GOVT COLLEGE OF MANAGEMENT SCIENCES HARIPUR

SWOT Analysis

IT POLICY AND STRATEGYPrepared for

Sir Zaheer AlamPrepared by

M. Waqas Waheed

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2contentA. Outline1.Introdection2.Definitions of SWOT Analysis 2.1.Strength 2.2.Weakness 2.3.Opportunities 2.4.Threats3. Conclusion

A. Outline

Through this presentation :-Definition of SWOT AnalysisStrength WeaknessOpportunitiesThreatStarbucks

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1. Introduction

• It is a useful analysis that takes into consideration not only your own business but your competitors’ activities and current industry happenings as well.

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S.W.O.T represents :

StrengthsWeaknessesOpportunitiesThreats

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A SWOT analysis is a framework for the organization or Firms in strategic planning, which is used for internal and external factors that can help them facilitate the decision making.

Why SWOT Analysis is important ?The SWOT analysis is an important planning tool for an institution that helps to identify in a systematic and organized, its internal strengths and to share to match the strengths with the best opportunities for the environment

2. SWOT Analysis 6

2.1.Strengths

• What advantages (for example, skills, education or personal industry connections) do they have that others don’t have?

What makes company standout from its competitors?

• What positive aspects does the company enjoy in the current environment ?

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2.2.Weaknesses

• Which areas are causing concerns?• Which issues can be avoided?• Company’s reputation among its customers.

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2.3.Opportunities

• How can the company be more innovative ?• Which are the new markets or

consumers that can be tapped ?• Which area has the company not

ventured ?• What are the upcoming trends that are

catching up in the market ?

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2.4.Threats

• Are there any new competitors emerging in the industry ?• What are the issues that threatens the

company’s position ?• Is there any significant change(s) in the

industry of operation ?

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Tools for Strategy Formulation

SO Strategies: Use strengths to take advantage of opportunities

WO Strategies: Overcome weaknesses to take advantage of opportunities

ST Strategies: Use strengths to avoid threats

WT Strategies: Minimize weaknesses and avoid threats

WO Strategies

WT Strategies

ST Strategies

SO Strategies

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

3.Conclusion:

SWOT emerges as a powerful tool for matching the firm’s resources and capabilities to the competitive environment.

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It can be concluded that:-

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Thank You14