strategic plan 2018-2023developpementchibougamau.org/media/2011/strategic-plan...building growth...

BUILDING GROWTH

STRATEGIC

PLAN

2018-2023

Table of contents Context and approach ..................................................................................................................... 5

Mission and values .......................................................................................................................... 5

Geographic overview ....................................................................................................................... 6

Demographic overview.................................................................................................................... 7

Economic overview ......................................................................................................................... 8

Stakeholders ............................................................................................................................ 8

Workforce ................................................................................................................................ 8

Businesses ............................................................................................................................... 9

Key sectors ............................................................................................................................... 9

Strategic orientations .................................................................................................................... 10

Main issues ............................................................................................................................ 10

Orientation 1 ............................................................................................................................. 11

Strategy 1 - Enhancement of the business environment ...................................................... 11

Strategy 2 - Development of the living environment ............................................................ 11

Orientation 2 ............................................................................................................................. 12

Strategy 1 - Business creation and transfer........................................................................... 12

Strategy 2 - Attracting businesses and growth...................................................................... 12

Strategy 3 - Contribution to major projects .......................................................................... 13

Strategy 4 - Consultation and communication ...................................................................... 13

Orientation 3 ............................................................................................................................. 14

Strategy 1 - Consulting .......................................................................................................... 14

Strategy 2 - Development ...................................................................................................... 14

Service offering .............................................................................................................................. 15

Board of directors and directorate-general .................................................................................. 15

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Page 5 Strategic Plan 2018-2023

Context and approach Développement Chibougamau, a non-profit organization representing the City of Chibougamau, focusses its efforts on the economic development of the City. In 2017, the organization initiated a reflection on its 2018-2023 strategic orientations and

on the positioning of its economic development measures.

Always out of a concern for the quality of the day-to-day activities of the companies and stakeholders active in its region, the organization conducted a survey of such companies and stakeholders, followed by a strategic planning meeting to collectively identify the issues, orientations, priorities and actions to be undertaken by Développement Chibougamau. About thirty people took part in the strategic planning meeting and they were representatives from the forestry, mining, retail, tourism, finance, socio-economic, education, healthcare and municipal sectors.

Mission and values Mission

Contribute to the success of businesses in the Chibougamau region and contribute to achieving investment projects by providing professional and personalized consulting services to generate both economic and social spin-offs, with sustainable development as the objective.

Valeurs

Integrity;

Team spirit;

Communication.

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Geographic overview

Chibougamau is located at a distance of:

365 km from Chicoutimi; 515 km from Rouyn-Noranda; 525 km from Québec City; 690 km from Montréal.

Chibougamau is1:

The main gateway into the Nord-du-Québec

region;

Accessible by national autoroutes 113 and

167 or by the Route du Nord (North Road);

Located 22 kilometres from an airport; Connected by a Canadian National commercial railway line;

Serviced by two coach lines that transport people and goods.

1 Ville de Chibougamau website (french only)

http://www.ville.chibougamau.qc.ca/ville/situation-geographique/

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Demographic overview Population of Chibougamau in 2018 : 7 5532 3 4

2 Décret des populations (french only) 3 Municipal Archives. 4 2016 Census, Statistics Canada.

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Population2, 3

0 to 14 years old18 %

15 à 29 years old19 %




65 years old and over14 %

Age groups4

https://www.mamot.gouv.qc.ca/organisation-municipale/decret-de-population/https://www12.statcan.gc.ca/census-recensement/2016/dp-pd/prof/details/page.cfm?Lang=E&Geo1=CSD&Code1=2499025&Geo2=CD&Code2=2499&Data=Count&SearchText=Chibougamau&SearchType=Begins&SearchPR=01&B1=All&TABID=1

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Economic overview

Stakeholders

Nearly 30 stakeholders contribute to the Chibougamau region’s economic development.

Hence, numerous programs providing assistance and support to entrepreneurs are

available.

Promoting exchanges between partners, we work alongside our neighbours Crees and Jamesians, in connection with common mandates, and this is done with everyone’s respect and integrity in mind.

Workforce

Over the past decade, Chibougamau’s unemployment rate has been decreasing, while its

employment rate has been on the rise5.

Indeed, there were more than 150 vacant positions in Chibougamau in May 20186.

According to the 2016 census, out of a total population of 7,504 inhabitants, the active

population was 4,345 people, representing a rate of 57.902% of the total population7.

5 http://www.ville.chibougamau.qc.ca/ville/nouveaux-arrivants/perspectives-d-emploi/ (french only) 6 Compilation of the 2017-2018 job offers (newspapers and websites) produced by the Regional Direction of Services Québec du Nord-du-Québec 7 Statistics Canada

http://developpementchibougamau.org/en/helping-organizations/partners/http://developpementchibougamau.org/media/1639/repertoire-des-programmes-d-aide-et-de-soutien-a-l-entrepreneuriat.pdfhttp://www.ville.chibougamau.qc.ca/ville/nouveaux-arrivants/perspectives-d-emploi/https://www12.statcan.gc.ca/census-recensement/2016/dp-pd/prof/details/page.cfm?Lang=E&Geo1=CSD&Code1=2499025&Geo2=CD&Code2=2499&Data=Count&SearchText=Chibougamau&SearchType=Begins&SearchPR=01&B1=Labour&TABID=1

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Businesses

In 2018, there were more than 425 businesses in Chibougamau.8

Key sectors

Forestry Mining Tourism

Hydroelectric Goods and services (private, public and para-public)

8 http://www.icriq.com/en/

http://www.icriq.com/en/

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Strategic orientations An analysis of the key issues facing the City of Chibougamau as well as its businesses has made it possible for us to identify the strategic orientations that will serve to guide our actions over the next five years.

Main issues

Attraction and retention of the population;

Availability and variety of homes;

Consequences of the Fly in, Fly out phenomenon;

Workforce migration;

Importance of lost business

Economic vitality and diversity;

Development of tourism.

Our three orientations

Orientation 1: Position and promote the City of Chibougamau at the regional, provincial, national and international levels. Orientation 2: Concentrate the efforts of Développement Chibougamau on attracting and growing businesses as well as solidifying investment projects in Chibougamau. Orientation 3: Support the development of the tourism industry in the Chibougamau region.

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Orientation 1 Position and promote the City of Chibougamau at the regional, provincial, national and international levels.

Strategy 1 - Enhancement of the business environment

Priority 1

Promote Chibougamau as being THE gateway to the Nord-du-Québec region, both as a

place to live and to develop business in.

Highlight the City’s attractions;

Collaborate with the community to attract people from outside of the region as well

as immigrants;

Support the City’s infrastructure projects.

Strategy 2 - Development of the living environment

Priority 1

Promote residential real estate development projects.

Seek out and provide support to residential real estate developers;

Promote the current municipal, regional, provincial and regional programs and

initiatives;

Contribute to implementing new programs and initiatives.

Priority 2

Promote commercial development projects (analysis of the commercial mix,

development of the commercial offering, development of infrastructure, etc.).

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Orientation 2 Concentrate the efforts of Développement Chibougamau on attracting and growing businesses as well as solidifying investment projects in Chibougamau.

Strategy 1 - Business creation and transfer

Priority 1

Promote the creation of businesses, specifically SMEs.

Priority 2

Provide assistance and support to the business succession.

Strategy 2 - Attracting businesses and growth

Priority 1

Develop an action plan to support businesses and developers.

Priority 2

Encourage innovation at every level in terms of business assistance and support

infrastructure

Priority 3

Contribute to implementing municipal, regional, provincial and national programs

and initiatives and promote current programs and initiatives.

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Strategy 3 - Contribution to major projects

Priority 1

Provide our expertise and collaborate on various investment projects in the

Chibougamau region;

Provide support to developers in connection with the development of projects

promoting business growth;

Work alongside the City to implement infrastructure that will benefit businesses.

Strategy 4 - Consultation and communication

Priority 1

Consult and collaborate with our neighbours Jamesians and Crees to come up

with solutions to mandates of mutual interest.

Priority 2

Increase our visibility

Communicate our mission;

Highlight and promote our support services;

Implement an effective communication strategy;

Sit on targeted consulting committees.

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Orientation 3 Support the development of the tourism industry in the Chibougamau region.

Strategy 1 - Consulting

Priority 1

Create a local consulting table focussed on developing tourism.

Consult the stakeholders;

Involve the business and tourism communities;

Collaborate in the development of an action plan.

Strategy 2 - Development

Priority 1

Provide our support to the development of business tourism.

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Service offering Following the strategic planning 2018-2023 initiative, Développement Chibougamau will reposition its service offering to businesses and developers in order to focus on providing them with support in connection with their investment projects and growth challenges. Our consulting services cover the following aspects:

Pre-startup and startup;

Local issues;

Growth initiatives;

Investment projects;

Commercial and industrial premises search.

Board of directors and directorate-general Board of directors Directorate-general

Luc Michaud, chairman of the board Lyne Choquette, B.A.A., Adm.A.

Sylvain Bellisle, vice-president

René Savage, treasurer

Olivier Filion, secretary

Jean-Sébastien Gagnon, administrator

Josée Gauthier, administrator

Alain Poirier, administrator

Richard Saint-Jean, administrator

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