitraverë e shpërndarë kjo në dy-tri kantinanë këtë zonë. Edhe këta fermerë janëmbështetur nga agjencia "Teuleda" mekredi.
Zoti Zef, është i njohur tashmëZoti Zef, është i njohur tashmëZoti Zef, është i njohur tashmëZoti Zef, është i njohur tashmëZoti Zef, është i njohur tashmëfakti se bankat tregtare nuk janë tëfakti se bankat tregtare nuk janë tëfakti se bankat tregtare nuk janë tëfakti se bankat tregtare nuk janë tëfakti se bankat tregtare nuk janë tëprira të japin kredi për të mbështe-prira të japin kredi për të mbështe-prira të japin kredi për të mbështe-prira të japin kredi për të mbështe-prira të japin kredi për të mbështe-tur sektorin bujqësor, pasi e sho-tur sektorin bujqësor, pasi e sho-tur sektorin bujqësor, pasi e sho-tur sektorin bujqësor, pasi e sho-tur sektorin bujqësor, pasi e sho-hin si një sektor me risk në kthiminhin si një sektor me risk në kthiminhin si një sektor me risk në kthiminhin si një sektor me risk në kthiminhin si një sektor me risk në kthimine kredisë. Në këto kushte frenimi tëe kredisë. Në këto kushte frenimi tëe kredisë. Në këto kushte frenimi tëe kredisë. Në këto kushte frenimi tëe kredisë. Në këto kushte frenimi tëkredisë nga bankat e nivelit të dytë,kredisë nga bankat e nivelit të dytë,kredisë nga bankat e nivelit të dytë,kredisë nga bankat e nivelit të dytë,kredisë nga bankat e nivelit të dytë,sa jeni ndier të mbështetu ngasa jeni ndier të mbështetu ngasa jeni ndier të mbështetu ngasa jeni ndier të mbështetu ngasa jeni ndier të mbështetu ngaagjencia "Teuleda" nëpërmjet fon-agjencia "Teuleda" nëpërmjet fon-agjencia "Teuleda" nëpërmjet fon-agjencia "Teuleda" nëpërmjet fon-agjencia "Teuleda" nëpërmjet fon-dit të garancisë dhe sigurimit të kre-dit të garancisë dhe sigurimit të kre-dit të garancisë dhe sigurimit të kre-dit të garancisë dhe sigurimit të kre-dit të garancisë dhe sigurimit të kre-disë?disë?disë?disë?disë?
-Ne nisëm investimet disa vite më parënë fushën e vreshtarisë dhe nuk e dinimsa do ishin shpenzimet në fushën e tyre,pasi vreshtaria kërkon shumë investimtë menjëhershëm dhe fitimi fillon pas 4ose 5 vjetësh. Vështirësitë ishinprezente. Bankat e nivelit të dytë s'kanëqenë të hapura për ta na kredituar,përveç ndonjë mikrokredie. Ka qenëtepër e vështirë për t'u bërë partnerëfemrat me bankat tregtare. Ky është njëproblem që shqetëson gjithë komuni-
tetin e fermerëve në këtë zonë. Grupiynë i fermerëve bashkëpunon meagjencinë "Teuleda" dhe disa prej neshjemi mbështetur nga fondi i garancisëpër të marrë kredi. Kjo ka qenë njëmbështetje dhe një siguri që na ka bërëme marrë përsipër çdo vit hap pas hapi,investime. Po punojmë me teknologjitë reja, duke rritur standardet në mb-jelljen e rrushit, përpunimin e tij, pro-dhimin e verës dhe ruajtjen e saj. Nejemi një model i zmadhimit të fermësnë Shqipëri dhe kjo kërkon investime.Ne tashmë jemi fermerë dhe kemilidhur jetën tonë me të, gjithçka ështëe organizuar dhe jo sporadike. Pa dy-shim e gjithë kjo kërkon financime tëvazhdueshme për t'u zhvilluar më tej.Të investosh në vreshtari do të thotë tëinvestosh në mbi 15 vite dhe investoshnë verë do të thotë investim afatgjatë.Ne do të vazhdojmë të kemi nevojë përkredi dhe shpresojmë në mbështetjene mëtejshme të agjencie "Teuleda" dheprojekteve qeverisë me kredi të butadhe afatgjatë, duke dhënë kredi mekushte lehtësuese.
Sa ka qenë afati i maturimit tëSa ka qenë afati i maturimit tëSa ka qenë afati i maturimit tëSa ka qenë afati i maturimit tëSa ka qenë afati i maturimit tëkredive dhe si kanë qenë interesatkredive dhe si kanë qenë interesatkredive dhe si kanë qenë interesatkredive dhe si kanë qenë interesatkredive dhe si kanë qenë interesate tyre?e tyre?e tyre?e tyre?e tyre?
-Deri tani kemi operuar me kredi 3-vjeçare. Interesat në krahasim mebankat tregtare janë më të ulëta, kjofalë fondit të garancisë së "Teuledës".Kreditë e ardhshme që synojmë të mar-rim, shpresojmë të jenë më afatgjata dheme interesa sa më të ulëta.
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 19
The participatory process in Shkodra Region was supported by various information and communication materials aimed to inform the territorial actors on strategic planning issues, engage them in the process and stimulate discussions during public consultation events.
These materials were designed taking into consideration the scarce tradition of the regional community to take part into participatory practices.
Since the beginning of the process, in order to ease participation procedures, it was decided to provide territorial actors with a continuous information support.
Presentations were held in each event, summarising the strategic planning methodology and the current status of the SPT (activities performed, achieved results, next steps, etc.).
Each presentation was complemented by a diagram of the strategic planning process, updated for each event.
Other graphics and communication materials were prepared for the events, such as the following:
• Logo of the strategic planning process
• Draft event agenda and invitations
• Layout of the attendance sheets, to collect participants names and contacts
• Graphic layout of posters to advertise the events
• Graphic layout of events cards, containing contacts of ART GOLD 2 and TEULEDA, handed out to the participants
• Graphic layout and contents of brochures, providing basic information on the strategic planning process and its current status
• Graphic layout of the folders handed out to the part ic ipants, containing selected information and communication materials
• Graphic layout of pins with the logo of the strategic planning process, handed out during all participation events.
The materialsto support participation
Right: The logo designed by iNExTstudio for the strategic planning process, representing the transition from inputs (analyses) to outputs (projects), passing through the “filter” of participation.
Above: The poster designed to advertise the Public Debate in Shkodra, Puka e Koplik (February 2011)
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 20
In order to disseminate the strategic planning process activities and results, the creation of a website was considered the most efficient tool for information and communication.
SPT experts provided support for an internet page creation and development asserting its importance in communication field.
During the missions, SPT experts drafted and shared with TEULEDA and the Regional staff the guidelines for the creation of a website and defined tasks and responsibilities related to the website management. SPT experts also provided technical assistance to the web design company contracted to carry on the site design and implementation.
In the framework of the regional strategic planning process the creation of a website is meant to:
• encourage part ic ipat ion and support democratic decision making, by giving updated information to the local community about the strategic planning process, methodology, agenda, activities, objectives and achieved results
• improve the transparency of policy-making and help to create reliable relations between local communities and authorities, including UN
• give support to potential donors in selecting the projects to fund in a particular area, by synthetically describing the development strategy the territory has chosen and the action plan to realise it. The aim is to ensure that funded projects really satisfy territorial needs.
At the moment, the Strategic Plan website www.shkodraregionstrategicplanning.eu is online and is constantly updated by the Regional staff, in collaboration with TEULEDA.
The Strategic Plan for Sustainable Tourism websitewww.shkodraregionstrategicplanning.eu
A screenshot from the website of Shkodra Region Strategic Plan, currently in progress
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 21
1.1. Introduction to the Analysis FrameworkAn important goal of the Strategic Plan for Shkodra Region Sustainable Tourism is to meet and accomplish local actors needs by taking into consideration the outcomes of the participatory events. The aim is to achieve optimal coordination, integration and synergy with the Regional and National Strategies, as well as enhance their effects on the local and regional territory.
Consequently, the main objective of the Analysis Framework is to study the current situation of the territory starting from the analysis of planning and programming documents (mostly implemented after the year 2005, hence considered as an updated sources of information) identified during the initial desk survey, and integrating this analysis with the outcomes of the experts survey on field.
In terms of methodology, there was no need for new research to be conducted because the strategic planning process did not start from zero rather it maintained continuity with the policies already operating on the territory, coordinating, enhancing and providing them with a wider perspective. Therefore, the analysis was conducted using information collected from different sources.
The Analysis Framework describes the present situation of the Region from different points of view, aiming at building a reference system for the identification of strengths and weakness, opportunities and threats. The expected result was, therefore, the identification of a shared vision and strategy for tourism development.
The Rozafa Castle in Shkodra
CHAPTER 1 ANALYSIS FRAMEWORK
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 22
As previously mentioned, the Analysis Framework of the SPT gathers territorial information mainly from secondary sources, integrating them with the results of direct observation and of the participatory process. The main sources of information for the territorial analysis of Shkodra Region were the following.
At national level:• National Strategy for Development and
Integration• Regional Development Cross-Cutting Strategy• National Tourism Strategy• Albania Culture Marketing Strategy• Agriculture and Food Sector Strategy• Inter-sectoral Rural Development Strategy• National Environmental Strategy• Sectorial Strategy of Transports
At regional and sub-regional level:• Regional Plan Shkodra-Lezha (EPTISA plan)• Strategic Concept for Regional Development • Regional Environment Action Plan: Drini river
delta - Shkodra-Lezha• Strategic Action Plan for Shkodra Lake• Promoting Regional Development through the
Millennium Development Goals
• S.W.O.T analysis for Shkodra Region • ILS LEDA Survey of the resources of Shkodra
Region• Guide: “Shkodra - Region of Privacy” (2009)• Guide: “Shkodra in your pocket” (2006-2007)
At local level:• Structural Plan of Shkodra City• Strategic Plan for Economic Development
2005-2015 - Shkodra
Most demographic data were taken from INSTAT (Albanian National Institute of Statistics), while additional information on the regional history and cultural heritage were extracted from the following websites: Office of Administration and Coordination of the Archeological Park of Shkodra (www.archaeologicalshkodra.com), www.shkodra.net, Albanian Travel Agency (www.tourism-in-albania.com), Albanian National Agency of Tourism (www.albaniantourism.com).
Please note that surveys included in this document are not intended to be comprehensive and can be subject to integrations and additions at any time, in coherence with the process nature of the regional SPT.
Sources for the territorial analysis
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Kryeministri Berisha viziton Kalane ”Rozafa“
Kryeministri Berisha viziton Kalane ”Rozafa“
Me date 10 Maj Kalane “Rozafa” e vizitoi Kryeministri i vendit Z. Sali Berisha I shoqeruar dhe nga
Kryetaria e Parlamentit Znj. Jozefina Topalli dhe Ministri i Puneve Publike Z. Sokol Olldashi. Ne kete
vizite nuk munguan autoritetet vendase si Prefekti i Qarkut Shkoder Z. Maxhid Cungu, Kryetari i Keshillit
Qarkut Z. Gjovalin Kolombi, si dhe Kryetari i Bashkise Shkoder Z.Lorenc Luka.
Ne hyrje te Kalase delegacioni u prit nga stafi i Parkut Arkeologjik.Nje informacion dhe pershkrim i
hollesishem mbi historikun dhe monumentet me tipologjike dhe arkitekturore ne Kala impresionoj te
pranishmit. Disa here Kryeministri vuri theksin ne vazhdimin e punes se mire te bere deri tani per
mirembajtjen e ketij monumenti me vlera te rralla. Kryeministri Berisha u interesua dhe vuri theksin dhe
ne permiresimin e rrjetit te ndriçimit te ketij objekti dhe kerkoi nga Bashkia Shkoder nderhyrjen dhe
bashkepunimin me Parkun Arkeologjik Shkoder ne lidhje me kete projekt.
Nje vizite ne Muzeun e Keshtjelles dhe nje dhurate simbolike nga Parku Arkeologjik Shkoder si dhe nje
pushim i shkurter ne nje nga ambientet e lokalit ne Kala shenoi dhe fundin e kesaj vizite. Sigurisht qe
ne fund te vizites nje impresion i shkurter per viziten ne Kalane Rozafa dhene nga Kryeministri me
shume kenaqesi ne librin e impresioneve. “ Rozafa simboli i perjetesise se Shkodres qe te mrekullon
sa here qe e viziton” Z. Sali Barisha Kryeminister i Shqiperise.
Nje vizite e veçante ne Kalane
“Rozafa”
Nje vizite e veçante ne Kalane “Rozafa”
Me date 22
Prill Kalaja
“Rozafa”
perjetoi nje
dite
ndryshe
nga te
tjerat.E
mesuar nga
zhurma dhe
hareja e vizitoreve vendas e te huaj e aq me teper
e femijeve dhe larg ne memorien e saj mburoj e
ketij qyteti te lashte po aq sa dhe vete
Kalaja.Ketehere pati vizitortre presidentet e tre
vendeve fqinje mes tyre. Presidentin Shqiptar
Z.Bamir Topi, ate malazez Vujanoviç dhe
presidentin e Kroacise Mesiç.Pas nje vizite pune ne
qytet ishte ne nderin e ketij qyteti qe te mirepriste
keta miq te veçante ne zemren e ketij qyteti,Kalaja
“Rozafa”. Natyrisht qe madheshtia arkitektonike
dhe monumentale e saj nuk u la pa u vleresuar nga
miqte. Historiku i saj dhe legjenda e lashte po aq
saKalaja i impresionoj te pranishmit. Po aq e
papritur ishte per miqte edhe panorama
madheshtore qe Kalaja ofron nga lart. Ne nje nga
pikat me panoramike te saj ku para vizitorit shfaqet
e gjithe fusha e mbiShkodres dhe Alpet ne sfond e
sigurishte Liqeni iShkodres per te cilin Kalaja ka
qene rojtarja me e forte ne shekuj i la mbresa te
veçanta miqve.Nje vrojtues statik ivendosur aty
prej disa ditesh nga Parku Arkeologjik i jep
mundesin te gjitheve ta shijojne kete panorame.
Ne Kalane Rozafa festohet dita
e Shen Valentinit.
Ne Kalane Rozafa festohet dita e Shen
Valentinit.
Per te dytin vit
radhazi u
festua ne
ambientet e
Kalase se
lashte festa e
te
dashuruarve.Zyra e Administrim Koordinim Parkut
Arkeologjik Shkoder organizoi nje atmosfere festive
ne Kala.Nen ritmet e muzikes te percjelle nga nje
dj, te rinjte dhe te dashuruarit qe zgjodhen
ambientet e mrekullueshme te Kalase per te kaluar
çaste te kendshme dhe argetuese krijuan vertete
nje atmosfere festive.Ne hyrje te Kalase çifteve te
reja u dhurohej dhe nga nje trendafil i kuq,simbol i
kesaj feste.Nisur nga kjo Parku Arkeologjik Shkoder
ne vazhdimesi do te organizoj per dite e festa te
veçanta surpriza te kendshme.
Language Selection
Rozafa
Location
Site by Terenc Pepa albpublicity.info
All Content Copyright © 2008 www.archeologicalshkodra.com
Screenshot from the Office of Administration and Coordination Archeological Park of Shkodra website
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 23
The public launch event of the Strategic Planning of Shkodra Region, titled “Towards Sustainability of Tourism” took place on October 12th, 2010. The event involved over 70 participants, who approved the strategic planning initiative and agreed upon the proposed methodology.
During the meeting, the SPT objectives and methodology were explained, and the following results were achieved:
• The necessity of a regional SPT was agreed upon.
• The Local Economic Development Agency TEULEDA was assigned the main role to provide technical assistance for the SPT implementation.
• The close collaboration among local stakeholders was pointed out as an essential assump t i on t o ach ieve t he ove ra l l development objectives. The collaboration between regional and local actors, and between ART GOLD 2 and partners ( T E U L E D A , U n i v e r s i t y, e t c . ) w a s strengthened.
• The Regional government showed good ownership of the strategic planning process.
• Regional stakeholders started to highlight territorial problems (waste management, protected areas’ management, etc.) and to suggest possible development actions.
1.2. Sharing the analysis The Kick-Off event
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 24
Shkodra Region is one of the 12 regions of Albania, established as a local governmental unit on November 2000 according to the Law no.8653 of 31/07/2000 “On the administrative and territorial division of the local government units in the Republic of Albania”.
The Region has three districts: Shkodra, Malesi e Madhe and Puke. Every district includes one or more Municipalities and different Communes (see Table 1).
Shkodra Region is situated in the northwestern part of Albania and is 3.561,25 km² in size, which is 12% of the surface area of the country. The Region has a land and a lake national border, 172 and 38 km in length respectively, with Montenegro.
The regional topography is very varied, ranging from the lowlands of the Adriatic coastline up to the Albanian Alps with the second and the third highest peak in the country, respectively, Jezerca (2.694 m) and Radohima (2.570 m). The National Park of Theth, located in the Albanian Alps, is the most important tourist destination of the Region, covering an area of 2.630 hectares.
Mountains can be found in the northern part, while the lowlands, particularly around the lake of Shkodra and near Buna river, provide vast tracts of fertile land for agriculture.
The Region is abundant with rivers that flow from the mountain areas to the plains near Shkodra city. During a large flood in 1846 the Drin river was split in two branches creating a new branch in the direction of Shkodra where it joints with the Buna river. Buna is the only river in Albania which is entirely navigable by small and medium size boats.
1.3. Territorial framework
Municipalities Communes
Koplik
ShkodraVau i Dejës
PukëFushë Arrëz
Kelmend
ShkrelQendër Koplik
KastratGruemirë
BushatPostribë
Gur i ZiDajç
VelipojëAna e Malit
QendërBërdicë
Vig MnellëHajmel
RrethinaPult
ShalëShllak
ShoshTemal
FierzëGjegjan
IballëQerret
BlerimQelëz
Qafë MaliRrapë
Table 1. Municipalities and Communes in Shkodra Region
Shkodra Region general data
Name of the Region: Shkodra
Capital city: Shkodra
Nr. of Municipaliies: 5
Nr. of Communes: 29
Total surface: 3.561,25 km²
Total population: 246.016 inhabitants
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 25
The city of Shkodra is one of the oldest cities in Albania. The name itself has a meaning in the Albanian language, related to the Drin river: “Shkodra” is derived from "Shko-drin" which means “Go Drin” or “Drin goes".
It is known that the Illyrian population from the tribe of Labeati inhabited the area from the early Bronze Age and in the 3rd century B.C. the predominant tribe in the area was Ardea. In this period the city became the capital of the region under the government of Agron, son of Pleuratus, who ruled from 250 to 230 B.C.
The last Illyrian King Gentius was defeated in Shkodra by the Roman army and the kingdom was consequently incorporated into the vast Roman Empire. Byzantium ruled the area for many centuries but by the end of the 6th century to the 15th century other populations like Slavs, Bulgarians and Ottomans attacked it.
After the death of Scanderbeg in 1468 Shkodra Region and all the country became part of the Ottoman Empire.
During the centuries under the Turks domination Shkodra was dominated by local families and governed by unwritten rules.
At the beginning of the 20th century revolts against the Turkish domination in northern Albania, with the active participation of the inhabitants of the mountains, marked the end of the Ottoman rule. After the proclamation of independence (November 28, 1912) the army of King Nicholas of Montenegro attacked the
city of Shkodra. After six months of hard battles and struggles the city surrendered, however due to international pressure and the inhabitants determination it was set free.
The Italian administration that emerged from the 1939 invasion turned soon into occupation; the same did Germans from September 1943 to the Liberty Day (November 29, 1944).
After the end of the occupation the Albanian Communist regime banned the religious institutions throughout the country. Shkodra was an important institutional and historical centre of the religious life, so the new regime was not easily accepted by the population. Koplik and Postribe were characterised by several riots against the communist rule.
In 1990 the anti-communism mobilisation caused the fall of the dictatorial regime and the beginning of a democratic era.
1.4. Historical highlights
Above:Image of Shkodra in the XIX century
On the left: Shkodra in the XV
century
On the right: Shkodra in the
XIX century
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Demographic profile
Shkodra Region has a population of 246.016 inhabitants (INSTAT, January 2009) and a density of about 7 inhabitants per hectare. It represents 7,7% of the total population of Albania.
There is a noticeable difference in the population numbers between the data released
from the local administrative sources and those from 2001 INSTAT Population Census.
According to the administrative data, the population of the Region is 337.000 inhabitants, while according to the Census results it is approximately 256.000 inhabitants. This might be the result of several difficulties in updating data due to frequent migration toward the bigger cities or abroad.
1.5. Statistical data for the territory
Figure 2. Population of Shkodra Region compared to the Albanian population(INSTAT 2009)
75% of the population of the Region lives in the district of Shkodra. The major part, about 61% of the total, represents the rural population and
the other 39% represents the urban population of the County.
Figure 3. Urban and rural population in the region(IIndicators by perfectures - INSTAT 2007)
From January 2003 to January 2009 the population of the Region decreased about 5,4% (- 13.878 inhabitants). The most probable reason of this change is the large number of people who have migrated to Tirana or to other regions and countries. The District with the major number of emigrants during this period is
Puka, which counted about 34.802 inhabitants in 2003 and 24.319 inhabitants in 2009, in other words 30% less of the population. Table 2 shows how the population of Shkodra and Malesi e Madhe districts have not undergone through significant demographic changes.
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Table 2. Population size per districts in Shkodra Region(INSTAT)
District 2003 2009 Difference in %
Shkodra 187.878 185.612 - 1%Puka 34.802 24.319 - 30%Malësi e Madhe 37.214 36.085 - 3%Total 246.016 259.894 - 5.5%
Employment
The statistical data of the employment is strongly connected to the population size divided by age. It depends on the number of people under 16 years old and over 65 years old that are considered economically not active.
Table 3 reports the population size of three different age groups in the three districts of Shkodra Region. 65% of the total population is of working age, 8% of retirement age, and 27 % younger than 15 years old.
Data are not available for the municipal and commune level.
Based on the table above we can assume that at least 35% of the population is not economically active. Note that this data does not include the percentage of non-active population between 14 and 16 years old and women over 60 years old. The large number of unemployed people is also the result of the rural character of the Region that does not offer many job opportunities for young people.
Almost the 67% of the regional population is employed in the private agricultural sector whereas the 17% work in the public sector and the other 16% in the private non-agricultural sector.
District 0-14 15-64 65+
Malësi e Madhe 27% 65% 8%
Puka 32% 61% 7%
Shkodra 27% 65% 8%
Total 27% 65% 8%
Table 3. Population size by district and age (January 2004)(INSTAT Yearbook 1995–2004)
Figure 4. Active population(Indicators by prefectures - INSTAT 2007)
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Figure 5. Employment sectors(Indicators by prefectures - INSTAT 2007)
This employment structure is different from the overall national situation in two aspects:
• the share of the active workforce employed in the agricultural sector is considerably higher than the country’s average
• the share of the active workforce employed in the private non-agricultural sector is much lower than the country’s average.
In Shkodra district the part of the population employed in agriculture is smaller due to higher rates of urbanization compared to the other districts of the Region.
More than 12% of the surface area of Albania lies within the administrative jurisdiction of Shkodra Region. About 50% of the regional territory is woodland, 14% agricultural, 8% grassland and pasture while 28% is classified as other. Shkodra Region has a higher proportion of woodland than the national average, but a lower proportion of agricultural land, grassland and pasture, which is not surprising given the mountainous topography. But despite this landscape, there are large tracts of fertile land for both agriculture and animal husbandry. A large part of the agricultural land is abandoned. At a regional level this represents approximately 30% of the overall agricultural land.
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Tourist trends
Shkodra Region has enormous potential for tour ism deve lopment . The Reg ion is characterised by a variety of tourist attractors, from natural beauties to historical buildings and cultural identities. Its favourable geographic position is undoubtedly a crucial asset for its tourist development. Human, cultural and historical traditions add more value to such potential.
Over the last few years, the number of tourists visiting Albania has steadly increased and many of them arrive from Montenegro through Shkodra Region. According to statistical data (source: Albania in figures 2010), during 2009 the number of foreign visitors arrivals for holidays in Albania was about 1.544.218 people, twice the 2006 figure. The average overnight stay in Albanian hotels was 2.6 nights.
There are several types of accommodation available in the Region, from four-star hotels to rooms in farmhouses in rural villages. The County offers accommodation to national and foreign tourists in its hotels and resorts almost during the entire year. Shkodra and Velipoja (where the accommodation capacity of hotels is more than two thousand rooms) are, at the moment, the destinations that are better equipped for tourist reception. Hotels and restaurants in downtown Shkodra are currently able to absorb the demand. On the other hand, the massive presence of hotels and restaurants in Velipoja is probably excessive, if compared to the real tourist influx, presently related only to sea and not to the other environmental resources. Rural areas are characterised by a scarce presence of agro-tourism activities, Bed & Breakfast structures and organised camping areas.
There are no statistical data available for overnight stays in Shkodra Region. The only data available refer to the number of tourists of Rozafa Castle during 2008: the total number was 10.096,1.343 of which were Albanian and
8.753 of which were foreigners. Unofficial data reveal about 20.000 tourists per season in the National Park of Theth, staying for one or more nights in Bed & Breakfast structures or individual backpacking tents, especially during the summer months.
Nonetheless, regional tourist products are consumed mainly within the country or by tourists from Kosovo and Macedonia and not by foreign tourists, who visit the Region mostly for business reasons.
Regarding the natural offer of the Region, tourists can engage in four main types of tourism:• Mountain tourism, based on the attractions
offered by the Albanian Alps and the surrounding areas in Malesi e Madhe. The main tourist destinations for mountain lovers are Razma, Boga and the National Park of Theth.
• Coastal and river tourism, based on the attractions offered by the Commune of Velipoja with a 14 km seashore, river Buna delta and the Viluni lagoon.
• Lake tourism in Shkodra lake (the greatest freshwater resource of the Balkan region), with the touristic villages of Shiroka and Zogaj.
• City tourism, based on the religious monuments, traditional houses and historical monuments in the city of Shkodra.
Local and traditional products are appreciated by both national and foreign tourists and, if properly integrated in the tourist offer, can represent an important potential for its further development.
1996 1998 2000 2002 2004 2006 2008Total 214 86 165 171 93 161 212Foreigners 64 22 32 36 32 60 56
Albanians 150 64 133 135 61 101 156
Table 4. Arrivals of foreigners and Albanians in hotels during 1995 – 2008 (in thousands) (INSTAT 2008)
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Figure 9. Percentage of specific road vehicles in Shkodra Region and Albania(Indicators by prefectures - INSTAT 2009)
Road infrastructure
Geographically, Shkodra Region is located at the crossroad between Albania, Montenegro and Kosovo. Therefore, it is the northern gateway to Albania. It is well connected to the rest of the country through national roads, railway and has access to the Adriatic Sea.
Nevertheless, the regional road system is largely inadequate. Unpaved roads are common, lacking any security system at high altitudes and, therefore, not easily practicable. Besides long travel times, the road condition requires the use of appropriate vehicles and hinders (or at least discourages) the access to potential tourism areas.
Rural roads ensure connection between villages and with the cities of the Region. Most of them are poor or very poor. The poor status
of rural roads limits the communication among villages as well as between villages and urban areas. It also limits the access to local services.
The inadequacy of the road system leads to the complete isolation of the villages in winter, especially during snowfalls.
Public transportation is limited in terms of frequency of services and extension of the served areas. Private vehicles are the main means of transportation.
Table 5 and Figure 9 show that the Region has 14.5% of the country’s motorcycles and 6.2% of the country’s automobiles. The major parts of the vehicles are concentrated in the city of Shkodra. The preferred vehicle for the displacement is, of course, the private car but, in comparison with national data, the percentage of motorcycles owned in Shkodra Region is double the national figure.
1.6. Infrastructure for the mobility
Table 5. Number of road vehicles for passengers in Shkodra Region and Albania (Indicators by prefectures - INSTAT 2009)
Cars Buses & Minibuses Motorcycle Total
Shkodra 15.348 2.197 2.661 20.206
Albania 248.938 30.578 18.329 297.842
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Figure 10. Road maintenance budget for the national roads by prefecture 2005 - 2009(First five year review of Albanian National Transport Plan 2010)
➡ In the pipeline
➡ Local roads
➡ National road
Figure 11. Existing road infrastructure and road infrastructure in the pipeline (Albanian Development Fund)
Bicycles are mainly used in Shkodra city in areas that are flat and dense, in spite of the poor road condition and accident hazards. There are no separate bicycle lanes, either on or off the carriageways. Even in downtown Shkodra, particularly around public squares or university buildings, where it is safer to ride a bike, there are only a few cycle parking spaces. There are no facilities for cyclists at the railway station and there is no special access to public parks, schools and markets. Currently almost 14% of the people in Shkodra city use this transportation for internal movements. Although it is widely accepted that cycling is the best and less expensive mean to reduce the number of short-distance vehicular trips (thus helping to reduce air pollution), the authorities have not given any official support to cycling activities in the city.
Shkodra, Marubi photo
The diagram below shows that the Region of Shkodra had the largest budget in the country for road maintenance for the period 2005–2009: the 5 year average is about 156.613 US dollars per year. This means that the central government has given to the Region a top priority with regard to regional development, starting with the release of funds for infrastructural projects.
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Railway infrastructure
The Albanian railway network is 424 km in length, with gauge of 1,435 mm.
Between 2003 and 2005, the amount of freight transported by rail fell from 517 thousand tons to 404 thousand tons. In 2006 these figures increased again, to 450 thousand tons.
In 1995, 3,7 million passengers used the country’s railway network, while in 2003, 2006 and 2009, the number has fallen: 2,1 million, 1,7 million, 0,6 million respectively (INSTAT, 2010).
The country only international railway connects Durres station, which is part of the Corridor VIII, with the city of Shkodra and it then proceeds to Podgorica in Montenegro.
Bajza international railway station has been revived in recent years and is expected to assume an impor tant ro le wi th in the implementation of the project for the construction of the industrial area of Koplik.
Investments in this railway are necessary for the development of Shkodra and to foster economic relations with Montenegro, with regard to both people and goods exchange.
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Figure 12. Road interventions in the pipeline in Northern Albania (Albanian Development Fund, 2009)
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 33
Physical context
Shkodra Region is predominantly mountainous, especially in the northern part characterised by the Albanian Alps. They are an extension of the Dinaric Alps, specific of the calcareous plateau of Montenegro and constituted by layers of limestone and Dolomia stone.
The southern area of Malesi e Madhe and Shkodra District is characterized by the presence of alluvial plains, extended to the shore of the lake of Shkodra and to the seashore. Alluvial plains, due to seasonal precipitations, are often subject of floods that cause devastating consequences. Therefore, the quality of their agricultural land is rather scarce. Agricultural land of good quality can be found in fluvial valleys, on the hills and on the areas of average altitude.
The presence of carsic phenomena is the cause of the existence of caves of geological and speleological interest, mainly situated in Shkodra and Puka Districts.
The seashore is included in the administrative border of Velipoja Commune It has a length of 14 km and a fair width of 200 m, and is characterised by mainly sandy shores.
The rivers flow in deep valleys and some of them are navigable in several parts. The main existing rivers are: Drin, Buna and Kir.
1.7. Environmental aspects
CoordinatesCoordinatesCoordinatesLat from 41°50’01” NLat
to 42°39’43” NLong from 19°16’56” ELong
to 20°15’15” E
Altitude A.S.L.Altitude A.S.L.
from 0m(sea shore of Shkodra, Adriatic Sea)
to 2.694 m(Mount Jezerca, Albanian Alps)
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Floods
Heavy rainfalls, river flows and heavy multiple releases of water from the floodgates of Vau i Dejës hydropower plant often cause floods in Shkodra Region mainly in the area of NënShkodra, in the southern part of Shkodra city. The maximum water capacity that Drin river can flow at is 800m³/sec but, after opening the dike gates, the water flow parameters can grow up to 2.450 m³/sec. Rivers Kir and Buna have higher flooding potentials due to the larger quantity of sediments deposited in the riverbeds. Kir river water is rising due to the snowmelt coming from the mountain and the east of Shkodra city is at risk.
In Shkodra District the most affected areas are the Communes of Ana e Malit and Velipoja with 1.200 ha of land at risk each, Dajçi and Bushati Commune with 800 ha of land at risk each and Guri i Zi Commune with 600 ha of land at risk. These areas are subject to floods almost every year, mostly after heavy rains.
At the beginning of November 2009, heavy rains in northern Albania caused severe floods in the Shkodra and Lezha Regions and in the flood plain between Lezha and the Adriatic Sea. On December 2010, the large dams of Drini river were releasing water at an average rates of nearly 1,500 cubic meters per second, resulting in additional flooding downstream. According to the United Nations data, floodwaters covered approximately 10.270 hectares of land and isolated or damaged more than 2.000 houses, leading to the evacuation of approximately 4.000 residents and other 20.000 remained in danger.
Agricultural and transportation infrastructures were damaged making the area around Shkodra accessible only by small boats.
Figure 7. Flood risk areas
Figure 8. Floods of January 2010 of south Shkodra(Center for Satellite Based Crisis Information, January 2010)
The Drin flew until 1848 completely into the Adriatic Sea near Lezha, about 25 km east of the present Bojana-Buna delta. Floods in 1848, 1858 and 1896 let the river breakthrough into the Buna River (drainage of Shkodra Lake) by natural channel shift supported by canals to use hydropower for mills south of Shkodra and partial closure of its former river bed. The 1896 flood had a rate of flow of 7.000 m³/s, which is outstanding for such a catchment (the Albanian Alps have very high precipitation values). Usually the water level of Shkodra Lake rises up to 3 meters during flood season. The last Drin tributary is the river Kir which shifted its path in 1750, moving from west of Shkodra town into Shkodra Lake to the Buna (southeast of the castle, currently part of the Drin) and destroying the northern suburbs of the city.
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Ecosystems
One of the most important characteristics of an ecosystem is its productivity. This reveals a great deal about the condition of a particular ecosystem and different systems can be compared directly on the basis of productivity. The process of building an organic matter in an ecosystem depends closely on the availability and movement of energy through the system and the movement is ultimately driven by solar energy.
According to ILS LEDA methodology, The ecosystems have been here considered as
biological communities and classified on the basis of their Gross Primary Productivity (GPP - the total energy fixed by plants in a community through photosynthesis, per unit area and time, since they are the primary producers). Table 6 divides the ecosystems per category of GPP: negative, low, medium, high and very high.
The table shows that the ecosystems with a negative GPP represent urban areas and those with a positive GPP are naturalistic areas. The ecosystems of low, medium, high and very high GPP have to be protected, preserved and expanded with the intent to maintain and/or increase their productivity capacities.
GPP (x 103)(Kcal/m2)
Typology Sites
Negative GPP(GPP < 0)
Urban areas o Downtown Shkodra
Low GPP(0 < GPP < 0.5)
High mountain areas o Albanian Alps (“Cursed Mountains”)
Medium GPP(0.5 < GPP < 3.0)
Mountain forests o Albanian Alps (Theth, Vermosh)Medium GPP(0.5 < GPP < 3.0)
Mediterranean maquis o Velipojë coast (bank)
Medium GPP(0.5 < GPP < 3.0)
Lake banks o Banks of Shkodra Lakeo Banks of artificial basins
Medium GPP(0.5 < GPP < 3.0)
Sea coastal waters o Velipoja coast (sea)
Medium GPP(0.5 < GPP < 3.0)
Deep lakes o Shkodra Lake
High GPP(3.0 < GPP < 10.0)
Forests o Malësi and Madhe district (average altitude areas)o Puka district (average altitude areas)
High GPP(3.0 < GPP < 10.0)
Agricultural lands(small production)
o Fluvial valleyso Hill areas
High GPP(3.0 < GPP < 10.0)
Marshes o West - South West plains of Shkodra
High GPP(3.0 < GPP < 10.0)
Not very deep lakes o Artificial basins of Shkodra district
High GPP(3.0 < GPP < 10.0)
Rivers o Buna – Drin Rivers system
High GPP(3.0 < GPP < 10.0)
Lagoons o Velipoja Lagoon
Very high GPP(10.0 < GPP < 25.0)
River outfalls o Buna River outfall
Table 6. Identified ecosystems of AGA 2 Area of Shkodra(Valorisation of endogenous territorial potentials for the ART GOLD Albania 2 Program, 30/11/2010)
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Natural Parks
Theth National Park
The area of Theth has a surface of 2.630 ha, from which, 1.680 hectares are forest and the other part is pasture and rocky surfaces. It is now declared a “National Park” and is overseen by the Forest Service Department of Shkodra. Theth is the only National Park in Shkodra Region and also the second largest National Park in Albania after Dajt.
Theth is located about 70 km from the city of Shkodra in the northern part of Shale Commune. It is 740-950 metres above sea level and is surrounded by the Albanian Alps, with a height up to the 2.694 metres of Mount Jezerca. Theth has about 70 water sources with a high quality of water and cleanliness. Flora and fauna of the area are quite rich, with 1100 species of plants that constitute almost 1/3 of plant species in the country. Theth is also interesting for its cultural attractions like the special constructions called “Kulla” (“towers”), characteristic of northern Albania mountainous areas.
Theth is part of the Balkan Peace Park project, which aims to facilitate the creation of a trans-national, cross border park in the mountains of Kosovo, Montenegro and Northern Albania as a symbol of peace and cooperation. Its objectives are to promote environmental conservation, stimulate local employment and promote sustainable activities in the region.
1.8. Landscape and cultural heritage
Landscape and Protected areas
National Park Theth VKM nr. 96, 21.11.1966Natural reserve Buna - Velipoja VKM nr. 682, 02.11.2005Shkodra Lake VKM nr. 684, 02.11.2005
Table 6. List of protected areas in Shkodra Region(Ministry of Environment Forests and Water Management, Protected areas in Albania 2010)
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Natural Reserves
Shkodra Lake
Shkodra Lake is situated in the northwestern part of Albania and at the border with Montenegro. It has an average height of 5 m above sea level and it is the biggest lake in the Balkan Peninsula with an area of 368 km2 (of which 149 km2 are included within the territory of Albania and the rest in Montenegro). Shkodra Lake represents the largest network of freshwater in the Mediterranean.
Shkodra Lake biodiversity developed in unique geomorphological, geographical, climatic, hydrological and ecological conditions.
During the last glacial period, the lake represented an extraordinary refuge for the species of that time. As consequences, today, we can find a large number of relic and endemic animal and plant species inhabiting the area.
The lake has rich flora and fauna: there are about 65 fish species, 240 species of birds, over 850 species of plants and 600 species of animals. Salmonids are also present and sturgeons inhabit the lower reaches of Buna river. The lake is rich in avifauna, with 281 bird species recorded. There are 123 species of animals and 20 species of plants that are endangered. The Region is considered to be a significant biogenetic reserve even on European scale. The Albanian part of the lake area was declared as a Ramsar site (Ramsar Convention “On internationally important wetlands, especially as waterfowl habitats”) by the Ramsar Secretariat and by the decision Nr. 683, 02. 11. 2005 of the Albanian Government. For these reasons and for its healthy climate, Shkodra Lake and the surrounding area have a fairly high potential for tourism development.
Velipoja Lagoon
In January 2005, the Albanian Government under the Albanian law on protected areas, declared Buna river and its surroundings “protected water/landscape”, such as the island of Franc Jozef, the reservoir of Velipoja, the lagoon of Viluni, the beach of Baks-Rrjoll and the marsh of Domni. Velipoja lagoon has a very rich fauna, including species of national and global conservation concern.
International inventories in the area recorded 216 fauna species with national unfavourable conservation status and 36 fauna species with global unfavourable conservation status. Illegal lumbering and fires are very rare.
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Figure 7. Existing Network Protected Areas (Ministry of Environment, Forest & Water Management)
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Figure 8. Proposed Protected Areas in Albania(Biodiversity Strategy and Action Plan)
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Cultural heritage
Shkodra Region is composed by different sub-regions that have specific differences regarding cultural heritage. Different areas of the Region have developed distinctive elements of tradition in dialect, rituals, costumes etc. The city of Shkodra seems to have a major detachment from tradition in comparison to the rural areas.
Beside the geography of the area, religion had also an impact on regional culture. Churches and mosques can be found throughout the Region. This co-existence and tolerance was not easy to accomplish. Nowadays, this tradition attracts a large number of tourists from outside the country.
The so-called “Sofra Shkodrane” is a festival that shows the cultural values of the Region, with humour, songs and dance and it is one of the most interesting in Albania. Songs are generally accompanied with a traditional instrument called “cifteli”, made of a twin wire (cift means duo) or/and violin, lute and flute.
The Region is also well known for the traditional costumes, handmade carpets and tapestries, woollen covers, embroidery etc. Some of these costumes are commonly used nowadays, especially in the villages of Malesi e Madhe and Puka districts. One of the most particular and oldest is the “xhubleta”, a female dress that was part of the dowry in wedding and is still in use in mountain areas. There are different types of xhubleta: for women, for girls and for elders. The traditional male dress is the "tirak" that is also handmade. Costumes differ depending on the social class, religion, season, age, but also to use or destination (clothing for festive occasions, for daily use, etc). In the Marubi photo library collection various 19th century photos of traditional costumes can be found. Marubi Archives represent a genuine memory of the city, and a true reference for the history of Shkodra city, of Albania and of the Balkans. Today, this collection is part of the UNESCO World Heritage.
In the Region there is only one museum, the Historic Museum of Shkodra, founded in 1947 and located downtown, in the house of Oso
Kuka, a characteristic house of the middle of the 19th century, with high ethnographic value.
Karajfilat që i ka ShkodraKarajfilat që i ka ShkodraMedet sa t’bukur janëGonxhe t’mdhaja, gonxhe t’voglaMe erë mbushin’ dynjanë...
LuleboreTuj shetitun n'mal e n'koder, tuj prek lulet t'gjith me dore, vec n'nji kopsht ma t'bukurin n'Shkoder, ty te gjeta lulebore....
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Archaeological heritage
Rozafa castle
The castle stands on a rocky hill, 130 meters high, south of Shkodra city, overlooking Drin and Buna rivers and Shkodra lake. With a perimeter of 881 meters, surrounded by the so-called “cyclopean walls”, ithe fortress has a 4-hectare area. The construction of the fortress dates back to the middle of 4th century B.C. when the surrounding areas where inhabited by the Illyrian tribe of Labeat. By that time the town underwent considerable economic development, evidently testified by the coin mints in the town in 230 B.C. In 181 B.C. Shkodra became the Capital of the Kingdom of Illyria, whose ruler was Genti. It used to be the centre of the Illyrian state of Ardians but in 168 B.C. it was invaded by the Romans. In the 13th century, within its walls, the Roman-style Saint Stephen’s Church was built. The church was converted into a mosque after the Ottoman invasion. The castle still preserves traces from the classical medieval time. It was shaped in the middle of the 16th century during the Balshaj domination and got further accomplished during 1407-1468 by Venetian constructions. During the Ottoman invasion in 1479 (after the death of the national hero, Skanderbeg) the castle was restored in an Ottoman-style.
Tumuli Burials of Shtoj
The Plain of Shtoj is situated about 5 km north-east of the city of Shkodra, near the villages of Boks and Dragoç, on the western side of the Kir River. The excavated tumuli, or burial mounds, appear to have been used for centuries, from the early Bronze Age until the late Iron Age. Most of the unearthed features of these tumuli are artefacts of the Iron Age, specifically from the 7th-5th centuries B.C.
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Castles and historical buildings
Castles
• Drisht Castle is situated 6 km far from the Mesi Bridge on the Kiri river, on a hill 800 meters above the sea level. In ancient times it was one of the complex of fortresses defending Shkodra. The current castle was constructed in the 13th century as a Byzantine fortress. The town flourished in the 14th century. In 1442 Drisht was occupied by Venetian forces but soon liberated by Skanderbeg. The Turks occupied it again, in 1478, after the death of Skanderbeg. Within the castle walls there are eleven houses forming a neighbourhood.
• Shurdhahu Castle and the ruins of the medieval town of Sarda can be found on Shurdhahu Island in the artificial lake of Vau i Dejes, 35 km away from Shkodra city. The ruins of a castle, dating back to the 6th - 8th centuries A.D., are also on the island. The main attraction of the island is the residence of the Dukagjini family, one of the most important Albanian feudal families in the 11th century. Among the remains there are the defensive walls, church ruins and the gate to the Dukagjini palace.
Historical buildings
• The English Watch Tower is most peculiar sight of the city of Shkodra. The small stone clock tower was built in the 1868 by an English protestant evangelical missionary, Lord Paget, who wanted to use it as a church. After his death, the house became a fire watchtower because it was taller than most of other buildings in the town.
• Mesi Bridge is the most well-known bridge in the Region. Situated in the northeast of Shkodra, where the Drin river divides the fields from the hillside of Drishti and the Cukali’s highland, it is a stone bridge with many arches, named after the nearby village. The monument is one of the largest of its kind in Albania, constructed around the 18th century B.C. by Mehmet Pasha Bushatlliu: it is about 120 meters long and 3.4 meters wide; it is sustained by thirteen cantilevers, and it turns 5 m away from the central cantilever at a 15-degree angle. The track has the form of a staircase. The bridge made it possible to transport carriages and agricultural products from the farmers living in the highland areas to the Adriatic coast.
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Places of worship and culture
Places of worship
• The Lead Mosque is a historical mosque in the city of Shkodra named after the material that covered its cupolas. It was built in 1773 by pasha Mehmet Bushati of the well-known Bushati family, who was personally involved in the construction. It is an example of the classical Ottoman architecture of Istanbul. From the beginning of the 20th century the lead was gradually stolen.
• The Catholic Cathedral was built between 1856 and 1898. At the time, it was the largest of its kind in the Balkans. After 1967 it was converted into a sports hall. In the 1991, it was restored by Italian specialists and inaugurated by Mother Teresa.
• The Church of Our Lady of Good Counsel is situated at the entrance of Shkodra right below the Rozafa Castle and it was restored in the 17th century. It is famous for the fresco of Our Lady of Good Counsel that disappeared during the Turkish conquest in 1467. The tradition says that the Virgin Mary appeared to two soldiers in a dream and ordered them to leave the country with the fresco in order to prevent the Turkish from profaning the holy image. The two soldiers settled it in Genazzano.
Places of culture
• Marubi Atelier of Photography was founded by Pietro Marubbi (1834–1905), who was born in Piacenza, Italy. For political reasons he fled his country and moved to Shkodra in 1856. He became a photographer and architect with the name Pjeter Marubi. After two years he set up the first photo studio of the country. In 1971 the whole collection was donated to the Albanian State. By that time, the family photo collection had grown to 150.000 glass negatives. Today, the Marubi col lection consists of about 250.000 negat ives and represents a un ique documentation of the regional and Albanian history over a period of nearly 100 years.
• The Historic Museum of Shkodra was founded in 1947 and is located downtown, in the house of Oso Kuka, a typical house of the middle of the 19th century, with specific ethnographic value. The house features a monumental outer gate and a spacious green yard with a well, where many archaeological objects are on display.
On the left: the Lead Mosque (top) and the Church of Our Lady of Good Counsel (bottom)
On the right: the entrance of the Marubi Atelier of Photography (top) and the Historic Museum of
Shkodra (bottom)
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 45
From the socio-economic viewpoint, Shkodra Reg ion i s charac te r i sed by d i f fe ren t development conditions. The difference in the quality of life between the urban area of Shkodra city and rural areas is apparent and can be considered as the cause of several problems of social and economic nature.
Analyses of the local economic context, conducted by ILS LEDA with a special focus on rural and remote areas, highlighted significant potentials for development, such as several agricultural and agro-food value chains r e p r e s e n t i n g “ r e s o u r c e s o f excellence” (endogenous competitive resources that can be considered rare, unique or owning primary qualities, and, therefore, they are comparable or even preferable to similar resources expressed by other territories), such as:• all the products of bee value chain• some varieties of fruit and vegetables • all kind of herbs• all forest products• some alcoholic liquors• Vermosh cheese• some kinds of freshwater fish• Kallmet and Shesh wines• cultural resources• handicraft products
Food products
Food products include the following main value chains:
‣ Bee value chain
Many varieties of mono-flower honey were identified in the Region (chestnut, clover, heather, mountain savory, sage and thyme), together with different varieties of multi-flower honey, whose origin flowers are also added to wild flowers, as pomegranate, Jerusalem thorn, strawberry tree. Beekeepers also produce propolis (processed in a very simple and traditional way to produce tincture), and small quantities of higher added
value products such as royal jelly, pollen, bee poison and bee wax that are mostly not sold on domestic market, because of the lack of local processing laboratories. Production is small, if compared to regional potentialities of sustainable
production, mainly because of the obsolete instruments used. The Bee value chain products, if really natural and unpolluted are generally very appreciated by all the markets in the world; a good competitive advantage of Shkodra Region products derives from the characteristics of regional environment: there are many extended areas, belonging to different ecosystems and not yet degraded; moreover, the quantity of medicines used in bee breeding activities is very low, and agricultural production in many areas is characterised by low intensity. Therefore, all kinds of honeys here have excellent organoleptic characteristics and can aspire to achieve organic and quality certifications.
All products are sold prevalently without packaging or brands. Honey, honey-dew, royal jelly and propolis are, mostly, directly sold to store owners and consumers. As for foreign markets, thanks to the participation of Shkodra Associations in the Mediterranean Beekeeping Forum, the Albanian Bee value chain products started to be appreciated abroad, but, until now, international exporters have not been identified. Both honey and no honey products are expensive both for domestic and foreign markets, hence a productive optimisation is needed.
1.9. Value chainsS
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‣ Fish value chain
The Fish value chain ideally starts with the biodiversity of territorial ecosystems and arrives to the final commercialisation of fresh, raw and processed products of fishing and fish breeding activities. In the Region, neither sea nor freshwater fish is processed. Freshwater fish breeding activities have been identified in the mountains, close to streams and artificial basins. Both sea and freshwater fish production is small, if compared to regional potentials of sustainable production and to the potential market. Nevertheless, organoleptic features of all kinds of fish in this area can be considered excellent and its use in regional gastronomic specialities can represent an added value for tourist activities (hotels and restaurants). Moreover, some endogenous varieties of freshwater fish exist in the Region, such as Shkodra Lake carps and brown trouts in mountain streams.
‣ Forest production system
The forests of Shkodra Region are a good environment for the production of valuable organic products in an environmentally sustainable way. The Forest production system ideally goes from the biodiversity of different ecosystems to the final commercialisation of its products (fresh, raw and processed). In Shkodra Region, many productions can be identified, related to soft fruits, mushrooms and chestnuts. The production is small, if compared to local potentialities of sustainable production and to potential (mainly foreign) markets. Presently, the most part of the forest products of Shkodra Region is sold at sustainable prices for local markets.
In particular, soft fruits are very valuable rural products, and are both gathered and cultivated, especially in Puka district. Soft fruits are also processed in a traditional artisanal way, to produce jams, compotes, preserves in syrup
and alcohol, juices (in small quantity) and distillates and alcoholic infusions.
The Mushrooms value chain (including gathering and processing activities) was identified mostly in Puka district. Despite good environmental possibilities of cultivating mushrooms, this practice seems to be not in use in the Region. With regard to processing, only dried edible boletus (produced through
artificial processes and sold mostly packaged and labelled) were identified.
Chestnuts, on the other hand, are simply collected and not processed.
All the regional forest products can aspire to receive organic and quality certifications, due to their good organoleptic characteristics and good environmental condi t ions of the production areas.
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‣ Fruits and Vegetables value chain
Shkodra Region is not renowned for fruits and vegetables production, mainly constituted by so called “common” fruit varieties. Nevertheless, many varieties of fruits and vegetables are traditional (not “global”) and, consequently, their flavours and tastes are typical and recognisable. Furthermore, typical varieties can be found here: with regard to fruits, quinces of Puka, figs, pears (19 varieties, some endogenous), local cherries; with regard to vegetables, bamia (Hibiscus esculentus), scallion of Drisht, pepper and eggplant of Oblik, potato of Vermosh, bean and garlic (local varieties). The production of the potato of Vermosh (considered a high quality product) is seriously limited and endangered, mainly due to the closure, since the end of past regime, of the storage areas to protect harvested potatoes from the coldest winter temperatures. Identified processed products are jam, juice and dried common varieties of fruit, quince jam, vegetables preserved pickled or in brine. The jam of the endogenous quince and the pickled scallion of Drisht are considered very valuable. Farming and processing techniques are mainly ordinary (not organic) and the organoleptic characteristics of all value chain products can be considered as good. A significant part of fruit preserves is sold packaged and branded by the same local small processing enterprises. The most part of the Fruit and Vegetables value chain products of Shkodra Region is sold at sustainable prices for local markets.
‣ Milk value chain
Raw fresh milk is produced by cows, sheep and goats. Nothing remarkable has been pointed out about sheep and goat diary products in the Region. Bred cows are fed with no organic forages or processed “concentrate” fodders. Milk production is not steady: it can also happen that dairy factories have to stop their activities for one or more days because milk suppliers have sold their milk to other factories. When milk is produced by feeding animals with natural grazing or natural forages, its quality is good and in some cases excellent, but presently the quality of most of the milk produced for “industrial” purposes is very scarce. Endogenous cheeses like Albanian feta and kaçkavall and Vermosh cheese, if produced according to traditional recipes and from good ingredients (good milk and natural rennet), could be very valuable and appreciated by consumers.
“Foreign–like” cheeses are also produced, but are characterised by a low quality level.
‣ Olive value chain
The Olive value chain starts with activities of ol ive farming and arr ives to the f inal commercialisation of the products. Neither mono-cultivar nor extra virgin olive oil is produced, in the Region. Olive oil production is mainly carried out for family use: only one, very obsolete and untreated oil mill is still working in the Region and the oil produced there is not bottled. The very valuable variety of Kalinjot olive was identified. The extra virgin version of this oil (not produced in the Region) is excellent.
‣ Wine and Liquors value chains
Kallmet and Shesh can be considered good Albanian endogenous grape varieties, having significant distinctive features. Many of these grapes produce a good wine.
Liquors value chain in Shkodra Region starts from the biodiversity of different territorial ecosys tems and a r r i ves to the f ina l commercialisation of produced alcoholic distillates (rakì of grape, of plum, of mulberry, of cornel) and alcoholic infusions of nut, basil and mint. The distillation is carried out using copper distillers, and it is generally familiar-artisanal. Production is small, if compared to regional potentialities. Most of the value chain products are sold, bottled and mainly not branded, at sustainable prices for local markets. All liquors are excellent, thanks to a processing techniques used around the Region, and they are very easy to identify because of the Mediterranean typicality of the essences used. Also in consideration of the good quality of raw materials, all the liquors value chain products can aim at receiving certifications of quality, safety and organic origin.
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Herbs and industrial plants
The Industrial plants value chain starts from the plants farming and arrives to the final commercialisation of fresh, raw and processed products. Information collected during ILS LEDA action-research activities has the underlying assumption of the existence of cotton production, forages and soy, to be probably found in the plain of Shkodra. This is the only area characterised by a positive high GPP.
Herbs (clover, lavender, mint, mountain savory, “mountain tea”, oregano, sage, thyme) are collected mainly in wild mountain areas. In many cases, regardless of the need of safeguarding natural cycles and chances of reproduction of the wild germplasms, herbs collectors prefer to uproot all the body of the plants, instead of taking only the leaves. The collectors often do that before plants reproduction. In this way, they both save time and obtain more products to sell. This devastating collecting technique is forbidden by law, but Forestry Police is not able to prevent it from happening. As a result, both wild herbs colonies and the production of some kinds of honey (mainly sage and mountain savory honeys) are nowadays seriously endangered. No processed products of the Herbs value chain, beyond the traditional dried products, have been identified. Farmed herbs productions are small, if compared to regional potentialities of sustainable production. Fresh and dried products are, mostly, directly sold, neither branded nor packaged, to store owners and consumers. Most of the Herbs value chain products of Shkodra Region are sold at sustainable prices for local markets. Herbs products are probably sold undervalued to the brokers.
Culture and handicraft
These products include the following value chains:
‣ Culture production system
The Culture system related to a territory is generated by the interactions among all those territorial actors whose activities are related to existing heritages and to new productions of scientific, technical, humanistic knowledge and of material and nonmaterial works of human
creativity. Although these productions can be considered good in Shkodra Region (especially in the fields of figurative arts and of traditional and contemporary folk music), the lack of “crossed” interactions (among different fields) and of primary interactions (in the frame of the same field) have to be highlighted.
‣ Handicraft production system
Shkodra Region is considered the richest in Albania with regard to handicraft activities. Many productions are here carried out in a traditional way, and each of them can be considered as a “micro” value chain in itself.
Silver filigree jewels and artworks are a good expression of the eastern–western context in which they are designed, and have therefore no similar foreign competing products. In spite of their potential interest on foreign markets, at the moment silver filigree jewels are probably undervalued on the domestic market: they are prevalently sold, unbranded, directly or to the brokers. In this case, they can be found in small shops in Tirana.
Textile products (carpets, embroidery, etc.), when handmade, produced with natural raw materials and embodying territorial identity values, are considered as very valuable products on the market. In Shkodra Region, the weaving happens through the use of traditional wooden and iron hand looms. The tradition and the know-how of handicraft textile products has an Ottoman origin: this gives an added value to all the products, as well as a very important market chances, especially on foreign markets. Despite this traditional features, textile raw materials are all imported, mainly from abroad, because local wool is not considered good for the handicraft textiles production. With regard to local production, cotton is lacking.
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During this phase of research and analysis a number of problems emerged. They can be summarised as follows:
‣ Productivity effectiveness: though most Shkodra Region products have a potential for a sustainable increase of production, there is now a lack of effectiveness of production because of the scarce use of technologies, especially in the agricultural and livestock production. Furthermore, the lack of awareness about the value of the relational cap i t a l i n c reases f r agmen ta t i on o f productions and makes it difficult to enter new markets. The lack of processing activities and of local production of high added value products in most sectors (mainly in the fish, bee and herbs value chains) hampers the potentials of local products.
‣ Safety and quality: today, more than ever, food quality and safety are a constant concern for consumers and public authorities. Though most regional food products usually have good qual i ty and organolept ic properties, they do not have the appropriate certification to attract foreign markets. Certifications of food security and organic quality represent a potential reason for competitiveness development.
‣ Vitality of the cultural and tourism systems: cultural and tourists destinations are not supported by promotion of activities
and events to increase the quality of life and the vitality of the areas for tourist interest.
‣ External marketing: most local products have the potentiality to acquire larger and a more steady space in domestic markets (also in connection with tourist activities such as hotels and restaurants), and achieve new spaces in foreign markets. Nevertheless, the lack of structured marketing activities (including branding and packaging) in most value chains, the small and uneven quantities produced, and, most of all, the lack of safety and quality certifications cause a lack of export activities towards the foreign market.
Moreover, the ecosystems biodiversity and the good environmental conditions that ensure the good quality of agro-food products are heavily endangered by the lack of organised systems of waste and water management, causing land, water and air pollution and threatening the animals’ health.
The lack of training also represents a negative element for the identified value chains. Specialistic capacity building for farmers, breeders and gatherers is needed, but also training activities aimed at raising and maintaining awareness about the importance (also for tourism development) of typical and recognisable quality products. This is crucial to avoid the irreversible deterioration of typical products or their disappearance in favour of “foreign-like” products.
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Main potentials and problems
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 50
Analysis of plans and programmesAdopted methodologyThe analysis of planning and programming instruments at municipal, inter-municipal, regional and interregional levels contributes to building the reference frame for tourism development strategies of Shkodra Region, focusing on the ongoing projects in the area.
The analysis was conducted taking into consideration different kinds of planning and programming instruments: general and sectorial plans and programmes, development plans/programmes, environmental plans/programmes, city planning and feasibility studies. Several data sheets were developed, in which every document was analysed separately, pointing out its main goals.
This chapter, therefore, intends to provide an overview of the ongoing programming, highlighting the necessary elements for the construction of possible scenarios for regional tourism development and the strategy required for their realisation. The synthesis process has followed a path divided into 3 phases:
• Summary of the main goals emerged from the instruments analysis: starting from the data sheet analysis, a list of the main objectives for each document was prepared, taking in consideration also the type of instrument and its field of interest (see table 1).
• Identification of common goals in different instruments, to identify which objectives are the most common and which are less considered in the analysed instruments (see table 2). Common goals were grouped in four categories: “Environment protection and infrastructure network”, “Cultural heritage”, “Agro-food production and rural tourism” and “Social issues”.
• Analysis of the compatibility among the various instruments goals, aimed to assess the overall consistence of the plans and programmes involving Shkodra Region (see table 3), and verify the possibility to create synergy among them, in order to use the Strategic Plan as a coordination tool for regional tourism development.
A view of Shkodra Lake
1.10. Territorial programmingS
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32 planning and programming instruments were collected and analysed, and then placed on maps, which are shown in the following pages.
Survey, analysis and comparison of existing plans and programmes
Regional Area
Programming InstrumentsDevelopment programmes1) Promoting Regional Development
through the MDGs (2006)2) Decentralisation and Local Development
Programme in Shkodra Region (2006)3) Supporting Regional Development in
Albania - Feasibility Study for a Joint Swiss and Austrian Programme (2008)
4) Decentralisation and Local Development Programme in Shkodra Region (2010)
5) Strategic Concept for Regional Development (2010)
Sectorial programmes6) Water Supply and Environmental Lake
Protection - Shkodra (2008)7) Albanian Vocational Education and
Training Support Program (2009)8) Dam Safety Feasibility Study on Drin
and Mat River Cascades (2009)9) Benefits from Cross Border Management
of Natural Resources (2009)10)Sustainable Agriculture Support (2009)
Inter-regional Area
Programming InstrumentsDevelopment plans1) Shkodra–Lezha Regional Plan (2006)2) Regional Development Programme (2010)
Environmental plans3) Regional Environmental Action Plan:
Drini River Delta Shkodra-Lezha (2006)4) Strategic Action Plan for Shkodra Lake
(2007)
Inter-municipal Area
Programming InstrumentsSectorial Programmes1) Integrated Rural Development Project -
Kelmend-Shkrel (2008)2) Strategic Document for Ecotourism
Development in the Albanian Alps (2008)3) Promotion of Agriculture in the District of
Puka (2008)
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Municipal Area
Planning InstrumentsCity planning1) Structural plan of Shkodra (2009)2) Regulatory Plan of Koplik (2008)
Programming InstrumentsDevelopment Plans3) Local Development Plan - Velipoje (2005)4) Strategic Plan for Economic Development
2005-2015 - Shkodra (2006)5) Strategic Development Plan - Dajc (2008)6) Strategic Development Plan - Vau i
Dejes (2008)7) Strategic Development Plan - Puke (2008)8) Strategic Development Plan - Fushe
Arrez (2008)9) Strategic Development Plan - Koplik (2008)10) Strategic Development Plan - Guri i Zi (2008)
Environmental Plans11) Local Environmental Action Plan -
Velipoje (2006)12) Local Environmental Action Plan -
Bushat (2008)13) Local Environmental Action Plan - Koplik
(2008)
Feasibility studies14) Feasibility Study for the Development of
the Industrial Area of Shkodra (2007)
Sectorial Programmes15) Enhancing the Territorial Capital in the
Commune of Reç (2009)
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202
0: A
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A m
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 53
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KO
DR
A R
EG
ION
202
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STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
A m
ap o
f the
pl
ans
and
prog
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 54
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KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
A m
ap o
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REGIONAL LEVEL
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 55
Reference documentReference document Instrument Main goals
STRUCTURAL PLAN - SHKODRA
Implemented by: HYDEAFunded by: WB-LAMP Project
City planning • Re-vegetation of the Buna, Drin and Kir rivers system to reduce erosion
• Improve collection, selection, transport and recycling of urban waste
• Preserve the historic centre • Create tourist facilities (a port, a resort area,
etc.), a University Campus and a sport and recreation area connected to the Kiri River
• Create the Shkodra City Ring and of the Shkodra City West–North and South-East Bypass
• Social integration of Egyptian & Roma ethnic minorities
REGULATORY PLAN - KOPLIK
Implemented by: Co-Plan
Funded by:Swiss Agency for Development and Cooperation (SDC)
City planning • Promote mixed functions especially in the areas near the centre of Koplik city
• Identify sub-urban areas based on existing construction layout
• Define potential future expansion areas of the city of Koplik, beyond the time limit provided by the Regulatory Plan
LOCAL DEVELOPMENT PLAN - VELIPOJE
Implemented by: Albanian Development Fund, Urban Research Institute, Urban Institute(Washington DC)
Funded by: Albanian Development Fund
Development plan
• Define a clear vision and actions for the future of the municipal community
• Develop tourism, agriculture, fishing and hunting for sustainable economic development
• Draft an urban study of the coastal zone • Establish tourist villages in Maja e Zeze and
Baks-Rrjolle• Put into operation the livestock complex in Cas
and Rec i Ri• Define policies to award credit relief for farmers• Increase vineyards planted area• Define policies for the protection and
maintenance of existing forests• Establish a centre for the storage and processing
of medicinal plants• Promote and support business development in
the sector of the inert materials extraction and processing
STRATEGIC PLAN FOR ECONOMIC DEVELOPMENT 2005-2015 – SHKODRA
Implemented by: Shkodra Municipality
Funded by: SOROS, World Bank
Development programme
• Develop a regulatory urban plan for the city• Establish a One-Stop-Shop in Shkodra City Hall• Rehabilitate existing public services and create
new ones: market, youth centre, health centre, sport areas, green areas, etc.
• Reconstruct existing roads• Preserve, restore and develop the town museum
and its collection, as well as other historical, cultural heritage sites in the city
STRATEGIC DEVELOPMENT PLAN - DAJC
Implemented by: Co-Plan
Funded by:Swiss Agency for Development and Cooperation (SDC)
Development programme
• Promote the creation of large agricultural and livestock farms
• Prepare a detailed plan for the development of agro-tourism activities in the municipal territory
• Protect agricultural land and urban areas from erosion and degradation
• Evaluate and determine a waste storage point• Prepare technical projects for the rehabilitation
of roads in the municipal area• Create the necessary technical basis for the
generation of new financing• Improve physical conditions of the Buna river
green corridor
Table 1. Summary of the main goals emerged from the instruments analysis (*)
(*) Colours in the table refer to the colours assigned to each category of plan/programme in the maps in the previous pages
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Reference documentReference document Instrument Main goals
STRATEGIC DEVELOPMENT PLAN - VAU I DEJES
Implemented by: Co-Plan
Funded by:Swiss Agency for Development and Cooperation (SDC)
Development programme
• Define an annual financial aid package for farmers in the municipality and evaluate opportunities for funding by various financial actors or second-level banks
• Develop a programme of physical interventions on land systems, irrigation and drainage and prepare technical infrastructure projects
• Improve public service standards and infrastructure networks
STRATEGIC DEVELOPMENT PLAN – PUKA
Implemented by: Co-Plan
Funded by:Swiss Agency for Development and Cooperation (SDC)
Development programme
• Identify potential production of existing handicrafts in the municipal area
• Identify potential agricultural production • Improve land use• Develop tourist activities• Establish cooperation with neighbouring
Municipalities/Communes and with the Region to promote and develop economic activities
• Increase technical/financial support
STRATEGIC DEVELOPMENT PLAN - FUSHE ARREZ
Implemented by: Co-Plan
Funded by:Swiss Agency for Development and Cooperation (SDC)
Development programme
• Define an annual financial aid package for farmers in the municipality to facilitate and support their capacity building, in order to improve their efficiency and productivity
• Prepare promotional materials for the tourist natural areas
• Prepare joint infrastructure projects between Shkodra Region and neighbouring areas
• Prepare a technical evaluation of a tax package for constructions in agricultural and urban areas in accordance with the defined responsibilities of the Law on Organization and Functioning of the local Government
STRATEGIC DEVELOPMENT PLAN – KOPLIK
Implemented by: Co-Plan
Funded by:Swiss Agency for Development and Cooperation (SDC)
Sectorial programme
• Define an annual financial aid package for local farmers in Koplik municipality, and evaluate funding opportunities from various financial actors or second level banks
• Prepare detailed studies regarding the economic corridor along the main road Shkodra - Koplik
• Prepare a waste management plan• Develop a technical study to identify and
assess a place for establishing a landfill for urban waste storage and treatment
• Design of a study to identify necessary physical interventions in the lake shore of Shkodra Lake
STRATEGIC DEVELOPMENT PLAN - GURI I ZI
Implemented by: Co-Plan
Funded by:Swiss Agency for Development and Cooperation (SDC)
Development programme
• Promote the establishment of large agricultural and stockbreeding farms
• Improve agricultural land data system in the municipality
• Raise awareness among local population on environmental preservation and protection
• Rehabilitate the road system• Rehabilitate the water supply and sanitation
networks • Establish a complete technical frame of the
sewage systems in the Commune• Prepare a Waste Transportation and Collection
Plan
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 57
Reference documentReference document Instrument Main goals
LOCAL ENVIRONMENTAL ACTION PLAN - VELIPOJE
Implemented by: Urban Research Institute
Funded by: European Union
Environmental plan
• Design a master plan for tourism development • Prepare a feasibility study for the sewage
processing system• Build five public conveniences with eight
restrooms each along the coast and other public conveniences in the territory
• Create experimental models for sustainable cultivation of medical plants with economic interest
• Reduce the use of fertilizers and pesticides in agriculture
• Build protective dikes (dams) in the river delta to reduce erosion
• Regulate the extraction of gravel from the river bed
LOCAL ENVIRONMENTAL ACTION PLAN - BUSHAT
Implemented by: Bushat Commune
Funded by: Spanish Agency for International Cooperation and Development (AECID)
Environmental plan
• Establish an efficient system to carry out the cleaning of the commune territory and establish a landfill for the collection and processing of urban waste
• Place the drainage system into full efficiency• Rehabilitate the dam over the Drin River• Raise community awareness on the
importance of green belts and forests• Demolish extra-legal buildings in the forest
areas; enforce the urban plan and issue construction permits accordingly
• Forestation of gravel parts of the Drin River banks, control of gravel extraction from the river bed
• Reforestation of free space and design of plans for the forestation of additional areas
• Maintenance of green spaces in the surroundings of schools, health centres, village centres, sports grounds & other public areas
LOCAL ENVIRONMENTAL ACTION PLAN - KOPLIK
Implemented by: Co-Plan
Funded by:Spanish Agency for International Cooperation and Development (AECID)
Environmental plan
• Rehabilitate the road network according to the urban plan
• Connect every house with the sewage system• Improve local authorities management capacity• Rehabilitate the water supply network• Designate a field to deposit waste and
purchase waste management equipment• Prohibit practice of cattle butchering and fish
vending in unapproved locations• Prohibit extraction of primary materials from the
lake bed
FEASIBILITY STUDY FOR THE DEVELOPMENT OF THE INDUSTRIAL AREA OF SHKODRA
Implemented by: TEULEDA
Funded by: European Union through INTERREG IIIA/CARDS PHARE
Feasibility study • Reuse productive areas in the industrial zone of Shkodra
• Launch cooperative dialogue among the productive realities that could be aggregated in such areas
• Launch matching activities among Italian and Albanian entreprises and predisposition of indicators and parameters for economic and convenience evaluations
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Reference documentReference document Instrument Main goals
ENHANCING THE TERRITORIAL CAPITAL IN THE COMMUNE OF REC: MOUNTAIN AND AGRICULTURAL PRODUCTS
Implemented by: CERAI
Funded by:Spanish Agency for International Cooperation and Development (AECID)
Sectorial programme
• Establish and register the Rec Mountain Cooperative
• Create a technical assistance program by local and international consultants in social enterprise management, marketing economy and finance
• Improve infrastructure for marketing and processing of the cooperative production;
• Identify agro-tourist routes and sites• Design a promotion strategy aimed at creating
an identification brand and informative materials regarding the cooperative’s activities
INTEGRATED RURAL DEVELOPMENT PROJECT KELMEND – SHKREL
Implemented by: VIS
Funded by:VIS, Cooperazione Italiana
Sectorial programme
• Improve credit access through the introduction of micro credit to support small productive activities
• Increase technical and professional skills of farmers through training and technical assistance, dissemination of sustainable agriculture best practices, support of producers associations
• Increase environmental awareness through teachers training and school education
• Improve Malesi e Madhe forests service through the creation of a 4,000 square metres garden centre
STRATEGIC DOCUMENT FOR ECOTURISM DEVELOPMENT IN THE ALBANIAN ALPS - NATIONAL PARK OF THETH AND KELMENDI DISTRICT
Implemented by: M. Bonitatibus, S. Petrosillo - IDEASS
Funded by:UNDP – ART GOLD Albania
Sectorial programme
• Establish a control room/table for territorial coordination
• Develop a multi-year area plan which, starting from a careful analysis of the lack of infrastructure, identifies resources and natural and environmental priorities
• Improve the accessibility and living conditions through the development of sectorial plans
• Promote micro-credit• Establish a permanent coordination table
between Albanian government and international donors for interventions planning
• Develop an operational marketing plan
PROMOTION OF AGRICULTURE IN THE DISTRICT OF PUKA
Implemented by: Swiss Cooperation Office Albania
Funded by:Swiss Agency for Development and Cooperation (SDC)
Sectorial programme
• Provide quality professional training based on periodical needs assessments conducted by farmers and producers
• Diversify other potential financial resources for infrastructure and mechanization
• Create AGROPUKA association.• Establish an effective and legalized independent
women NGO, aiming at increasing social and economical opportunities for women of Puka district
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Reference documentReference document Instrument Main goals
PROMOTING LOCAL DEVELOPMENT THROUGH THE MDGs
Implemented by: Shkodra Municipality, Shkodra Regional Council
Funded by:UNDP
Development programme
• Promote gender equality: increase women enrolment rate to the primary and secondary education; increase women participation in the regional economic development and in the decision making structures of regional and local administration
• Increase educational opportunities: children must complete the full course of primary education; higher involvement of children in the secondary education must be ensured; the ratio between general secondary education and vocational education must be improved
• Improve maternal and child health care: reduce under 5 mortality rate, increase access to basic health care services, reduce maternal mortality
DECENTRALISATION AND LOCAL DEVELOPMENT PROGRAMME IN THE SHKODRA REGION (DLDP)
Implemented by: Swiss Cooperation Office Albania
Funded by:Swiss Agency for Development and Cooperation (SDC)
Development programme
• Provide local strategic development planning, territorial management and planning
• Provision and management of Municipal/Communal public services and of administration reforms, including support to improve the functioning of the local Councils
• Municipal/Communal financial management, including local tax collection and participatory budgeting mechanisms
• Participation of the civil society: information and communication to the citizens, involvement of all segments of the society in public decision making processes, participative elaboration of local development plans
• Inter-municipal/communal exchange and cooperation
SUPPORTING REGIONAL DEVELOPMENT IN NORTHERN ALBANIA
Implemented by: Swiss Cooperation Office AlbaniaFunded by:Swiss Agency for Development and Cooperation (SDC)
Development programme
• Provide an overview on relevant strategies and challenges for regional development and assess its links with decentralisation
• Identify challenges and achievements with regard to EU integration
• Identify potential and suggest elements for a future joint programme
DECENTRALISATION AND LOCAL DEVELOPMENT PROGRAMME IN SHKODRA REGION (DLDP II)
Implemented by: Swiss Cooperation Office AlbaniaFunded by:Swiss Agency for Development and Cooperation (SDC)
Development programme
• Improve capacities of Municipalities/Communes in strategic planning, budgeting, financial and fiscal management
• Improve local public services such as waste management, information sharing, one-stop-shops
• Enhance transparency and ensure easier access to quality information and services by using innovative communication and information tools
• More effective cooperation between Communes and Municipalities and between them and the Qark
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STRATEGIC CONCEPT FOR REGIONAL DEVELOPMENT FOR SHKODRA COUNTY
Implemented by: GTZ, Shkodra Regional Council
Funded by:GTZ
Development programme
• Analyse market demand for vocational training and assess possibilities for training centres
• Design projects for roads, construction areas, green areas, environmental infrastructure and telecommunication
• Urban plan for residential areas • Introduce community-based services • Set up and upgrade health service centres in
remote areas• Improve tourism infrastructure at a small scale• Promote and support traditional activities for
tourism purposes• Prepare a master plan that will contribute to a
wide variety of tourist offers• Promote integrated tourist packages and
itineraries• Promote scientific innovation and contemporary
technology to preserve and manage cultural and natural heritage
• Draw technical plans to minimize floods and flood damage
WATER SUPPLY AND ENVIRONMENTAL LAKE PROTECTION - SHKODRA
Implemented by: Swiss Cooperation Office Albania
Funded by:Swiss Agency for Development and Cooperation (SDC)
Sectorial programme
• Increase income including enhanced revenue collection and full cost recovering tariffs of Shkodra water and sewerage utility
• More effective management of the costs including reduction of energy consumption. This will unburden the state budget and release funds for targeted poverty alleviation services
ALBANIAN VOCATIONAL EDUCATION AND TRAINING SUPPORT PROGRAM (AlbVET)
Implemented by: Swiss Cooperation Office Albania
Funded by:Swiss Agency for Development and Cooperation (SDC)
Sectorial programme
• Develop suitable training approaches for the 2+1+1 system and support their implementation in two selected qualifications to provide organisation models for multifunctional schools to serve as good practices
• Set up and promote a minimum of two relevant and functioning learning models for public-private partnerships by enhancing a favorable environment
• Support piloting of decentralised management of diversified and flexible vocational, education and training with multi-source funding
• Enhance capacities of public and private providers to develop and implement appropriate programmes for special need groups and to facilitate access for participation
• Contribute to further development systems in key policy areas capitalising lessons learnt from operational components, regional exchange and international good practices
DAM SAFETY FEASIBILITY STUDY ON DRIN AND MAT RIVER CASCADES
Implemented by: Swiss Cooperation Office Albania
Funded by:Swiss Agency for Development and Cooperation (SDC)
Sectorial programme
• Prepare a Dam Safety Programme including all measures necessary to raise the safety of the Albanian dams to European standards with the financing of several donors
• Identify and structure a possible future project in the field of dam monitoring to be supported by Switzerland.
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Reference documentReference document Instrument Main goals
BENEFITS FROM CROSS BORDER MANAGEMENT OF NATURAL RESOURCES
Implemented by: Swiss Cooperation Office AlbaniaFunded by:Swiss Agency for Development and Cooperation (SDC)
Sectorial programme
• Cross-border dialogue as basis for trust building and as a starting point for regional development
• Create 5 independent non-governmental trans-boundary organizations
• Natural resource management as a catalyst for development
• Collaboration involving the bottom-up and top-down approach
• Plan the long term regional development
SUSTAINABLE AGRICULTURE SUPPORT IN ALBANIA
Implemented by: Swiss Cooperation Office AlbaniaFunded by:SDC
Sectorial programme
• Market opportunities for organic and quality label production
• Agricultural expertise for quality production• Access to organic inputs• Enhance competitiveness for organic farming
REGIONAL PLAN SHKODER – LEZHE
Implemented by: Eptisa Internacional
Funded by:EU, Albanian Development Fund
Development programme
• Legitimate land ownership, to concentrate building into defined areas, at a density which permits viable infrastructure and access provision for all buildings
• Ensure interconnection of economic and other activities by managing the pattern of origins and destinations in the area and enhancing movement channels
• Ensure that all buildings are provided with suitable and functioning infrastructure
• Ensure that all residential communities are provided with educational, health and social facilities, that the location is convenient and that target standards are consistent
• Create a competitive region by establishing the necessary conditions to attract investors and by facilitating investments to reduce unemployment and improve the quality of jobs
REGIONAL DEVELOPMENT PROGRAMME
Implemented by: Co-plan
Funded by: ADA, SDC
Development programme
• Strengthen Qark capacities for regional development planning
• Accelerate regional development through project initiatives and effective implementation
• Support an effective institutional framework for decentralisation
REGIONAL ENVIRONMENTAL ACTION PLAN DRINI RIVER DELTA - SHKODER–LEZHE
Implemented by: Regional Environmental Centre
Funded by: European Union
Development programme
• Prepare detailed geologic-engineering, environmental, tourist and urban plans
• License companies for collecting gravel near hot spots along rivers to deepen the bottom of Gjader and Buna rivers and re-organize the flush flow
• Prepare projects and raise funds for the full rehabilitation of the drainage system
• Build sewage systems and landfills in all villages of the region in the framework of regulatory plans
• Rehabilitate existing illegal dumpsites in Shkodra, Lezha, Shëngjin
• Capacity building on public participation in environmental assessment and decision making
STRATEGIC ACTION PLAN FOR SHKODRA LAKE
Implemented by: Association for Protection of Aquatic Wildlife of Albania (APAWA) et al.
Funded by: Global Environment Facility (GEF)World Bank
Sectoral programme
• Strengthen legal framework and improve law enforcement capacities to regulate and control development activities in the area
• Strengthen institutional framework for environmental protection and sustainable development
• Strengthen and develop structures and facilities for monitoring the lake, establish habitat and biodiversity monitoring in and around the lake, prevent lake water pollution from wastewater and solid waste
• Monitor socio-economic conditions in the lake area• Protect, restore and adapt cultural heritage• Promote sustainable tourism
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Table 2. Identification of common goals in different programmes
SECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORKS SECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORKS
Main goals Reference documentsWaste Management: evaluation and determination of landfills for urban waste storage and treatment, elaboration of waste transport and collection plan, purchase waste management equipment, education on urban waste, rehabilitation of existing illegal dumpsites.
‣ Strategic Development Plan - Koplik‣ Strategic Development Plan - Guri i Zi‣ Strategic Development Plan - Fushe Arrez‣ Local Environmental Action Plan - Bushat‣ Local Environmental Action Plan - Koplik‣ Local Environmental Action Plan - Velipoje‣ Regional Environmental Action Plan: Drini River
Delta - Shkodra-Lezha ‣ Structural Plan of Shkodra
Water supply and sewage system: water supply technical rehabilitation, technical rehabilitation and extension of the sewage system, elaboration of business plans for water supply, improvement of collection rate and public awareness campaign, new systems for sewage and water supply, develop a study on the water quality of springs, rehabilitation of the physical condition of water supply and sanitation system, connection of every household to the sewage system, feasibility studies for type of system to apply for the sewage processing, construction of sewage system in all villages of the region.
‣ Water Supply and Environment Lake Protection‣ Structural Plan of Shkodra‣ Strategic Action Plan for Shkodra Lake‣ Strategic Development Plan - Guri i Zi‣ Local Environmental Action Plan - Koplik‣ Local Environmental Action Plan - Velipoje‣ Regional Environmental Action Plan: Drini River
Delta - Shkodra-Lezha ‣ Shkodra–Lezha Regional Plan
Environment and natural resources protection: increase population environment responsibilities, management of natural resources according to the existing legislation, support a study to analyse existing legal framework for the management of natural resources, identify gaps and provide recommendations improvement, capacity building on environment assessment, preparation of promotional materials.
‣ Benefits from Cross Border Management of Natural Resources
‣ Strategic Concept for Regional Development ‣ Strategic Action Plan for Shkodra Lake‣ Regional Environmental Action Plan: Drini River
Delta - Shkodra-Lezha‣ Integrated Rural Development Project -
Kelmend-Shkrel
Flooded areas: rehabilitation of the damn over Drini river, building of protective dikes where the erosion is high and in flooded area, prepare detailed geological studies in flooded areas, new monitoring systems for the dams and elaboration of an Emergency Action Plan.
‣ Local Environmental Action Plan - Bushat‣ Local Environmental Action Plan - Velipoje‣ Regional Environmental Action Plan: Drini River
Delta - Shkodra-Lezha‣ Damn Feasibility Study on Drin and Mat River
Cascades
Infrastructure: improve infrastructure for marketing processing in the mountain areas, improve the accessibility in different villages, infrastructure connection of Shkodra Region with Montenegro, arrangement of all road networks.
‣ Structural Plan of Shkodra ‣ Regulatory Plan - Koplik‣ Shkodra-Lezha Regional Plan ‣ Strategic Document for Ecotourism Development
in the Albanian Alps - National Park of Theth and Kelmend District
‣ Enhancing the Territorial Capital in the Commune of Rec: Mountain and Agricultural Products
‣ Strategic Development Plan - Fushe Arrez
SECTOR 2: CULTURAL HERITAGE SECTOR 2: CULTURAL HERITAGE
Main goals Reference documentsPreservation of cultural heritage: Restoration and conservation of historical and cultural buildings,restoration and conservation of typical houses.
‣ Strategic plan for economic development 2005-2015 - Shkodra
‣ Structural Plan of Shkodra
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SECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISM SECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISM
Main goals Reference documentsAgriculture development: identify a promotion strategy for the creation of a brand, improve credit access, define an annual financial aid package for farmers, increase the agricultural area and vineyard planted area, support and promotion of organic agriculture, creation of large agricultural and livestock farms, interventions on irrigation and drainage system, prepare detailed plans for the development of farm holiday activities, increase technical and professional skills of farmers through trainings and technical assistance.
‣ Enhancing the Territorial Capital in the Commune of Rec: Mountain and Agricultural Products
‣ Integrated Rural Development Project - Kelmend-Shrel
‣ Strategic Development Plan - Koplik‣ Strategic Development Plan - Vau i Dejes‣ Strategic Development Plan - Fushe Arrez‣ Strategic Development Plan - Velipoje‣ Sustainable Agriculture Support in Albania‣ Strategic Development Plan - Dajc‣ Strategic Document for Ecotourism Development
in the Albanian Alps - National Park of Theth and Kelmend District
‣ Promotion of Agriculture in the District of Puka
Agro-food production: preparation of a technical study to identify the agricultural capacity, increase the vineyard planted area, promote quality products at international food fairs, preservation and processing of medicinal plants.
‣ Enhancing the Territorial Capital in the Commune of Rec: Mountain and Agricultural Products
‣ Integrated Rural Development Project - Kelmend-Shrel
‣ Strategic Development Plan - Koplik‣ Strategic Development Plan - Vau i Dejes‣ Strategic Development Plan - Fushe Arrez‣ Strategic Development Plan - Velipoje‣ Sustainable Agriculture Support in Albania‣ Strategic Development Plan - Dajc‣ Strategic Document for Ecotourism Development
in the Albanian Alps - National Park of Theth and Kelmend District
‣ Promotion of Agriculture in the District of Puka
Rural tourism: construction of new touristic villages, identify natural resources and environment priorities for the development of ecotourism in mountain areas, identify agricultural and naturalistic sites and routes.
‣ Strategic Development Plan - Velipoje‣ Strategic Document for Ecotourism Development
in the Albanian Alps - National Park of Theth and Kelmend District
‣ Enhancing the Territorial Capital in the Commune of Rec: Mountain and Agricultural Products
SECTOR 4: SOCIAL ISSUES SECTOR 4: SOCIAL ISSUES
Main goals Reference documentsSocial inclusion, health care and education: develop and implement appropriate programmes for special need groups, increase access to basic health care services, reduce maternal mortality, promote gender equality, increase educational opportunities.
‣ Albanian Vocational Education and Training Support Program
‣ Promoting Regional Development Through the Millennium Development Goals
‣ Strategic Concept for Regional Development for Shkodra County
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Table 3. Coherence among instruments
SECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORKSECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORKSECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORK
Main goals of ongoing plans and programmes Reference documents Coherence among instruments
Natural environment:Management of natural resources through compatible and sustainable use, environment protection, management of flooded areas through interventions in the hydro geological system.
‣ Regional Environment Action Plan
‣ Local Environment Action Plan - Velipoje
‣ Local Environment Action Plan -Koplik
‣ Strategic Development Plan - Guri i Zi
‣ Local Environment Action Plan Bushat
‣ Damn Feasibility Study on Drin and Mat River Cascades
‣ Strategic Concept for Regional Development
There is a good coherence on environment issues. Different instruments share the same goals even though they provide various types of actions/interventions.
There is a risk connected to the management of the watercourses that must not be ignored. As the Regional Environmental Action Plan foresees the possibility to licence companies for collecting gravel along rivers to deepen their bottom and organise the flush flows, other plans at communal level prohibit or aim to reduce and control these kinds of activities.
Another risk is the intervention of building protective river dikes where the erosion is high. It will need to meet with the objectives of other environmental plans and to use compatible technologies.
Infrastructure:Improve the road and railway network through: interventions on existing urban and rural roads, new connections between villages, rehabilitate and upgrade the existing railway axis.
‣ Shkodra-Lezha Regional Plan
‣ Strategic Plan for Economic Development - Shkodra
‣ Structural Plan of Shkodra
‣ Regulatory Plan of Koplik
‣ Strategic Development Plan - Fushe Arrez
‣ Strategic Development Plan - Puka
‣ Strategic Concept for Regional Development
The infrastructure network is an important part of all the existing instruments. It is closely connected to the economic development so as to the tourist development. All the plans and programmes are coherent with each other about this subject.
SECTOR 2: CULTURAL HERITAGESECTOR 2: CULTURAL HERITAGESECTOR 2: CULTURAL HERITAGE
Main goals of ongoing plans and programmes Reference documents Coherence among instruments
Preservation of cultural heritage:Restoration and conservation of historical and cultural heritage through a good management of resources, a compatible use and employment of appropriate technologies.
‣ Strategic Plan for Economic Development - Shkodra
‣ Structural Plan of Shkodra
There is a good coherence between the objectives for cultural heritage restoration and conservation in all the plans and programmes analysed.
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SECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISMSECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISMSECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISM
Main goals of ongoing plans and programmes Reference documents Coherence among instruments
Agriculture and agro-food production:Development of farm holidays activities, improve credit access for farmers, promote quality products, promotion of organic agriculture.
‣ Enhancing the Territorial Capital in the Commune of Rec: Mountain and Agricultural Products
‣ Integrated Rural Development Project - Kelmend-Shrel
‣ Strategic Document for Ecotourism Development in the Albanian Alps - National Park of Theth and Kelmend District
‣ Strategic Concept for Regional Development
‣ Promotion of Agriculture in the District of Puka
Agriculture and tourism is of main interest for programmes operating in the mountains. They share the same objectives regarding to the promotion of agriculture product, support and training for farmers, use of biologic agriculture and improvement of credit access and infrastructure network.
The main goal they share is to promote rural tourism through the development of agriculture.
Rural tourism:Development of ecotourism in mountain areas, identify agricultural and naturalistic sites and routes, promote local products.
‣ Strategic Development Plan - Velipoje
‣ Strategic Document for Ecotourism Development in the Albanian Alps - National park of Theth and Kelmend District
‣ Strategic Concept for Regional Development
‣ Enhancing the Territorial Capital in the Commune of Rec: Mountain and Agricultural Products
Agriculture and tourism is of main interest for programmes operating in the mountains. They share the same objectives regarding to the promotion of agriculture product, support and training for farmers, use of biologic agriculture and improvement of credit access and infrastructure network.
The main goal they share is to promote rural tourism through the development of agriculture.
SECTOR 4: SOCIAL ISSUESSECTOR 4: SOCIAL ISSUESSECTOR 4: SOCIAL ISSUES
Main goals of ongoing plans and programmes Reference documents Coherence among instruments
Social inclusion, health care and education:Increase access to basic health services, educational opportunities, implement appropriate programmes for special need groups.
‣ Albanian Vocational Education and Training Support Program
‣ Promoting Local Development Through the MDGs
There is a good coherence between the goals of the only two documents about social issues analysed.
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As mentioned in the previous pages, there are a large number of planning and programming instruments regarding the local and regional territory. The majority are local development programmes and local environmental plans.
At a regional level the only existing development programme, approved by the County Council in September 2010, is the Strategic Concept for Regional Development for Shkodra County. It is a comprehensive instrument that outlines an overall regional development strategy and identifies the main issues that need to be addressed to achieve regional development, creating the conditions for formalising and formatting managerial relationships with regard to the development processes. It is also worth mentioning the Regional Plan Shkodra-Lezha, approved in April 2006. Although it is extended in two regions, it is a comprehensive plan that represents and foresees spatial development in an inter-sectoral perspective, focusing on strategic infrastructure, economic development, environment protection and urban concentration.
Almost all of the development programmes at the municipal level consider tourism as an outstanding potential for local development.
There are different NGOs operating in the tourism field that are following various programmes in different parts of the region. Nevertheless, the lack of a comprehensive and integrated strategy for regional tourism development caused fragmentat ion of interventions and concentration of investments
in the main tourist destinations, neglecting other areas with tourist potentials.
Only the cities of Shkodra and Koplik have adopted urban planning instruments while the other Municipalities and Communes through the agr icu l tura l and tour ism development programming instruments had provided the design of regulatory plans in urban areas. Agriculture an tourism are the main economic activities at a local and regional level. This can represent a potential threat, if the effects of development policies on territorial resources are overlooked or underestimated. The lack of programming instrument in some Communes of the region shows the lack of the authorities capacities to manage territorial growth and development projects to achieve common goals.
Analysing all the programming instruments listed in the previous pages, it is worth noticing the general consistency among them. This means that they do not cut across each other and do not foresee incompatible projects. This is a pos i t i ve aspect , because cont ras t ing prescriptions always lead to conflicts among institutions and end up hampering development. Moreover, this overall consistency will make it easier to devise joint programming instruments at inter-municipal or regional level.
In this framework, the SP for Shkodra Region Tourism Development can represent the tool to coordinate ongoing and scheduled projects (in coherence with existing instruments) and optimise investments in the tourism sector.
Conclusions on the programmes analysis Fragmentation and coherence
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A n S W O T ( S t r e n g t h s , We a k n e s s e s , Opportunity and Threats) analysis was carried out to assess development potentials and critical aspects of the regional territory. The main findings are summarised in these pages.
1.11. S.W.O.T. analysis of Shkodra Region
Strengths
‣ Existence of several recent and coherent plans and programmes focusing on tourism development.
‣ Cultural heritage and natural assets: the small but rather well preserved old town centre of Shkodra with traditional houses and districts, castles, mosques, lakes, and the Marubi archives represent a unique cultural heritage, not only for the Region, but for Albania and the Balkans as well.
‣ Valuable coastal landscapes, including the beach-tourism destination of Velipoja and the natural reserve of Viluni lagoon.
‣ Rather unspoilt mountainous landscapes of great envi ronmental va lue. Di ff icu l t accessibility helped, in a way, to preserve mountain areas from uncontrolled building activity.
‣ Presence of ancient paths (for horseback commerce, transhumance, etc.).
‣ Bicycle mobility as a quite widespread tradition in the town of Shkodra.
‣ Presence of still inhabited traditional buildings in mountain villages and rural areas.
‣ Rich legacy of traditional and genuine agro-food products (cheese, potatoes, herbs, etc.) and forest products (chestnuts, mushrooms, wild berries, etc.).
‣ Good and interesting artistic production (especially in the fields of figurative arts and of traditional and contemporary folk music).
‣ Existence of centres for cultural preservation and production (University, theatre, museums, galleries, libraries) and significant presence of cultural and culturally oriented Associations.
‣ Infrastructure and entrepreneurial projects already implemented by international cooperation bodies, NGOs and TEULEDA.
‣ Existence of an association of biological agriculture farmers in Vermosh.
‣ Richness of water resources, also used to produce electricity.
‣ Slowly growing sensitiveness about the waste management issue.
‣ Strong presence of young people in the Region.
Weaknesses
‣ Uncontrolled urban development in Shkodra and its outskirts, also due to internal migrations and beach-tourism development.
‣ Neglect and decay of traditional buildings, common use of inadequate and low-quality materials for maintenance and renewal.
‣ Insufficient valorisation and inadequate location of the Marubi archives.
‣ Inadequate valorisation of bicycle mobility.‣ Difficult accessibility to mountain areas: the road
network is very poor and in bad conditions, and blocked by snow during winter.
‣ Depopulation of mountain villages, mainly due to isolation and lack of job opportunities. Youth emigration and “brain drain”.
‣ Scarcity of land for agriculture and pasture in mountain areas, also due to erosion.
‣ Prevalence of small and micro enterprises in rural areas, with little willingness to associate. Small dimension is an obstacle to enterprises competitiveness and access to credit.
‣ Absence of quality, safety and organic certifications for regional agro-food products.
‣ Inadequate access of local products to national and international markets.
‣ Lack of innovative technologies in agriculture and breeding, incomplete value chains.
‣ Lack of basic and advanced training in productive sectors, lack of awareness of the importance of cultural heritage and typical productions for sustainable development.
‣ Lack of infrastructure to support economic activities, especially in rural areas.
‣ Inadequate promotion of local economic development potentials, lack of coordinated tourism marketing activities.
‣ Scarce interactions among cultural subjects, cultural fields, and between culture and economical production.
‣ Overall low quality of hospitality, lack of integrated tourist services (guides, transports, etc.)
‣ Mismanagement of water resources, causing floods and severe damages.
‣ The absence of wastewater and waste management systems threatens the health of people and animals, damages environment, landscape and agro-food productions, and is an obstacle to tourism development.
‣ Lack of sustainable policies and initiatives for environment preservation and protection.
‣ Lack of health services and professional training in the sanitary sector.‣ Lack of equal opportunities for women.
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Opportunities
‣ Several international cooperation organisations (VIS, CERAI, ACLI, SNV, etc.), are working on local development projects (micro credit, development of social enterprises, etc.), especially in rural and mountain areas with a focus on rural tourism and eco-tourism.
‣ Several UN agencies (UNOPS, UNICEF, etc.) are working on various projects in the area.
‣ P r e s e n c e o f T E U L E D A a n d o t h e r development agencies (MADAs, National Agency for the Agriculture and Rural Development).
‣ Future TEULEDA projects and activities: enhancement of value chains, technical assistance to enterprises, etc.
‣ Strengthening of TEULEDA through ART GOLD 2 and ILS LEDA.
‣ Infrastructure projects funded by Albanian government (new road from Shkodra to the Montenegro border; new hydroelectric power station; new landfill, etc.).
‣ Existence of the Albanian Development Fund.‣ Albania as a potential candidate country to
enter European Union - IPA Programmes.‣ Opportunities offered by decentralised
cooperation and by EU funds addressed to local development, enhancement of cultural heritage, environmental protection, etc.
‣ EU funds for cross-border programmes and projects among Shkodra Region and Montenegro.
‣ Growing interest in Albania as a touristic destination
‣ Growing worldwide interest in quality agro-f o o d p r o d u c t s , d e v e l o p m e n t a n d enhancement of organic farming, quality and food security certifications.
‣ Creation of synergies with Shkodra University.‣ Women empowerment.
Threats
‣ L a c k o f c o o r d i n a t i o n a m o n g t h e organisations operating in the area (international cooperation, NGOs, national and regional agencies, etc.) can cause overlapping and even ineffectiveness of interventions.
‣ Poor capacities on project design in compliance with EU standards could prevent access to international funds.
‣ Scarce capacity to manage international funds.‣ Tendency to uncontrolled building can lead
to the destruction of natural landscapes and traditional buildings.
‣ Persistent lack of job opportunities can cause abandon of mountain villages, environment and landscape deterioration and loss of cultural heritage and identity.
‣ Persistent absence of waste and wastewater management systems can irreversibly damage natural resources, agro-food productions and human health and block tourism development.
‣ Increased car use among the population can lead to unsustainable mobility situation.
‣ Albanian willingness to develop tourism must face competition of tourist destinations that can better balance economic development and environmental protection.
‣ Scarce territorial awareness about the competitive advantages offered by regional identity and cultural heritage is likely to cause the loss of biodiversity and cultural diversity of the Region.
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 69
1.12. General goal for tourism development and keywords of the Strategic Plan
The general goal for tourism development
The shared general goal of the SPT was identified according to:• the surveys concerning the regional territory • the analysis of programmes implemented and
under implementation in the Region• the meetings held with the Regional
government units and other representative stakeholders
• the inventory of cultural and landscape heritage and of value chains
The general goal of the SPT is:“enhance sustainability to support the development of various kinds of tourism”.
This goal derives from widespread awareness of the valuable and diversified tourist resources of
the Region (especially in terms of natural environment and landscape) and of the threats represented by the current lack of basic services. It also expresses the need to protect the environmental uniqueness of the Region in order to keep and increase tourist attractiveness, ensuring a better quality of life to the regional population. Environmental sustainability could be the key to trigger economic growth in the tourism sector without compromising natural assets. The presence of an unspoilt natural environment shall be used as an opportunity to pursue a tourism development model based on the enhancement of local resources. Sustainability can become the common denominator to integrate different typologies of tourism (ecotourism, cultural tourism, rural tourism, etc.), all attracted by authentic, well-preserved and unique destinations.
10
UNDP ARTGOLD 2 ALBANIA Programme
www.undp.org.al
TEULEDA - Local Economic Development Agency
www.teuleda.org.al
STRATEGIC PLANNINGOF SHKODRA REGION
“TOWARDS SUSTAINABILILTY OF TOURISM”
Defining the shared general goal of the strategic plan
‘TOWARDS SUSTAINABILITY OF TOURISM’
Cu
ltu
ral h
erit
age S
ea, beach
es &co
astal hab
itats
Mo
un
tain
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dsc
apes
Typ
ical pro
du
cts&
rural lan
dscap
e
ecotourism
cultural tourism beach tourism
rural tourism
The general development goal of the Strategic Plan resulting from the territorial resources survey
Therefore, the regional Strategic Planning process identifies a sustainable development model according to three fundamental and interconnected aspects: Environment, Economy and Society (Rio de Janeiro, 1992). This model is attainable through actions directed towards territorial eco-management, anthropogenic activities and promotion of climate change reduction (Kyoto Protocol).
The Strategic Plan is, in fact, an instrument to: • Define goals of environmental sustainability;• Investigate the main environmental aspects
and synthesise critical factors;• Analyse potential environmental aspects by
using sustainability criteria to evaluate the SPT objectives and actions;
• Identify possible actions connected with environmental indicators.
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 70
The Keywords
As a next step, 12 keywords were identified: they summarise the issues and needs emerged during the meetings, which the territorial actors deem crucial for the development of Shkodra Region, as well as represent the foundation to build the tourism development Vision and Strategy for the coming years.
The 12 keywords of Shkodra Region
Surveys of the regional territory
Analysis of plans and
programmes
Meetings with representative stakeholders
Inventory of territorial resources
1. Sustainable tourism Tourism is an important opportunity for regional development, and the main theme of the SPT; the challenge is to make it sustainable, diversified and integrated, to preserve the uniqueness of the Region.
Infrastructure is one of the most critical issues in the Region: transportation networks and services are often poor and inadequate, though they represent a basic assumption for tourism development. The traditional use of bicycles in Shkodra is a good practice to be valorised and extended to other areas.
Agro-food sector is very important in the regional economy and typical products are a potential added value to tourist experiences, however product quality should be improved and value chains developed. Small producers should form a “critical mass” to compete in national and foreign markets and support tourist activities.
Environmental protection is another critical issue for the Region, and an essential assumption to make it a tourist destination that is attractive and suitable for the global market.
Cultural heritage is important for cultural tourism development, and its maintenance and transmission to next generations are crucial to maintain the cultural uniqueness of the Region as a tourist attractor.
Training is a cross-cutting issue, crucial for professional growth and to create job opportunities thus fighting emigration and “brain drain”.
Quality of life in towns and villages (good state of public spaces, efficient public services, social cohesion and security) is crucial to create the basic conditions for tourism development as well as ensure safety, security and comfort to visitors.
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2. Sustainable mobility
3. High-quality agro-food products
4. Short production & distribution chains
5. Producers’ associations
6. Environment & landscape protection
7. Waste and water management
8. Identity and cultural heritage
11. Health and social care services
12. Urban quality
9. Innovative vocational training
10. Better job opportunities for youth
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 71
The Scenarios represent the possible future configurations of a territory, based on present conditions, trends outlined by the currently operating programmes and policies at national, regional and local level and possible variables that the SPT can introduce to trigger sustainable and endogenous development. In the case of Shkodra Region, given the thematic nature of the SPT (strictly focused on sustainable tourism development), the Scenarios coincide with the various tourism development models the Region can choose amongst, and attempt to provide an overview of their potentials, possible impacts, and current condition.
Tourism is widely recognised as a priority sector for the socio-economic development of Shkodra Region, although, at the moment, the regional tourist market is of a small scale, mostly domestic and mainly targeted to resident and non-resident Albanians. Both the recently approved Regional Development Concept and the Regional Plan for Shkodra and Lezha districts list tourism among the main issues of the overall regional development strategy.
This trend is also confirmed by several international, national and local policies and programmes. Various ongoing programmes and projects promote international partnerships in order to foster integrated tourism development (Adriatic Ionian Tourist Region, Adriatic Ionian Touristic Routes, etc.), the Albanian Ministry of Tourism, Culture, Youth and Sports prepared a number of coherent tourism strategies over the years (i.e. the Strategy and Action Plan for the Development of the Albanian Tourism Sector Based on Cultural and Environmental Tourism and the Tourism Strategy).
Furthermore, the majority of the ongoing plans and programmes in the Region list tourism development among the top priorities for territorial growth (i.e. the Strategic document for eco-tourism development in the Albanian Alps, the Strategic Action Plan for Shkodra Lake, the
Local Environmental Action Plan for Velipoje, etc.).
In addition, these dynamics are confirmed by the current tourism market trends, testifying a growing interest for Albania as a tourism destination: • the number of foreign visitors to Albania has
been steadily increasing during the last decade1
• the World Economic Forum (WEF) report of 2007 , wh ich eva lua tes the coun t ry competitiveness, ranks Albania 90th among 124 countries, higher than countries with a long-time successful and established tourism2
• a 2007 UNDP research highlighted that visitors coming to Albania are satisfied with their trip and will ing to support financially the preservation of Albanian cultural heritage
• Albania was recently listed by the Guide “Best in Travel” 2011 of Lonely Planet as the first most attractive country in the world.
A development strategy based on tourism can also help diversify the economic profile of the Region. Considering the cross-cutting nature of the tourism sector (in order to be attractive to tourists, a territory must tackle different issues such as infrastructure and transports, environment and cultural heritage preservation, healthcare services, waste management, typical agro-food production, etc., simultaneously. Tourism development can support the improvement of other economic sectors such as processing industries, services, transports, etc., as well as contribute to increase the overall quality of life in tourist areas.
1.13. Scenarios for Regional DevelopmentS
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1. FLAG underlines that foreign visitors in Albania increased from 470,574 entries in 2002 to 747,837 in 2005.2. National Tourism Strategy, 2007.
“Tourism is one of the priority sectors for Shkoder County. [...] Combination of natural resources (for agro-tourism, tourism, mountainous or coastal tourism) with cultural, historic values and rich traditions of the region (for cultural tourism) constitute only some of the advantages that must be shared with investors and other actors.” Regional Development Concept, 2010
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 72
The outcomes of the desk analyses conducted and the participation activities performed demonstrate that Shkodra Region has a variety of potential tourist attractors (cultural heritage, natural resources and landscapes, traditions and food), not yet adequately valorised and integrated. This variety can lead to the development of a diversified tourist product, able to attract tourist flows throughout the year hence extending socio-economic growth in the entire regional territory.
On the other hand, some general problems of the Region should be highlighted, most of which are strongly connected with the tourist exploitation of the territory:
• Lack of waste management systems• Lack of water and wastewater management
systems• Recurrent floods, with consequent safety risks• Hydro-geological instability• Inadequacy of transport network, especially in
mountain areas• Out-of-control construction activity, especially
along the coast and the lake shores of Shkodra lake
• Concentration of tourist investments on the coast, priority given to sun, sea and sand tourism, mostly domestic and involving only a small part of the Region
• Marginality of rural communities• Widespread poverty, especially in remote areas• Inadequacy of tourist accommodation and
services outside the urban area of Shkodra• Lack of social , economical , cul tural
interactions among local actors (the so-called “relational capital”), need for awareness and capacity increase.
If these problems persist, there will be serious consequences on the air, water and soil pollution, involving high health risks for people and animals (thus affecting also agriculture and breeding activities), hydro-geological instability, and low quality of life levels. The concentration of investments on the coast, if persisting, will increase the marginalization of rural communities of the hinterland, already affected by the inadequate road and transportation network. More marginalization means a persisting lack of job opportunities, emigration, depopulation of rural villages, loss of cultural heritage and identity, deterioration of rural landscape. In the long run, all these problems are likely to have a negative impact not only on local communities, but also on tour ist resources, causing i rreversible deterioration of natural attractors and loss of tourist attractiveness (wastes will continue to spoil the landscape and to pollute water and soil, etc.).
Additionally, if the present situation continues, the territory will never gain competitiveness hence tourists (both Albanian and foreign) will most probably choose other destinations in countries with intact landscapes and higher quality tourist services and accommodation.
Alternatively, the Region has the opportunity to choose a better development model, moving towards sustainable tourism that is both ecologically and culturally sensitive having a low impact on the environment and local culture, while helping to generate income, employment, and preserve local ecosystems and cultural integrity. Sustainable tourism development is considered a top priority at national level, as emphasised by the National Tourism Strategy and the National Environmental Strategy.
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Four possible Scenarios for regional tourism development can be identified:
1. Cultural tourism
2. Rural tourism
3. Nature tourism – Ecotourism, Sports and Adventure tourism, Lake tourism
4. Sun, sea and sand tourism
It is clear that these Scenarios are strongly interconnected, hence the challenge is to carry
them out all simultaneously, in an integrated and complementary manner, in order to achieve a more diversified tourism development.
Each Scenario identified is described in the following pages, together with the specific territorial aspects and the ongoing plans and programs that support it.
Scenarios were presented to and agreed upon by the territorial actors during the public debates in February 2011.
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Tourism development in Shkodra Region
Scenario 1.
Cultural
tourism
Scenario 2.
Rural
tourism
Scenario 3.
Nature
tourism
Scenario 4.
Sun, sea &
sand tourism
• Shkodra old town
• Rozafa Castle
• Lead Mosque
• Marubi Archives
• …
• Velipoja
• Consolidated
beach tourism on
the coast
• …
• Typical products
• Rural landscape
• Agriculture
• Breeding
• Fish farming…
• Mountains
• Lagoons…
• Lake landscapes
(Shkodra, Vau i
Dejes, Koman)
• Sailing…
• Winter sports
• Extreme sports
• Horse riding
• Sport fishing…
Ecotourism Sports, adventure Lake tourism
The four SPT Scenarios for Shkodra Region tourist development
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 74
Based on the surveys conducted by SPT and ILS LEDA experts, Shkodra Region is rich in cultural attractors, both tangible and non tangible.
Among the tangible cultural heritage, worth mentioning are the Rozafa Castle, the Leaden Mosque (Xhamia e Plumbit), historical buildings in downtown Shkodra (mosques, churches, historical streets such as Kolë Idromeno and districts such as Gjuhadol, traditional houses, etc.), Mesi Bridge (Ura e Mesit), the remains of the medieval town of Sarda, and the Drisht Castle. A special mention deserves the Marubi photographic archive (Fototeka Marubi), a photo collection documenting Albanian everyday life and landscapes during the 19th and 20th Centuries, which represents an exceptional artistic, cultural, historical and scientific heritage, not only for the Region, but also for Albania and the whole Balkan area.
Moreover, Shkodra Region boasts a rich tradition in folk music and figurative arts, and it is considered the richest Albanian region with regard to handicraft activities. The existence of an important theatre and the significant presence of cultural and culturally oriented Associations can also be seen as advantages for cultural tourism development, especially when with regards to the organisation of events.
On the other hand, this analysis highlighted the presence of some specific weaknesses and detractor elements:• Serious risks of decadence of significant
urban-architectural heritage• Market “unreadiness” of most of the main
cultural heritage sites in Shkodra (Mesi Bridge, Hammam, Leaden mosque, History and Archaeological museum, Marubi archive) 3
• Inadequate location and visibility of Marubi archive
• Scarce interactions among cultural subjects, cultural fields, and between culture and economical production
• Lack of coordinated promotion of cultural objects and activities.
Culture tourism development is in line with the general tourism market trends and national, regional and local policies (i.e. one of the objectives of the Shkodra “2005-2015 Strategic plan for economic development” is to preserve, restore and develop the city museum and its collection, as well as other historical and cultural items in the city). The National Tourism Strategy considers cultural tourism one of the fastest growing tourism markets globally. Cultural tourism has demonstrated to yield more development benefits than large-scale sun and sand tourism.
Scenario 1Cultural tourism
3. The Albania Culture Marketing Strategy, drafted by UNDP Albania in 2010 only ranks Rozafa Castle (and the annexed museum) among the market ready attractions in Albania. The concept of “market readiness” relates to the degree to which an attraction meets the potential tourist’s needs and consequently is worthy of being included in marketing activity. An attraction can be deemed “market ready” when it meets most of the following criteria: 1) Intrinsic interest to a wide range of visitors; 2) Ease of access; 3) Reception facilities; 4) Clear interpretation of the attraction; 5) Promotional materials in relevant languages including location map; 5) Website.
“In order to differentiate itself as a cultural tourism destination, Albania will need to develop cultural holiday experiences that combine the country’s leading historic and archaeological sites (particularly the UNESCO World Heritage Sites) with other cultural experiences (ie mountains/ scenery, rural lifestyles, etc.).”
Albania Culture Marketing Strategy, 2010
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Territorial surveys highlighted the great landscape value of rural areas in Shkodra Region and the important role of agriculture in regional economy, together with the existence of a variety of traditional agro-food products (such as forest fruits, herbs, mushrooms, cheese, honey, etc.), handicraft, and artistic production, which can be significant tourist attractors.
These aspects make the development of rural tourism in the Region extremely reasonable, and also a way for rural households to diversify agricultural and breeding activities and obtain additional incomes, thus increasing their quality of life, reducing poverty and marginalisation and fighting emigration and depopulation of villages. Moreover, tourists can buy typical local products, hence becoming a tool for their international promotion, boosting production, marketing and qualification processes.
The Scenario finds support in several national, regional and local programmes, such as the National Agriculture and Food Sector Strategy 2007-2013, the National Tourism Strategy, the Regional Development Concept (where tourism and agribusiness are included in the same section underlying their strong interdependence) and the Strategic Development Plan of Dajc. Moreover, experiences of small-scale agro-tourism development in the Region were recently carried out by international NGOs CERAI (in the Reç area) and VIS (in Theth and Kelmend districts). The presence of several micro-credit experiences can also be considered as an opportunity for business creation in this sector.
As the success of rural tourism depends on the quality both of environment and products, it is clear that the Scenario is strictly interconnected with environmental protection and agribusiness development. Regarding the first issue, the same considerations expressed for Scenario 3 can be applied. As for the second, the Scenario depends on the capacity of the territorial actors, supported by regional and local governments and by international cooperation bodies, to
undertake quality certification processes in compliance with food security and quality standards, to improve typical products marketing and disseminate organic farming procedures. In this respect, the Scenario is also supported by the Sustainable Agriculture Support in Albania programme, implemented by the Swiss Cooperation.
Scenario 2Rural tourism
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The analyses, meetings and surveys revealed the great potential of Shkodra Region as a natural tourism destination. The regional territory is very rich in environmental attractors, and contains a variety of ecosystems, such as mountains (Theth, Vermosh, Puka), natural and artificial lakes (Shkodra, Vau i Dejes, Koman), sea and wetlands (Viluni lagoon) in a relatively small area.
In addition, sustainable artificial attractors can be established as, for instance, well regulated sport fishing activities in mountain streams, horse riding and trekking itineraries, etc.
According to the Regional Plan Shkodra-Lezha, mountain areas have greater tourism potential than coasta l zones (a l though carefu l management is needed) and identifies the most important natural tourism market potential in the international markets (with a small volume but a high value) in the mountains and on the surroundings of Shkodra Lake.
Tourism in these areas can be characterised as “eco-tourism” or “adventure tourism” (nature excursions, horseback riding, boating, river rafting, sky diving, mountain bike trips, scuba-diving, canoeing, sailing, etc.), with the possibility to create long-distance tracks for walking, horseback riding and cycling, i n t e g r a t e d w i t h a s y s t e m o f s m a l l accommodation structures and tourist services (boats and bicycle rental businesses, horseback riding facilities, etc.), in order to
allow tourists to practice different kinds of sports and activities, and be in touch with the unspoilt nature of the Region.
Other policies and programmes at national, regional and local level support this Scenario. In addition to the already mentioned National Tourism Strategy, there are also the Strategic Document for Eco-tourism Development in the Albanian Alps (prepared by Federparchi and Compagnia dei Parchi for UNDP ART GOLD and IDEASS), the Strategic Action Plan for Shkodra Lake (funded by GEF - Global Environment Facility and World Bank), and the Strategic Development Plan of Puke, among others.
On t he o the r hand , na tu ra l t ou r i sm development can be negatively affected by the present absence of effective waste, water and wastewater management systems, hydro-geological instability phenomena, uncontrolled construction activity and the poor conditions of rural roads network and transportation services.
Scenario 3Natural tourism
“Culture, adventure and ‘ecotourism’ are considered to be the fastest growing tourism markets worldwide (…). Tourism focused on independent tourists visiting local communities and participating actively in nature and culture activities has been shown to yield 5 to 10 times more development benefit than large-scale sun and sand tourism per dollar of tourist spending”.
National Tourism Strategy
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Shkodra Region has a 14 km coastline, that includes the natural reserve of Viluni lagoon and the seaside area of Velipoje. Beach-related tourism in Velipoje is quite consolidated, although it mainly attracts the domestic market from Albania and Kosovo.
Nevertheless, tourism development has already started to create environmental problems, due to inadequate water supply systems and waste and wastewater management and the uncontrolled urbanisation in the coastal settlements.
In general, national and regional level programmes do not recommend further development of this type of tourism: the Regional Plan Shkodra-Lezhe states that “A holiday or a visit to Velipoje is not cheaper than a visit to Ulqin or Montenegro in general. In Montenegro, however, the product is well up to international standards. This is interesting, and it suggests that more cross-border competition and an increasingly integrated tourism market will erode the viability of tourism business in North Albania, unless it succeeds in upgrading both the quality of its product and its efficiency. The main obstacle here may be the failure of urban growth management and the failure to protect the coastal environment [...]. Although this plan proposes a Buna Bridge to link Ulqin (in Montenegro) to Velipoje, thus extending the internationally successful Adriatic Riviera southwards, the truth is that the coast of the Shkoder-Lezhe region has been made very unattractive to this market. [...] Shengjin and Velipoje could aim to be commercially successful beach holiday resorts targeting a largely domestic market”, while the National Tourism
Strategy states that “Traditional sun and sand tourism (large-scale, undifferentiated packages) is losing ground to ecotourism, cultural tourism and adventure tourism. While sun and sand tourism remains the largest tourism segment in international tourism, it is experiencing growth rates of no more than 2 to 4 percent per year. Neighbouring countries, such as Greece, Turkey and Croatia are focusing their efforts on sun and sand tourism, further crowding an already very crowded tourism market (which also includes North Africa, Coastal Spain, the Caribbean, Indian Ocean islands, and many others). Albania has a unique opportunity to differentiate itself from neighbours and avoid a crowded market with decreasing revenues and profits”. In addition, due to the small extension of the coast in comparison with other Albanian areas, Shkodra Region can hardly be competitive in this sector even in the national market.
Hence, the Scenario is supported neither by regional development policies, nor by the current market trends, and not even by territorial features.
Anyway, this Scenario can be developed to support and integrate the other Scenarios. The existing accommodation structures and tourist services on the coast represent a economic heritage that shall not be neglected: their quality shall be increased up to international standards, whilst the Sun, sea and sand product they offer shall be integrated with other types of tourist destinations in the hinterland (also to foster a more balanced development) and the sustainable tourist fruition of natural resources such as the Viluni lagoon.
Scenario 4Sun, sea and sand tourism
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 78
The Scenarios described so far can be all developed simultaneously in an integrated and complementary manner in order to achieve a more diversified regional tourism development, make tourist flows less seasonal and expand them on the entire regional territory, hence avoiding territorial unbalances that a single type of tourism development of can cause. The four Scenarios identified offer high opportunities for integrat ion and synergy, especial ly i f developed through a sustainability perspective.
The stronger synergies can be developed between:
‣ Scenarios 1 “Cultural tourism” and 2 “Rural tourism”
Rural traditions, products and the “know-how” represent an important part of the cultural heritage of the regional territory. Therefore, on one hand, cultural tourism routes should include rural areas, where tourists can experience traditional ways of life and food and, on the other hand, cultural sites can be a marketplace for typical agro-food and handicraft products, thus enticing tourists to discover rural areas. In this perspective, the two Scenarios can support each other, and help the integration between Shkodra city (where most of the regional cultural heritage lies) and its surroundings.
‣ Scenarios 2 “Rural tourism” and 3 “Nature tourism”
The two Scenarios are strongly interconnected, because their development partly involves the same areas and same population. Moreover, the preservation of environment and landscape,
together with the maintenance of their distinctive and “typical” features, is crucial for the successful development of both Scenarios. Environmental sustainability and respect for the l a n d s c a p e a r e , t h e r e f o r e , e s s e n t i a l requirements for all activities performed in the involved areas: both existing and new buildings (including accommodation structures) should meet eco-friendly building criteria and use traditional typologies and materials, while agro-food products processing plants should be oriented to process quality certifications in a sustainability perspective. Finally, both Scenarios require the development of a network of small, family-owned accommodation structures, where tourists can experience fully the “Albanian way of life”.
‣ Scenarios 1 “Cultural tourism” and 3 “Nature tourism”
The main element connecting the two Scenarios is the central role of nature and landscape in the regional identity and culture, that requires integrated policies for the joint preservation and enhancement of cultural and natural heritage. The two Scenarios can easily support each other; in particular, nature tourism development can help the integration between Shkodra (where most of the regional cultural heritage is found) and its surroundings, and enrich the city cultural offer with alternative activities (especially involving Shkodra lake), thus enticing tourists to spend more time in the Region.
‣ Scenarios 3 “Nature tourism” and 4 “Sun, sea and sand tourism”
Nature tourism development can be a way to offer alternative activities to people spending their holidays in Velipoje, thus enticing them to spend more time in the Region. In particular, one point of contact between the two Scenarios can be the sustainable tourist fruition of the Viluni lagoon, that is close to Velipoje. Visits to wetlands can also be a way to increase the tourists’ environmental awareness and encourage them to visit other natural sites in the Region.
Integration among the Scenarios S
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 79
Diversification of beach-related tourism
- sustainable tourist fruition of wetlands
Building regulation on the coast
Qualification of coastal areas in an
eco-friendly perspective
SCENARIO 3.
NATURE TOURISM
SCENARIO 1.
CULTURAL
TOURISM
SCENARIO 4.
SUN, SEA & SAND
TOURISM
SCENARIO 2.
RURAL TOURISM
Landscape preservation
Development of sustainable
processing industry to
preserve the environment
Eco-friendly buildings in
natural and rural areas
Community-based hospitality
Nature and landscape as parts
of territorial identity and culture
Diversified tourist routes
connecting urban areas and
remote areas
Integrated preservation and
enhancement of cultural and
natural heritage
Lake tourism to integrate
Shkodra cultural offer
Expanding markets for typical
quality products
Differentiation of rural activities
Rural activities, products and
traditions as parts of territorial
identity and culture
Diversified tourist routes connecting
urban areas and rural areas
Expanding markets for
typical quality products
Diversified tourist routes
connecting coastal resorts
and rural areas
Integrating beach tourism
offer with cultural activities
Diversified tourist routes
connecting coast andcultural sites
The following diagram synthesises these relationships among the Scenarios. S
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 80
The following Vision for the future tourism development of Shkodra Region, and the Strategy proposed to achieve it, was drafted starting from (and according to):
• the survey of plans and programmes currently operating in the regional territory, in particular the Regional Plan for Shkodra-Lezha 2005-2020 and the Regional Development Concept
• the survey of researches and sector analyses so far conducted
• the information collected during the territorial surveys
• the results of the meetings (with national, regional and local authorities, County Partnership Council,
international organisations, etc.) and participatory events (Kick-Off event and Public Debates) organised in the framework of the strategic planning process
• the results of the participatory events organised in the framework of other Programmes.
Therefore, the Vision conveys the local actors desires and needs directly or indirectly expressed during the meetings and the participatory events, and conciliates them with the current situation of the territory, ongoing programmes and national policies and goals.
The result of this process is an image of a possible, desirable future for Shkodra Region as a tourist destination – an image that can direct all future development initiatives.
The Vision and the Strategy for regional tourism development
2.1. Methodological introduction
CHAPTER 2STRATEGIC FRAMEWORK
VISIONFuture image of the Region as a
tourist destination, directing tourist development policies
STRATEGIC GUIDELINESDirections to follow
to achieve the Vision
ACTIONSTo fill the gap
between present & future
A view of Shkodra LakeS
HK
OD
RA
RE
GIO
N 2
020:
A S
US
TAIN
ABLE
TO
UR
ISM
DIS
TRIC
T
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 81
In the framework of the activities needed to carry out the strategic planning process in Shkodra Region, ART GOLD 2 SPT experts gave support and technical assistance to Regional Staff, TEULEDA and AGA2 staff to organize and carry on three Public Debates with territorial actors in Puka, in Koplik and in Shkodra, on 22, 23 and 24 February 2011.
In view of these meetings, SPT experts prepared a draft Vision and Strategy for regional tourism development, based on the results of previous analyses, surveys and discussions. They also shared the drafts with the Regional staff and TSG for preliminary approval.
The meetings aimed to share, review and discuss these draft Vision and Strategy with all territorial actors, and collect opinions and proposals in order to integrate them. Other specific objectives of the debates were:• Bring together territorial actors and foster
collaboration among them• Gather opinions and proposals from territorial
actors, to integrate the draft Vision and Strategy for regional tourism development.
The choice to organise the debates in three different locations was made to increase the involvement of local communities and to “territorialize” the strategy, adapting it to concrete situations shared by all participants.
2.2. Participation in the Strategy definitionThe Public Debates
The Public debates organised in Shkodra (above) and Koplik (below)
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 82
The
two
side
s of
th
e br
ochu
re
prep
ared
to
sup
port
disc
ussi
on
with
in th
e P
ublic
de
bate
s in
Febr
uary
In o
rder
to b
ecom
e a
maj
or to
uris
t des
tinat
ion
in th
e B
alka
n ar
ea, a
ttrac
tive
both
for
natio
nal a
nd in
tern
atio
nal t
ouris
m, S
hkod
ra r
egio
n sh
ould
bec
ome
an “
inte
grat
ed to
uris
m te
rrito
rial s
yste
m”
with
an
inte
grat
ed to
uris
t offe
r,
whe
re th
e id
ea o
f tou
rism
invo
lves
and
con
nect
s di
ffere
nt te
rrito
ries
and
sect
ors
and
sust
aina
ble
tour
ism
is th
e op
port
unity
to fo
ster
soc
io-e
cono
mic
deve
lopm
ent,
qual
ity o
f life
impr
ovem
ent,
prof
essi
onal
gro
wth
.
3.1
. Im
ple
menting a
share
d s
trate
gy o
f pro
duction e
nhancem
ent and
v
alu
e c
hain
s fin
aliz
atio
n a
nd e
ncoura
gem
ent of pro
ducers
’ gro
upin
g
3.2
. In
centiviz
e a
nd s
upport
ente
rprises c
reation a
nd m
anagem
ent
3.3
. A
cquis
itio
n o
f safe
ty a
nd q
ualit
y c
ert
ific
ations o
f “r
esourc
es o
f
e
xcelle
nce”
and e
mpow
erm
ent of com
petitiveness for
export
ation
3.4
. S
usta
inable
pro
ductions d
evelo
pm
ent of sm
all
cra
ft industr
y,
a
gricultura
l pro
ducts
and textile
manufa
ctu
res to h
elp
enhance
c
om
petition in the m
ark
et
3.
De
ve
lop
me
nt
of
typ
ica
l ru
ral
pro
du
cti
on
s
an
d h
an
dic
raft
s
2.1
. Im
pro
vem
ent of urb
an p
lannin
g in tourist are
as
2.2
. E
nhancem
ent of tr
ansport
netw
ork
s to im
pro
ve terr
itorial
a
ccessib
ility
to tourist are
as
2.3
. C
reation a
nd m
ain
tenance o
f public
spaces in tourist are
as
2.4
. P
rom
otion o
f re
new
able
energ
y a
nd e
nerg
y s
avin
g in
tourist are
as
2.5
. E
co-s
usta
inable
solid
waste
managem
ent in
tourist are
as
2.6
. E
merg
ency m
edic
al attention for
tourists
2.
Qu
ali
ty i
mp
rov
em
en
t in
to
uri
st
are
as
1.1
. Im
pro
ve tourism
infr
astr
uctu
re a
nd s
erv
ices
1.2
. E
ncoura
ge c
om
petition a
t hig
hest le
vels
of qualit
y a
nd c
alib
ration
o
f to
ur
pro
vid
ers
and a
ccom
modation s
tructu
res to inte
rnational
tourism
sta
ndard
s
1.3
. E
mpow
er
education a
nd tra
inin
g in tourism
-rela
ted s
ecto
rs
(
cultura
l herita
ge, IC
T, com
munic
ation a
nd m
ark
eting, etc
.)
1.4
. V
alo
risation a
nd p
rote
ction o
f th
e c
oast fo
r susta
inable
tourism
1.5
. S
usta
inable
tourism
develo
pm
ent in
mounta
in a
reas
1.6
. S
usta
inable
tourism
activitie
s o
n the lakes
1.7
. In
tegra
te typic
al pro
ducts
in the r
egio
nal to
urist offer
1.8
. S
upport
, enhance a
nd p
ublic
ize c
ultura
l events
(m
usic
, cin
em
a,
theatr
e, photo
festivals
) and p
laces a
nd institu
tions d
evote
d to
the p
reserv
ation a
nd tra
nsm
issio
n o
f cultura
l herita
ge (
public
lib
raries, m
useum
s, arc
hiv
es, th
eatr
es, etc
.)
1.9
. E
mpow
erm
ent of th
e v
alu
e c
hain
s c
onnecte
d w
ith c
ultura
l
p
roduction a
nd h
erita
ge, in
clu
din
g a
rtis
tic c
raftsm
anship
and
c
onte
mpora
ry a
rt
1.1
0. In
tegra
ted h
ospitalit
y p
ackages
1.1
1. In
cre
asin
g p
art
icip
ation o
f lo
cal com
munitie
s in r
egio
nal to
urism
d
evelo
pm
ent polic
ies
1.1
2. K
now
ledge, pre
serv
atio
n, re
stora
tion &
qualif
icatio
n o
f his
torica
l ass
ets
1.1
3. P
rote
ction, valo
risation, m
ain
tenance a
nd s
usta
inable
tourism
d
evelo
pm
ent of natu
ral are
as a
nd landscapes a
nd p
reserv
ation
o
f bio
div
ers
ity
1.1
4. C
om
munic
ation a
nd m
ark
eting im
pro
vem
ent
1.
Qu
ali
fic
ati
on
an
d d
ive
rsif
ica
tio
n o
f to
uri
st
off
er
ST
RA
TE
GIC
GU
IDE
LIN
ES
& A
CT
ION
SU
DH
ËZ
IME
ST
RA
TE
GJIK
E D
HE
VE
PR
IME
S
TR
AT
EG
Y:
ST
RA
TE
GJI:
1.1
. P
ërm
irësim
i infr
astr
uktu
rës p
ër
turizm
in d
he s
hërb
imeve
1.2
. In
kura
jimi i konku
rrencës n
ë n
ivele
t m
ë të lart
a të c
ilësis
ë d
he
kalib
rim
i i agje
nsiv
e turistike d
he s
truktu
rave të a
kom
odim
it n
ë
sta
ndart
et ndërk
om
bëta
re të turizm
it
1.3
. F
orc
imi i ars
imit d
he tra
jnim
it n
ë s
ekto
rët e lid
hur
me turizm
in
(t
rashëgim
i kulturo
re, IC
T, kom
unik
im d
he m
ark
eting, etj)
1.4
. V
lerë
sim
dhe m
bro
jtje
e b
regdetit për
turizm
in e
qëndru
eshëm
1.5
. Z
hvill
im i q
ëndru
eshëm
i turizm
it n
ë z
onat m
alo
re
1.6
. A
ktivitete
turistike të q
ëndru
eshm
e n
ë liq
ene
1.7
. In
tegrim
i p
rodukte
ve tip
ike n
ë o
fert
ën turistike r
ajo
nale
1.8
. M
bështe
tje, rr
itje
dhe p
ublik
im i n
gja
rjeve k
ulturo
re (
muzik
ë,
kin
em
a, te
atë
r, festival fo
togra
fish)
dhe v
ende e
institu
cio
ne të
përk
ushtu
ara
ndaj ru
ajtje
s d
he tra
nsm
etim
it e
tra
shëgim
isë k
ulturo
re
(bib
liote
kë p
ublik
e, m
uzeum
e, ark
iva,teatë
r, e
tj.)
1.9
. F
orc
imi i zin
xhirëve të v
lerë
s i lid
hur
me p
rodhim
in k
ulturo
r
dhe tra
shëg
imin
ë, duke p
ërf
shirë z
ejtarinë a
rtis
tike d
he
art
in b
ashkëkohor
1.1
0. P
aketa
të inte
gru
ara
mik
pritjeje
1.1
1. R
ritja e
pje
sëm
arr
jes s
ë k
om
unitete
ve lokale
në p
olit
ikat
rajo
nale
të z
hvill
imit të turizm
it
1.1
2. N
johuri, ru
ajtje
, re
sta
urim
dhe k
ualif
ikim
i p
asurive h
isto
rike
1.1
3. M
bro
jtje
, vle
rësim
,mirëm
batje d
he z
hvill
im i q
ëndru
eshëm
i
turizm
it të z
onave n
aty
rore
dhe p
eis
azheve d
he r
uajtje
e b
iodiv
ers
itetit
1.1
4. P
ërm
irësim
i k
om
unik
imit d
he m
ark
etingut
1.
Ku
ali
fik
im d
he
sh
um
ëll
ojs
hm
ëri
e o
fert
ës
tu
ris
tik
e
Në
mën
yrë
që të
bëh
et d
estin
acio
ni m
ë i m
adh
turis
tik n
ë zo
nën
e B
allk
anit,
tërh
eqës
për
turiz
min
kom
bëta
r dh
e nd
ërko
mbë
tar,
rajo
ni i
Shk
odrë
s du
het
të b
ëhet
një
sis
tem
i in
teg
ruar
i tu
rizm
it t
erri
tori
al m
e nj
ë of
ertë
turis
tike
të in
tegr
uar,
ku id
eja
e tu
rizm
it pë
rfsh
in d
he li
dh te
rrito
re d
he s
ekto
rë të
ndry
shëm
dhe
turiz
mi i
qën
drue
shëm
ësh
të m
undë
si p
ër të
nxi
tur
zhvi
llim
in
soc
io-e
kono
mik
, pë
rmirë
sim
in e
cilë
sisë
së
jetë
s, r
ritje
s pr
ofes
iona
le.
3.1
. Z
batim
in e
një
str
ate
gjie
të p
ërb
ashkët të
rritjes të p
rodhim
it d
he
finaliz
im i
zin
xhirëve të v
lerë
s d
he in
kura
jim i
gru
pim
eve të p
rodhuesve
3.2
. S
timulim
dhe m
bështe
tje p
ër
krijim
it dhe m
enaxhim
e n
dërm
arr
jeve
3.3
. P
ërv
etë
sim
i c
ert
ifik
ata
ve te s
igurisë d
he c
ilësis
ë për
"burim
et e p
ërs
osm
ërisë"
dhe fuqiz
im i k
onkurr
encës p
ër
eksport
3.4
. Z
hvill
im i q
ëndru
eshëm
i p
rodhim
eve të industr
isë z
ejtare
të
vogël, p
rodukte
ve b
ujq
ësore
dhe tekstile
për
të n
dih
muar
rritje
n e
konkurr
encës n
ë tre
g
3.
Zh
vil
lim
i i
pro
dh
ime
ve
tip
ike
ru
rale
d
he
art
iza
na
tit
2.1
. P
ërm
irësim
i i pla
nifik
imit u
rban n
ë z
onat tu
ristike
2.2
. R
ritja e
rrjete
ve të tra
nsport
it p
ër
të p
ërm
irësuar
aksesin
terr
itorial të
zonave turistike
2.3
. K
rijim
i dhe m
irëm
bajtja
e h
apësirave p
ublik
e n
ë z
onat tu
ristike
2.4
. P
rom
ovim
i e
nerg
jisë s
ë r
ipërt
ërits
hm
e d
he të k
urs
imit të
energ
jisë n
ë z
onat tu
ristike
2.5
. M
enaxhim
i eko-q
ëndru
eshëm
i m
betje
ve të n
gurt
a n
ë z
onat tu
ristik
e
2.6
. K
ujd
es e
merg
jent m
jekësor
për
turistë
t
2.
Pë
rmir
ës
im i
ku
ali
teti
t n
ë z
on
at
turi
sti
ke
SH
KO
DR
A R
EG
IO
N S
US
TA
IN
AB
LE
T
OU
RIS
M D
IS
TR
IC
TV
IS
IO
N:
Q
AR
KU
I S
HK
OD
RË
S K
RA
HIN
Ë E
T
UR
IZ
MIT
T
Ë Q
ËN
DR
UE
SH
ËM
VIZ
IO
NI:
Turiz
ëm i
qënd
rues
hëm
Lëvi
zshm
ëri e
qën
drue
shm
e
Pro
dhim
e ag
ro-u
shqi
mor
etë
cilë
sisë
së
lart
ë
Zin
xhir
i shk
urtë
ri p
rodh
imev
e
Sho
qata
t e p
rodh
uesv
e
Mbr
ojtja
e m
jedi
sit d
he n
atyr
ës
Men
axhi
mi i
mbe
tjeve
dhe
ujra
ve
Iden
titeti d
he tr
ashë
gim
ia k
ultu
rore
Kur
se të
aftë
sim
it pr
ofes
iona
l
Mun
dësi
pun
ësim
i për
rin
inë
Shë
ndet
i dhe
për
fshi
rja s
ocia
le
Cilë
sia
urba
ne
Ana
lizat
e k
ryer
a në
kua
dër
tëpr
oces
it të
pla
nifik
imit
stra
tegj
ikm
undë
sojn
ë nx
jerr
jen
në p
ah të
disa
cës
htje
ve të
rën
dësi
shm
epë
r zh
villi
min
raj
onal
të tu
rizm
it:
cfa
rë ë
shtë b
ërë d
eri tani:
FJA
LË
T K
YÇ
E
Sus
tain
able
tour
ism
Sus
tain
able
mob
ility
Hig
h-qu
ality
agr
o-fo
od
prod
ucts
Sho
rt p
rodu
ctio
n an
ddi
strib
utio
n ch
ains
Pro
duce
rs’ a
ssoc
iatio
ns
Env
ironm
ent p
rote
ctio
n
Was
te &
wat
er m
anag
emen
t
Iden
tity
and
cultu
ral h
erita
ge
Inno
vativ
e vo
catio
nal t
rain
ing
Bet
ter j
ob o
ppor
tuni
ties
for y
outh
Hea
lth a
nd s
ocia
l inc
lusi
on
Urb
an q
ualit
y
Ana
lyse
s co
nduc
ted
in th
e fra
mew
ork
of th
e st
rate
gic
plan
ning
pr
oces
s al
low
ed to
hig
hlig
ht s
ome
impo
rtant
issu
es fo
r reg
iona
l to
ruris
m d
evel
opm
ent:
what h
appened s
o far:
KE
YW
OR
DS
TE
UL
ED
Aw
ww
.te
ule
da
.org
.al
UN
DP
AR
TGO
LD 2
Alb
ania
ww
w.a
rtgold
.undp.o
rg.a
lA
GA
2
Feb
ruar
y 20
11S
hkur
t 201
1
to d
iscu
ss t
he r
eg
ion
al
tou
ris
m d
evelo
pm
en
t str
ate
gy
për d
isku
tim
in e
str
ate
gji
së
së z
hvillim
it r
ajo
nal të
tu
riz
mit
PU
BL
IC D
EB
AT
ED
EB
AT
PU
BL
IK
ST
RA
TE
GIC
PLA
NN
ING
SH
KO
DR
A R
EG
ION
“Tow
ards
Sus
tain
abilit
y of
Tou
rism
”
PLA
NIF
IKIM
I ST
RA
TE
GJI
KQ
AR
KU
SH
KO
DE
R“P
ër Z
hvill
imin
e Q
ëndr
uesh
ëm të
Tur
izm
it”
Rru
ga Ç
obej
, 66
- S
hkod
rate
l. +
355
22 2
4870
2fa
x +
355
22 2
4152
1w
ebsi
te: w
ww
.teul
eda.
org.
al
tel./
fax
+35
5 4
2373
913
web
site
: ww
w.a
rtgo
ld.u
ndp.
org.
al
UN
DP
AR
TG
OL
D 2
Alb
an
ia
CO
NTA
CT
SK
ON
TA
KT
E
Ana
lyse
s co
nduc
ted
and
mee
tings
hel
d in
the
fram
ewor
k of
the
stra
tegi
c pl
anni
ng p
roce
ss
allo
wed
to id
entif
y po
ssib
le
scen
ario
s fo
r re
gion
alto
uris
m d
evel
opm
ent:
wh
at h
ap
pe
ne
d s
o f
ar:
SC
EN
AR
IO
S
Ana
lizat
e k
ryer
a dh
e ta
kim
et e
mba
jtura
në
kuad
ër të
pro
cesi
ttë
pla
nifik
imit
stra
tegj
ik k
anë
mun
dësu
ar id
entif
ikim
in e
sken
arëv
e të
mun
dshë
m p
ërzh
villi
min
raj
onal
të tu
rizm
it:
cfa
rë ë
shtë b
ërë d
eri tani:
SK
EN
AR
E
Cu
ltu
ral To
uris
m
Cul
tura
l her
itage
Eve
nts
Ru
ral To
uris
m
Typi
cal p
rodu
cts
Agr
icul
ture
and
han
dicr
aft
Natu
re T
ou
ris
m
Eco
tour
ism
Spo
rts
tour
ism
Adv
entu
re to
uris
mLa
ke to
uris
m
“S
un
, sea &
san
d” T
ou
rism
Bea
ches
Coa
st p
rote
ctio
n
Tu
riz
mi K
ult
uro
r
Tra
shëg
imia
kul
turo
reN
gjar
jet
Tu
riz
mi R
ural
Pro
dukt
et ti
pike
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qësi
dhe
art
izan
at
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riz
mi N
aty
ro
r
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-tur
izm
iT
uriz
mi s
port
ivT
uriz
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vent
urë
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izm
i liq
enor
Tu
rizm
i i “D
iellit d
he r
ërë
s”
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zhet
Mbr
ojtja
e b
regd
etit
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 83
The three Public Debates in Puka, Koplik and Shkodra were successful, and the draft of development Vision and Strategy for Shkodra Region were widely shared and approved by over 90 territorial actors and by the President of the Regional Council.
The strategic planning process received a very positive feedback by all participants, who appreciated the fact that the draft of development strategy for sustainable tourism respects and incorporates all suggestions and proposals coming from the local community and discussed during the previous meetings. It was agreed once more that all development activities in the regional territory, especially regarding the tourism sector, shall be harmonised with the SP contents.
The meetings also highlighted some issues that will be further developed in reviewing the Regional Development Strategy for Sustainable Tourism. The reviewed strategy will therefore:
• Include the preparation of a comprehensive regional tourist guide and of a more specific one focused on mountain areas
• Identify more opportunities for tourism development, especially in the mountains, and empower rural and mountain tourism
• Promote urbanisation control in rural and mountain areas and end informal construction activities
• Increase protected natural areas to get closer to EU models
• Pay special attention to the protection and enhancement of neglected cultural heritage sites in the Region, especially castles
• Pay more attention to social aspects focusing on the elderly, the increase of day care centres and cultural centres
• Include the creation of health care centres network, also for tourists
• Include the implementation of a plan for the road network development
• Envisage the creation and development of power and water supply networks
• Strengthen the capacity of devising and preparing projects, especially in rural communities
• Valorise local potentials and characteristics, with special attention to the typical Albanian hospitality
• Improve cooperation between public and private actors and increase integration between public and private investments through the SPT
• Enhance and coordinate the various existing local development plans and programmes;
• Integrate and coordinate regional tourist attractors (lakes, mountains, sea)
• Valorise local products by developing producers’ associations, quality brands and websites for promotion and marketing.
Project proposals and other contributes by territorial actors were also discussed during the meetings.
Public DebatesOutputs and achieved results
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 84
The Vision for regional development is:
In 2020 Shkodra Region will be a major tourist destination in the Balkan area, attractive for both national and international tourists. It will be characterised by an integrated tourist offer where the idea of tourism involves and connects different territories (coast, rural areas, mountains) and sectors (sport, culture, environment, education and production).
The Region potentials as a tourist destination (cultural heritage, natural areas, hospitable people, traditional cuisine, typical agro-food products) will be taken advantage of fully. The territory and its functions should be planned and structured in order to create an integrated “Tourism District”: all the infrastructures and services will be upgraded, the whole value chain will be completed and enhanced and the various tourist resources will be integrated into a single system.
Culture, adventure, sports and eco-tourism are considered the fastest growing elements of the tourism market worldwide. Their development can differentiate Shkodra Region tourism in respect to the sun, sea and sand tourism chosen by neighbouring countries.
Moreover, tourism development is necessarily related to environmental protection. The re-qualification and preservation of natural areas and landscapes are essential assumptions for tourist attractiveness. Therefore, the Region can choose to develop sustainable tourism, as an opportunity to foster socio-economic development and professional growth, improve the quality of life and increase Shkodra popularity. The long-term goal for the Region is therefore to develop into the “Shkodra Region Sustainable Tourism District”, using successful tourism district models of other Countries as a reference.
By adequately enhancing all its potentials, the Region can become an integral part of the tourist product “Discover Albania” outlined by the National Tourism Strategy. In addition, it can improve and coordinate its offer of nature, traditional and biologic products, cultural and sports activities, in order to entice tourists to spend more days in the area and fully experience the local lifestyle.
In particular the sport tourism is a real chance for local development as it allows getting full benefit of a rich natural territory and completes the tourist offer with a new product. In this context the creation and development in the territory of sport routes and facilities (bike paths, climbing walls, trekking paths, centres of paragliding, river rafting, horseback riding, sport fishing, sailing, rowing, etc.) would strongly characterise and identify Shkodra Region as the point of reference for demanding tourists.
Shkodra Region 2020 as an Integrated Tourism Territorial System:
“A Sustainable Tourism District”
2.3. Vision for tourism developmentS
HK
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 85
Private investors shall play an important role in the regional tourism development: the participatory nature of the tourism development Strategy (and of the strategic planning process itself) aims to encourage their initiatives, placing them in an overall reference framework and giving them adequate regulations and environmental sustainability criteria to protect the territorial resources.
Public-Private Partnerships (PPP) will be encouraged in the SPT implementation phase as a way to implement integrated tourism development projects. The role of private subjects will be further recognised by the Regional Government by promoting the creation of a public-private structure, that will be in charge of the implementation, update and future review of the tourism development Strategy.
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 86
The following Tourism Strategy represents the basis for a public debate through which involved actors can share their suggestions.
The Strategy consists of:
• 3 Strategic Guidelines (SG), addressing the main critical aspects of the regional tourism sector. Each Guideline is subdivided into Actions, for a total of
• 24 Actions, each of them including a number of categories of intervention, which specify and explain the Action’s scope.
The order of the Strategic Guidelines and Actions doesn’t necessarily reflect the importance or the priority assigned to them. Due to the participatory nature of the strategy, the priority of each Strategic Guideline and Act ion wi l l be establ ished dur ing the participation process, guided by the Regional Council with technical support from the TSG.
The Tourism Strategy explicitly refers to the Regional Development Concept contents: it represents an elaboration of the sector “Tourism and Agribusiness” of the RDC, and deepens the RDC measures 5.3.1, 5.3.3 and 5.3.4, as per the tourism issues, and 5.3.2 for the agribusiness development strategy. In the Strategic Guidelines data sheets in the following pages, reference RDC sub-measures are quoted beside every Action of the SPT.
Guidelines and Actions were prepared also using the programmes for the allocation of EU structural funds in the Italian regions as a reference model. This was done to ensure that the tourist development programme for Shkodra Region, as Albania aspires to enter into European Union, fulfils European standards. In this way, the SPT will work as a shared basis and a model to prepare structural funds programmes when Albania becomes a EU member.
SG1.QUALIFICATION AND DIVERSIFICATION OF TOURIST OFFER
The 3 Strategic Guidelines for Shkodra Region Tourism Development
2.4. Strategic Guidelines and Actions
SG2. QUALITY IMPROVEMENT IN TOURIST AREAS
SG3. DEVELOPMENT OF TYPICAL RURAL PRODUCTIONS AND HANDICRAFTS
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1.1.
Impr
ove
tour
ism
infr
astr
uctu
re a
nd s
ervi
ces
1.2.
Enc
oura
ge c
ompe
titio
n at
hig
hest
leve
ls o
f qua
lity
and
calib
ratio
n of
tour
pro
vide
rs a
nd a
ccom
mod
atio
n st
ruct
ures
to in
tern
atio
nal t
ouris
m s
tand
ards
1.3.
Incr
ease
ed
ucat
ion
and
trai
ning
in to
uris
m-r
elat
ed s
ecto
rs
1.4.
Val
oris
atio
n an
d pr
otec
tion
of th
e co
ast f
or s
usta
inab
le to
uris
m
1.5.
Sus
tain
able
tour
ism
dev
elop
men
t in
mou
ntai
n ar
eas
1.6.
Sus
tain
able
tour
ism
act
iviti
es o
n th
e la
kes
1.7.
Inte
grat
e ty
pica
l pro
duct
s in
the
regi
onal
tour
ist o
ffer
1.8.
Sup
port
, enh
ance
and
pub
liciz
e cu
ltura
l eve
nts
and
plac
es a
nd in
stitu
tions
dev
oted
to th
e pr
eser
vatio
n an
d tr
ansm
issi
on o
f cul
tura
l her
itage
1.9.
Imp
rove
men
t of t
he v
alue
cha
ins
conn
ecte
d w
ith
cult
ural
pro
duct
ion
and
herit
age,
incl
udin
g ar
tist
ic c
raft
sman
ship
and
con
tem
por
ary
art
1.10
. Int
egra
ted
hosp
italit
y pa
ckag
es
1.11
. Inc
reas
ing
part
icip
atio
n of
loca
l com
mun
ities
in re
gion
al to
uris
m d
evel
opm
ent p
olic
ies
1.12
. Kno
wle
dge,
pre
serv
atio
n, re
stor
atio
n an
d qu
alifi
catio
n of
his
toric
al a
sset
s
1.13
. Pro
tect
ion,
val
oris
atio
n, m
aint
enan
ce a
nd s
usta
inab
le to
uris
m d
evel
opm
ent o
f nat
ural
are
as a
nd la
ndsc
apes
and
pre
serv
atio
n of
bio
dive
rsity
1.14
. Com
mun
icat
ion
and
mar
ketin
g im
prov
emen
t
2.1.
Impr
ovem
ent o
f urb
an p
lann
ing
in to
uris
t are
as
2.2.
Enh
ance
men
t of t
rans
port
net
wor
ks to
impr
ove
terr
itoria
l acc
essi
bilit
y to
tour
ist a
reas
2.3.
Cre
atio
n an
d m
aint
enan
ce o
f pub
lic s
pace
s in
tour
ist a
reas
2.4.
Pro
mot
ion
of re
new
able
ene
rgy
and
ener
gy s
avin
g in
tour
ist a
reas
2.5.
Eco
-sus
tain
able
sol
id w
aste
man
agem
ent i
n to
uris
t are
as
2.6.
Em
erge
ncy
med
ical
att
entio
n fo
r tou
rists
3.1.
Impl
emen
ting
a sh
ared
str
ateg
y of
pro
duct
ion
enha
ncem
ent a
nd v
alue
cha
ins
final
izat
ion
and
enco
urag
emen
t of p
rodu
cers
’ gro
upin
g
3.2.
Inc
entiv
ize
and
supp
ort e
nter
pris
es c
reat
ion
and
man
agem
ent
3.3.
Acq
uisi
tion
of s
afet
y an
d qu
ality
cer
tific
atio
ns o
f “re
sour
ces
of e
xcel
lenc
e” a
nd e
mpo
wer
men
t of c
ompe
titiv
enes
s fo
r exp
orta
tion
3.4.
Sus
tain
able
pro
duct
ions
dev
elop
men
t of s
mal
l cra
ft in
dust
ry, a
gric
ultu
ral p
rodu
cts
and
text
ile m
anuf
actu
res
to h
elp
enha
nce
com
petit
ion
in th
e m
arke
t
2 Q
UA
LITY
IMP
RO
VEM
ENT
IN
TO
UR
IST
AR
EAS
3
DEV
ELO
PM
ENT
OF
TYP
ICA
L R
UR
AL
PR
OD
UC
TIO
NS
AN
D H
AN
DIC
RA
FTS
1 Q
UA
LIFI
CA
TIO
N A
ND
DIV
ERSI
FIC
ATI
ON
OF
TOU
RIS
T O
FFER
24
AC
TIO
NS
3 S
TR
AT
EG
IC
G
UID
EL
IN
ES
FO
R T
OU
RIS
M D
EV
EL
OP
ME
NT
OF
TH
E R
EG
ION
AL
TE
RR
ITO
RY
ST
RA
TE
GY
“S
HK
OD
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N S
US
TA
INA
BL
E T
OU
RIS
M D
IST
RIC
T”
VIS
IO
N:
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 88
According to the Regional Development Concept (RDC), the strategy designed for the tourist development of Shkodra Region is mainly based on two axes: the promotion of t o u r i s m a n d t h e s t r e n g t h e n i n g a n d differentiation of agribusiness and rural activities.
The growth of these key sectors involves the subsequent development of other fields of economic expansion.
The Strategy is mainly oriented towards environmental, sports and cultural tourism. It can be implemented in synergy wi th development strategies of neighbouring regions and with the other regional sector strategies described in the RDC.
It is clear, though, that an effective tourism development strategy in Shkodra Region c a n n o t e x i s t w i t h o u t c o o r d i n a t e d implementation of urgent infrastructure interventions (already included in the Regional Development Concept), such as:• Development of infrastructure and plants for
waste collection and treatment, giving priority to innovative and eco-friendly systems (RDC, measure 5.2.1: Developing and managing public services)
• Improvement of water cycle management: development of water supply systems to ensure the availability of drinking water in all cities and villages of the Region; development of sewage disposal systems and water
treatment plants, also through the promotion of innovative, eco-friendly technologies (RDC, measure 5.2.1: Developing and managing public services)
• Protection of the territory from hydro-geological risk: make areas subject to geological instability safe, rehabilitate areas damaged by floods, provide incentives to damaged structures and enterpr ises relocation in safe areas (RDC, measure 5.5.2 Upgrading the safety and drainage systems)
• Empowerment of national and international level connection nodes and networks to improve external access to the Region (RDC, measure 5.2.1: Developing and managing public services)
• Upgrade and monitor power plants and energy supply networks to avoid sporadic electricity shortages (RDC, measure 5.2.4: Developing awareness and technical capacity for the alternative energy sources and efficiency of the renewable energy)
• Empowerment and diffusion of ICT networks (RDC, measure 5.2.1: Developing and managing public services).
These actions represent the basic assumptions to develop tourism, as they guarantee a safe and healthy environment for visitors and residents. They contribute to preserve the natural and landscape tourist attractions and ensure effective communication (both material and nonmaterial) between the Region and the rest of the world.
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Background:Shkodra Region is prevalently mountainous hence it is home to wonderful unspoiled landscapes especially in the northern part, in the Albanian Alps. The morphology of the territory is various and offers an interesting variety of ecosystems (from the sea level of the Adriatic seashore to the second highest peak of the nation, mount Jezerca) that can become ecotourism attractors. The SG intervenes to enhance and diversify the regional tourist offer, through the preservation of natural areas and resources, the promotion of tangible and non tangible cultural heritage, the restoration of historical heritage, the promotion of sustainable tourism activities etc. The proposed actions are a result of what emerged from the participatory events and what was proposed from local institutions and associations for tourism development in a sustainable perspective.
Objective: Develop the necessary elements required to offer a diversified regional tourist product that satisfies international demand of “theme travels” focused on special-interest activities.
Actions:
1.1. Improve tourism infrastructure and services ‣ Improve tourist resorts accessibility through tourist transport organisation creation‣ Develop sustainable mobility infrastructure and services: routes and rental services (cycling,
green vehicles, car sharing, etc.) ‣ Develop wireless broad band networks, to mitigate isolation of remote tourist areas, and
support to the diffusion of ICT connections among tourist enterprises, to enhance their competitiveness and internationalisation
‣ Establish and implement standards for ecotourism signals in attractions and sites of interest, based on the internationally recognised symbols and colours
‣ Create tourist services agencies‣ Support the development of tourist accommodation structures, especially Bed & Breakfasts
and farm holidays, in a community-based perspective
1.2. Encourage competition at highest levels of quality and calibration of tour providers and accommodation structures to international tourism standards
‣ Assistance and training of tourism structures and organisation aimed at the achievement of quality certification (Stars system, Blue flag certification for beaches, Green Globe 21 for sustainable tourism practices)
‣ Promote green building in the tourism accommodation sector, also through the adaptation of existing accommodation structures to eco-friendly building criteria
‣ Assistance to tourism sector actors aimed to incentivize enterprises association ‣ Technical assistance and business services to associations and groups of tourist enterprises,
also aimed to increase environmental sustainability (ISO14000 certifications, Ecolabels, etc.)
Strategic Guideline 1 Qualification and diversification of tourist offer
Ref. RDC, sub-measure 5.3.1.1
Ref. RDC, sub-measure 5.3.1.1
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1.3. Increase education and training in tourism-related sectors (cultural heritage, ICT, communication and marketing)
‣ Education and training for tourism sector workers (tour operators, accommodation structures employees, etc.) aimed to increase the participation in tourism development
‣ Education aimed to form tourist guides expert in culture heritage‣ Education and training aimed to create experts in information and communication new
technologies, to improve online tourist information and services ‣ Enhance digital literacy, skills and inclusion in local communities, giving a special attention
to tourist enterprises, in order to improve their access to the international tourist market‣ Education aimed to create experts in territorial marketing and environmental communication ‣ Increase collaboration between university system and tourist business world‣ Enhance professional training institutes to provide training in tourism-related sectors ‣ Education and training aimed to create experts in planning and association creation‣ Enhance foreign languages skills in all tourism-related sectors
1.4. Valorisation and protection of the coast for sustainable tourism
‣ Bathing tourism re-qualification in Velipoja ‣ Re-design the regional seaside tourism product keeping an eye on ecotourism‣ Control and limit construction activities on the coast‣ Protect and valorise lagoon areas and wetlands ecosystems conservation
1.5. Sustainable tourism development in mountain areas (Zogaj, Boga, Razma, Vermosh, Theth, Puka)
‣ Develop the regional mountain tourism product, in cooperation with tour operators and private sector
‣ Promote winter sports and creation of ski resorts‣ Promote diversified mountain areas activities (trekking, paragliding, river rafting, walking,
horse riding, mountain climbing, sport fishing, etc.) to avoid the seasonality of tourist demand ‣ Create adventure parks ‣ Organise youth summer camps
1.6. Sustainable tourism activities on the lakes (Shkodra, Koman, Vau i Dejes)
‣ Control and limit construction activities on the lake shores‣ Improve lakes areas infrastructure for lake tourism development ‣ Create a “lake route” and develop the regional lake tourism product, in cooperation with
tour operators and private sector‣ Implement lake boating service and sport activities such as rowing or sailing‣ Create a port and a public shipping service to Montenegro on the Shkodra lake
1.7. Integrate typical products in the regional tourist offer
‣ Create a pannier of typical agro-food and handicraft products representative of local tradition, based on the ILS LEDA inventory (honey, forest fruits, chestnuts, herbs, textiles, etc.)
‣ Enhance and valorise typical products and recovery of traditional production techniques‣ Develop crafts markets where artisans can reproduce traditional craft production techniques‣ Develop the regional rural tourism product, in cooperation with tour operators and private sector
Ref. RDC, sub-measure 5.3.1.4
Ref. RDC, sub-measure 5.3.1.5
Ref. RDC, sub-measure 5.3.1.5
Ref. RDC, sub-measure 5.3.1.4 5
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Ref. RDC, sub-measure 5.3.1.6
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 91
1.8. Support, enhance and publicise cultural events (music, cinema, theatre, photo festivals) and places and institutions devoted to the preservation and transmission of cultural heritage (public libraries, museums, archives, theatres, etc.)
‣ Create and maintain cultural spaces ‣ Support enterprises and associations working in the cultural sector‣ Coordinate and publicise an agenda of the existing traditional festivals and events and
create new cultural events of interest to foreign visitors ‣ Promote the recovery and transmission of traditional know how and folklore, with special
attention to the involvement of young generations ‣ Develop public-private partnerships to organise events‣ Valorise Shkodra Theatre and its activity ‣ Relocate and promote the national photographic archive “Fototeka Marubi”, finding a more
appropriate new base for permanent and temporary exhibitions.
1.9. Improvement of the value chains connected with cultural production and cultural heritage, including artistic craftsmanship and contemporary art
‣ Support the creation of business networks connected to the preservation, restoration, promotion and enhancement of the cultural heritage (including craftsmanship for restoration, quality artistic handicraft, etc.)
‣ Promote and create a network of creativity centres and laboratories to boost quality artistic and handicraft production and to increase its promotion and marketing
1.10. Integrated hospitality packages
‣ Create integrated tourism packages, in cooperation with Albanian and international tour operators
‣ Create naturalistic footpaths, sporting routes and facilities‣ Create heritage itineraries, also in connection with the neighbouring Countries ‣ Create “wine and food” itineraries ‣ Integrate accommodation structures and typical products proposals in order to promote
responsible tourism and rural hospitality in a territorial sustainability perspective
1.11. Increasing participation of local communities in regional tourism development policies
‣ Mainstream participatory practices in the construction of tourism development programs and projects, through the organisation of public consultations, focus groups, etc.
‣ Implement and optimise tourism-related plans, programmes and projects prepared through participation, and disseminate achieved results
Ref. RDC, sub-measure 5.3.1.7
Ref. RDC, sub-measure 5.3.1. 7
Ref. RDC, sub-measure 5.3.3.4
Ref. RDC, sub-measure 5.3.3. 5
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1.12. Knowledge, preservation, restoration and qualification of historical assets
‣ Survey, maintenance, restoration and coordinated promotion of historical heritage sites (archaeological areas, castles, mosques and other places of worship, historical houses) in the Region, with special attention to their accessibility, fruition and innovative management
‣ Support research and innovation in the restoration of monuments and in the sector of cultural heritage preservation, management, study, dissemination and promotion
‣ Preserve and restore traditional architecture and traditional building techniques in urban, rural and mountain areas
1.13. Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity
‣ Create and manage protected areas and natural parks at regional level‣ Rehabilitate areas of high natural and landscape value ‣ Promote activities to disseminate knowledge on sustainable tourism development and
encourage eco-friendly behaviours to preserve natural tourist attractors‣ Support research and innovation in the environmental protection sector‣ Forest protection ‣ Promote mountain areas best practices: development should be environmentally
conservative using existing constructions or adapting new constructions to fit landscape
1.14. Communication and marketing improvement
‣ Develop a regional tourist brand‣ Create tourist promotional material (maps, guides, brochures, typical products
presentation, tourist promotion web sites, etc.)‣ Increase media coverage in target markets inside and outside the Region and the country ‣ Participate in international fairs of tourism and trade
Ref. RDC, sub-measure 5.3.3.6
Ref. RDC, sub-measure 5.3.3.6
Ref. RDC, sub-measure 5.3.3.7 and sub-measure 5.3.1.9
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Strategic Guideline 2Quality Improvement in Tourist areas
Background:Shkodra Region has a lack of basic services (water and waste management systems, energy supply networks, transport networks, ICT, etc.) that prevents it from being competitive on international tourist markets. The SG intervenes to create the basic conditions of environmental quality that can ensure durable and balanced tourist development in Shkodra Region.
Objective:Increase the quality of life and environmental value in tourist destination areas and balance the differences between urban areas and rural ones.
Actions:2.1. Improvement of urban planning in tourist areas
‣ Review existing urban plans for tourist areas‣ Review building regulation criteria in tourist areas, keeping an eye on environmental
sustainability and landscape protection‣ Support the implementation of priority interventions in tourist areas, through special urban
planning instruments, direct financial support or the creation of public-private partnerships‣ Establish special building permits for tourist areas by destination and activity‣ Increase illegal construction activities control and sanctions systems in tourist areas
2.2. Enhancement of transport networks to improve territorial accessibility to tourist areas
‣ Complete and enhance the road network, including rural and mountains roads through innovative and eco-sustainable techniques and systems adapted to the territory.
‣ Support services aimed to avoid isolation of the mountain roads in winter‣ Improve public transportation services, also to foster tourism development
2.3. Creation and maintenance of public spaces in tourist areas
‣ Increase the supply and the quality of green areas ‣ Improve the quality of streets and squares, according to environmental sustainability criteria‣ Reclamation and environmental rehabilitation of polluted and degraded areas‣ Environmental rehabilitation and urban renewal of informal buildings and settlements
2.4. Promotion of renewable energy and energy saving in tourist areas
‣ Promote green building and incentivize the adaptation of existing buildings to eco-friendly criteria ‣ Promote energy production from renewable sources‣ Promote and support the increase of energy efficiency and the reduction of climate
emissions, especially in the industrial, transport and building sectors
2.5. Eco-sustainable solid waste management in tourist areas
‣ Promote and support separate garbage collection, recycling and environmental responsibility‣ Reclamation and environmental clean up of areas contaminated by wastes
2.6. Emergency medical attention for tourists
‣ Activate a helicopter rescue service‣ Implement a system of on-call doctors and translators in tourist areas ‣ Develop sports medicine, physiotherapy, specialised medical services for the elderly, etc.
Ref. RDC - none
Ref. RDC, sub-measure 5.3.3.2
Ref. RDC, sub-measure 5.3.3.2
Ref. RDC, sub-measure 5.3.3.2
Ref. RDC, sub-measure 5.3.3.2
Ref. RDC, sub-measure 5.3.3.2
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Background:Agriculture and handicraft are very important sectors within Shkodra Region productive system, however are characterised by a lack of productivity, mainly due to fragmentation (small enterprises dimension, distrust towards associations and cooperatives, a probable result of bad experiences during the Communist regime, etc.), that makes them unsuitable to compete in global markets. The SG intervenes to strengthen and integrate these economic sectors, improve products quality and develop synergies with the tourism sector to open new markets and create additional incomes for rural households.
Objective: Strengthen the agriculture and handicraft sectors fostering the creation of producers associations, developing value chains and increasing quality of rural products.
Actions:3.1. Implementing a shared strategy of production enhancement and value chains finalization and encouragement of producers’ grouping ‣ Education and training aimed to create expert personnel in agricultural technologies for
farmers’ professional qualification enhancement‣ Realise and improve the necessary infrastructure for agricultural production managed by
enterprises association ‣ Assistance to agro-food sector actors aimed to incentivize enterprises association ‣ Incentivize and support craftsmen associations ‣ Facilitate enterprises association to participate in national and international exhibitions and fairs‣ Develop bee, herbs, forest products (mushrooms, chestnuts), fruits and vegetables (Vermosh
potatoes, tomatoes, garlic), herbs, bees, milk, liquors and handicrafts value chains.‣ Support the modernisation of farms, production techniques and systems
3.2. Incentivize and support enterprises creation and management ‣ Facilitate access to credit accessibility for farmers, breeders and craftsmen‣ Improve technical assistance and business services‣ Develop business incubators (enterprises settled up to provide office space, equipment,
mentoring assistance and capital to new businesses that are just getting started)
3.3. Acquisition of safety and quality certifications of “resources of excellence” and empowerment of competitiveness for exportation ‣ Improve products safety and security ‣ Technical assistance aimed to achievement of ISO rules and HACCP system certification ‣ Promote brand policies and incentivize producers participation in food quality systems‣ Communication and promotion of agricultural typical products
3.4. Sustainable productions development of small craft industry, agricultural products and textile manufactures to help enhance competition in the market ‣ Create, valorise and promote brands with high added value in terms of environment and
energy conservation ‣ Promote organic farming ‣ Empowerment of marketing and promotion aimed to exportation
Strategic Guideline 3Development of typical rural productions and handicraft
Ref. RDC, sub-measure 5.3.2.5
Ref. RDC, sub-measure 5.3.2.1
Ref. RDC, sub-measure 5.3.2.7
Ref. RDC, sub-measure 5.3.2.6
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The identified Strategic Guidelines are strongly synergic among them. The matrix below contains a qualitative evaluation of their synergy level, while the following pages provide, for each Strategic Guideline, an extensive explanation of the reasons that led to this evaluation.
As for the synergy level (high, medium, low) that can be developed among the Strategic Guide l ines, i ts eva luat ion was made considering three types of growing interrelation:
• low synergy: the SGs only share the same general objective (for instance, the increase of tourist attractiveness of the Region)
• medium synergy: the SGs share the same general objectives and at least one Action/Category of intervention of a SG can be implemented in coordination with the other SG
• high synergy : the SGs are str ic t ly interdependent and materially connected, because they share the same area of intervention, activity or beneficiary group.
2.5. Synergies among Strategic Guidelines Internal coherence of the Strategic Plan
Synergy level: : high; : medium; : low
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Qualification and diversification of
tourist offer
Quality improvement in
tourist areas
Development of typical rural productions and
handicrafts
SG1 SG2 SG3
SG1Qualification and diversification of tourist offer
SG2Quality improvement in tourist areas
SG3Development of typical rural productions and handicrafts
Synergy matrix of the Strategic Guidelines for the development of tourism in Shkodra Region
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 96
Synergic SGs: 2. Quality improvement in tourist areas
Synergy level: HIGH
Justification and remarks:SG1 and SG2 can develop very strong synergies, because services, networks and infrastructure improvement is vital to tourism development. It is clear that an effective tourism development strategy cannot exist without coordinated implementation of urgent infrastructure interventions in Shkodra Region. Tourists will benefit from improved services and superior urban planning (Action 2.1): a functional territory, clean and well preserved which offers basic and efficient comforts (water and energy supply systems, wastewater treatment and solid waste management) is beyond all doubt more tourist-attractive. In particular, as regards to the diversification, synergies with the Strategic Guidelines 2 are evident because if the territory is well-preserved and valorised in a sustainable way (i.e. preserving the maintenance of unspoilt landscapes) this will become an attractor for ecotourism as well as adventure tourism. The territory and landscape preservation (as per Action 1.13 - Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity) is essential to maintain and increase tourist flows, and to ensure safety from pollution, landslides, and floods. It is also important to rehabilitate polluted and/or degraded areas, in order to reduce the threats to health and natural landscape, t and avoiding drawbacks for tourism development. This will help to enhance the overall urban quality and make towns and villages more attractive to tourists. Moreover tourists should feel safe moving around. That is why the transport infrastructures are essential too, as for example road network (Action 2.2) or more general Action 1.1 - Improve infrastructure and services.
Synergic SGs: 3. Development of typical rural productions and handicrafts
Synergy level: HIGH
Justification and remarks:Valorisation and innovative management of regional typical products and handicrafts can boost the development of rural tourism, thus helping the tourism offer diversification. (i.e. Action 1.9). The diversification of tourism offer can be achieved also through the promotion of rural tourism, the creation of accommodation structures in rural areas and the creation of tourist routes based on agro-food products. The enhancement of typical agro-food and craftsmanship productions is an essential part of the valorisation of local identity and culture, which are powerful attractors for tourists, especially for those who are willing to discover all aspects of a territory, getting in touch with local cuisine, buying typical products, etc. (as per Action 1.7 - Integrate typical products in the regional tourist offer). The development of synergies among tourism, agriculture, and handicraft could help creating a real “hospitality system”, according to European principles and ILS LEDA methodology. Most of all, handicraft and tourism-related activities also represent an important opportunity to diversify rural activities and to ensure other sources of income to farmers, thus reducing their poverty and marginalization.
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Strategic Guideline 1 Qualification and diversification of tourist offer
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 97
Synergic SGs: 1. Qualification and diversification of tourist offer
Synergy level: HIGH
Justification and remarks:SG1 and SG2 can develop very strong synergies, because services, networks and infrastructure improvement is vital to tourism development. It is clear that an effective tourism development strategy cannot exist without coordinated implementation of urgent infrastructure interventions in Shkodra Region. Tourists will benefit from improved services and superior urban planning (Action 2.1): a functional territory, clean and well preserved which offers basic and efficient comforts (water and energy supply systems, wastewater treatment and solid waste management) is beyond all doubt more tourist-attractive. In particular as regards to the diversification, synergies with the Strategic Guidelines 2 are evident because if the territory is well-preserved and valorised in a sustainable way (i.e. preserving the maintenance of unspoilt landscapes) this will become attractor for ecotourism as well as adventure tourism. The territory and landscape preservation (as per Action 1.13 - Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity) is essential to maintain and increase tourist flows, and ensure safety from pollution, landslides, and floods. It is also important to rehabilitate polluted and/or degraded areas, in order to reduce the threats to health and natural landscape, and avoiding drawbacks for tourism development. This will help to enhance the overall urban quality and make towns and villages more attractive to tourists. Moreover tourists should feel safe moving around. That is why the transport infrastructures are essential too, as for example road network (Action 2.2) or more general Action 1.1 - Improve infrastructure and services.
Synergic SGs: 3. Development of typical rural productions and handicrafts
Synergy level: HIGH
Justification and remarks:The infrastructure and services improvement in tourist area is strictly correlated with the development of typical rural productions and handicraft. The improvement of road network, for example, translates into a greater ease of products movement or as Action 3.1: the enhancement of necessary infrastructures for agricultural production managed by enterprises association could increase product quality. The development of typical products and handicrafts markets not only is a tourist attractor but translates into economic development which means a greater availability of financial resources for the enhancement of infrastructural investments useful to improve quality in tourist areas. Moreover, the improvement of environmental sustainability in tourist areas translates into a quality organic agriculture and is useful to Action 3.3 regarding the acquisition of safety and quality certifications of “resources of excellence” for competitiveness and exportation.
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Strategic Guideline 2Quality Improvement in Tourist areas
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 98
Strategic Guideline 3 Development of typical rural productions and handicraft
Synergic SGs: 1. Qualification and diversification of tourist offer
Synergy level: HIGH
Justification and remarks:Valorisation and innovative management of regional typical products and handicrafts can boost the development of rural tourism, thus helping the tourism offer diversification. (i.e. Action 1.9). The diversification of tourism offer can be achieved also through the promotion of rural tourism, the creation of accommodation structures in rural areas and the creation of tourist routes based on agro-food products. The enhancement of typical agro-food and craftsmanship productions is an essential part of the valorisation of local identity and culture, which are powerful attractors for tourists, especially for those who are willing to discover all aspects of a territory, getting in touch with local cuisine, buying typical products, etc. (as per Action 1.7 - Integrate typical products in the regional tourist offer). The development of synergies among tourism, agriculture, and handicraft could help creating a real “hospitality system”, according to European principles and ILS LEDA methodology. Most of all, handicraft and tourism-related activities also represent an important opportunity to diversify rural activities and to ensure other sources of income to farmers, thus reducing their poverty and marginalization.
Synergic SGs: 2. Quality improvement in tourist areas
Synergy level: HIGH
Justification and remarks:The infrastructure and services improvement in tourist area is strictly correlated with the development of typical rural productions and handicraft. The improvement of road network, for example, translates into a greater ease of products movement or as Action 3.1: the enhancement of necessary infrastructures for agricultural production managed by enterprises association could increase product quality. The development of typical products and handicrafts markets not only is a tourist attractor but translates into economic development which means a greater availability of financial resources for the enhancement of infrastructural investments useful to improve quality in tourist areas. Moreover, the improvement of environmental sustainability in tourist areas translates into a quality organic agriculture and is useful to Action 3.3 regarding the acquisition of safety and quality certifications of “resources of excellence” for competitiveness and exportation.
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2.6. Consistency of the Tourism Strategy with the National development policies
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One of the objectives of the SPT as a territorial growth and renewal platform is to harmonise national level policies with local level programmes and interventions.
This can be achieved by developing and transferring to local level the national goals and strategies in order to guarantee coherence and compatibility between different levels of territorial governance.
This passage, essential to maximize the strategic planning benefits and results, was carried out in three steps:
Step 1
Identify and analyse the main National Sectorial Strategies related to the tourism and rural development fields, the most important and useful for the predisposition of the SPT for Shkodra Region tourism development. Due to the thematic nature of the SPT, the National Strategies analysed for the period 2007-2013 were the following:• Sectorial Strategy of Tourism• Agriculture and Food Sector Strategy• Inter-Sectorial Rural Development Strategy.
Step 2
Identify the main strategic goals for each National Strategy, to get an overview of the current priorities of Albanian Government:
Sectorial Strategy of Tourism• Development of tourism and its products• Capacity building and improvement of
institutional facilities• Funding and establishment of long term
mechanisms for natural and cultural areas aimed to their safeguard and development
• Creation of a tourist system database for statistical collection and elaboration
• Improvement of infrastructure for tourist needs• Improvement of public-private-civil coordination.
Agriculture and Food Sector Strategy• Sustainable land management as a basic
component of agriculture, and in full compliance with sustainable agricultural development
• Increase employment, income, and living standards of farmers and their households
• Increase economic efficiency of the agricultural and agro-processing sector, which is expressed through an increase in the productivity and in the quality of products
• Ensure higher food safety standards for the entire population
• Improve agricultural marketing• Increase financial support for farmers,
agriculture and agro-processing businesses• Improve management, irrigation and
drainage of agricultural land• Improve level and quality of technologies,
information and farmer knowledge.
Inter-Sectorial Rural Development Strategy• Increase competitiveness of the agricultural
and agro-food sector through farm modernisation, and support restructuring and development of value added activities
• Protect and enhance the environment through the sustainable management of natural resources in rural areas
• Improve the quality of life in rural areas and promote diversif ication of economic activities
• Develop the capacities of local institutions to effect ively manage community rural deve lopmen t p rog rammes th rough participatory rural development.
Step 3
Confront the national strategies with the Strategic Guidelines and Actions for Shkodra Region and verify their compatibility. This comparison highlighted the following issues:• Strategic Guidelines 1 (“Qualification and
diversification of tourist offer“) and 2 (“Quality
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 100
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confronted with the vision and goals of the National Tourism Strategy.
• Generally speaking, the Strategic Guidelines aim to valorise and enhance all aspects of the regional territory that could serve as tourist attractors; in this way, they can contribute to reinforce Albania central tourist product according to the National Tourism Strategy: the “discovery” of Albania as “a safe, high-value tourism destination featuring an unparalleled variety of world-class natural and cultural attractions in a small geographic area, managed in an environmentally and socially responsible manner, easily accessible to European tourism markets” .
• As for SG1 “Qualification and diversification of tourist offer”, the Actions related to this SG are in line with the objectives of the National Tourism Strategy concerning the development of tourism and its products (Actions 1.1, 1.2 and 1.4 to 1.10 aim to develop a diversified regional tourism product, addressed to different targets of tourists and able to compete on the international market), the capacity building (Action 1.3 is focused on education and training in the tourism sector) and the protection and development of natural and cultural areas (Actions 1.4 to 1.6 and 1.12 aim to the sustainable tourism development of the main natural areas of the Region – including mountains, lakes, sea and wetlands -, while Actions 1.8 and 1.12 focus on the enhancement of cultural and historical assets, both material and nonmaterial). Moreover, Action 1.11, aimed to mainstream participation and cooperation practices among institutions, enterprises and civil society organisations for policy-making, is in line with the national objective to improve public-private-civil coordination.
• SG2 “Quality improvement in tourist areas” is directly connected with the national objective to improve infrastructure for tourist needs: envisaged Actions within this SG aim to improve basic services such as road networks, transports and waste management, in order to create the essential conditions to allow the safe and comfortable tourist fruition of the regional territory.
• SG3 “Deve lopment o f t yp i ca l ru ra l productions and handicrafts” is in line with both national strategies concerning rural development: Actions 3.1 and 3.3 are especially consistent with the Agriculture and
Food Sector Strategy objectives to increase the productivity and competitiveness of the agricultural and agro-processing sector and the quality of agro-food products (also envisaged by the Inter-sectorial Rural Development Strategy), ensure higher food safety standards, improve technologies, information and know how in farming activities. Action 3.2 is in line with this Sector Strategy goal to increase financial support for farming and agro-processing activities. Actions 3.3 and 3.4, focused on branding and marketing strategies, are also consistent with the Agriculture and Food Sector Strategy goal to improve agricultural marketing.
Moreover, the national rural development objective to increase employment, income, and living standards in rural areas and diversify rural activities can be achieved through the implementation of Actions 1.7 “Integrate typical products in the regional tourist offer” and 1.10 “Integrated hospitality packages”, both aimed to involve rural communities in the promotion of rural tourism, farm holidays and “wine and food” itineraries.
The result of the comparison is that all of the Strategic Guidelines of the SPT for Shkodra Region tourism development are compatible with the corresponding sectoral strategies at national level for the approximate period 2007-2013. This study is useful to demonstrate how the strategic planning can be an appropriate and a valid instrument for the achievement of the National Government targets.
This Strategic Plan for Tourism, once approved, can also be a best practice for the development of other Albanian regions and of local development in general.
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 101
The Action Plan consists of an integrated system of projects, proposed mainly by local actors and set in a rational, vision-oriented framework, which must be realized in order to attain the SPT goals.
The Action Plan aims to:• Achieve coordination and coherence among
development initiatives at the municipal, regional and national levels
• Enhance the regional community leadership in the management of development policies
• Identify resources and procedures to implement and manage development initiatives
• Support the matching of specific needs and demands expressed by the territory with the available financial resources, aiming at their optimization and efficient employment.
The Action Plan for Shkodra Region sustainable tourism development was defined through the following activities:
1. Collection of project proposals from territorial actors at all levels, either directly (through project forms filled in by the proposers) or indirectly (by
processing the participative process outcomes and i n te rp re t i ng reg iona l commun i t y w i shes ) . Subsequently, the collected projects and ideas were properly connected to the strategy and were grouped in 8 “Project Boxes”. Methodologically speaking, a Project Box is a container for projects that are strongly interconnected due to the specific issues they address and/or of the areas of intervention.
2. Set up the pre-feasibility of Project Boxes, by tracing possible procedures to implement the projects, and proposing possible partnerships, with a focus on the role of institutional and private actors in the implementation process. An effort was made to realise whether projects were suitable to be implemented by public institutions alone, by public-private partnerships, or by private investors that can be somehow supported, for instance through TEULEDA.
The Action Plan was built through the active participation of territorial actors in Focus Groups meetings. Therefore, the following information should be considered as fully shared and agreed upon by the entire regional community.
3.1. Methodological introduction
A view of Shkodra Lake
CHAPTER 3ACTION PLAN
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 102
After the Kick-Off event and Public Debates, Focus Groups represented a further step to foster democratic discussions on integrated development projects in order to implement and attain the SPT actions.
Focus Groups were organised as small round tables aimed to:• Analyse the Actions and the related
categories of projects included in the regional tourism development strategy shared and agreed upon
• Collect and coordinate projects (in addition to the priority projects already proposed and drafted by the TSG) to implement the Actions, paying a special attention to projects involving the creation of networks (among resources, places, municipalities/communes, etc.)
• Encourage territorial actors to collaborate in implementing development initiatives, also by promoting the creation of public-public and public-private partnerships.
Three Focus Groups were organised in Shkodra on 21 April 2011, focused on the Strategic Guidelines and bearing the same titles, to underline the operative approach required from the discussions:• FG1: Qualification and diversification of
tourist offer, aimed to discuss and deepen the Actions related to homonym Strategic Guideline 1
• FG2: Quality improvement in tourist areas, regarding the Actions of homonym Strategic Guideline 2
• FG3: Development of typical rural productions and handicrafts, for the implementation of the Actions related to homonym Strategic Guideline 3.
A brochure, thoroughly explaining the SPT Actions and categories of projects (both in English and in Albanian) was prepared for the occasion, and handed out to the participants together with a form (in Albanian), to be filled in with project proposals and ideas to be included in the SPT. A draft version of Project Boxes was prepared bade on the previous meetings and analyses outcomes.
Due to the approaching administrative elections, participation did not come up to expectations (33 registered participants in total). Therefore the three envisaged groups were gathered into one. However, discussion was extremely constructive. The Regional staff proved to be able to autonomously manage the participation process and the concrete projects proposed by territorial actors.
3.2. Participative projects devisingThe Focus Groups
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 103
Each Focus Groups meeting included a brief explanation of the objectives to achieve and talking points, aimed at supporting and stimulating discussions. All participants provided their contr ibution during the discussions by proposing specific initiatives in order to implement the Actions of the Regional Tourism Development Strategy.
The proposals presented were written on cards and displayed on a board to be shared and discussed with all participants. In addition, in view of the meeting, SP experts designed the format of a project form (in Albanian), in order to collect proposals and ideas from the territorial actors. Forms were handed out to the participants during Focus Groups, and collected after completion.
The main output of the meeting consisted of a draft list of shared projects to be included in the SPT. The main proposals were the following:• Creation of territorial brand(s) for Albanian
Alps and/or for the entire Region. This matter
demonstrated to be of extreme importance to the territorial actors, therefore it was decided to summon further meetings (chaired by the regional staff and TEULEDA) to discuss it thoroughly, devising the type of brand to adopt and the categories of products and services to involve, paying a special attention to internationally recognised certifications (DOC, DOP and IGT products)
• Greater involvement of the University of Shkodra
• Establishment of a secondary school for tourism providing vocational training on tourism services
• Preparation of maps of the archaeological, cultural and natural heritage of the Region
• Development of a regional museums ne twork ; improvement o f museums management and revitalisation of the existing museums; creation of a Museum of the flora and fauna of Shkodra Lake and a Bicycle museum in Shkodra (including not only ancient bicycles and antique photos, but also collecting stories of the elderly people related to this particular museum theme)
• Development of a festivals circuit• Creation of cycling tourism itineraries, also in
mountain areas• Creation of a lake beach on Shkodra lake
and of a cycling path along the lakeshore, in order to support sports activities in the area
• Development of Tourist Info-Points, by envisaging more tourist information points, also at the border points and at the airport
• Tourist web page over 3G mobile network• Establishment of a Regional Tourism Agency,
to coordinate tourism activities in the region, promote and carry out market analyses and implement tourist marketing strategies
• Development of Agro-Tourism• Recovery of traditional houses, to be
transformed into accommodation structures or into a network of small ethnographic museums
Focus GroupsOutputs and achieved results
The board with the project proposals of the territorial actors, at the end of the Focus Groups meeting
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The Form to collect project proposals distributed to territorial actors during the Focus Groups meeting
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UNDP ARTGOLD 2 Albania
www.artgold.undp.org.al
TEULEDA
www.teuleda.org.al
STRATEGIC PLANNING
OF SHKODRA REGION
“TOWARDS SUSTAINABILITY OF TOURISM”
AGA2
Në kuadër të proçesit të planifikimit strategjik, Fokus Grupet kanë si qëllim
të identifikojnë propozime projektesh për të arritur objektivat e strategjisë
për zhvillimit rajonal. Jeni i ftuar për të dhënë kontributin tuaj duke
propozuar ndërhyrje konkrete që ju konsideroni të dobishme për zbatimin e
Veprimeve të planit strategjik.
Ju lutemi, plotësoni formularin me shkronja të mëdha duke shkruar
emrin dhe kontaktin tuaj, titullin dhe karakteristikat kryesore të
propozimit tuaj duke specifikuar Veprimit të cilit i referohet.
PROPOZIM PROJEKTESHTitulli i projektit: …………..…………………………………………………
Veprimi referues: …………………………………………………………….
Përshkrim i shkurtër i Projektit:
Emri: ……………………………………………………………………………
Mbiemri: ………………..………………………………………………………
Kontakti:
Tel.: ………………..…………………………………………………….
Fax: ……..……………………………………………………………….
E-mail: ……………..……………………………………………………
TE DHENAT TUAJA PERSONALE
Titulli i projektit: …………..…………………………………………………
Veprimi referues: …………………………………………………………….
Përshkrim i shkurtër i Projektit:
PROPOZIMI JUAJ
www.shkodraregionstrategicplanning.eu
• Cooperation between accommodation structures and craftsmen, to restore and implement typical architectural elements
• Establishment of an Arts and Crafts School as a way to preserve and disseminate artisanal “know how”
• Creation of a marketplace for handicraft through: the restoration of Rruga Gjuhadol as a “handicraft street” where craftsmen can
establish their workshops; the creation of booths on the road to Rozafa Castle as “showrooms” to display and sell handicraft products
• Design of new handicraft articles based on tradition
• Rehabilitation of the railway line Shkodra-Podgorica, to foster cross-border tourism.S
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 105
Territorial actors involved in the participation process produced a large number of project p r o p o s a l s a n d i d e a s r e g a r d i n g t h e implementation of the shared Sustainable Tourism Development Strategy.
Other ideas were suggested by the SPT experts based on the debates outcomes, and the meetings held with national level institutions.
Another group of project ideas came from the analyses conducted by one of ILS LEDA experts on the regional value chains.
In order to give a wider perspective to these proposals and ideas, 8 Project Boxes were defined. The latter address the main aspects and areas that territorial actors deemed crucial for sustainable regional development.
The 8 Project Boxes contain a total of 84 projects, project proposals and ideas.
As previously explained, Project Boxes are “containers” where projects addressing the same topics and/or the same parts of the Region are clustered around a single theme and integrated with each other, thus developing synergies and interactions.
In this way, projects can contribute more effectively to the achievement of the Vision “Sustainable Tourism District” and to the re-definition of the role of the Region in the national and international setting.
Proposed Project Boxes are:
1. TOURIST RECEPTION AND MARKETING IN SHKODRA REGION
Cultural heritage and natural areas in the Region lack coordinated enhancement policies hence are often neglected, underrated and hardly accessible. The Project Box proposes the design and production of multi-language promotion materials, the establishment of integrated tourist services (guides, transports, integrated tickets systems), the training of human resources. The Project Box contains 9 projects.
2. SHKODRA REGION - HERITAGE TOURIST ITINERARIES
Creation of an integrated system of tourist circuits involving a network of cultural heritage sites (castles, churches, mosques, etc.), accommodation structures, tourist facilities and services. Interventions could include the restoration of monuments, the creation of infrastructure for tourist fruition (parking lots, public conveniences, ticket booths, souvenir shops, etc.), the design and production of multi-language promotion materials, the establishment of tourist services (guides, transports, etc.). The Project Box contains 9 projects.
3. EXPLORING THE ALBANIAN ALPS
Creation of the necessary basic infrastructure, services and accommodation to allow tourists to safely and comfortably access and visit the Albanian Alps area, also enjoying traditional landscapes and architecture. The Project Box contains 20 projects.
3.3. The 8 Project Boxes for regional tourism development
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 106
4. SHKODRA REGION - LAKES AND WETLANDS TOURIST ITINERARY
The lakes in Shkodra Region, together with the coastal reserve of Viluni Lagoon, represent an important landscape and environmental resource, that can be enhanced for sustainable tourist fruition. They represent also a possible starting point to discover the Region, from the coast to the hinterland. The Project Box includes the creation of bird-watching routes in the lagoon, the creation of tourist routes around the lakes (equipped with trekking, bike and horseback riding paths, viewpoints, boat and bike rental services, etc.), the preparation of a map of the itinerary including accommodation structures, available tourist services and sites of tourist interest within easy reach of the paths. The Project Box contains 10 projects.
5. BRANDS FOR TYPICAL SHKODRA REGION QUALITY FOOD PRODUCTS
Though regional food products are strongly representative of the Albanian identity, have a great potential for development and good quality characteristics, they are recognised and consumed only within domestic markets.
The Project Box aims to complete the single value chains (including processing and marketing), to promote their integration and encourage and support producers associations.
The overal l objective is to foster the improvement of quality standards and launch Shkodra Region products on national and international markets.
The Project Box contains 8 projects.
6. TYPICAL SHKODRA REGION ARTS AND CRAFTS
Though regional handicraft products are strongly representative of the local identity and have a great potential for development, especially in relation to tourism market, they are recognised and consumed only within domestic markets. In addition they are threatened by emigration, depopulation of rural areas and lack of promotion and communication.
The Project Box aims to ensure a future to typical handicraft, by disseminating “know-how” to younger generations, increasing awareness about the importance of craftsmanship in the creation of a regional identity, defining a brand, coordinated marketing and promotion policies to launch Shkodra Region handicraft on international markets. The Project Box contains 4 projects.
7. FIRST AID CENTRES NETWORK IN SHKODRA REGION
Creation of a network of small first-aid centres in tourist areas, to increase tourist safety and, at the same time, to improve the residents’ quality of life. Regarding their location, the EPTISA plan can be used as a reference. The Project Box contains 17 projects.
8. CLEAN AND HOSPITABLE TOWNS AND VILLAGES OF SHKODRA REGION
Creation of the necessary preconditions to ensure quality of life standards to local communities and visitors. The Project Box contains 7 projects.
The following diagram shows the relationships between the Project Boxes and the regional tourism development strategy; Table 1 lists the SPT Actions the Project Boxes refer to.
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 107
“Bra
nd
s fo
r ty
pic
al S
hko
dra
reg
ion
qu
alit
y fo
od p
rod
uct
s”(5
Pro
ject
s)
“Shk
odra
regi
on -
Her
itag
e to
uris
t iti
nera
ries
”(9
Pro
ject
s)
“Tou
rist
rece
pti
on a
nd
mar
keti
ng
in S
hko
dra
reg
ion”
(9 P
roje
cts)
“Exp
lori
ng
the
Alb
ania
n A
lps”
(19
Proj
ects
)
“Sh
kod
ra re
gio
n -
Lake
s an
d w
etla
nd
s to
uri
st it
iner
ary”
(10
Proj
ects
)
“Fir
st a
id c
entr
es n
etw
ork
in S
hko
dra
reg
ion”
(17
Proj
ects
)
“Cle
an a
nd
hos
pit
able
tow
ns
and
vill
ages
of S
hko
dra
reg
ion”
(7 P
roje
cts)
“Typ
ical
Sh
kod
ra re
gio
n a
rts
and
cra
fts”
(4 P
roje
cts)
1.1.
Impr
ove
tour
ism
infr
astr
uctu
re a
nd s
ervi
ces
1.2.
Enc
oura
ge c
ompe
titio
n at
hig
hest
leve
ls o
f qua
lity
and
calib
ratio
n of
tour
pro
vide
rs a
nd a
ccom
mod
atio
n st
ruct
ures
to in
tern
atio
nal t
ouris
m s
tand
ards
1.3.
Incr
ease
ed
ucat
ion
and
trai
ning
in to
uris
m-r
elat
ed s
ecto
rs
1.4.
Val
oris
atio
n an
d pr
otec
tion
of th
e co
ast f
or s
usta
inab
le to
uris
m
1.5.
Sus
tain
able
tour
ism
dev
elop
men
t in
mou
ntai
n ar
eas
1.6.
Sus
tain
able
tour
ism
act
iviti
es o
n th
e la
kes
1.7.
Inte
grat
e ty
pica
l pro
duct
s in
the
regi
onal
tour
ist o
ffer
1.8.
Sup
port
, enh
ance
and
pub
liciz
e cu
ltura
l eve
nts
and
plac
es a
nd in
stitu
tions
dev
oted
to th
e pr
eser
vatio
n an
d tr
ansm
issi
on o
f cul
tura
l her
itage
1.9.
Imp
rove
men
t of t
he v
alue
cha
ins
conn
ecte
d w
ith
cult
ural
pro
duct
ion
and
herit
age,
incl
udin
g ar
tist
ic c
raft
sman
ship
and
con
tem
por
ary
art
1.10
. Int
egra
ted
hosp
italit
y pa
ckag
es
1.11
. Inc
reas
ing
part
icip
atio
n of
loca
l com
mun
ities
in re
gion
al to
uris
m d
evel
opm
ent p
olic
ies
1.12
. Kno
wle
dge,
pre
serv
atio
n, re
stor
atio
n an
d qu
alifi
catio
n of
his
toric
al a
sset
s
1.13
. Pro
tect
ion,
val
oris
atio
n, m
aint
enan
ce a
nd s
usta
inab
le to
uris
m d
evel
opm
ent o
f nat
ural
are
as a
nd la
ndsc
apes
and
pre
serv
atio
n of
bio
dive
rsity
1.14
. Com
mun
icat
ion
and
mar
ketin
g im
prov
emen
t
2.1.
Impr
ovem
ent o
f urb
an p
lann
ing
in to
uris
t are
as
2.2.
Enh
ance
men
t of t
rans
port
net
wor
ks to
impr
ove
terr
itoria
l acc
essi
bilit
y to
tour
ist a
reas
2.3.
Cre
atio
n an
d m
aint
enan
ce o
f pub
lic s
pace
s in
tour
ist a
reas
2.4.
Pro
mot
ion
of re
new
able
ene
rgy
and
ener
gy s
avin
g in
tour
ist a
reas
2.5.
Eco
-sus
tain
able
sol
id w
aste
man
agem
ent i
n to
uris
t are
as
2.6.
Em
erge
ncy
med
ical
att
entio
n fo
r tou
rists
3.1.
Impl
emen
ting
a sh
ared
str
ateg
y of
pro
duct
ion
enha
ncem
ent a
nd v
alue
cha
ins
final
izat
ion
and
enco
urag
emen
t of p
rodu
cers
’ gro
upin
g
3.2.
Inc
entiv
ize
and
supp
ort e
nter
pris
es c
reat
ion
and
man
agem
ent
3.3.
Acq
uisi
tion
of s
afet
y an
d qu
ality
cer
tific
atio
ns o
f “re
sour
ces
of e
xcel
lenc
e” a
nd e
mpo
wer
men
t of c
ompe
titiv
enes
s fo
r exp
orta
tion
3.4.
Sus
tain
able
pro
duct
ions
dev
elop
men
t of s
mal
l cra
ft in
dust
ry, a
gric
ultu
ral p
rodu
cts
and
text
ile m
anuf
actu
res
to h
elp
enha
nce
com
petit
ion
in th
e m
arke
t
2 Q
UA
LITY
IMP
RO
VEM
ENT
IN
TO
UR
IST
AR
EAS
3
DEV
ELO
PM
ENT
OF
TYP
ICA
L R
UR
AL
PR
OD
UC
TIO
NS
AN
D H
AN
DIC
RA
FTS
1 Q
UA
LIFI
CA
TIO
N A
ND
DIV
ERSI
FIC
ATI
ON
OF
TOU
RIS
T O
FFER
PR
OJ
EC
T P
RO
PO
SA
LS
8 “
PR
OJ
EC
T B
OX
ES
”
AC
TIO
N P
LA
N
24
AC
TIO
NS
3 S
TR
AT
EG
IC
G
UID
EL
IN
ES
FO
R T
OU
RIS
M D
EV
EL
OP
ME
NT
OF
TH
E R
EG
ION
AL
TE
RR
ITO
RY
ST
RA
TE
GY
“S
HK
OD
RA
RE
GIO
N S
US
TA
INA
BL
E T
OU
RIS
M D
IST
RIC
T”
VIS
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 108
Project Box Reference Strategic Plan ActionsTourist reception and marketing in Shkodra Region(9 projects)
1.1. Improve tourism infrastructure and services1.3. Increase education and training in tourism-related sectors1.8. Support, enhance and publicise cultural events and places and institutions devoted to the preservation and transmission of cultural heritage1.14. Communication and marketing improvement
Shkodra Region - Heritage tourist itineraries(9 projects)
1.8. Support, enhance and publicise cultural events and places and institutions devoted to the preservation and transmission of cultural heritage1.12. Knowledge, preservation, restoration and qualification of historical assets2.2. Enhancement of transport networks to improve territorial accessibility to tourist areas2.3. Creation and maintenance of public spaces in tourist areas
Exploring the Albanian Alps(20 projects)
1.1. Improve tourism infrastructure and services1.2. Encourage competition at highest levels of quality and calibration of tour providers and accommodation structures to international tourism standards1.3. Increase education and training in tourism-related sectors1.5. Sustainable tourism development in mountain areas1.6. Sustainable tourism activities on the lakes 1.7. Integrate typical products in the regional tourist offer1.10. Integrated hospitality packages1.12. Knowledge, preservation, restoration and qualification of historical assets1.13. Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity2.2. Enhancement of transport networks to improve territorial accessibility to tourist areas2.4. Promotion of renewable energy and energy saving in tourist areas2.6. Emergency medical attention for tourists
Shkodra Region - Lakes and wetlands tourist itinerary(10 projects)
1.6. Sustainable tourism activities on the lakes1.10. Integrated hospitality packages1.13. Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity2.6. Emergency medical attention for tourists
Brands for typical Shkodra Region quality food products(8 projects)
1.7. Integrate typical products in the regional tourist offer3.1. Implementing a shared strategy of production enhancement and value chains finalisation and encouragement of producers’ grouping3.2. Incentivise and support enterprises creation and management3.3. Acquisition of safety and quality certifications of “resources of excellence” and empowerment of competitiveness for exportation3.4. Sustainable productions development of small craft industry, agricultural products and textile manufactures to help enhance competition in the market
Typical Shkodra Region arts and crafts(4 projects)
1.7. Integrate typical products in the regional tourist offer1.8. Support, enhance and publicise cultural events and places and institutions devoted to the preservation and transmission of cultural heritage1.9. Improvement of the value chains connected with cultural production and cultural heritage3.1. Implementing a shared strategy of production enhancement and value chains finalisation and encouragement of producers’ grouping3.2. Incentivise and support enterprises creation and management3.3. Acquisition of safety and quality certifications of “resources of excellence” and empowerment of competitiveness for exportation3.4. Sustainable productions development of small craft industry, agricultural products and textile manufactures to help enhance competition in the market
First aid centres network in Shkodra Region(17 projects)
2.6. Emergency medical attention for tourists
Clean and hospitable towns and villages of Shkodra Region(7 projects)
2.3. Creation and maintenance of public spaces in tourist areas2.5. Eco-sustainable solid waste management in tourist areas
Total number of projects: 84Total number of projects: 84
Table 1. The Project Boxes and their connections with the Strategic Plan Actions
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 109
The following data sheets provide more details on each Project Box. They provide a brief description of the projects it contains and specify the source of the projects (whether they were proposed by local actors, by experts, by international cooperation actors, etc.). They also include preliminary notes on possible partners to involve and procedures to activate for the projects implementation. This schematisation also shows how the SPT was able to include and coordinate the outputs of other UNOPS programmes such as ILS LEDA and IDEASS.
In particular (see the diagram below):• The survey of the productive resources
through action-research methodology, implemented by ILS LEDA in the Region, led to the definition of 4 “modular”, participatory
projects, deeply rooted in the regional socio-economic reality, which were included in the specific Project Boxes related to handicraft and agro-food production. Other project ideas were suggested according to the actions and steps for local economic development in Shkodra Region, proposed by one of ILS LEDA experts.
• The IDEASS catalogue and website contain several innovative methodologies that can be easily applied to the regional territory. The Project Boxes data sheets explicitly quote the IDEASS experience that can be taken as reference models (especially from the viewpoint of management and organisation) for the implementation of specific projects suggested by territorial actors.
Project Boxes data sheets
The relation among the Project Boxes and UNOPS programmes IDEASS and ILS LEDA
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“Brands for typical Shkodra region quality food products”(8– Projects)
“Shkodra region - Heritage tourist itineraries”(9 Projects)
“Tourist reception and marketing in Shkodra region”(9 Projects)
“Exploring the Albanian Alps”(20 Projects)
“Shkodra region - Lakes and wetlands tourist itinerary”(10 Projects)
“First aid centres network in Shkodra region”(17 Projects)
“Clean and hospitable towns and villages of Shkodra region”(7 Projects)
“Typical Shkodra region arts and crafts”(4 Projects)
“Shkodra Bees”
“Herbs of Shkodra”
“Shkodra forests”
“Bazaar of Shkodra”
ILS LEDAProject Proposals
for socioeconomic development
Compagnia dei Parchi, for sustainable tourism (Italy) Guanaventuras – Community ecotourism (Dominican Republic)
Sustainable community management of submarine national park “La Caleta” (Dominican Rep.) Community stakeholding, for managing local services (Italy)
Soil Bioengeneering (Italy) University of Crafts and Trades (Ecuador)
IDEASS Innovations for human development and south-south cooperation
PROJECT PROPOSALS
8 “PROJECT BOXES”
ACTION PLAN
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 110
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Impr
ovem
ent o
f hum
an c
apita
l on
tour
ism
1.
3•
Trai
ning
of t
ouris
t gui
des
spec
ialis
ed in
regi
onal
cul
tura
l her
itage
, nat
ural
her
itage
, eco
tour
ism
an
d cu
ltura
l tou
rism
.•
Trai
ning
cou
rses
in to
uris
m, t
arge
ting
empl
oyee
s in
rest
aura
nts,
hot
els
and
trave
l age
ncie
s.
Poss
ible
par
tner
s: U
nive
rsiti
es, A
lban
ian
Tour
ism
As
soci
atio
n (A
TA),
VIS
(cur
rent
ly im
plem
entin
g a
voca
tiona
l cou
rse
for t
ouris
t gui
des
that
will
last
un
til J
une
2011
).
“Tou
rism
@Ed
ucat
ion”
1.3
1.14
The
proj
ect i
s di
vide
d in
to 3
par
ts:
•C
reat
ion
of a
dig
ital i
nter
activ
e m
ap o
f cul
tura
l her
itage
and
tour
ism
in A
lban
ia to
sup
port
onlin
e to
uris
t itin
erar
ies,
incl
udin
g de
taile
d bi
lingu
al in
form
atio
n ab
out A
lban
ian
cultu
ral
herit
age
site
s (g
eogr
aphi
cal p
ositi
on, h
isto
ry, d
escr
iptio
n, c
urre
nt s
tatu
s an
d re
stor
atio
n in
terv
entio
ns p
erfo
rmed
, bib
liogr
aphy
, pic
ture
s, e
tc.),
sub
divi
ded
in c
ateg
orie
s an
d cl
assi
fied
acco
rdin
g to
thei
r per
iod.
•
Sup
port
to tr
aini
ng a
ctiv
ities
for t
ouris
m d
evel
opm
ent.
•C
omm
unic
atio
n pl
an to
incr
ease
cul
tura
l tou
rism
vis
ibili
ty, i
nvol
ving
the
crea
tion
of 4
pilo
t m
ultim
edia
itin
erar
ies
to b
e la
unch
ed o
n th
e M
inis
try o
f Tou
rism
web
site
, and
the
orga
nisa
tion
of p
rom
otio
n ev
ents
.
Par
tner
s: U
ND
P, M
inis
try o
f Tou
rism
, Min
istry
of
Edu
catio
n an
d S
cien
ce, m
inis
try o
f Inn
ovat
ion
and
ICT,
Uni
vers
ità d
el M
olis
e, IC
T C
NR
, A
lban
ian
Inst
itute
of m
onum
ents
, Uni
vers
ity o
f To
uris
m (T
irana
), Lo
cal i
nstit
utio
ns, B
abel
ia &
C
. (tra
inin
g ac
tiviti
es im
plem
enta
tion)
.
Reg
iona
l cul
tura
l her
itage
map
1.12
The
map
will
incl
ude
arch
aeol
ogic
al s
ites
and
hist
oric
al m
onum
ents
. To
draf
t the
map
, coo
rdin
atio
n am
ong
Min
istry
of T
ouris
m, A
lban
ian
Inst
itute
of m
onum
ents
, Uni
vers
ities
and
oth
er c
ultu
ral
inst
itutio
ns w
ill be
requ
ired.
The
pro
ject
cou
ld s
tart
as a
“spi
n-of
f” an
d a
deve
lopm
ent o
f the
pro
ject
“T
ouris
m@
Educ
atio
n” a
nd it
s re
sults
will
be in
tegr
ated
in th
e w
ebsi
te fo
r reg
iona
l tou
rism
(see
be
low
).
Pos
sibl
e pa
rtner
s: M
inis
try o
f Tou
rism
, Alb
ania
n In
stitu
te o
f mon
umen
ts, U
nive
rsiti
es, L
ocal
in
stitu
tions
, cul
tura
l ass
ocia
tions
.
Reg
iona
l nat
ural
her
itage
map
1.13
Cre
atio
n of
a m
ap o
f the
nat
ural
are
as o
f the
regi
on, t
o be
inte
grat
ed in
the
web
site
for r
egio
nal
tour
ism
(see
bel
ow).
Pos
sibl
e P
artn
ers:
Uni
vers
ities
, Min
istry
of
Env
ironm
ent,
envi
ronm
enta
l ass
ocia
tions
.
Web
site
for r
egio
nal t
ouris
m a
nd
tour
ist m
aps
1.14
Des
ign
and
impl
emen
tatio
n of
a w
ebsi
te w
ith in
form
atio
n ab
out w
hat t
o do
in th
e re
gion
, inc
ludi
ng
virtu
al it
iner
arie
s an
d di
gita
l inf
orm
atio
n. T
he w
ebsi
te, a
lso
acce
ssib
le th
roug
h 3G
mob
ile n
etw
ork,
sh
all a
llow
tour
ists
to d
ownl
oad
info
rmat
ion
mat
eria
ls (b
roch
ures
, com
preh
ensi
ve m
aps
of th
e iti
nera
ries,
map
s an
d gu
ides
of s
igni
fican
t are
as a
nd c
ultu
ral h
erita
ge s
ites,
etc
.) w
ith a
mod
ular
and
cu
stom
ized
app
roac
h, a
ccor
ding
to c
urre
nt to
uris
m m
arke
t tre
nds.
The
web
site
con
tent
will
form
an
easi
ly u
pdat
able
and
mod
ular
“virt
ual t
ouris
t gui
de”,
incl
udin
g a
map
of t
he re
gion
and
itin
erar
ies
for
natu
ral e
xcur
sion
s, c
ultu
ral c
ircui
ts, e
tc. A
n on
line
hot
el b
ooki
ng s
ervi
ce c
an a
lso
be e
nvis
aged
.
Poss
ible
par
tner
s: R
egio
nal g
over
nmen
t (w
ebsi
te m
anag
emen
t), C
ham
ber o
f Com
mer
ce
and
Uni
vers
ities
(con
tent
s cr
eatio
n).
A w
eb d
esig
ner s
hall
be c
ontra
cted
to c
reat
e th
e w
ebsi
te.
Proj
ect B
ox 1
Tour
ist r
ecep
tion
and
mar
ketin
g in
Shk
odra
Reg
ion
9 P
roje
cts
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STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 111
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Tour
ist i
nfor
mat
ion
poin
ts in
Shk
odra
an
d Ve
lipoj
a 1.
1C
reat
ion
of tw
o sm
all o
ffice
s to
offe
r tou
rist i
nfor
mat
ion
in th
e m
ain
and
mor
e ac
cess
ible
tour
ist
dest
inat
ions
in th
e R
egio
n. T
he p
roje
ct a
ims
mai
nly
to e
ntic
e to
uris
ts to
dis
cove
r the
mos
t rem
ote
area
s of
the
regi
on, e
asily
pla
n cu
stom
ized
itin
erar
ies
and
exte
nd th
eir s
tay
as m
uch
as p
ossi
ble.
Th
e pr
ojec
t sha
ll de
velo
p sy
nerg
ies
with
the
info
rmat
ion
cent
re re
cent
ly o
pene
d in
Tam
ara
by
VIS
and
will
be
the
first
ste
p to
cre
ate
an “i
nfo-
poin
ts” n
etw
ork,
als
o in
volv
ing
the
bord
er p
oint
s an
d th
e ai
rpor
t.
Tour
ist i
nfo
poin
ts w
ill b
enef
it fro
m th
e re
sults
of
the
proj
ects
“Web
site
for r
egio
nal t
ouris
m”,
“Tou
rism
@E
duca
tion”
and
“Cre
atio
n an
d pr
omot
ion
of a
n ev
ents
age
nda
in S
hkod
ra
Reg
ion”
. The
y sh
all a
lso
deve
lop
syne
rgie
s w
ith th
e “N
etw
ork
of lo
cal a
gent
s in
rura
l and
m
ount
ain
area
s”.
Cre
atio
n an
d pr
omot
ion
of a
n ev
ents
ag
enda
in S
hkod
ra re
gion
1.8
Cre
atio
n of
a c
oord
inat
ed a
nd c
onst
antly
upd
ated
age
nda
of e
vent
s an
d fe
stiv
als
exis
ting
in th
e R
egio
n an
d id
eatio
n of
new
per
iodi
c ev
ents
to e
nhan
ce th
e re
gion
al c
ultu
ral i
dent
ity a
nd a
ttrac
t to
uris
ts fr
om a
ll ov
er A
lban
ia a
nd fr
om a
broa
d. T
he a
gend
a sh
all b
e pu
blis
hed
on th
e w
ebsi
tes
of
natio
nal,
regi
onal
and
loca
l ins
titut
ions
and
on
othe
r web
site
s de
dica
ted
to to
uris
m-r
elat
ed
issu
es. A
“Fes
tival
s ci
rcui
t” w
ill b
e de
fined
, org
anis
ed a
nd p
rom
oted
acc
ordi
ngly.
Pos
sibl
e pa
rtner
s: M
inis
try o
f Tou
rism
, R
egio
nal g
over
nmen
t, cu
ltura
l ass
ocia
tions
, tra
vel a
genc
ies
and
tour
ope
rato
rs.
The
proj
ect i
s st
rong
ly li
nked
to th
e pr
ojec
ts
“Web
site
for r
egio
nal t
ouris
m” a
nd
“Tou
rism
@E
duca
tion”
.
Terr
itoria
l bra
nd/la
bel
for S
hkod
ra re
gion
1.14
3.3
The
parti
cipa
tive
proc
ess
reve
aled
a s
trong
dem
and
for b
rand
s, n
ot o
nly
for r
egio
nal p
rodu
cts,
bu
t als
o fo
r the
regi
onal
terr
itory
itse
lf. A
terr
itoria
l bra
nd fo
r Shk
odra
Reg
ion
can
be a
pow
erfu
l to
ol to
enh
ance
the
regi
onal
iden
tity
and
gath
er a
ll te
rrito
rial p
ecul
iarit
ies
unde
r a s
ingl
e qu
ality
la
bel t
o pr
omot
e on
nat
iona
l and
inte
rnat
iona
l mar
kets
. The
regi
onal
bra
nd s
hall
be a
n “u
mbr
ella
–
or fa
mily
– b
rand
”, us
ed a
cros
s m
ultip
le re
late
d pr
oduc
ts (f
ood,
hos
pita
lity,
han
dicr
aft,
etc.
), ea
ch o
f the
m s
ubje
ct to
pro
perly
def
ined
qua
lity
crite
ria a
nd c
ertif
icat
ions
, acc
ordi
ng to
its
spec
ific
feat
ures
. Ins
titut
iona
l coo
rdin
atio
n w
ill b
e cr
ucia
l for
the
join
t def
initi
on o
f all
aspe
cts
rela
ted
to th
e cr
eatio
n of
the
bran
d.
Pos
sibl
e pa
rtner
s: T
EU
LED
A, M
inis
try o
f To
uris
m, M
inis
try o
f Agr
icul
ture
, Ass
ocia
tions
of
prod
ucer
s in
the
agro
-food
sec
tor,
Ass
ocia
tions
of
bus
ines
ses
in th
e ho
spita
lity
sect
or (h
otel
an
d re
stau
rant
ow
ners
, tou
rist s
ervi
ces
prov
ider
s, e
tc.),
Ass
ocia
tions
of c
rafts
men
, ex
perts
in b
rand
s de
sign
, exp
erts
in q
ualit
y ce
rtific
atio
ns.
Reg
iona
l Tou
rism
Age
ncy
1.1
Est
ablis
hmen
t of a
Reg
iona
l Tou
rism
Age
ncy,
to c
oord
inat
e to
uris
m a
ctiv
ities
in th
e re
gion
, pr
omot
e an
d ca
rry
on m
arke
t ana
lyse
s an
d im
plem
ent i
nteg
rate
d to
uris
t-mar
ketin
g st
rate
gies
.P
ossi
ble
partn
ers:
Min
istry
of T
ouris
m,
Uni
vers
ity o
f Shk
odra
, tra
vel a
genc
ies
and
tour
op
erat
ors,
bus
ines
s as
soci
atio
ns o
pera
ting
in
the
tour
ism
sec
tor.
Lege
ndLe
gend
Lege
ndP
roje
ct id
eas
sugg
este
d by
Stra
tegi
c P
lann
ing
expe
rts, b
ased
on
the
parti
cipa
tion
outc
omes
Pro
ject
pro
posa
ls b
y IL
S L
ED
A ex
pert,
bas
ed o
n th
e va
lue
chai
ns s
urve
y
Prio
rity
proj
ects
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C a
nd c
onta
ined
in a
pro
ject
fich
e
Prio
rity
proj
ect p
ropo
sals
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C
Pro
ject
idea
s em
erge
d du
ring
mee
tings
and
par
ticip
ator
y ev
ents
Pro
ject
fich
es s
ubm
itted
by
stak
ehol
ders
and
dec
entra
lised
coo
pera
tion
initi
ativ
es
*P
roje
cts
idea
s th
at c
an b
e im
plem
ente
d ta
king
IDE
AS
S in
nova
tions
as
a re
fere
nce
mod
el
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 112
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Res
tora
tion
of D
risht
Cas
tle
(AD
F)1.
81.
12D
risht
Cas
tle (K
alaj
a e
Dris
htit)
sta
nds
on a
hill
clos
e to
the
villa
ge o
f Dris
ht, i
n th
e C
omm
une
of
Post
ribë.
The
pre
sent
villa
ge is
situ
ated
bel
ow th
e ar
chae
olog
ical
exc
avat
ions
of a
ncie
nt D
rivat
ium
. Th
e vi
llage
was
con
stru
cted
dur
ing
the
Rom
an p
erio
d as
a s
ettle
men
t on
the
road
from
Shk
odra
to
Koso
va a
nd in
the
late
ant
iqui
ty it
s ca
stle
was
one
of a
cha
in o
f for
tress
es d
efen
ding
Shk
odra
. In
the
9th
cent
ury
it be
cam
e an
impo
rtant
forti
ficat
ion
in th
e de
fenc
e sy
stem
of t
he M
onte
negr
o’s
Prin
cipa
lity
of Z
eta.
The
cur
rent
cas
tle w
as b
uilt
in th
e 13
th c
entu
ry, a
s a
Byza
ntin
e fo
rtres
s. C
ultu
ral
herit
age
in P
ostri
bë is
par
ticul
arly
inte
rest
ing
in th
e to
uris
t dev
elop
men
t per
spec
tive:
the
area
ar
ound
the
Otto
man
brid
ge h
as a
lread
y be
en re
nova
ted
and
ADF
is a
lso
repa
iring
the
road
that
br
ings
to th
e ol
d C
astle
, cur
rent
ly a
band
oned
. The
pro
ject
env
isag
es th
e re
stor
atio
n of
the
cast
le
and
the
inst
alla
tion
of a
mus
eum
in it
s pr
emis
es. T
he a
rea
is a
lso
hom
e to
som
e 20
poo
r fam
ilies
wor
king
in s
mal
l sca
le a
gric
ultu
re, w
ho c
ould
ben
efit
in e
cono
mic
term
s fro
m th
e tra
nsfo
rmat
ion
of
the
area
into
a to
uris
t attr
actio
n (w
orki
ng fo
r the
mus
eum
and
sel
ling
tradi
tion
prod
ucts
).
Acc
ordi
ng to
AD
F, th
e Q
arku
aut
horit
ies
are
inte
rest
ed in
the
cultu
ral a
nd e
cono
mic
de
velo
pmen
t of t
he a
rea,
but
hav
e no
t in
terv
ened
yet
due
to la
ck o
f fun
ds.
Dris
ht C
astle
can
be
incl
uded
in a
pro
ject
for a
re
gion
al “C
astle
Circ
uit”,
toge
ther
with
Roz
afa
Cas
tle a
nd S
arda
.
Roz
afa
Cas
tle e
quip
men
t (S
hkod
ra M
unic
ipal
ity)
1.8
Inno
vativ
e m
anag
emen
t of t
he c
astle
as
a lo
catio
n fo
r nat
iona
l and
inte
rnat
iona
l eve
nts,
als
o th
roug
h th
e in
stal
latio
n of
a s
tage
set
ting
for t
radi
tiona
l fes
tival
s or
eve
nts.
The
Min
istry
of T
ouris
m a
nd th
e Al
bani
an In
stitu
te
of m
onum
ents
sha
ll be
invo
lved
in th
e pr
ojec
t de
sign
and
impl
emen
tatio
n. R
ozaf
a C
astle
can
be
incl
uded
in a
pro
ject
for a
regi
onal
“Cas
tle
Circ
uit”,
toge
ther
with
Dris
ht C
astle
and
Sar
da.
Reh
abili
tatio
n of
the
stre
et to
the
Roz
afa
cast
le(S
hkod
ra M
unic
ipal
ity)
2.2
The
reha
bilit
atio
n pr
ojec
t cou
ld in
clud
e th
e de
sign
and
inst
alla
tion
of b
ooth
s w
here
cra
ftsm
en c
an
disp
lay
and
sell
thei
r pro
duct
s –
a ne
ed e
mer
ged
durin
g th
e Fo
cus
Gro
ups.
The
road
to o
ne o
f the
m
ost i
mpo
rtant
tour
ist a
ttrac
tions
in S
hkod
ra c
ould
thus
bec
ome
a ha
ndic
raft
mar
ket a
nd a
sh
owro
om fo
r arti
sans
, pro
vidi
ng a
sho
wca
se fo
r typ
ical
regi
onal
han
dicr
aft a
ctiv
ities
.
Cra
ftsm
en a
ssoc
iatio
ns s
houl
d be
act
ivel
y in
volv
ed in
the
proj
ect d
esig
n an
d im
plem
enta
tion.
Enha
ncem
ent o
f Sar
da C
astle
1.
12Th
e m
edie
val t
own
of S
arda
or S
hurd
hahu
was
est
ablis
hed
orig
inal
ly o
n a
hillt
op, n
ow
trans
form
ed in
an
isla
nd in
the
artif
icia
l lak
e of
Vau
i D
ejes
. In
earli
er ti
mes
, it w
as th
e re
side
nce
of th
e D
ukag
jini f
amily
, one
of t
he m
ost i
mpo
rtant
Alb
ania
n fe
udal
fam
ilies
dur
ing
the
11th
ce
ntur
y. T
he re
mai
ns o
f the
tow
n co
nsis
t of t
he w
alls
of t
he c
astle
(dat
ing
back
to th
e 6t
h-8t
h ce
ntur
y), t
he ru
ins
of a
chu
rch
and
the
mai
n ga
te o
f Duk
agjin
i pal
ace.
The
cul
tura
l and
land
scap
e va
lue
of th
e si
te ju
stifi
es a
n en
hanc
emen
t int
erve
ntio
n.
The
proj
ect r
epre
sent
s th
e lin
k w
ith th
e P
roje
ct
Box
“Shk
odra
Reg
ion
lake
s to
uris
t itin
erar
y”;
Sar
da C
astle
can
als
o be
incl
uded
in a
pro
ject
fo
r a re
gion
al “C
astle
Circ
uit”,
toge
ther
with
the
Cas
tles
of R
ozaf
a an
d D
risht
.
Valo
risat
ion
of th
e M
arub
i arc
hive
s1.
81.
12R
eloc
atio
n of
the
phot
ogra
phic
arc
hive
s in
a m
ore
suita
ble
loca
tion,
dis
play
of t
he p
erm
anen
t co
llect
ion
and
orga
nisa
tion
of te
mpo
rary
exh
ibiti
ons
- als
o in
volv
ing
cont
empo
rary
Alb
ania
n ph
otog
raph
ers.
It is
nec
essa
ry to
ver
ify th
e st
atus
of t
he
proc
edur
es (s
tarte
d by
Shk
odra
Mun
icip
ality
) to
buy
a bu
ildin
g in
the
pede
stria
n ar
ea o
f Shk
odra
hi
stor
ical
cen
tre to
real
loca
te th
e Ar
chiv
es.
Proj
ect B
ox 2
Shk
odra
Reg
ion
- H
erita
ge to
uris
t itin
erar
ies
9 P
roje
cts
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 113
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Res
tora
tion
and
valo
risat
ion
of th
e Le
ad M
osqu
e1.
12R
esto
ratio
n of
the
mos
que
as a
par
t of a
n ov
eral
l wat
er c
ontro
l pro
ject
aim
ed to
enh
ance
the
who
le a
rea
and
mak
e th
e m
osqu
e m
ore
acce
ssib
le.
Poss
ible
par
tner
s: M
inis
try o
f Tou
rism
, Alb
ania
n In
stitu
te o
f mon
umen
ts, U
nive
rsiti
es.
Ligh
ting
of th
e hi
stor
ical
str
eet "
Oso
K
uka"
, bui
ldin
gs fa
cade
s an
d ot
her
cultu
ral b
uild
ings
(S
hkod
ra M
unic
ipal
ity)
2.3
This
pro
ject
is im
porta
nt b
ecau
se th
e ar
ea is
the
mai
n to
uris
t des
tinat
ion
in S
hkod
ra c
ity. I
t in
clud
es th
e lig
htin
g of
the
stre
et to
the
mus
eum
, the
mun
icip
al b
uild
ing,
bui
ldin
gs fa
cade
s et
c.
The
proj
ect c
ost i
s ar
ound
29,
000
US
D.
Pro
ject
is u
nder
impl
emen
tatio
n.
Reg
iona
l mus
eum
s ne
twor
k1.
8D
evel
opm
ent a
nd c
oord
inat
ed p
rom
otio
n of
a re
gion
al m
useu
ms
netw
ork,
invo
lvin
g al
l exi
stin
g an
d pr
ogra
mm
ed in
stitu
tions
, with
spe
cial
atte
ntio
n to
the
impr
ovem
ent o
f the
mus
eum
s m
anag
emen
t sys
tem
and
to th
e re
vita
lisat
ion
of th
e ex
istin
g m
useu
ms.
Pos
sibl
e pa
rtner
s: M
inis
try o
f Tou
rism
, U
nive
rsiti
es, M
useu
ms
man
agem
ent b
odie
s.
Bic
ycle
mus
eum
1.8
Bicy
cles
repr
esen
t an
impo
rtant
asp
ect o
f Shk
odra
iden
tity
and
cultu
re. T
he p
roje
ct a
ims
to v
alor
ise
this
her
itage
, by
crea
ting
a M
useu
m th
at is
bot
h a
hist
oric
al a
nd e
thno
grap
hica
l ins
titut
ion,
di
spla
ying
not
onl
y an
cien
t and
ant
ique
bic
ycle
s, b
ut a
lso
stor
ies
and
imag
es re
late
d to
the
mus
eum
them
e. T
he m
useu
m c
olle
ctio
n w
ill in
clud
e, fo
r exa
mpl
e, S
hkod
ra re
mem
bran
ces
and
tale
s, a
ccom
pani
ed b
y M
arub
i pho
tos
and
othe
r ant
ique
pic
ture
s.
Pos
sibl
e pa
rtner
s: M
inis
try o
f Tou
rism
, U
nive
rsiti
es, c
ultu
ral a
ssoc
iatio
ns, M
arub
i A
rchi
ves.
Lege
ndLe
gend
Lege
ndP
roje
ct id
eas
sugg
este
d by
Stra
tegi
c P
lann
ing
expe
rts, b
ased
on
the
parti
cipa
tion
outc
omes
Pro
ject
pro
posa
ls b
y IL
S L
ED
A ex
pert,
bas
ed o
n th
e va
lue
chai
ns s
urve
y
Prio
rity
proj
ects
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C a
nd c
onta
ined
in a
pro
ject
fich
e
Prio
rity
proj
ect p
ropo
sals
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C
Pro
ject
idea
s em
erge
d du
ring
mee
tings
and
par
ticip
ator
y ev
ents
Pro
ject
fich
es s
ubm
itted
by
stak
ehol
ders
and
dec
entra
lised
coo
pera
tion
initi
ativ
es
*P
roje
cts
idea
s th
at c
an b
e im
plem
ente
d ta
king
IDE
AS
S in
nova
tions
as
a re
fere
nce
mod
el
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 114
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Mas
ter P
lan
of th
e A
lps
Are
a (A
DF)
1.
5A
fter a
n an
alys
is th
e po
tent
ials
of t
he a
rea
in te
rms
of lo
cal e
cono
mic
dev
elop
men
t, ur
ban
plan
ning
, env
ironm
ent,
tour
ist a
ttrac
tions
, the
Mas
ter P
lan
will
ana
lyse
the
infra
stru
ctur
al p
roje
cts
(incl
udin
g sm
all i
nfra
stru
ctur
es) r
equi
red
to th
e de
velo
pmen
t of t
he a
rea.
AD
F ap
plie
d fo
r fun
ding
to th
e C
ounc
il of
E
urop
e D
evel
opm
ent B
ank
(CE
B) f
or d
rafti
ng
the
Mas
ter P
lan.
Tour
ist t
rack
s sy
stem
in m
ount
ain
area
s1.
101.
6C
reat
ion
of a
net
wor
k of
tour
ist t
rack
s in
mou
ntai
n ar
eas,
equ
ippe
d w
ith p
rope
r sig
nage
; pr
epar
atio
n of
a m
ap o
f the
trac
ks in
clud
ing
acco
mm
odat
ion
stru
ctur
es, a
vaila
ble
tour
ist
serv
ices
, firs
t-aid
cen
tres
and
plac
es o
f tou
rist i
nter
est a
long
the
path
s.
Pos
sibl
e pa
rtner
s: e
nviro
nmen
tal a
ssoc
iatio
ns
spec
ialis
ed in
mou
ntai
n to
uris
m. T
he p
roje
ct
can
be d
evel
oped
alo
ng th
e lin
es o
f the
Ital
ian
“Alte
vie
”.
Cre
ate
safe
bik
e to
uris
t rou
tes
for
cycl
ing
tour
ism
1.6
1.10
Cre
atio
n of
cyc
le p
aths
in m
ount
ain
area
s (a
lso
thro
ugh
reha
bilit
atio
n of
exi
stin
g ro
ads)
, in
stal
latio
n of
info
rmat
ion
sign
s, a
nd e
stab
lishm
ent o
f bas
ic to
uris
t fac
ilitie
s su
ch a
s ac
com
mod
atio
n, s
nack
bar
s an
d re
stau
rant
s, e
tc. T
he p
roje
ct a
ims
to fo
ster
cyc
ling
tour
ism
de
velo
pmen
t.
Ass
ocia
tions
ope
ratin
g in
the
cycl
ing
tour
ism
se
ctor
can
be
invo
lved
in th
e pr
ojec
t des
ign
and
impl
emen
tatio
n.
Con
stru
ctio
n of
two
carr
ying
wal
ls in
fr
ont o
f The
th w
ater
falls
and
cle
anin
g of
them
(Sha
le)
(Reg
iona
l Cou
ncil)
1.13
2.2
The
road
of D
ukag
jin (i
n to
tal 7
6 km
) is
the
mos
t im
porta
nt ru
ral r
oad
in th
e R
egio
n of
Shk
odra
, co
nnec
ting
five
com
mun
es (R
reth
ina,
Mes
, Pul
t, S
hosh
and
Sha
le),
whi
ch a
re th
e m
ost r
emot
e ru
ral a
reas
in th
e re
gion
. Due
to th
e fa
ct th
at th
is a
rea
has
grea
t pot
entia
l of t
ouris
m d
evel
opm
ent
and
is ri
ch in
nat
ural
and
cul
tura
l res
ourc
es, t
he R
egio
nal C
ounc
il ha
s la
unch
ed it
s de
velo
pmen
t as
prio
rity
no.1
, in
com
plia
nce
with
the
Reg
iona
l Dev
elop
men
t Cro
ss C
uttin
g S
trate
gy,
emph
asis
ing
the
impo
rtanc
e of
rem
ote
area
s de
velo
pmen
t. Th
e vi
llage
of T
heth
i, w
hich
bel
ongs
to
this
are
a, is
one
of t
he m
ost i
mpo
rtant
tour
ist d
estin
atio
ns in
Alb
ania
. The
thi N
atio
nal P
ark
is
part
of th
e A
lban
ian
Alp
s an
d th
e se
cond
larg
est p
ark
in th
e co
untry
. It o
ffers
gre
at p
ossi
bilit
ies
for
the
deve
lopm
ent o
f mou
ntai
n to
uris
m a
nd is
als
o th
e m
ost i
mpo
rtant
alp
inis
m c
entre
in th
e co
untry
.In
this
fram
ewor
k th
e pr
ojec
t aim
s to
con
stru
ct tw
o ca
rryi
ng w
alls
in fr
ont o
f wat
erfa
lls, o
ne o
f the
po
ints
with
gre
at in
tere
st fo
r tou
rists
. It w
ill s
erve
not
onl
y as
a v
iew
poin
t, bu
t it w
ill a
lso
faci
litat
e th
e tra
nspo
rt in
this
seg
men
t of r
oad,
whi
ch is
sub
ject
to e
rosi
on a
nd la
ndsl
ides
. The
pro
ject
cos
t is
32,
000
US
D.
The
wal
ls w
ill b
e de
sign
ed a
s m
odul
ar c
oncr
ete
elem
ents
sha
ped
as te
rrac
es o
fferin
g a
pano
ram
ic v
iew
poin
t on
the
wat
erfa
lls. T
hese
m
odul
ar s
truct
ures
sha
ll re
pres
ent a
pilo
t pr
ojec
t tha
t can
be
trans
ferr
ed in
oth
er p
oint
s of
th
e sa
me
mou
ntai
n ar
ea, a
s a
reco
gnis
able
la
ndsc
ape
elem
ent.
AD
F ex
pres
sed
stro
ng
inte
rest
for t
his
appr
oach
.
Brid
ge re
habi
litat
ion
in V
erm
osh
(Dep
artm
ent o
f Rur
al R
oads
)2.
2Fu
rther
info
rmat
ion
need
ed.
The
proj
ect h
as a
lread
y be
en im
plem
ente
d
Proj
ect B
ox 3
Exp
lorin
g th
e A
lban
ian
Alp
s20
Pro
ject
s
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 115
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Reh
abili
tatio
n of
the
road
Shk
oder
H
ani i
Hot
it(S
hkod
ra R
egio
nal C
ounc
il)
2.2
The
proj
ect a
ims
to im
prov
e m
ater
ial a
nd n
on-m
ater
ial c
omm
unic
atio
ns b
etw
een
Alb
ania
and
M
onte
negr
o th
roug
h th
e re
habi
litat
ion
of th
e ex
istin
g ro
ad in
side
Shk
odra
city
(5 k
m) a
nd o
ther
34
km
of t
he n
atio
nal r
oad
to H
ani i
Hot
it. T
he p
roje
ct c
ost i
s ar
ound
300
,000
ALL
.
Afte
r a lo
ng p
erio
d of
adj
ustm
ent o
f di
spos
sess
ion
oper
atio
ns a
nd d
evel
opm
ent o
f th
e ur
ban
sect
ion,
it w
as im
plem
ente
d ab
out
30%
of t
he o
pera
tions
as
the
cont
ract
with
the
com
pany
beg
an e
xecu
ting
in J
anua
ry 2
010.
It is
ex
pect
ed to
be
com
plet
ed b
y D
ecem
ber 2
011.
Reh
abili
tatio
n of
the
road
Han
i Hot
it-Ta
mar
e(S
hkod
ra R
egio
nal C
ounc
il)
2.2
The
proj
ect i
mpl
emen
tatio
n is
cru
cial
to im
prov
e ac
cess
ibili
ty to
the
Verm
osh
area
, bot
h fro
m
Shk
odra
are
a an
d fro
m M
onte
negr
o, a
lso
cons
ider
ing
the
fact
that
lots
of t
ouris
ts p
ass
thro
ugh
Han
i Hot
it bo
rder
poi
nt.
Pro
ject
is u
nder
impl
emen
tatio
n.
Reh
abili
tatio
n of
the
road
Pre
kal-T
heth
(Shk
odra
Reg
iona
l Cou
ncil)
2.2
Thes
e tw
o pr
ojec
ts a
re c
ruci
al fo
r the
tour
ist f
ruiti
on o
f the
Nat
iona
l Par
k of
The
th, b
ecau
se th
ey
inte
rven
e on
the
two
mai
n ro
ads
to T
heth
. The
pro
ject
s ai
m to
mak
e th
e ro
ads
safe
r and
mor
e pr
actic
able
, als
o du
ring
the
win
ter s
easo
n.
AD
F ca
n be
a p
ossi
ble
partn
er.
Reh
abili
tatio
n of
the
road
Bog
e-Th
eth
(Shk
odra
Reg
iona
l Cou
ncil)
2.2
Thes
e tw
o pr
ojec
ts a
re c
ruci
al fo
r the
tour
ist f
ruiti
on o
f the
Nat
iona
l Par
k of
The
th, b
ecau
se th
ey
inte
rven
e on
the
two
mai
n ro
ads
to T
heth
. The
pro
ject
s ai
m to
mak
e th
e ro
ads
safe
r and
mor
e pr
actic
able
, als
o du
ring
the
win
ter s
easo
n.A
DF
can
be a
pos
sibl
e pa
rtner
.
Reh
abili
tatio
n of
the
road
Cek
–Ded
a (S
hkre
l) (S
hkod
ra R
egio
nal C
ounc
il)2.
2Fu
rther
info
rmat
ion
need
ed.
AD
F ca
n be
a p
ossi
ble
partn
er.
Reh
abili
tatio
n of
the
road
to
Verm
osh
*2.
2R
ehab
ilita
tion
of th
e ro
ad to
Ver
mos
h, u
sing
nat
ural
eng
inee
ring
tech
niqu
es to
sol
ve h
ydro
-ge
olog
ical
inst
abili
ty p
robl
ems
and
incr
ease
saf
ety.
Loc
al c
omm
uniti
es c
ould
be
invo
lved
in th
e m
aint
enan
ce a
ctiv
ities
. The
pro
ject
idea
refe
rs d
irect
ly to
the
met
hodo
logy
of t
he ID
EA
SS
ex
perie
nce
“Soi
l Bio
enge
neer
ing”
(Ita
ly).
The
proj
ect i
mpl
emen
tatio
n w
ill re
quire
the
rese
arch
of a
wid
e co
nsen
sus
at lo
cal a
nd
natio
nal l
evel
, poi
ntin
g ou
t bes
t pra
ctic
es a
nd
high
light
ing
poss
ible
dis
adva
ntag
es o
f a p
aved
ro
ad: m
aint
enan
ce c
osts
, unc
ontro
lled
cons
truct
ions
, des
truct
ion
of th
e te
rrito
ry
reso
urce
s an
d at
tract
iven
ess,
etc
.
Con
stru
ctio
n of
a b
ridge
in K
ozhn
je
villa
ge (K
elm
end
Com
mun
e)2.
2Th
e br
idge
con
nect
s Vu
kli,
Koz
hnje
and
Nik
cit v
illag
es (m
ore
than
200
0 in
habi
tant
s) a
nd c
an
help
fost
er to
uris
m d
evel
opm
ent i
n G
jarp
en, K
oprr
isht
, Sur
te, S
hnik
and
Bog
e vi
llage
s. T
he
proj
ect c
ost i
s 32
,600
US
D.
AD
F ca
n be
a p
ossi
ble
partn
er.
Pow
er s
uppl
y lin
e in
The
th
2.4
Con
stru
ctio
n of
the
pow
er s
uppl
y lin
e in
the
tour
ist a
rea
of T
heth
. The
pro
ject
cos
t is
arou
nd
90,0
00 U
SD
.P
roje
ct c
ompl
eted
.
Cre
atio
n of
a s
ki re
sort
1.5
Cre
atio
n of
ski
act
iviti
es a
nd in
frast
ruct
ure
to a
ttrac
t tou
rists
that
go
skiin
g in
Mon
tene
gro.
Invo
lvem
ent o
f priv
ate
inve
stor
s.
Sust
aina
ble
wat
er re
sour
ce
man
agem
ent i
n th
e to
uris
t vill
age
of T
heth
i (S
hale
Com
mun
e)
Alth
ough
The
thi is
one
of t
he m
ost a
ppro
pria
te p
lace
s fo
r tou
rism
am
ong
the
mou
ntai
ns o
f nor
ther
n Al
bani
a, it
lack
s so
me
of th
e m
ain
serv
ices
, one
of w
hich
is th
e w
ater
sup
ply
syst
em. T
he w
ater
su
pply
sys
tem
of t
he v
illage
was
bui
lt in
198
4 an
d de
stro
yed
in th
e ye
ars
1990
-199
2. S
ince
199
2 un
til to
day
ther
e is
no
wat
er s
uppl
y. R
esid
ents
are
sup
plie
d w
ith w
ater
from
sm
all s
ourc
es. T
his
proj
ect
aim
s to
bui
ld th
e w
ater
sup
ply
in th
e vi
llage
of O
kol N
o.2,
The
th, i
nclu
ding
the
cons
truct
ion
of a
100
m
3 re
serv
oir,
the
deve
lopm
ent o
f a c
apac
ity b
uild
ing
prog
ram
for t
he e
nter
pris
e “V
illage
Wat
er
Supp
ly”,
and
the
mon
itorin
g of
Pot
able
Wat
er Q
uality
. The
pro
ject
cos
t is
30,5
00 U
SD.
The
proj
ect w
ill b
e ov
erse
en b
y th
e st
aff o
f the
“V
illag
e W
ater
Sup
ply”
Ent
erpr
ise
(Shk
oder
), w
hich
is s
peci
aliz
ed a
nd c
ertif
ied,
and
, if
nece
ssar
y, b
y an
obs
erve
r fro
m th
e do
nor.
Net
wor
k of
loca
l age
nts
in ru
ral a
nd
mou
ntai
n ar
eas
1.1
1.3
The
proj
ect a
ims
to e
ase
tour
ist a
ccom
mod
atio
n in
rem
ote
area
s, th
roug
h th
e cr
eatio
n of
a
netw
ork
of lo
cal a
gent
s, p
refe
rabl
y re
side
nt in
the
area
s of
inte
rest
, who
will
be
train
ed to
act
as
com
mun
ity a
nim
ator
s an
d “in
loco
” con
tact
s fo
r tou
r ope
rato
rs a
nd to
uris
ts.
Pos
sibl
e pa
rtner
s: M
inis
try o
f Tou
rism
, Min
istry
of
Edu
catio
n, IL
O.
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 116
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Man
ual f
or th
e re
stor
atio
n of
ar
chite
ctur
al h
erita
ge fo
r rur
al to
uris
m
valo
risat
ion
(Svi
lupp
o La
zio
– Ita
ly)
1.12
The
tradi
tiona
l arc
hite
ctur
e of
city
cen
tres
and
rura
l are
as is
of g
reat
val
ue b
ecau
se it
is a
n ev
iden
ce o
f the
his
tory
and
trad
ition
s of
loca
l com
mun
ities
. The
pro
ject
doe
s no
t onl
y ai
m to
rest
ore
this
her
itage
but
als
o to
mak
e it
a po
tent
ial r
esou
rce
for l
ocal
dev
elop
men
t thr
ough
gov
ernm
ent a
nd
citiz
en p
artic
ipat
ion.
The
man
ual i
s an
exe
cutiv
e an
d m
eta-
desi
gn to
ol id
entif
ying
sta
ndar
dise
d in
terv
entio
ns th
at c
an b
e im
plem
ente
d by
loca
l ope
rato
rs to
rest
ore
tradi
tiona
l bui
ldin
gs
(tech
nolo
gies
, mat
eria
ls, p
lant
s, b
iocl
imat
ic s
olut
ions
, etc
.). T
he p
ossi
ble
proj
ect d
evel
opm
ent c
ould
be
: a) E
xecu
tive
proj
ect a
nd c
onst
ruct
ion
of a
bui
ldin
g-pr
otot
ype
to b
e ag
greg
ated
to th
e ex
istin
g bu
ildin
gs fo
r the
con
stru
ctio
n of
toile
ts o
r add
ition
al v
olum
es to
impr
ove
tour
ist a
ccom
mod
atio
n st
ruct
ures
; b) D
esig
n of
a b
uild
ing
to h
ost a
trai
ning
cen
tre o
n ne
w b
iocl
imat
ic te
chno
logi
es.
The
proj
ect i
s cu
rren
tly b
eing
impl
emen
ted
in
the
fram
ewor
k of
the
AP
Q P
RIC
ES
. The
pro
ject
pa
rtner
ship
invo
lves
par
tner
s fro
m
Alb
ania
(Shk
odra
Reg
ion,
Mun
icip
ality
of
Shk
odra
, TE
ULE
DA
) and
Ital
y (S
vilu
ppo
Lazi
o,
CN
A).
Ren
ovat
ion
of ty
pica
l hou
ses
for
tour
ist p
urpo
ses
*1.
21.
12C
reat
ion
of a
net
wor
k of
trad
ition
al h
ouse
s to
be
used
as
tour
ist a
ccom
mod
atio
n. T
he p
roje
ct c
an
refe
r to
the
met
hodo
logy
of t
he It
alia
n ex
perie
nce
“Com
pagn
ia d
ei P
arch
i”, in
clud
ed in
the
IDE
AS
S c
atal
ogue
. CD
P is
an
inno
vativ
e, n
on-p
rofit
, lim
ited
liabi
lity
cons
ortiu
m w
ith a
n or
gani
satio
nal s
truct
ure
cons
istin
g of
a h
ead
offic
e, w
hich
is re
spon
sibl
e fo
r boo
king
s an
d to
uris
m m
arke
ting,
and
a n
etw
ork
of a
ffilia
ted
acco
mm
odat
ion
stru
ctur
es. B
etw
een
1999
and
20
04, C
DP
crea
ted
a ne
twor
k of
mor
e th
an 1
,000
acc
omm
odat
ion
stru
ctur
es in
pro
tect
ed a
reas
an
d pr
omot
ed th
em th
roug
h th
e In
tern
et, t
rade
fairs
and
tour
ism
link
s. C
DP
gene
rate
s in
com
e fro
m e
xist
ing
prop
ertie
s an
d fro
m lo
cal p
rodu
cts,
and
fost
ers
the
deve
lopm
ent o
f new
tour
ism
-re
late
d se
rvic
es.
TEU
LED
A ca
n pr
ovid
e gr
ants
for t
ypic
al
hous
es o
wne
rs to
impl
emen
t the
pro
ject
. It w
ill
be c
ruci
al to
cre
ate
a lin
k be
twee
n gr
ants
and
cu
ltura
l her
itage
pro
tect
ion,
for e
xam
ple
by
givi
ng b
ette
r cre
dit t
erm
s if
the
appl
ican
t co
mm
its to
resp
ect c
erta
in s
tand
ards
in th
e re
new
al o
f tra
ditio
nal b
uild
ings
, lan
dsca
pe
prot
ectio
n, e
tc. R
esto
ratio
n in
terv
entio
ns s
hall
com
ply
with
the
indi
catio
ns o
f the
“Man
ual f
or
the
rest
orat
ion
of ty
pica
l hou
ses”
(see
abo
ve).
Tour
ist i
nfor
mat
ion
sign
s sy
stem
1.1
1.10
Des
ign
and
inst
alla
tion
of in
form
atio
n si
gns
for t
ouris
ts in
mou
ntai
n ar
eas,
mad
e of
loca
l m
ater
ials
(woo
d, s
tone
, etc
.) by
loca
l cra
ftsm
en, t
o va
loris
e tra
ditio
nal s
kills
and
inte
grat
e th
e co
mm
uniti
es’ i
ncom
es.
Pos
sibl
e pa
rtner
s: M
inis
try o
f Tou
rism
(to
defin
e si
gnag
e st
anda
rds)
, Loc
al a
utho
ritie
s,
Cra
ftsm
en a
ssoc
iatio
ns.
Agr
o-to
uris
m -
Reç
(“
Reç
i Pod
him
tar”
Ass
ocia
tion)
1.5
1.7
1.10
1.12
1.13
The
proj
ect i
s ai
med
to:
•S
ensi
tize
the
com
mun
ity fo
r the
pro
tect
ion
and
deve
lopm
ent o
f the
his
toric
and
tour
ist v
alue
s of
the
park
, thr
ough
ext
ensi
on m
etho
ds, d
istri
butio
n of
pro
mot
ion
mat
eria
ls a
nd m
edia
etc
. •
Cre
ate
mor
e ad
equa
te c
ondi
tions
for t
he d
evel
opm
ent o
f tou
rism
for l
ocal
s an
d fo
reig
ners
. •
Pre
serv
e an
d re
habi
litat
e ob
ject
s w
ith im
porta
nt h
isto
ric v
alue
, suc
h as
cas
tles
(Bal
leze
s,
Bab
ices
), ca
ves
(Cav
e of
Bog
dani
, Cav
e of
the
Dov
es),
tradi
tiona
l hou
ses,
brid
ges,
road
s et
c.
•P
rese
rve
and
prom
ote
the
valu
es o
f bio
dive
rsity
and
of t
he tr
aditi
onal
pro
duct
s (c
hest
nuts
, st
raw
berr
ies,
mus
hroo
ms,
mai
ze, g
rape
vine
). Th
e pr
ojec
t inc
lude
s: in
stal
ling
of b
elve
dere
woo
d co
nstru
ctio
n, b
ench
es a
nd ta
bles
in to
uris
t pl
aces
; con
stru
ctio
n of
obs
erva
tion
poin
ts m
ade
with
woo
d; re
habi
litat
ion
of th
e in
ner p
art o
f the
C
ave
of th
e D
oves
; con
stru
ctio
n of
an
info
rmat
ion
cent
re fo
r the
pro
mot
ion
of lo
cal p
rodu
cts;
re
habi
litat
ion
and
fenc
ing
of th
e w
ells
of R
eç; r
epai
r of t
he tr
ibun
e; p
repa
ratio
n of
woo
den
sign
post
s fo
r the
pro
mot
ion
of th
e tra
ditio
nal p
rodu
cts
of th
e ar
ea; f
enci
ng o
f the
old
che
stnu
ts;
cons
truct
ion
of d
ecor
ativ
e dr
inki
ng-fo
unta
in. T
he p
roje
ct c
ost i
s 37
,000
US
D.
Co-
finan
cing
by
the
appl
ican
t is
envi
sage
d (2
0%).
Par
tner
s: U
nive
rsity
of S
hkod
ra “L
. Gur
akuq
i”,
Fore
stry
Dire
ctor
ate
of th
e R
egio
n, N
GO
s, lo
cal
auth
oriti
es.
Lege
ndLe
gend
Lege
ndP
roje
ct id
eas
sugg
este
d by
Stra
tegi
c P
lann
ing
expe
rts, b
ased
on
the
parti
cipa
tion
outc
omes
Pro
ject
pro
posa
ls b
y IL
S L
ED
A ex
pert,
bas
ed o
n th
e va
lue
chai
ns s
urve
y
Prio
rity
proj
ects
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C a
nd c
onta
ined
in a
pro
ject
fich
e
Prio
rity
proj
ect p
ropo
sals
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C
Pro
ject
idea
s em
erge
d du
ring
mee
tings
and
par
ticip
ator
y ev
ents
Pro
ject
fich
es s
ubm
itted
by
stak
ehol
ders
and
dec
entra
lised
coo
pera
tion
initi
ativ
es
*P
roje
cts
idea
s th
at c
an b
e im
plem
ente
d ta
king
IDE
AS
S in
nova
tions
as
a re
fere
nce
mod
el
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 117
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Hor
se ri
ding
itin
erar
y ar
ound
Shk
odra
la
ke(S
hkod
ra M
unic
ipal
ity)
1.6
This
pro
ject
aim
s th
e pr
omot
ion
of to
uris
m in
the
Shk
odra
lake
, to
reac
tivat
e ho
rseb
ack
ridin
g,
brin
g yo
ung
peop
le c
lose
to n
atur
e an
d re
orga
nise
the
hors
ebac
k rid
ing
club
dev
elop
men
t. Th
e pr
ojec
t cos
t is
arou
nd 3
0,00
0 U
SD
.
Ple
ase
note
that
hor
seba
ck ri
ding
pat
hs a
re
also
env
isag
ed in
pro
gram
mes
for S
hkod
ra
lake
sus
tain
able
tour
ism
.
Cre
ate
safe
bik
e to
uris
t rou
tes
for
cycl
ing
tour
ism
1.6
1.10
Cre
atio
n of
cyc
le p
aths
(als
o th
roug
h re
habi
litat
ion
of e
xist
ing
road
s), i
nsta
llatio
n of
info
rmat
ion
sign
s, a
nd e
stab
lishm
ent o
f bas
ic to
uris
t fac
ilitie
s su
ch a
s ac
com
mod
atio
n, s
nack
bar
s an
d re
stau
rant
s, e
tc. T
he p
roje
ct a
ims
to fo
ster
cyc
ling
tour
ism
dev
elop
men
t and
can
incl
ude
the
crea
tion
of a
cyc
le p
ath
arou
nd S
hkod
ra L
ake,
con
nect
ing
(at l
east
) Shk
odra
to K
oplik
.
Ass
ocia
tions
ope
ratin
g in
the
cycl
ing
tour
ism
se
ctor
can
be
invo
lved
in th
e pr
ojec
t des
ign
and
impl
emen
tatio
n.
Bird
wat
chin
g in
the
Vilu
ni L
agoo
n*
1.13
The
Cen
tral G
over
nmen
t, on
21.
1.20
05, u
nder
the
Alba
nian
law
on
prot
ecte
d ar
eas,
dec
lare
d th
e riv
er B
una
and
the
surro
undi
ng te
rrito
ries
“pro
tect
ed w
ater
/land
scap
e”. T
his
site
has
a v
ery
rich
faun
a,
incl
udin
g m
igra
tory
bird
s. In
ord
er to
est
ablis
h su
stai
nabl
e ec
onom
ic a
ctiv
ities
and
to d
iver
sify
tour
ism
in
the
area
, the
pro
ject
idea
is to
org
anis
e bi
rdw
atch
ing
itiner
arie
s in
the
lago
on, i
nvol
ving
and
ev
entu
ally
trai
ning
loca
l com
mun
ity m
embe
rs (f
ishe
rmen
, boa
t ow
ners
, etc
.) as
gui
des.
The
pro
ject
de
velo
pmen
t can
sta
rt fro
m th
e re
sults
of t
he a
lread
y im
plem
ente
d G
EF-U
ND
P pr
ojec
t “N
atur
al
valu
es o
f the
Vilu
ni la
goon
and
dev
elop
men
t of e
coto
uris
m in
the
Velip
oja
lago
on” .
The
tour
ist a
ctiv
ities
in th
e pr
otec
ted
area
cou
ld
be m
anag
ed th
roug
h th
e ac
tive
invo
lvem
ent o
f th
e lo
cal c
omm
unity
, tak
ing
as a
refe
renc
e th
e m
etho
dolo
gy a
pplie
d in
the
IDE
AS
S
expe
rienc
e “S
usta
inab
le c
omm
unity
m
anag
emen
t of t
he s
ubm
arin
e na
tiona
l par
k La
C
alet
a” (D
omin
ican
Rep
ublic
).
Con
stru
ctio
n of
the
road
Gjin
aj –
Fu
she
Vig
(Vig
-Mne
le C
omm
une)
2.6
The
proj
ect a
ims
to: c
onne
ct th
e ce
ntre
of t
he c
omm
une
with
the
othe
r villa
ges,
with
the
natio
nal
road
, the
hea
lth c
entre
etc
.; co
nnec
t the
chr
omiu
m a
nd th
e ka
olin
min
es; e
nabl
e to
uris
m
deve
lopm
ent,
also
rela
ted
to th
e Ka
stri
Cas
tle; c
onne
ct th
e co
mm
une
with
Lez
ha R
egio
n. T
his
proj
ect w
ill di
rect
ly b
enef
it ab
out 1
1,00
0 in
habi
tant
s w
ho h
isto
rical
ly h
ave
had
mut
ual r
elat
ions
in
diffe
rent
fiel
ds w
ith S
hkod
ra, a
nd in
com
ing
visi
tors
who
see
k ne
w d
estin
atio
ns fo
r eco
tour
ism
. The
pr
ojec
t cos
t is
arou
nd 3
3,00
0 U
SD
.
AD
F ca
n be
a p
ossi
ble
partn
er.
Mus
eum
of f
lora
and
faun
a of
Shk
odra
Lak
e1.
81.
13Th
is m
useu
m s
hall
prov
ide,
thro
ugh
a w
ide
use
of m
ultim
edia
dev
ices
, ext
ensi
ve in
form
atio
n on
S
hkod
ra la
ke e
cosy
stem
, and
wor
k as
an
“ent
ranc
e ga
te” t
o th
e R
egio
n bi
odiv
ersi
ty a
nd a
s a
rese
arch
cen
tre fo
r the
pre
serv
atio
n an
d m
onito
ring
of th
e la
ke c
ondi
tions
. The
mus
eum
will
be
incl
uded
in th
e “M
useu
ms
circ
uit”
with
in th
e R
egio
nal M
useu
ms
Net
wor
k (s
ee P
roje
ct B
ox 2
).
Pos
sibl
e pa
rtner
s: M
inis
try o
f Tou
rism
, U
nive
rsiti
es, e
nviro
nmen
tal a
ssoc
iatio
ns (a
lso
to in
volv
e in
the
mus
eum
man
agem
ent).
Proj
ect B
ox 4
Shk
odra
Reg
ion
- La
kes
and
wet
land
s to
uris
t itin
erar
ies
10 P
roje
cts
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 118
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Reh
abili
tatio
n of
Fus
hë A
rrez
-Ibal
le(S
hkod
ra R
egio
nal C
ounc
il)2.
6Th
ese
proj
ects
aim
to re
habi
litat
e an
d im
prov
e ro
ads
that
are
par
t of t
he la
kes
itine
rary
. The
iti
nera
ry s
houl
d st
art f
rom
the
lake
sho
res
and
pene
trate
in th
eir s
urro
undi
ngs,
in o
rder
to a
llow
to
uris
ts to
enj
oy a
var
iety
of l
ands
cape
s an
d vi
ews.
AD
F ca
n be
a p
ossi
ble
partn
er.
Reh
abili
tatio
n of
the
road
to G
omsi
qe
(Vau
i D
ejes
)(S
hkod
ra R
egio
nal C
ounc
il)
2.6
Thes
e pr
ojec
ts a
im to
reha
bilit
ate
and
impr
ove
road
s th
at a
re p
art o
f the
lake
s iti
nera
ry. T
he
itine
rary
sho
uld
star
t fro
m th
e la
ke s
hore
s an
d pe
netra
te in
thei
r sur
roun
ding
s, in
ord
er to
allo
w
tour
ists
to e
njoy
a v
arie
ty o
f lan
dsca
pes
and
view
s.
AD
F ca
n be
a p
ossi
ble
partn
er.
Reh
abili
tatio
n of
the
road
She
lqet
-Q
ende
r-Tr
ain
stat
ion
(Vau
i D
ejes
)(S
hkod
ra R
egio
nal C
ounc
il)
2.6
Thes
e pr
ojec
ts a
im to
reha
bilit
ate
and
impr
ove
road
s th
at a
re p
art o
f the
lake
s iti
nera
ry. T
he
itine
rary
sho
uld
star
t fro
m th
e la
ke s
hore
s an
d pe
netra
te in
thei
r sur
roun
ding
s, in
ord
er to
allo
w
tour
ists
to e
njoy
a v
arie
ty o
f lan
dsca
pes
and
view
s.
AD
F ca
n be
a p
ossi
ble
partn
er.
Brid
ge M
nele
e V
ogel
–Vig
(S
hkod
ra R
egio
nal C
ounc
il)2.
6
Thes
e pr
ojec
ts a
im to
reha
bilit
ate
and
impr
ove
road
s th
at a
re p
art o
f the
lake
s iti
nera
ry. T
he
itine
rary
sho
uld
star
t fro
m th
e la
ke s
hore
s an
d pe
netra
te in
thei
r sur
roun
ding
s, in
ord
er to
allo
w
tour
ists
to e
njoy
a v
arie
ty o
f lan
dsca
pes
and
view
s.
AD
F ca
n be
a p
ossi
ble
partn
er.
Rec
onst
ruct
ion
of th
e ro
ad to
Kom
an
Ben
e (S
hlla
k)(S
hkod
ra R
egio
nal C
ounc
il)
2.6
Thes
e pr
ojec
ts a
im to
reha
bilit
ate
and
impr
ove
road
s th
at a
re p
art o
f the
lake
s iti
nera
ry. T
he
itine
rary
sho
uld
star
t fro
m th
e la
ke s
hore
s an
d pe
netra
te in
thei
r sur
roun
ding
s, in
ord
er to
allo
w
tour
ists
to e
njoy
a v
arie
ty o
f lan
dsca
pes
and
view
s.
AD
F ca
n be
a p
ossi
ble
partn
er.
Lege
ndLe
gend
Lege
ndP
roje
ct id
eas
sugg
este
d by
Stra
tegi
c P
lann
ing
expe
rts, b
ased
on
the
parti
cipa
tion
outc
omes
Pro
ject
pro
posa
ls b
y IL
S L
ED
A ex
pert,
bas
ed o
n th
e va
lue
chai
ns s
urve
y
Prio
rity
proj
ects
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C a
nd c
onta
ined
in a
pro
ject
fich
e
Prio
rity
proj
ect p
ropo
sals
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C
Pro
ject
idea
s em
erge
d du
ring
mee
tings
and
par
ticip
ator
y ev
ents
Pro
ject
fich
es s
ubm
itted
by
stak
ehol
ders
and
dec
entra
lised
coo
pera
tion
initi
ativ
es
*P
roje
cts
idea
s th
at c
an b
e im
plem
ente
d ta
king
IDE
AS
S in
nova
tions
as
a re
fere
nce
mod
el
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 119
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
“Shk
odra
bee
s”1.
73.
13.
23.
3
Ste
p 1
(The
wor
k on
the
chai
ns)
•C
ompl
ete
the
surv
ey o
f reg
iona
l bee
keep
ing
reso
urce
s.•
Pro
mot
e lo
cal a
ssoc
iatio
ns o
f bee
keep
ers,
and
invo
lvin
g th
em in
TE
ULE
DA
loca
l par
tner
ship
.•
Pro
mot
e sy
nerg
ies
betw
een
beek
eepe
rs a
nd h
erbs
pro
duce
rs, a
nd b
eeke
eper
s an
d fa
rmer
s,
in o
rder
to im
prov
e an
d in
crea
se th
e pr
oduc
tion
of m
ono-
flow
er h
oney
s.•
Org
anis
e Q
ualit
y C
ontro
l and
Foo
d S
ecur
ity s
yste
ms.
•S
uppo
rt br
andi
ng a
nd p
acka
ging
.•
Find
new
ade
quat
e na
tiona
l, ar
ea (B
alka
ns) a
nd in
tern
atio
nal m
arke
ts.
•Fi
nd fi
nal d
istri
buto
r on
iden
tifie
d m
arke
ts, e
nsur
e ne
gotia
tion
and
brok
erag
e.•
Org
anis
e th
e “B
ee N
etw
ork
of S
hkod
ra”.
Ste
p 2
(Impr
ovin
g an
d in
crea
sing
kno
wle
dge)
•O
rgan
ise
a re
gion
al s
elec
tion
for y
oung
peo
ple
aspi
ring
to b
ecom
e be
ekee
pers
.•
Bas
ic tr
aini
ng d
esig
n (jo
b tra
inin
g an
d le
arni
ng b
y do
ing
activ
ities
).•
Car
ry o
ut tr
aini
ng a
ctiv
ities
for b
eeke
epin
g is
sues
and
ent
erpr
ise
build
ing.
•S
uppo
rt th
e cr
eatio
n of
new
ent
erpr
ises
in b
eeke
epin
g.S
tep
3 (S
peci
alis
atio
n)•
Adv
ance
d tra
inin
g de
sign
(job
trai
ning
and
lear
ning
by
doin
g ac
tiviti
es).
•C
arry
out
trai
ning
act
iviti
es fo
r bee
keep
ing
adva
nced
issu
es a
nd e
nter
pris
e bu
ildin
g.•
Sup
port
tech
nica
l (in
stru
men
tal)
impr
ovem
ent o
f bee
keep
ing.
Ste
p 4
(New
bee
pro
duct
s)•
Iden
tify
com
petit
iven
ess
& pr
oces
sing
pos
sibi
lities
of h
oney
and
no
hone
y po
tent
ial lo
cal p
rodu
cts.
•E
stab
lish
orga
nic
prod
uctiv
e pr
oces
ses.
•P
rom
ote
and
glob
ally
sup
port
ente
rpris
es fo
r bee
pro
duct
s pr
oces
sing
.
Pos
sibl
e pa
rtner
s:•
TEU
LED
A•
Reg
iona
l Gov
ernm
ent
•M
unic
ipal
ities
and
Com
mun
es o
f the
regi
on•
Bee
keep
ers
•H
erbs
pro
duce
rs•
Farm
ers
•C
hem
ical
pro
cess
ing
activ
ities
•P
acka
ging
ent
erpr
ises
•E
xpor
t act
iviti
es (f
ood)
•Tr
aini
ng in
stitu
tions
•W
eb d
esig
n co
mpa
nies
Proj
ect B
ox 5
Bra
nds
for
typi
cal S
hkod
ra R
egio
n qu
ality
food
pro
duct
s8
Pro
ject
s
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 120
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
“Her
bs o
f Shk
odra
”
1.7
3.1
3.2
3.3
3.4
Ste
p 1
(The
wor
k on
the
chai
ns)
•C
ompl
ete
the
surv
ey o
f reg
iona
l med
ical
and
aro
mat
ic p
lant
s.•
Pro
mot
e th
e cu
ltiva
tion
of th
e he
rbs,
and
sus
tain
able
gat
herin
g ac
tiviti
es o
f no
culti
vabl
e ge
rmop
lasm
i.•
Pro
mot
e lo
cal a
ssoc
iatio
ns o
f her
bs p
rodu
cers
and
gat
here
rs, a
nd in
volv
e th
em in
TE
ULE
DA
loca
l par
tner
ship
.•
Org
anis
e Q
ualit
y C
ontro
l and
Foo
d S
ecur
ity s
yste
ms.
•S
uppo
rt br
andi
ng a
nd p
acka
ging
of f
resh
and
drie
d pr
oduc
ts.
•Fi
nd n
ew a
dequ
ate
natio
nal,
area
(Bal
kans
) and
inte
rnat
iona
l mar
kets
.•
Find
fina
l dis
tribu
tor o
n id
entif
ied
mar
kets
, ens
ure
nego
tiatio
n an
d br
oker
age.
•O
rgan
ise
the
“Her
bs N
etw
ork
of S
hkod
ra”.
Ste
p 2
(Pro
cess
ing)
•Id
entif
y he
rbs
proc
essi
ng p
ossi
bilit
ies
and
com
petit
iven
ess.
•E
stab
lish
orga
nic
prod
uctiv
e pr
oces
ses.
Ste
p 3
(Ent
erpr
ise
build
ing)
•A
dvan
ced
train
ing
desi
gn (j
ob tr
aini
ng a
nd le
arni
ng b
y do
ing
activ
ities
).•
Car
ry o
ut tr
aini
ng a
ctiv
ities
for a
dvan
ced
issu
es in
her
bs p
roce
ssin
g an
d en
terp
rise
build
ing
and
man
agem
ent.
•E
stab
lish
orga
nic
prod
uctiv
e pr
oces
ses.
•P
rom
ote
and
glob
ally
sup
port
ente
rpris
es fo
r her
bs p
roce
ssin
g.
Pos
sibl
e pa
rtner
s:•
TEU
LED
A•
Reg
iona
l Gov
ernm
ent
•M
unic
ipal
ities
and
Com
mun
es o
f the
regi
on•
Her
bs p
rodu
cers
•H
erbs
gat
here
rs•
Che
mic
al p
roce
ssin
g ac
tiviti
es•
Pac
kagi
ng e
nter
pris
es•
Exp
ort a
ctiv
ities
•Tr
aini
ng in
stitu
tions
•W
eb d
esig
n co
mpa
nies
“Shk
odra
fore
sts”
1.7
3.1
3.2
3.3
3.4
Ste
p 1
(The
wor
k on
the
chai
ns)
•C
ompl
ete
the
surv
ey o
f reg
iona
l for
estry
reso
urce
s.•
Pro
mot
e th
e pr
oduc
tion
in th
e fie
ld o
f cul
tivab
le re
sour
ces,
and
sus
tain
able
gat
herin
g ac
tiviti
es
of n
o cu
ltiva
ble
germ
opla
smi.
•In
trodu
ce c
old
and
freez
ing
proc
essi
ng.
•P
rom
ote
loca
l ass
ocia
tions
of f
ores
try re
sour
ces
prod
ucer
s an
d ga
ther
ers,
and
invo
lvin
g th
em
in T
EU
LED
A lo
cal p
artn
ersh
ip.
•O
rgan
ise
Qua
lity
Con
trol a
nd F
ood
Sec
urity
sys
tem
s.•
Sup
port
bran
ding
and
pac
kagi
ng o
f the
pro
duct
s.•
Find
new
ade
quat
e na
tiona
l, ar
ea (B
alka
ns) a
nd in
tern
atio
nal m
arke
ts.
•Fi
nd d
istri
buto
rs o
n id
entif
ied
mar
kets
, ens
ure
nego
tiatio
n an
d br
oker
age.
•O
rgan
ise
the
“For
est P
rodu
cts
Net
wor
k of
Shk
odra
”.S
tep
2 (P
roce
ssin
g)•
Iden
tify
proc
essi
ng p
ossi
bilit
ies
and
com
petit
iven
ess.
•E
stab
lish
orga
nic
prod
uctiv
e pr
oces
ses.
Ste
p 3
(Ent
erpr
ise
build
ing)
•A
dvan
ced
train
ing
desi
gn (j
ob tr
aini
ng a
nd le
arni
ng b
y do
ing
activ
ities
).•
Car
ry o
ut tr
aini
ng a
ctiv
ities
for a
dvan
ced
issu
es in
fore
stry
reso
urce
s pr
oces
sing
and
en
terp
rise
build
ing
and
man
agem
ent.
•E
stab
lish
orga
nic
prod
uctiv
e pr
oces
ses.
•P
rom
ote
and
glob
ally
sup
port
ente
rpris
es fo
r for
est p
rodu
cts
proc
essi
ng.
Pos
sibl
e pa
rtner
s:•
TEU
LED
A•
Reg
iona
l Gov
ernm
ent
•M
unic
ipal
ities
and
Com
mun
es o
f the
regi
on•
Pro
duce
rs a
nd g
athe
rers
of f
ores
t fru
its,
ches
tnut
s, m
ushr
oom
s•
Food
pro
cess
ing
activ
ities
•D
istil
late
s an
d in
fusi
ons
prod
ucer
s•
Exp
ort a
ctiv
ities
•Tr
aini
ng in
stitu
tions
•W
eb d
esig
n co
mpa
nies
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 121
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Enha
ncem
ent o
f the
Fis
h va
lue
chai
n(d
evis
ed o
n th
e ba
sis
of th
e ac
tions
pr
opos
ed b
y IL
S L
ED
A fo
r the
loca
l ec
onom
ic d
evel
opm
ent o
f Shk
odra
re
gion
)
1.7
3.1
3.2
3.3
The
proj
ect a
ims
to c
reat
e th
e ba
sic
cond
ition
s to
incr
ease
the
prod
uctiv
ity o
f the
val
ue c
hain
th
roug
h th
e im
prov
emen
t of i
ts p
rodu
cts
safe
ty, q
ualit
y an
d pr
omot
ion
and
the
deve
lopm
ent o
f re
pres
enta
tive
prod
ucer
s as
soci
atio
ns. T
he m
ain
activ
ities
and
ste
ps a
re a
s fo
llow
s:S
uppo
rting
coh
esio
n an
d ne
twor
king
of t
he v
alue
cha
in•
Pro
mot
e th
e co
hesi
on o
f ind
ivid
ual s
ea fi
sher
men
and
fres
hwat
er fi
sh b
reed
ers
thro
ugh
supp
ortin
g th
e cr
eatio
n of
new
Ass
ocia
tions
;•
Pro
mot
e th
e cr
eatio
n of
a S
hkod
ra F
ish
Foru
m, i
nvol
ving
the
Ass
ocia
tions
of f
ishe
rmen
and
fis
h br
eede
rs.
Impr
ovin
g re
gion
al F
ish
valu
e ch
ain
prod
uctiv
e bl
ock
•S
uppo
rt th
e Fo
rum
in o
rder
to o
rgan
ise
basi
c tra
inin
g co
urse
s in
fish
ing
and
fish
bree
ding
.•
Supp
ort t
he c
reat
ion
of n
ew fi
shin
g an
d fis
h br
eedi
ng e
nter
pris
es, a
lso
thro
ugh
the
Gua
rant
y Fu
nd.
Cer
tify
qual
ity a
nd s
afet
y •
Sup
port
the
achi
evem
ent o
f IS
O Q
ualit
y, H
AC
CP
and
orga
nic
certi
ficat
ions
.Im
prov
e m
arke
ting,
pro
mot
ion
and
dist
ribut
ion
•A
naly
se re
gion
al, d
omes
tic a
nd in
tern
atio
nal m
arke
ts a
nd e
labo
rate
mar
ket s
trate
gies
.•
Prom
ote
appl
ied
rese
arch
on
bio–
chem
ical
& n
utrit
iona
l cha
ract
eris
tics
of S
hkod
ra F
ish
prod
ucts
.•
Pro
mot
e fo
od e
duca
tion
activ
ities
add
ress
ed to
regi
onal
and
dom
estic
con
sum
ers.
•C
reat
e an
d pr
omot
e, o
n a
natio
nal a
nd in
tern
atio
nal s
cale
, a S
hkod
ra q
ualit
y br
and
of F
ish
prod
ucts
, by
defin
ing
and
shar
ing
a pr
ogre
ssiv
ely
grow
ing
body
of p
rodu
cts,
thei
r ch
arac
teris
tics
and
stan
dard
s.•
Iden
tify
natio
nal a
nd fo
reig
n di
strib
utor
s to
fina
l con
sum
ers.
Pos
sibl
e pa
rtner
s:
•TE
ULE
DA
•A
ssoc
iatio
ns o
f fis
herm
en•
Fish
bre
eder
s
Enha
ncem
ent o
f the
Fru
its a
nd
Vege
tabl
es v
alue
cha
in(d
evis
ed o
n th
e ba
sis
of th
e ac
tions
pr
opos
ed b
y IL
S L
ED
A fo
r the
loca
l ec
onom
ic d
evel
opm
ent o
f Shk
odra
re
gion
)
1.7
3.1
3.2
3.3
3.4
The
proj
ect a
ims
to c
reat
e th
e ba
sic
cond
ition
s to
incr
ease
the
prod
uctiv
ity o
f the
val
ue c
hain
th
roug
h th
e im
prov
emen
t of i
ts p
rodu
cts
safe
ty, q
ualit
y an
d pr
omot
ion
and
the
deve
lopm
ent o
f re
pres
enta
tive
prod
ucer
s as
soci
atio
ns. T
he m
ain
activ
ities
and
ste
ps a
re a
s fo
llow
s:S
uppo
rting
coh
esio
n an
d ne
twor
king
in th
e FV
val
ue c
hain
•P
rom
ote
the
cohe
sion
of i
ndiv
idua
l act
ors
thro
ugh
supp
ortin
g th
eir i
nvol
vem
ent i
n ex
istin
g A
ssoc
iatio
n, o
r the
cre
atio
n of
new
Ass
ocia
tions
.•
Pro
mot
e th
e cr
eatio
n of
Shk
odra
FV
For
um, i
nvol
ving
the
Ass
ocia
tions
of f
arm
ers
and
proc
esse
rs a
nd a
imed
at c
reat
ing
and
man
agin
g th
e im
plem
enta
tion
of a
sha
red,
con
tinuo
usly
ev
olvi
ng s
trate
gy fo
r pro
duct
ion,
inno
vatio
n an
d ex
tern
al m
arke
ting.
Impr
ovin
g re
gion
al F
V v
alue
cha
in p
rodu
ctiv
e bl
ock
•Su
ppor
t the
For
um in
ord
er to
org
anis
e ba
sic
train
ing
cour
ses
in fa
rmin
g an
d pr
oces
sing
act
ivitie
s.•
Sup
port
the
crea
tion
of n
ew in
divi
dual
and
sm
all e
nter
pris
es (a
lso
thro
ugh
the
Gua
rant
y Fu
nd).
Cer
tify
qual
ity a
nd s
afet
y •
Sup
port
the
achi
evem
ent o
f IS
O Q
ualit
y, H
AC
CP
and
orga
nic
certi
ficat
ions
.Im
prov
e m
arke
ting,
pro
mot
ion
and
dist
ribut
ion
•A
naly
se re
gion
al, d
omes
tic a
nd in
tern
atio
nal m
arke
ts a
nd e
labo
rate
mar
ket s
trate
gies
.•
Pro
mot
e ap
plie
d re
sear
ches
abo
ut b
io–c
hem
ical
and
nut
ritio
nal c
hara
cter
istic
s of
Shk
odra
FV.
•P
rom
ote
food
edu
catio
n ac
tiviti
es a
ddre
ssed
to re
gion
al a
nd d
omes
tic c
onsu
mer
s.•
Cre
ate
and
prom
ote,
on
a na
tiona
l and
inte
rnat
iona
l sca
le, a
Shk
odra
qua
lity b
rand
of F
V, b
y de
finin
g an
d sh
arin
g a
prog
ress
ivel
y gr
owin
g bo
dy o
f pro
duct
s, th
eir c
hara
cter
istic
s an
d st
anda
rds.
•Id
entif
y na
tiona
l and
fore
ign
dist
ribut
ors
to fi
nal c
onsu
mer
s.
Pos
sibl
e pa
rtner
s:
•TE
ULE
DA
•E
xist
ing
Ass
ocia
tions
of f
arm
ers
and
proc
esso
rs•
Indi
vidu
al fa
rmer
s•
Indi
vidu
al p
roce
ssor
s•
Ext
erna
l adv
isor
s (to
offe
r con
sulta
ncy
on
spec
ific
issu
es),
acto
rs o
f the
hos
pita
lity
sect
or (t
o su
ppor
t the
pro
duct
s m
arke
ting
and
prom
otio
n).
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 122
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Enha
ncem
ent o
f Liq
uors
val
ue c
hain
(dev
ised
on
the
basi
s of
the
actio
ns
prop
osed
by
ILS
LE
DA
for t
he lo
cal
econ
omic
dev
elop
men
t of S
hkod
ra
regi
on)
1.7
3.1
3.2
3.3
The
proj
ect a
ims
to c
reat
e th
e ba
sic
cond
ition
s to
incr
ease
the
prod
uctiv
ity o
f the
val
ue c
hain
th
roug
h th
e im
prov
emen
t of i
ts p
rodu
cts
safe
ty, q
ualit
y an
d pr
omot
ion
and
the
deve
lopm
ent o
f re
pres
enta
tive
prod
ucer
s as
soci
atio
ns. T
he m
ain
activ
ities
and
ste
ps a
re a
s fo
llow
s:S
uppo
rting
coh
esio
n an
d ne
twor
king
in th
e Li
quor
s va
lue
chai
n•
Pro
mot
e th
e co
hesi
on o
f ind
ivid
ual a
ctor
s th
roug
h su
ppor
ting
thei
r inv
olve
men
t in
exis
ting
Ass
ocia
tion,
or t
he c
reat
ion
of n
ew A
ssoc
iatio
ns.
•P
rom
ote
the
crea
tion
of a
Shk
odra
Liq
uors
For
um, i
nvol
ving
the
Ass
ocia
tions
of p
rodu
cers
and
ai
med
at c
reat
ing
and
man
agin
g th
e im
plem
enta
tion
of a
sha
red,
con
tinuo
usly
evo
lvin
g st
rate
gy fo
r pro
duct
ion,
inno
vatio
n an
d ex
tern
al m
arke
ting.
Impr
ovin
g re
gion
al L
iquo
rs v
alue
cha
in p
rodu
ctiv
e bl
ock
•S
uppo
rt th
e Fo
rum
in o
rder
to o
rgan
ise
basi
c tra
inin
g co
urse
s in
pro
cess
ing
activ
ities
.•
Sup
port
the
crea
tion
of n
ew in
divi
dual
and
sm
all e
nter
pris
es (a
lso
thro
ugh
the
Gua
rant
y Fu
nd).
Cer
tify
qual
ity a
nd s
afet
y •
Sup
port
the
achi
evem
ent o
f IS
O Q
ualit
y, H
AC
CP
and
orga
nic
certi
ficat
ions
.Im
prov
e m
arke
ting,
pro
mot
ion
and
dist
ribut
ion
•A
naly
se re
gion
al, d
omes
tic a
nd in
tern
atio
nal m
arke
ts a
nd e
labo
rate
mar
ket s
trate
gies
.•
Prom
ote
appl
ied
rese
arch
on
bio–
chem
ical &
nut
ritio
nal c
hara
cter
istics
of S
hkod
ra L
iquo
rs p
rodu
cts.
•C
reat
e an
d pr
omot
e, o
n a
natio
nal a
nd in
tern
atio
nal s
cale
, a S
hkod
ra q
ualit
y br
and
of L
iquo
rs
prod
ucts
, by
defin
ing
and
shar
ing
a pr
ogre
ssiv
ely
grow
ing
body
of p
rodu
cts,
thei
r ch
arac
teris
tics
and
stan
dard
s•
Iden
tify
natio
nal a
nd fo
reig
n di
strib
utor
s to
fina
l con
sum
ers.
Pos
sibl
e pa
rtner
s:
•TE
ULE
DA
•E
xist
ing
Ass
ocia
tions
•In
divi
dual
act
ors
•E
xter
nal a
dvis
ors
(to o
ffer c
onsu
ltanc
y on
sp
ecifi
c is
sues
), ac
tors
of t
he h
ospi
talit
y se
ctor
(to
supp
ort t
he p
rodu
cts
mar
ketin
g an
d pr
omot
ion)
.
Enha
ncem
ent o
f Milk
val
ue c
hain
(dev
ised
on
the
basi
s of
the
actio
ns
prop
osed
by
ILS
LE
DA
for t
he lo
cal
econ
omic
dev
elop
men
t of S
hkod
ra
regi
on)
1.7
3.1
3.2
3.3
The
proj
ect a
ims
to c
reat
e th
e ba
sic
cond
ition
s to
incr
ease
the
prod
uctiv
ity o
f the
val
ue c
hain
th
roug
h th
e im
prov
emen
t of i
ts p
rodu
cts
safe
ty, q
ualit
y an
d pr
omot
ion
and
the
deve
lopm
ent o
f re
pres
enta
tive
prod
ucer
s as
soci
atio
ns. T
he m
ain
activ
ities
and
ste
ps a
re a
s fo
llow
s:S
uppo
rting
coh
esio
n an
d ne
twor
king
in th
e M
ilk v
alue
cha
in•
Pro
mot
e th
e co
hesi
on o
f ind
ivid
ual a
ctor
s (in
clud
ing
the
impo
rtant
sec
tor o
f milk
pro
duct
ion)
by
supp
ortin
g th
eir i
nvol
vem
ent i
n ex
istin
g A
ssoc
iatio
n, o
r the
cre
atio
n of
new
Ass
ocia
tions
.•
Pro
mot
e th
e cr
eatio
n of
a S
hkod
ra M
ilk F
orum
, inv
olvi
ng th
e A
ssoc
iatio
ns o
f pro
duce
rs a
nd
aim
ed a
t cre
atin
g an
d m
anag
ing
the
impl
emen
tatio
n of
a s
hare
d, c
ontin
uous
ly e
volv
ing
stra
tegy
for p
rodu
ctio
n, in
nova
tion
and
exte
rnal
mar
ketin
g.Im
prov
ing
regi
onal
Milk
val
ue c
hain
pro
duct
ive
bloc
k•
Sup
port
the
Foru
m in
ord
er to
org
anis
e ba
sic
train
ing
cour
ses
in p
roce
ssin
g ac
tiviti
es.
•S
uppo
rt th
e cr
eatio
n of
new
arti
san
qual
ity e
nter
pris
es (a
lso
thro
ugh
the
Gua
rant
y Fu
nd).
Cer
tify
qual
ity a
nd s
afet
y •
Sup
port
the
achi
evem
ent o
f IS
O Q
ualit
y, H
AC
CP
and
orga
nic
certi
ficat
ions
.Im
prov
e m
arke
ting,
pro
mot
ion
and
dist
ribut
ion
•A
naly
se re
gion
al, d
omes
tic a
nd in
tern
atio
nal m
arke
ts a
nd e
labo
rate
mar
ket s
trate
gies
.•
Prom
ote
appl
ied
rese
arch
on
bio–
chem
ical
& n
utrit
iona
l cha
ract
eris
tics
of S
hkod
ra M
ilk p
rodu
cts.
•C
reat
e an
d pr
omot
e, o
n na
tiona
l and
inte
rnat
iona
l sca
le, a
Shk
odra
qua
lity
bran
d of
Milk
pr
oduc
ts, b
y de
finin
g an
d sh
arin
g a
prog
ress
ivel
y gr
owin
g bo
dy o
f pro
duct
s, th
eir
char
acte
ristic
s an
d st
anda
rds
•Id
entif
y na
tiona
l and
fore
ign
dist
ribut
ors
to fi
nal c
onsu
mer
s.
Pos
sibl
e pa
rtner
s:
•TE
ULE
DA
•E
xist
ing
Ass
ocia
tions
•In
divi
dual
act
ors
•E
xter
nal a
dvis
ors
(to o
ffer c
onsu
ltanc
y on
sp
ecifi
c is
sues
), ac
tors
of t
he h
ospi
talit
y se
ctor
(to
supp
ort t
he p
rodu
cts
mar
ketin
g an
d pr
omot
ion)
.
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 123
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Safe
ty a
nd q
ualit
y ce
rtifi
catio
ns fo
r re
gion
al a
gro-
food
pro
duct
s3.
3Th
e pr
ojec
t con
sist
s in
pro
vidi
ng fa
rmer
s an
d br
eede
rs o
f the
Reg
ion
with
the
info
rmat
ion,
te
chni
cal a
ssis
tanc
e an
d tra
inin
g ne
eded
to a
chie
ve in
tern
atio
nally
reco
gnis
ed s
afet
y an
d qu
ality
ce
rtific
atio
ns fo
r the
ir pr
oduc
ts a
nd p
rodu
ctiv
e pr
oces
ses:
ISO
9000
and
ISO
1400
0, H
AC
CP,
or
gani
c pr
oduc
t cer
tific
atio
n, D
OC
, DO
P, IG
T, e
tc. P
rodu
cers
ass
ocia
tions
will
be
the
prio
rity
targ
et o
f inf
orm
atio
n, a
ssis
tanc
e an
d tra
inin
g ac
tivity
. The
est
ablis
hmen
t of a
ssoc
iatio
ns a
nd
cons
ortia
sha
ll be
stro
ngly
enc
oura
ged
and
reco
mm
ende
d, a
lso
thro
ugh
sens
itisa
tion
activ
ities
.
Pos
sibl
e pa
rtner
s: T
EU
LED
A, p
rodu
cers
as
soci
atio
ns, C
ham
ber o
f Com
mer
ce, e
xper
ts
in c
ertif
icat
ion
proc
esse
s.
Lege
ndLe
gend
Lege
ndP
roje
ct id
eas
sugg
este
d by
Stra
tegi
c P
lann
ing
expe
rts, b
ased
on
the
parti
cipa
tion
outc
omes
Pro
ject
pro
posa
ls b
y IL
S L
ED
A ex
pert,
bas
ed o
n th
e va
lue
chai
ns s
urve
y
Prio
rity
proj
ects
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C a
nd c
onta
ined
in a
pro
ject
fich
e
Prio
rity
proj
ect p
ropo
sals
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C
Pro
ject
idea
s em
erge
d du
ring
mee
tings
and
par
ticip
ator
y ev
ents
Pro
ject
fich
es s
ubm
itted
by
stak
ehol
ders
and
dec
entra
lised
coo
pera
tion
initi
ativ
es
*P
roje
cts
idea
s th
at c
an b
e im
plem
ente
d ta
king
IDE
AS
S in
nova
tions
as
a re
fere
nce
mod
el
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 124
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Baz
aar o
f Shk
odra
1.7
1.9
3.1
3.2
3.3
3.4
Ste
p 1
(the
wor
k on
the
chai
ns)
•C
ompl
ete
the
surv
ey o
f reg
iona
l art
and
hand
icra
ft re
sour
ces.
•P
rom
ote
loca
l ass
ocia
tions
of c
rafts
men
and
arti
sts,
and
invo
lvin
g th
em in
TE
ULE
DA
loca
l pa
rtner
ship
.•
Find
new
sup
plyi
ng c
hann
els
for r
aw m
ater
ial,
espe
cial
ly in
jew
elle
ry &
text
ile.
•Fi
nd n
ew a
dequ
ate
natio
nal,
area
(Bal
kans
) and
inte
rnat
iona
l mar
kets
.•
Find
fina
l dis
tribu
tor o
n id
entif
ied
mar
kets
, ens
ure
nego
tiatio
n an
d br
oker
age.
•O
rgan
ise
the
“Art
and
Han
dicr
aft N
etw
ork
of S
hkod
ra”.
Ste
p 2
(Ens
urin
g th
e ha
ndic
raft
a fu
ture
)•
Org
anis
e a
regi
onal
/nat
iona
l sel
ectio
n fo
r you
ng a
ppre
ntic
es in
han
dicr
aft.
•Tr
aini
ng d
esig
n (jo
b tra
inin
g an
d le
arni
ng b
y do
ing
activ
ities
).•
Car
ry o
ut tr
aini
ng a
ctiv
ities
for h
andi
craf
t iss
ues
and
ente
rpris
e bu
ildin
g.•
Sup
port
the
crea
tion
of n
ew e
nter
pris
es in
han
dicr
aft..
Ste
p 3
(A v
irtua
l baz
aar)
•P
rom
ote
“Baz
aar o
f Shk
odra
” as
an “a
ssoc
iatio
n of
ass
ocia
tions
”, an
d as
an
evol
utio
n of
the
“Art
and
Han
dicr
aft N
etw
ork
of S
hkod
ra”.
•D
esig
n, c
reat
e an
d m
anag
e th
e “B
azaa
r of S
hkod
ra” w
ebsi
te.
•O
rgan
ise
prom
otio
n an
d co
mm
unic
atio
n ac
tiviti
es (e
xter
nal m
arke
ting)
.S
tep
4 (S
hkod
ra a
rt an
d ha
ndic
raft
dist
rict)
•R
ecov
er a
nd re
stor
e an
urb
an s
pace
in S
hkod
ra d
ownt
own.
•A
djus
t and
equ
ip th
e ar
ea a
s a
“livi
ng (t
rain
ing,
pro
duct
ion
and
sale
of a
rt w
orks
and
han
dicr
aft
prod
ucts
) qua
rter o
f art
and
hand
icra
ft w
orks
hops
”.
Pos
sibl
e pa
rtner
s:•
TEU
LED
A•
Reg
iona
l Gov
ernm
ent
•M
unic
ipal
ities
and
Com
mun
es o
f the
regi
on•
Woo
d pr
oduc
ers
and
colle
ctor
s•
Oliv
e pr
oduc
ers
•S
heep
and
goa
ts b
reed
ers
•B
eeke
eper
s•
Woo
d cr
afts
men
, Tex
tile
craf
tsm
en, B
ee w
ax
craf
tsm
en, J
ewel
lery
cra
ftsm
en, e
tc.
•B
uild
ing
activ
ities
(rec
over
y an
d re
stor
atio
n,
plan
ts)
•Im
port
activ
ities
(raw
mat
eria
ls)
•A
rt an
d ha
ndic
raft
shop
s an
d tra
ders
.•
Exp
ort a
ctiv
ities
(han
dicr
aft p
rodu
cts
and
wor
ks o
f art)
•Tr
aini
ng in
stitu
tions
•C
ultu
ral a
ssoc
iatio
ns•
Arti
sts
•W
eb d
esig
n co
mpa
nies
Ren
ovat
ion
prog
ram
of R
r. G
juha
dol
as a
“ha
ndic
raft
stre
et”
1.7
The
parti
cipa
tory
pro
cess
hig
hlig
hted
the
dem
and
for u
rban
spa
ces
devo
ted
to h
andi
craf
t pr
oduc
tion
and
sale
, in
orde
r to
prom
ote
and
enha
nce
the
stro
ng a
rts a
nd c
rafts
trad
ition
of
Shk
odra
Reg
ion.
The
pro
ject
aim
s to
tran
sfor
m R
ruga
Gju
hado
l, on
e of
the
mai
n st
reet
s of
S
hkod
ra h
isto
ric to
wn
(con
nect
ing
the
Cat
hedr
al to
the
pede
stria
n R
ruga
Kol
Idro
men
o), i
nto
a “h
andi
craf
t stre
et”.
Anc
ient
bui
ldin
gs a
nd c
ourty
ards
will
be
rest
ored
to h
ost h
andi
craf
t w
orks
hops
, whe
re to
uris
t can
pur
chas
e ty
pica
l han
dcra
fted
prod
ucts
. The
pro
ject
is s
trict
ly
conn
ecte
d w
ith th
e pr
evio
us o
ne (“
Baz
aar o
f Shk
odra
”).
Pro
duce
rs a
ssoc
iatio
ns s
hall
be in
volv
ed in
the
man
agem
ent o
f the
“han
dicr
aft s
treet
”. TE
ULE
DA
, sup
porte
d by
AR
T G
OLD
2, c
ould
he
lp th
e tra
nsfo
rmat
ion
of th
e ro
ad in
to a
“h
andi
craf
t stre
et”,
by p
rovi
ding
sup
port
to
artis
ans.
Proj
ect B
ox 6
Typi
cal S
hkod
ra R
egio
n ar
ts a
nd c
rafts
4 P
roje
cts
SH
KO
DR
A R
EG
ION
202
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SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 125
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Con
stru
ctio
n of
2 s
tand
s fo
r tra
ding
ha
ndic
raft
prod
ucts
1.7
Con
stru
ctio
n of
two
stan
ds fo
r tra
ding
han
dicr
aft p
rodu
cts
with
a 5
0 sq
. met
res
surfa
ce in
an
area
of
tour
ist i
nter
est.
Invo
lvem
ent o
f priv
ate
inve
stor
s is
cru
cial
for
the
proj
ect i
mpl
emen
tatio
n.
Shko
dra
regi
on A
rts
and
Cra
fts s
choo
l*
1.8
The
rele
vanc
e of
han
dicr
aft a
ctiv
ities
in th
e R
egio
n su
gges
ts th
e cr
eatio
n of
“cra
fts s
choo
ls” t
o va
loris
e th
e tra
ditio
nal “
know
how
” and
ski
lls (a
lso
thro
ugh
the
invo
lvem
ent o
f old
arti
sans
), to
tra
nsm
it th
em to
the
youn
ger g
ener
atio
ns a
nd e
ncou
rage
the
crea
tion
of h
andi
craf
t bus
ines
ses
and
soci
al e
nter
pris
es in
the
sect
or, t
o be
sup
porte
d by
TE
ULE
DA
. The
sch
ool w
ill w
ork
as a
“h
andi
craf
t hou
se”,
whe
re tr
aditi
onal
cra
fts w
ill b
e st
udie
d, p
ract
iced
and
taug
ht, a
nd th
e de
sign
of
new
arti
san
artic
les,
bas
ed o
n th
e tra
ditio
n, w
ill b
e pr
omot
ed a
nd e
ncou
rage
d.
The
proj
ect c
an b
e im
plem
ente
d w
ith th
e in
volv
emen
t of T
EU
LED
A, v
ocat
iona
l tra
inin
g in
stitu
tes,
uni
vers
ities
and
no
prof
it as
soci
atio
ns, t
akin
g as
a re
fere
nce
the
met
hodo
logy
of t
he ID
EA
SS
exp
erie
nce
“The
U
nive
rsity
of C
rafts
and
Tra
des,
pro
mot
ing
know
-how
and
cul
tura
l ide
ntity
” (La
tin A
mer
ica)
.
Lege
ndLe
gend
Lege
ndP
roje
ct id
eas
sugg
este
d by
Stra
tegi
c P
lann
ing
expe
rts, b
ased
on
the
parti
cipa
tion
outc
omes
Pro
ject
pro
posa
ls b
y IL
S L
ED
A ex
pert,
bas
ed o
n th
e va
lue
chai
ns s
urve
y
Prio
rity
proj
ects
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C a
nd c
onta
ined
in a
pro
ject
fich
e
Prio
rity
proj
ect p
ropo
sals
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C
Pro
ject
idea
s em
erge
d du
ring
mee
tings
and
par
ticip
ator
y ev
ents
Pro
ject
fich
es s
ubm
itted
by
stak
ehol
ders
and
dec
entra
lised
coo
pera
tion
initi
ativ
es
*P
roje
cts
idea
s th
at c
an b
e im
plem
ente
d ta
king
IDE
AS
S in
nova
tions
as
a re
fere
nce
mod
el
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 126
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Rec
onst
ruct
ion
of th
e he
alth
cen
tre
in
Shal
e (S
hkod
ra R
egio
nal C
ounc
il)2.
6Fu
rther
info
rmat
ion
need
ed.
Con
stru
ctio
n of
a n
ew h
ealth
cen
tre
in
Bel
aj (S
hale
) (Sh
kodr
a R
egio
nal C
ounc
il)2.
6Fu
rther
info
rmat
ion
need
ed.
Rec
onst
ruct
ion
of th
e he
alth
cen
tre
in
Daj
c (S
hkod
ra R
egio
nal C
ounc
il)2.
6Fu
rther
info
rmat
ion
need
ed.
Rec
onst
ruct
ion
of th
e he
alth
cen
tre
in
Shes
h (S
hkod
ra R
egio
nal C
ounc
il)2.
6Fu
rther
info
rmat
ion
need
ed.
Rec
onst
ruct
ion
of th
e he
alth
cen
tre
in
Mur
iqan
(Ana
e M
alit)
(S
hkod
ra R
egio
nal C
ounc
il)
2.6
Furth
er in
form
atio
n ne
eded
.
Rec
onst
ruct
ion
of th
e he
alth
cen
tre
in
Bus
hat (
Shk
odra
Reg
iona
l Cou
ncil)
2.6
Furth
er in
form
atio
n ne
eded
.
Con
stru
ctio
n of
a h
ealth
cen
tre
A2
type
in P
ostr
ibe
(Shk
odra
Reg
iona
l Cou
ncil)
2.6
Furth
er in
form
atio
n ne
eded
.
Con
stru
ctio
n of
a n
ew h
ealth
cen
tre
in
Shto
j i R
i (R
reth
ina)
(Shk
odra
Reg
iona
l Cou
ncil)
2.6
Furth
er in
form
atio
n ne
eded
.
Con
stru
ctio
n of
a h
ealth
cen
tre
in
Bar
dhaj
(Rre
thin
a)(S
hkod
ra R
egio
nal C
ounc
il)
2.6
Furth
er in
form
atio
n ne
eded
.
Con
stru
ctio
n of
a n
ew h
ealth
cen
tre
in
Topl
an (T
emal
) (S
hkod
ra R
egio
nal C
ounc
il)
2.6
Furth
er in
form
atio
n ne
eded
.
Proj
ect B
ox 7
Firs
t aid
cen
tres
in S
hkod
ra R
egio
n17
Pro
ject
s
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 127
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Con
stru
ctio
n of
a n
ew h
ealth
cen
tre
A1-
type
in Ç
ekde
daj (
Shkr
el)
(Shk
odra
Reg
iona
l Cou
ncil)
2.6
Furth
er in
form
atio
n ne
eded
.
Con
stru
ctio
n of
a n
ew h
ealth
cen
tre
A2-
type
in M
ose-
Muc
aj (S
hkre
l)(S
hkod
ra R
egio
nal C
ounc
il)
2.6
Furth
er in
form
atio
n ne
eded
.
Rec
onst
ruct
ion
of th
e he
alth
cen
tre
in
Qen
der (
Shk
odra
Reg
iona
l Cou
ncil)
2.6
Furth
er in
form
atio
n ne
eded
.
Hea
lth c
entr
e in
Pal
var (
Qen
der)
(Shk
odra
Reg
iona
l Cou
ncil)
2.6
Furth
er in
form
atio
n ne
eded
.
Hea
lth c
entr
e K
oplik
i Si
perm
(Qen
der)
(S
hkod
ra R
egio
nal C
ounc
il)2.
6Fu
rther
info
rmat
ion
need
ed.
Hea
lth c
entr
e in
Dob
er (Q
ende
r)(S
hkod
ra R
egio
nal C
ounc
il)2.
6Fu
rther
info
rmat
ion
need
ed.
Con
stru
ctio
n of
a n
ew h
ealth
cen
tre
A1-
type
in K
ryez
i (Q
afe
Mal
i)(S
hkod
ra R
egio
nal C
ounc
il)
2.6
Furth
er in
form
atio
n ne
eded
.
Lege
ndLe
gend
Lege
ndP
roje
ct id
eas
sugg
este
d by
Stra
tegi
c P
lann
ing
expe
rts, b
ased
on
the
parti
cipa
tion
outc
omes
Pro
ject
pro
posa
ls b
y IL
S L
ED
A ex
pert,
bas
ed o
n th
e va
lue
chai
ns s
urve
y
Prio
rity
proj
ects
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C a
nd c
onta
ined
in a
pro
ject
fich
e
Prio
rity
proj
ect p
ropo
sals
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C
Pro
ject
idea
s em
erge
d du
ring
mee
tings
and
par
ticip
ator
y ev
ents
Pro
ject
fich
es s
ubm
itted
by
stak
ehol
ders
and
dec
entra
lised
coo
pera
tion
initi
ativ
es
*P
roje
cts
idea
s th
at c
an b
e im
plem
ente
d ta
king
IDE
AS
S in
nova
tions
as
a re
fere
nce
mod
el
SH
KO
DR
A R
EG
ION
202
0: A
SU
STA
INAB
LE T
OU
RIS
M D
ISTR
ICT
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 128
Pro
ject
s/pr
ojec
t pro
posa
ls/p
roje
ct id
eas
(and
app
lican
ts/p
ropo
sers
)S
PT
actio
nsBr
ief d
escr
iptio
nN
otes
on
the
impl
emen
tatio
n
Con
stru
ctio
n of
pla
ygro
unds
for
child
ren
in S
hkod
ra a
nd im
prov
emen
t of
the
surr
ound
ing
area
s (S
hkod
ra M
unic
ipal
ity)
2.3
The
exis
ting
gree
n or
unc
ultiv
ated
are
as w
ithin
the
city
can
be
equi
pped
with
pla
ygro
unds
for c
hild
ren.
In
stal
latio
n si
tes
have
to b
e ch
osen
by
mun
icip
ality
and
citi
zens
. One
of t
he p
layg
roun
ds is
now
a
prio
rity
proj
ect,
to b
e im
plem
ente
d on
the
lake
side
in fr
ont o
f the
sho
ppin
g ce
ntre
and
opp
osite
the
Rom
set
tlem
ent.
This
pro
ject
cos
t is
arou
nd 2
9,60
0 U
SD.
The
exis
ting
proj
ect l
ayou
t is
curr
ently
bei
ng
deve
lope
d to
be
fund
ed b
y U
ND
P A
RT
GO
LD 2
.
Reh
abili
tatio
n of
the
piaz
za in
fron
t of
the
Com
mun
e of
Vel
ipoj
e(V
elip
oje
Com
mun
e)
2.3
The
proj
ect w
ill be
nefit
6,0
00 in
habi
tant
s an
d hi
gh s
choo
l stu
dent
s, a
nd w
ill po
sitiv
ely
affe
ct to
uris
m
deve
lopm
ent,
bein
g si
tuat
ed in
the
tow
n ce
ntre
of V
elip
oje.
The
pro
ject
cos
t is
arou
nd 6
1,40
0 U
SD.
Reh
abili
tatio
n of
ext
erna
l are
as o
f B
lock
3 in
Puk
a to
wn
(Puk
a M
unic
ipal
ity)
2.3
Reh
abilit
atio
n, g
reen
spa
ce c
onst
ruct
ion,
stre
et fu
rnitu
re a
nd lig
htin
g of
a p
art o
f Blo
ck 3
, whi
ch lie
s no
rth a
nd n
orth
eas
t of t
he ro
ad Y
mer
Puk
a an
d in
clud
es 5
bui
ldin
gs w
ith a
bout
1,5
00 re
side
nts,
sc
hool
s an
d ov
er 1
5 bu
sine
sses
. Exp
ecte
d re
sults
: 230
sq.
met
res
of g
reen
are
a an
d 45
0 so
rted
out f
or
citiz
ens
rela
x, e
quip
ped
with
ben
ches
, stre
etlig
hts,
gar
bage
bin
s. T
he p
roje
ct c
ost i
s ca
. 29,
800
USD
.
Gar
bage
bin
pur
chas
e fo
r the
m
anag
emen
t of t
he u
rban
was
te(S
hkod
ra M
unic
ipal
ity)
2.5
With
the
purc
hase
s en
visa
ged
in th
is p
roje
ct a
ll th
e ci
ty w
ill b
e co
vere
d by
the
was
te c
olle
ctio
n se
rvic
e. T
he p
roje
ct is
a c
ontin
uatio
n of
a p
revi
ous
one
impl
emen
ted
by th
e M
unic
ipal
ity in
the
mai
n st
reet
s of
the
city
. The
pro
ject
cos
t is
arou
nd 2
9,60
0 U
SD.
Purc
hase
of t
echn
olog
ic g
arba
ge c
ar
in V
elip
oja
(Vel
ipoj
e C
omm
une)
2.
5Th
e pr
ojec
t im
plem
enta
tion
will
be
usef
ul fo
r tou
rism
dev
elop
men
t as
it w
ill im
prov
e th
e cl
eani
ng
serv
ices
in th
e ur
ban
area
. The
pro
ject
cos
t is
arou
nd 3
0,00
0 U
SD.
Man
agem
ent o
f urb
an w
aste
for q
ualit
y of
life
impr
ovem
ent i
n Q
ende
r Kop
lik(Q
ende
r Kop
lik C
omm
une)
2.5
The
proj
ect a
ims
to e
nhan
ce th
e qu
ality
of l
ife o
f 6,1
80 c
itize
ns a
nd im
prov
e th
e im
age
of th
e co
mm
une,
whi
ch is
cro
ssed
by
a la
rge
num
ber o
f tou
rists
pas
sing
thro
ugh
Han
i Hot
it bo
rder
poi
nt.
The
proj
ect c
ost i
s ar
ound
56,
700
US
D.
“Zer
o w
aste
” su
stai
nabl
e w
aste
m
anag
emen
t sys
tem
*2.
5C
reat
ion
of w
aste
man
agem
ent s
yste
ms
in S
hkod
ra R
egio
n, a
ccor
ding
to th
e “Z
ero
was
te”
appr
oach
: was
tes
shal
l be
seen
as
a re
sour
ce a
nd re
cycl
ed a
s m
uch
as p
ossi
ble,
i.e.
as
raw
m
ater
ials
for o
ther
pro
duct
ive
activ
ities
, thu
s re
duci
ng th
e m
ater
ials
bro
ught
to la
ndfil
ls. F
easi
bilit
y st
udie
s fo
r the
impl
emen
tatio
n of
this
idea
can
take
as
a re
fere
nce
mod
el th
e be
st p
ract
ices
de
velo
ped
in o
ther
cou
ntrie
s, s
uch
as th
e Ze
ro W
aste
Alli
ance
pro
gram
(ww
w.z
erow
aste
.org
).
The
man
agem
ent a
spec
ts o
f the
pro
ject
idea
ca
n be
insp
ired
to th
e ID
EASS
exp
erie
nce
“Com
mun
ity s
take
hold
ing,
for m
anag
ing
loca
l se
rvic
es” (
Italy
).
Proj
ect B
ox 8
Cle
an a
nd h
ospi
tabl
e to
wns
and
villa
ges
of S
hkod
ra R
egio
n7
Pro
ject
s
Lege
ndLe
gend
Lege
ndP
roje
ct id
eas
sugg
este
d by
Stra
tegi
c P
lann
ing
expe
rts, b
ased
on
the
parti
cipa
tion
outc
omes
Pro
ject
pro
posa
ls b
y IL
S L
ED
A ex
pert,
bas
ed o
n th
e va
lue
chai
ns s
urve
y
Prio
rity
proj
ects
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C a
nd c
onta
ined
in a
pro
ject
fich
e
Prio
rity
proj
ect p
ropo
sals
sub
mitt
ed b
y te
rrito
rial a
ctor
s to
the
CP
C
Pro
ject
idea
s em
erge
d du
ring
mee
tings
and
par
ticip
ator
y ev
ents
Pro
ject
fich
es s
ubm
itted
by
stak
ehol
ders
and
dec
entra
lised
coo
pera
tion
initi
ativ
es
*P
roje
cts
idea
s th
at c
an b
e im
plem
ente
d ta
king
IDE
AS
S in
nova
tions
as
a re
fere
nce
mod
el
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 129
VELIPO
JE
Ana
e M
alit
Berd
ice
BU
SH
AT
Haj
mel
Vig-
Mne
le
Qer
ret
PU
KE
Gje
gjan
Qaf
e M
ali
FU
SH
E AR
REZ
Qel
ez
Ibal
le
Bler
im
Fier
zeSh
osh
Shal
e
KELM
EN
D
SH
KR
EL
Kast
rat
Qen
der
Koplik
Gru
emire
Pult
Post
ribe
Shlla
k
Tem
al
VAU
I D
EJES
GU
RI I ZI
Rret
hina
t
Barb
ullu
sh
Rrap
e
DAJC
SH
KO
DR
A
LAK
E
SH
KO
DER
TH
ETH
REC
“Bra
nd
s fo
r ty
pic
al S
hko
dra
reg
ion
qu
alit
y fo
od p
rod
uct
s”(5
Pro
ject
s)
“Shk
odra
regi
on -
Her
itag
e to
uris
t iti
nera
ries
”(9
Pro
ject
s)
“Tou
rist
rece
pti
on a
nd
mar
keti
ng
in S
hko
dra
reg
ion”
(9 P
roje
cts)
“Exp
lori
ng
the
Alb
ania
n A
lps”
(19
Proj
ects
)
“Sh
kod
ra re
gio
n -
Lake
s an
d w
etla
nd
s to
uri
st it
iner
ary”
(10
Proj
ects
)
“Fir
st a
id c
entr
es n
etw
ork
in S
hko
dra
reg
ion”
(17
Proj
ects
)
“Cle
an a
nd
hos
pit
able
tow
ns
and
vill
ages
of S
hko
dra
reg
ion”
(7 P
roje
cts)
“Typ
ical
Sh
kod
ra re
gio
n a
rts
and
cra
fts”
(4 P
roje
cts)
PR
OJ
EC
T P
RO
PO
SA
LS
8 “
PR
OJ
EC
T B
OX
ES
”
The
inte
rven
tion
area
s of
the
Pro
ject
Box
es
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 130
Consistently with the integrated approach adopted by the SPT for Shkodra Region sustainable tourism development, the 8 Project Boxes (PBs) are strongly synergic among them. This is mainly due to the thematic nature of the SPT, strictly focused on tourism development.
Indeed, PBs aiming at the creation of thematic tourist routes (PB2 “Shkodra Region - Heritage tourist itineraries”, PB3 “Exploring the Albanian Alps” and PB4 “Shkodra Region - Lakes and wetlands tourist itinerary”) are strongly interconnected, also spacially speaking, because itineraries continuously over cross and represent different but integrated ways to experience the same territories. PBs 2, 3 and 4 also develop high-level synergies with:• PBs 5 “Brands for typical Shkodra Region
quality food products” and 6 “Typical Shkodra Region arts and crafts”: quality food and handicraft products represent an added value to the tourist experience and can be purchased along the tourist routes, in shops, restaurants, accommodation structures, cultural heritage sites and museums;
• PB 7 “First aid centres network in Shkodra Region”: itineraries, especially in remote areas, should be equipped with first aid centres to ensure tourist safety;
• PB 8 “Clean and hospitable towns and villages of Shkodra Region”: towns and villages included in the itineraries should be appealing to tourists.
PBs 7 and 8 are also strongly synergic among them, because they both relate to the enhancement of services and spaces that represent basic quality of life standards in tourist destinations.
PB1 “Tourist reception and marketing in Shkodra Region” is the “most synergic” Project Box: the other Project Boxes, indeed, tend to reinforce the main regional strengths in terms of landscapes and cultural heritage, but the coordinated promotion, communication and training activities included in PB1 are crucial for the regional tourist offer consolidation, enhancement and marketing, especially at the international level.
The matrix presented in the following page contains a qualitative evaluation of the synergy level that can be developed among the Project Boxes.
This evaluation was conducted considering three degrees of growing interrelation:• low synergy: the PBs only share the same
general objective(s);• medium synergy: the PBs share the same
general objectives and beneficiary groups/involved territorial actors;
• high synergy : the PBs are st r ic t ly interdependent and materially connected, because they share the same objectives, beneficiary group(s), area(s) of intervention and activities.
3.4. Synergies among Project BoxesS
HK
OD
RA
RE
GIO
N 2
020:
A S
US
TAIN
ABLE
TO
UR
ISM
DIS
TRIC
T
Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 131
Tour
ist r
ecep
tion
and
mar
ketin
g in
Sh
kodr
a R
egio
n
Shko
dra
Reg
ion
- Her
itage
tour
ist
itine
rarie
s
Expl
orin
g th
e A
lban
ian
Alp
sSh
kodr
a R
egio
n - L
akes
and
w
etla
nds
tour
ist
itine
rary
Bra
nds
for t
ypic
al
Shko
dra
Reg
ion
qual
ity fo
od
prod
ucts
Typi
cal S
hkod
ra
Reg
ion
arts
and
cr
afts
Firs
t aid
cen
tres
netw
ork
in
Shko
dra
Reg
ion
Cle
an a
nd
hosp
itabl
e to
wns
an
d vi
llage
s of
Sh
kodr
a R
egio
n1
23
45
67
81
Tour
ist r
ecep
tion
and
mar
ketin
g in
Shk
odra
R
egio
n
2Sh
kodr
a R
egio
n -
Her
itage
tour
ist
itine
rarie
s
3Ex
plor
ing
the
Alb
ania
n A
lps
4Sh
kodr
a R
egio
n -
Lake
s an
d w
etla
nds
tour
ist i
tiner
ary
5B
rand
s fo
r typ
ical
Sh
kodr
a R
egio
n qu
ality
food
pro
duct
s
6Ty
pica
l Shk
odra
R
egio
n ar
ts a
nd c
rafts
7Fi
rst a
id c
entre
s ne
twor
k in
Shk
odra
R
egio
n
8C
lean
and
hos
pita
ble
tow
ns a
nd v
illag
es o
f Sh
kodr
a R
egio
n
Tabl
e 2.
S
ynth
esis
of t
he s
yner
gies
am
ong
the
8 P
roje
ct B
oxes
for S
hkod
ra R
egio
n su
stai
nabl
e to
uris
m d
evel
opm
ent
Syn
ergy
leve
l:
: hig
h;
: m
ediu
m;
: low
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Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 132
The 8 Project Boxes for regional development represent the main outputs of the Shkodra Region strategic planning process.
The next step to be undertaken for the implementation of the SPT is the identification of integrated complex projects, or Coordinated Development Projects (CDP).
Methodologically speaking, if Project Boxes are thematic containers of projects addressing similar issues, in the next phase the objective will be to strengthen the Project Boxes relationships with specific territorial locations and to develop their mutual synergies. The outcome of this process will be a set of Coordinated Development Projects, focused on specific sub-regional geographical areas that can be considered homogeneous from the morphological, cultural and/or socio-economical viewpoints. Coordinated Development Projects will start from the shared project proposals contained in the Project Boxes, but at the same time, will go further, integrating a number of small projects (also taken from different Project Boxes) into a single one.
Examples of possible priority Coordinated Development Projects are:
‣ The Albanian Alps hiking circuit (reference Project Boxes: 1, 3, 5, 6, 7) – Creation of safe and properly equipped hiking paths for natural excursions in the mountain areas of Theth and Vermosh, integrated with first aid centres, accommodation structures and places to taste and purchase branded typical food products (safe, high-quality and certified) and handicraft objects.
‣ The Lakes circuit (reference Project Boxes: 1, 4, 5, 6, 7) – Creation of a nature and sports tourist itinerary involving the lakes of Shkodra, Vau i Dejes and Koman and including transport services (boats and bike hiring, etc.), typical cuisine (prepared with safe, high-quality branded and certified typical food products, also to be purchased on site), accommodation and first aid centres.
‣ The Castles circuit (reference Project Boxes: 1, 2, 5, 6, 8) – Creation of a cultural itinerary involving the castles of Shkodra, Drisht, Sarda, Ballezes and Babices, integrated with accommodation structures, places to taste and purchase branded typical food products (safe, high-quality and certified), and “handicraft streets” to display and sell artisan objects.
‣ Marketing of regional tourist offer (reference Project Boxes: 1, 5, 6) – Establishment of a Regional Tourist Agency dealing with the mapping of regional tourist resources, the design of a territorial “umbrella brand”, the creation and management of a website containing all the necessary information to create customized itineraries, the creation of a network of trained guides and local agents for tourist assistance, etc.
‣ Regional waste management system (reference Project Box: 8) – Organisation of a solid waste management system at the regional level, mostly based on separate collection and recycling, according to the “zero waste” approach. This wi l l be accompanied by periodical sensitisation campaigns to raise the local communities awareness on the waste management issue. This CDP implementation will be crucial for the success of the first three CDPs, because it will positively affect the environmental quality of the places involved in the Albanian Alps, Lakes and Castles circuits.
The Coordinated Development Projects shall derive directly from the outcomes of the strategic planning process so far conducted, and will work as the “tangible expression” of the shared tourism development strategy on the regional territory. Through them, the Actions of the regional SPT for tourism development will be gradually implemented, always bearing in mind the “big picture” represented by the overall Vision and Tourism Strategy. The diagram presented in the following page shows the relationships between Project Boxes and the possible CDPs.
3.5. ConclusionsNotes on the Strategic Plan implementation
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5 B
rand
s fo
r typ
ical
Shk
odra
regi
on q
ualit
y fo
od p
rodu
cts
2 S
hkod
ra R
egio
n - H
erita
ge to
uris
t itin
erar
ies
1 T
ouri
st re
cept
ion
and
mar
keti
ng in
Shk
odra
Reg
ion
3 E
xplo
ring
the
Alb
ania
n A
lps
4 S
hkod
ra R
egio
n - L
akes
and
wet
land
s to
uris
t iti
nera
ry
“Reg
ion
al w
aste
man
agem
ent s
yste
m”
“Th
e C
astl
es c
ircu
it”
“Mar
keti
ng
of r
egio
nal
tou
rist
off
er”
“Th
e A
lban
ian
Alp
s h
ikin
g c
ircu
it”
“Th
e La
kes
circ
uit
”
7 F
irst
aid
cen
tres
net
wor
k in
Shk
odra
Reg
ion
8 C
lean
and
hos
pita
ble
tow
ns a
nd v
illag
es o
f Shk
odra
Reg
ion
6 T
ypic
al S
hkod
ra re
gion
art
s an
d cr
afts
PR
OJ
EC
T B
OX
ES
CO
OR
DIN
AT
ED
D
EV
EL
OP
ME
NT
P
RO
JE
CT
S (
CD
P)
From
the
Pro
ject
Box
es to
the
Coo
rdin
ated
Dev
elop
men
t Pro
ject
s