strategic opportunities: food & drink & scottish peatlands · scottish ambition 2030...

Leading the way in Agriculture and Rural Research, Education and ConsultingSAC Consulting is a division of Scotland’s Rural College

Strategic Opportunities:Food & Drink

& Scottish Peatlands

Ceri RitchieSector Manager &

Principal ConsultantFood & Drink

Funded by Universities Innovation Fund, from Scottish Funding Council

Today…..

• The strategic environment• Why food & drink?• Growth of ‘local’

& provenance• Consumer appetites• Potential opportunities


Strategic Environment

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiHnNeyvp_dAhVlIMAKHWPaBxsQjRx6BAgBEAU&url=http://www.saos.coop/innovation-through-co-operation/&psig=AOvVaw3Mu9znTqfqOaEFO462DvK3&ust=1536086530999431

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiHnNeyvp_dAhVlIMAKHWPaBxsQjRx6BAgBEAU&url=http://www.saos.coop/innovation-through-co-operation/&psig=AOvVaw3Mu9znTqfqOaEFO462DvK3&ust=1536086530999431


Why Food and Drink?


Growth of ‘Local’ & Provenance


Consumer Appetites

• Full disclosure• Self fulfilling practices• New sensations• Preferential treatment• Science fare• Transformative technology

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjskKKLyp_dAhWlF8AKHT7aDnUQjRx6BAgBEAU&url=https://www.adlibweb.com/consumer-behaviour-and-retail-trends-2018/&psig=AOvVaw2HZXIKF2Xdr0a0ng9awuuv&ust=1536089626476468

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjskKKLyp_dAhWlF8AKHT7aDnUQjRx6BAgBEAU&url=https://www.adlibweb.com/consumer-behaviour-and-retail-trends-2018/&psig=AOvVaw2HZXIKF2Xdr0a0ng9awuuv&ust=1536089626476468

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjZkOP2uabdAhUNz4UKHSGXCHkQjRx6BAgBEAU&url=https://www.mesahealthandwellness.com/Contents/Item/Display/1507&psig=AOvVaw0UZmOFly8Ci-1RJ9AzxFoL&ust=1536325843189018

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjZkOP2uabdAhUNz4UKHSGXCHkQjRx6BAgBEAU&url=https://www.mesahealthandwellness.com/Contents/Item/Display/1507&psig=AOvVaw0UZmOFly8Ci-1RJ9AzxFoL&ust=1536325843189018


Potential Opportunities

Branding Consumer trends

Local products & ingredients

Strategic environment

Support & advice:

Connect Local, FAS, RISS…

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwibgbz1r5_dAhUKLMAKHdiiB7IQjRx6BAgBEAU&url=http://www.poandpo.com/agrifish/nine-new-monitor-farms-in-scotland-each-with-different-focus-18-2-2016/&psig=AOvVaw2u-rEkfxrSRykNpUGnd_5Y&ust=1536082573662272

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwibgbz1r5_dAhUKLMAKHdiiB7IQjRx6BAgBEAU&url=http://www.poandpo.com/agrifish/nine-new-monitor-farms-in-scotland-each-with-different-focus-18-2-2016/&psig=AOvVaw2u-rEkfxrSRykNpUGnd_5Y&ust=1536082573662272


Thank You

Research Education Consulting

strategic opportunities: food & drink & scottish peatlands · scottish ambition 2030...

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