First Ipad 3: When ipad 3 is newly launched there ias aproblem arises in which the wifi and 4g lite is not working in most of the products due to which people refused to buy the product this was a technical problem. People doesnot refused only the ipad 3 but also refused to buy any of apple tablets.Which is great issue for Apple company.

Strategy of Apple to solve this issue TO solve this issue and again starting their sale they replaced all the effected products with new one which is working correctly to replace their good will in the market again.

secondCadbory dairy milk: Cadbory dairy milk chocolate market is hitted when Malaysian health department find apork dna in two of samples of cadbory which is haram in islam. So in Malaysia cadbory was fully boycotted by the public which doesnot hitted badly the market in malyasia but in all muslim countries cadbory all items are boycotted. So the malaysaian health department releases a press conference in which they clearly declared that “It is a cautionary action to not eat Malaysian origin Dairy Milk until proper investigation can be made by Cadbury with the proper authorities. The actions of over zealous folks in Malaysia asking for closure of the company, calls for violence, and what not is incorrect. The presence could be accidental somewhere in the supply chain and needs to be checked and proper measures taken to ensure a halal product for consumers”

Strategy of cadbory: Cadbory gived a statement on this issue that “We at Cadbury Malaysia understand that customers are disappointed to hear of the news on the recent test by the Ministry of Health on two of our products. We hear you and we value your comments and feedback over this issue.

We understand how important Halal is to the Muslim community. It is also of the highest importance to us here at Cadbury. Ensuring that all our products made here in Malaysia are Halal is something we take very seriously. Since our first learning of this, we have been

actively engaging with the concerned authorities to investigate the issue with the highest urgency.

Meanwhile, we are withdrawing all impacted Cadbury Dairy Milk Hazelnut (with batch number 200813M01H I2 that expires on Nov 13, 2014) and Cadbury Dairy Milk Roast Almond (with batch number 221013N01R I1 that expires on Jan 15, 2015) immediately.

We would also like to reassure you that all other products made in Malaysia are not impacted by this test. We greatly appreciate your patience as we work through this matter”

Then they contacted the Arabic health to check the cadbory samples in saudii Arabia they pick some samples from the market and checked them and they also gived statement that cadbory is halal product and it is free of pork.

thirdNestle baby milk: A boycott was launched in the United States on July 7,

1977, against the Swiss-based Nestlé corporation. It spread in the United States, and

expanded into Europe in the early 1980s. It was prompted by concern about Nestlé's

"aggressive marketing" of breast milk substitutes, particularly in less economically

developed countries (LEDCs), which campaigners claim contributes to the unnecessary

suffering and deaths of babies, largely among the poor. Among the campaigners,

Professor Derek Jelliffe and his wife Patrice, who contributed to establish the World

Alliance for Breastfeeding Action(WABA), were particularly instrumental in helping to

coordinate the boycott and giving it ample visibility worldwide. Groups such as

the International Baby Food Action Network (IBFAN) and Save the Children claim that

the promotion of infant formula over breastfeeding has led to health problems and deaths

among infants in less economically developed countries. There are four problems that can

arise when poor mothers in developing countries switch to formula:

• Formula must normally be mixed with water, which is often contaminated in poor countries, leading to disease in vulnerable infants. Because of the low literacy rates in developing nations, many mothers are not aware of the sanitation methods needed in the preparation of bottles. Even mothers able to read in their native language may be unable to read the language in which sterilization directions are written.

• Although some mothers can understand the sanitation standards required, they often do not have the means to perform them: fuel to boil water, electric (or other reliable) light to enable sterilisation at night. UNICEF estimates that a formula-fed child living in disease-ridden and unhygienic conditions is between 6 and 25 times

more likely to die of diarrhea and four times more likely to die of pneumonia than a breastfed child.

• Many poor mothers use less formula powder than is necessary, in order to make a container of formula last longer. As a result, some infants receive inadequate nutrition from weak solutions of formula.[6]

• Breast milk has many natural benefits lacking in formula. Nutrients and antibodies are passed to the baby whilehormones are released into the mother's body. Breastfed babies are protected, in varying degrees, from a number of illnesses, including diarrhea, bacterial meningitis, gastroenteritis, ear infection, and respiratory infection. Breast milk contains the right amount of the nutrients essential for neuronal (brain and nerve) development. The bond between baby and mother can be strengthened during breastfeeding. Frequent and exclusive breastfeeding can alsodelay the return of fertility, which can help women in developing countries to space their births. The World Health Organization recommends that, in the majority of cases, babies should be exclusively breast fed for the first six months. Advocacy groups and charities have accused Nestlé of unethical methods of promoting infant formula over breast milk to poor mothers in developing countries. For example, IBFAN claim that Nestlé distributes free formula samples to hospitals and maternity wards; after leaving the hospital, the formula is no longer free, but because the supplementation has interfered with lactation, the family must continue to buy the formula. IBFAN also allege that Nestlé uses “humanitarian aid" to create markets, does not label its products in a language appropriate to the countries where they are sold, and offers gifts and sponsorship to influence health workers to promote its products. Nestlé denies these allegations.

Strategy of nestle: Nestle started a precaution paper with the milk because some childrens are allergic from some items and clearly mentioned on the milk packet that without doctor advice does not give to children.