strategic information systems iv stv401t / b btip05
TRANSCRIPT
Corporate Affairs and Marketing (CA&M) Brand and Event Management
1
STRATEGIC INFORMATION SYSTEMS IV
STV401T / B
BTIP05 / BTIX05 - BTECH
DEPARTMENT OF INFORMATICS
LECTURE – 01:
KEY CONCEPTS
By: Dr. Tendani J. Lavhengwa
Corporate Affairs and Marketing (CA&M) Brand and Event Management
LECTURE: 01 - KEY CONCEPTS
Inspirational Quotes
• My personal quote:
“Always be a thought ahead. Do not fear the blank page, everything started
somewhere”
• Quotes to consider as inspiration:
"The right quote can inspire people to change their ways" ~ Zig Ziglar
“A goal is a dream with a deadline” ~ Napoleon Hill
• Your quotes?
???
Corporate Affairs and Marketing (CA&M) Brand and Event Management
LECTURE: 01 - KEY CONCEPTS
#. Start-up Items to discuss
1. Information Science overview
2. Expanding on “Base course Motivation message” from: Turban et al. (2011) & Bocij et al. (2015)
3. The changing business environment
4. Business Pressures-Responses-Support Model and Business Environment Factors
5. Mintzberg’s 10 Managerial Roles
6. Why computerise decisions (DSS)?
7. Types of control
8. Information Systems Pyramids
9. Steps / stages decision making process – flow and diagram
10. Automated Decision-Making (ADP) Framework
11. Computerised Tools for Decision Support
Corporate Affairs and Marketing (CA&M) Brand and Event Management
- - -
1. INFORMATION SCIENCE OVERVIEW
Corporate Affairs and Marketing (CA&M) Brand and Event Management
from: Turban et al. (2011) - Reminder
Turban et al. (2011) states… ”The business environment (climate) is constantly changing, and it is becoming more and more complex.
Organizations, private and public, are under pressures that force them to respond quickly to changing conditions and to be innovative in the way they operate.
Such activities require organizations to be agile and to make frequent and quick strategic, tactical, and
operational of relevant data, information, and knowledge.
Processing these, in the framework of the needed decisions. must be done quickly. frequently in real
time, and usually requires some computerized support.”
2. EXPANDING ON “BASE COURSE MOTIVATION MESSAGE” FROM: TURBAN ET AL. (2011)
Corporate Affairs and Marketing (CA&M) Brand and Event Management
What can we note?
2. EXPANDING ON “BASE COURSE MOTIVATION MESSAGE” FROM: TURBAN ET AL. (2011)
*The business environment (climate)
is constantly changing,
and it is becoming more and
more complex. *Organizations,
private and public,
are under pressures
that force them to respond
quickly
to changing conditions
and to be innovative in the way they
operate.
*Such activities require
organizations to
be agile
and to make frequent
and quick strategic,
tactical,
and operational of relevant data, information,
and knowledge. *Processing these, in
the framework of the needed decisions.
must be done
quickly.
frequently in real time,
and usually requires some computerized
support.
Corporate Affairs and Marketing (CA&M) Brand and Event Management
What can we note?
2. EXPANDING ON “BASE COURSE MOTIVATION MESSAGE” FROM: BOCIJ ET AL. (2015)
Bocij et al. (2015) states…
”Systems theory provides a powerful means of analysing and improving business processes. It can be
applied to a variety of different areas and is fundamental to gaining a good understanding of the
managerial application of BIS”
Bocij, P., Greasley, A., & Hickie, S. 2015. Business Information Systems: Technology Development And Management For The E-Business. 5th Edition.
Corporate Affairs and Marketing (CA&M) Brand and Event Management
What can we note?
2. EXPANDING ON “BASE COURSE MOTIVATION MESSAGE” FROM: BOCIJ ET AL. (2015)
Corporate Affairs and Marketing (CA&M) Brand and Event Management
3. THE CHANGING BUSINESS ENVIRONMENT
Corporate Affairs and Marketing (CA&M) Brand and Event Management
4. BUSINESS PRESSURES-RESPONSES-SUPPORT MODEL
These Business Environment Factors create pressure on organisations
and Business Environment Factors
Corporate Affairs and Marketing (CA&M) Brand and Event Management
4. BUSINESS PRESSURES-RESPONSES-SUPPORT MODEL
Case Study: Digital Agriculture Service (source: Accenture)
Source: https://www.accenture.com/us-en/insight-accenture-digital-agriculture-solutions
Corporate Affairs and Marketing (CA&M) Brand and Event Management
4. BUSINESS PRESSURES-RESPONSES-SUPPORT MODEL
Marketing: Traditional -> Digital
Corporate Affairs and Marketing (CA&M) Brand and Event Management
5. MINTZBERG’S 10 MANAGERIAL ROLES
listing
Inte
rper
son
al
Figurehead
Leader
Liaison
Info
rmat
ion
al
Monitor
Disseminator
Spokesperson
Dec
isio
nal
Entrepreneur
Disturbance handler
Resource allocator
Negotiator
Corporate Affairs and Marketing (CA&M) Brand and Event Management
6. WHY COMPUTERISE DECISIONS (DSS)?
Multiple reasons
Speedy computations
Improved communication
and collaboration
Increased productivity of
group members
Improved data management
Managing giant data
warehouses
Quality support
Agility support
Overcoming cognitive limits in
processing and storing information
Using the Web
Anywhere, anytime support
*Any other addition that may be applicable to
you
Corporate Affairs and Marketing (CA&M) Brand and Event Management
8. INFORMATION SYSTEMS PYRAMIDS
Classic - traditional
Corporate Affairs and Marketing (CA&M) Brand and Event Management
Models of IT
8. INFORMATION SYSTEMS PYRAMIDS
Corporate Affairs and Marketing (CA&M) Brand and Event Management
Different options
9. STEPS / STAGES DECISION MAKING PROCESS
•Consists of finding, identifying, and formulating the problem or situation that calls for a decision.
•may involve, comparing the current status of a project or process with its plan.
•The end result of the intelligence phase is a decision statement.
•“intelligence,”, adopted from 'the military' - which involves the gathering of information without necessarily knowing what it will lead to in terms of decisions to be made.
The Intelligence Phase
•The design phase is where we develop alternatives. This phase may involve a great deal of research into the available options. During the design phase we should also state our objectives for the decision we are to make.
The Design Phase
•we evaluate the alternatives that we developed in the design phase and choose one of them. The end product of this phase is a decision that we can carry out.
The Choice Phase
•The decision that is ultimately carried out.
Implementation
•The decision implemented is evaluated. Was the course of action taken a good choice?
Review
Extensions to Simon's Model: * Implementation * Review
SIMON'S MODEL OF DECISION MAKING Sources: Herbert A. Simon and Associates Turban et al. (2011)
Corporate Affairs and Marketing (CA&M) Brand and Event Management
Automated Decision Support (ADS) / Decision Automation Systems (DAS)
10. AUTOMATED DECISION-MAKING FRAMEWORK
Similar expressions for decision making
Decision Automation
Systems (DAS)
Automated Decision Support
(ADS)
Automated Decision-Making
Automated Decision-Making Framework
Corporate Affairs and Marketing (CA&M) Brand and Event Management
- - -
11. COMPUTERISED TOOLS FOR DECISION SUPPORT
Corporate Affairs and Marketing (CA&M) Brand and Event Management
- - -
LECTURE: 01 - KEY CONCEPTS
QUESTIONS & ENQUIRIES