Strategic Plan 2016 - 2019

Little Athletics WA Strategic Plan 2016-2019The Little Athletics WA Strategic Plan is a four-year plan built around five strategic pillars; Business Sustainability, Engagement and Growth, Events and Competition, Brand and Innovation and Facilities &Infrastructure. These pillars, developed in consultation with member Centres, are fundamental to the Plan and serve to guide the future direction and efforts of Little Athletics WA.

Underpinning the development, growth and future success of athletics in WA, is the harmonious co-operation between Little Athletics and Athletics WA to transition to ‘One Sport’. One Sport is a partnership between the athletic bodies providing developmental pathways for athletes, coaches, and officials, whilst providing age appropriate programs for all abilities. It will also enable efficiencies within the sport through activities including joint planning, shared resources, complimentary activities and programs, clarity of competition pathways, and respective Board representation.

Little Athletics WA has commenced a rebuilding phase conducting a holistic review of governance and support structures with a view to achieve ‘One Sport’. The strategic plan will drive the achievement of coherent pathways and innovative programs that are inclusive and cater for young athletes of all abilities. Little Athletics provides the grounding and skill development in the fundamentals of movement; the foundation for all sports. We will deliver the sport with an emphasis on fun and enjoyment, in an environment which the whole family can enjoy together, whilst promoting health, fitness and a lifelong participation in sport.

PAGE 2

The LA WA Strategic Plan 2016 – 2019 will be delivered through effective business development and team leadership across our five (5) strategic goals, or pillars:

Vision:

Athletics in Western Australia is the foundation sporting activity of choice.

Mission: To develop the fitness and character of young people in Western Australia and to inspire them to achieve their full potential through athletics.

Values:

Our shared values shall underpin everything we do and define who we are and what we stand for. We shall always:

• Be Open, Honest, Transparent and Accountable

• Value Diversity and Inclusivity

• Act with Respect and Integrity

• Be open to Innovation

• Have Fun

Building the Foundation

• Consolidating & simplifying structure of Little Athletics WA.

• Strengthening the profile of Little Athletics WA.

• Cost efficiencies through supply and people productivity.

Creating future opportunities

• Engaging athletes and families in a digital service.

• Long term growth and sustainability of the sport.

• Build partnerships with like minded organisations.

Growing the Association

• Build pathways for athletes, coaches, officials and volunteers.

• Athletic events that talk to the ‘now’ generation.

• Grow and sustain membership base beyond ‘Olympic’ years.

• ‘One Sport’ structure adopted.

Creating future opportunities + 3 years Embracing the digital generation

Growing the Association + 2 yearAttract, develop and retain athletes through new and improved events

Building the Foundation + 1 yearImproving the efficiencies of Little Athletics WA

PAGE 3

Strategic Pillar One: Business SustainabilityObjective: Provide best-practice governance, management, business development and team leadership that empowers stakeholders and builds sustainable revenue streams.

Strategies: Management• Establish strong processes and procedures that

empowers and supports internal and external stakeholders.

• Ensure operational plans and clear KPI’s are implemented and reviewed.

• Align Athletics in WA to a shared vision and plan as One Sport.

• Implement continuous performance monitoring and professional development opportunities for the Board.

• Build an achievement culture within Little Athletics staff and Board to meet strategic goals and organisational values.

• Ensure staff are resourced and provided professional development opportunities to enable efficient and effective assistance to members.

• Establish event forecast and planning as One Sport.

• Identify opportunities for shared resources and streamlining processes across athletics in WA as One Sport.

Strategies: Financial• Create a value proposition that

maximises financial returns through strong commercial partnerships.

• Develop and maintain strong operational viability where we have diverse and reliable sources of income.

• Establish effective financial policies and procedures that guide and support internal and external stakeholders.

• Maintain effective budgetary control of expenditure across Little Athletics WA.

Strategies: Human Resources• Recruit and retain dynamic,

innovative staff to support and enable excellence in the delivery of our vision.

• Ensure an equitable and diverse workplace.

• Establish staff professional development plans.

• Monitor individual performance.

Strategies: Governance• Ensure best practice

Governance for Little Athletics WA and its members, including contemporary policies and a succession plan for the Board.

• Educate and guide members on governance compliance.

• Support Centre development of structured governance models.

PAGE 4

Foster stronger relationships with all

athletic bodies and key stakeholders.

Develop an innovative communications

plan to support all stakeholders.

Grow and sustain athlete membership

base beyond ‘Olympic’ years.

Provide opportunities and pathways for

athlete diversity in an inclusive environment.

Adopt ‘One Sport’ creating progressive

developmental pathways for athletes, coaches, and officials which are clear

and supported.

Engage members and stakeholders to provide input through regular forums and conduct

surveys to monitor and develop the sport.

Measure and determine the success of Little Athletics for Primary

Schools ‘LAPS’ program through conversion of

participants to registered members.

Strategic Pillar Two: Engagement and GrowthObjective:Facilitate the active engagement and developmental pathways for athletes, coaches, officials and volunteers to ensure the long term growth and sustainability of the sport.

PAGE 5

Strategic Pillar Three: Events and Competitions Objective:Review, develop and deliver innovative events, competition and age appropriate programs with a focus on fun, fitness, health and physical wellbeing.

Strategies:

Review existing competition structures to provide greater efficiencies and increase participant satisfaction.

Combine resources with AWA and conduct jointly co-ordinated events.

Co-ordinate competition pathway progression across ‘transition’ age groups.

Develop innovative programs.

Develop exciting relevant and entertaining athletics events in which all participants will aspire to engage either as participants or

supporters.

PAGE 6

Strategic Pillar Four: Brand and Innovation Objective:Promote and strengthen the Little Athletics brand in WA, ensuring strong partnerships and exploring new technologies.

Strategies: Integrated Marketing & Communication

• Develop an integrated marketing and communication plan to promote the importance of Little Athletics as the foundation sporting activity of choice.

• Identify and source appropriate platforms to integrate the sport and maximise opportunities to engage with current and future generations.

• Strengthen the Little Athletics WA brand and build its profile to reflect our vision.

Strategies: Commercial and funding• Maximise funding opportunities

from Government, DSR and the commercial sector.

• Engage sponsors with mutual benefits consistent with the LA WA brand and healthy lifestyle message.

• Create new and diverse commercial opportunities.

Strategies: Partnerships• Provide sustainable commercial

growth through committed partnerships, diversifications and exciting events.

• Develop partnerships with likeminded foundations and charities.

Strategies: Innovation• Investigate the development of new

technologies to attract and introduce new participants to the sport.

• Explore digital platforms from which the sport can grow with the ever changing online environment.

PAGE 7

Strategic Pillar Five: Facilities and Infrastructure Objective:Advocate and facilitate infrastructure development and improvement for members, and to provide greater access to Little Athletics for the community.

Goals and Strategies:• Lead the development of a Strategic Facility Plan for Athletics in

WA.• Identify shared resource opportunities with the Department of

Education.• Assess feasibility into the co-location with Athletics WA at the

WA Athletics Stadium.• Maintain the existing office building to a high commercial

standard.

‘Acknowledge the past, shape the future together,

towards tomorrow’

PAGE 8