strategic management theory - institut teknologi...

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Manage Process

Set Direction, Set Strategy, Direct Business

Pendekatan Business Process CIMOSA(Computer Integrated Manufacturing for Open System Architecture)

Set Direction Set Strategy

Manage Process

Direct Business

Get Order Fulfill Order Product Support

Human ResourcesManagement

Finance &Accounting

InformationTechnology

MaintenanceManagement

Core Business Process

Support Process

DevelopProduct/Service

AIRLINE BUSINESS PROCESS MAPPING

Manage Process

Approach

Strategic Management Theory

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Strategic Management Defined

Art and science of formulating implementing andArt and science of formulating, implementing, and evaluating cross‐functional decisions that enable

an organization to achieve its objectives.(DAVID, 2001)

Strategic Management DefinedStrategic Management Defined

“Strategic Management”Synonymous with

“Strategic Planning”g g

• Strategic managementUsed more often in academia

• Strategic planningUsed more often in the business world



Manage Process

Direct Business



Finance &Accounting




Support Process


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Set Direction

Means...

D fi i VISION dMISSIONDefining VISION andMISSIONstatement

Source : CSEP Module, by GML Performance

• A strategic vision concerns a firm’s futurebusiness path ‐‐ “where we are going”– Markets to be pursued

Develop a Strategic Vision

– Future technology‐product‐customer focus

– Kind of company that management is trying to create

Develop a Strategic Vision and Mission

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Vision statement

Find the key terms in vision statements:• To be

• Leading

• The best• The best

• Achieves

• Distinctive

• Makes marked contribution

• Success

Vision Statement Example

• “Empower people through great software anytime, anyplace, and on any device.”

The Bellevue Hospital is the LEADER in providing resources necessary to realize the community’s highest level of HEALTH throughout life. --The Bellevue Hospital

Kriteria Visi Efektif

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• A mission statement focuses on current business activities ‐‐ “who we are and what we do”– Current product and service offerings

– Customer needs being served

– Technological and business capabilities

Develop a Strategic Mission

Technological and business capabilities

Mission statement

• a precise description of what an organization does

d fi i i f “ h ” h i i i• a definition of “why” the organization exists currently

→ Reader: Mission statements

• 1 To create

• 2 To be

• 3 To offer

• 4 To facilitate

• a) values, needs, differences• b) processes, communication• c) reputation • d) high‐quality products,

reputation

Mission statement

• 5 To give

• 6 To provide

• 7 To recognize /appreciate

• 8 To preserve

reputation• e) adequate reward• f) leading institution, most

desirable employer• g) excellent service• h) learning, personal development,

career building

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Kriteria Misi Efektif

• A mission statement focuses on currentbusiness activities ‐‐“who we are and what

• A strategic vision concerns a firm’s futurebusiness path ‐‐ “where we are going”

Develop a Strategic Vision and MissionFirst Task of Strategic Management

we do”– Current product and service

offerings

– Customer needs being served

– Technological and business capabilities

– Markets to be pursued

– Future technology‐product‐customer focus

– Kind of company that management is trying to create

Source : CSEP module, GML Performance



Manage Process

Direct Business



Finance &Accounting




Support Process


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Set Strategy

Means...

Strategy Formulation in The Strategy Management Theory



Generating Strategy by Using TOWS Matrix Generating Strategy by Using TOWS Matrix


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Generating Strategy by Using TOWS Matrix Generating Strategy by Using TOWS Matrix Strategic Priorities of McDonald’s

• Continued growth

• Providing exceptional customer care

• Remaining an efficient and quality producer

• Developing people at every organizational level

• Sharing best practices among all units

• Reinventing the fast food concept by fostering innovation in the menu, facilities, marketing, operation, and technology

• Add 1750 restaurants annually• Promote frequent customer visits via attractive menu items,

low-price specials, and Extra Value Meals• Be highly selective in granting franchises• Locate on sites offering convenience to customers and

Strategic Priorities of McDonald’s

• Locate on sites offering convenience to customers and profitable growth potential

• Focus on limited menu and consistent quality• Careful attention to store efficiency• Extensive advertising and use of Mc prefix• Hire courteous personnel; pay an equitable wage; provide

good training



Manage Process

Direct Business



Finance &Accounting




Support Process


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Direct Business

Means...

Strategy Implementation in The StrategyStrategy Implementation in The Strategy Management Theory



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strategic management theory - institut teknologi...

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