strategic information management using...
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Schmeling + Consultants GmbH Heidelberg
www.schmeling-consultants.deTelefon +49 (0) 62 21 / 58 50 47-0
SDL Structured Content Summit
Dr. Peter Ebenhoch, PMP
Strategic Information Management using DITA
Sheraton Brussels Airport Hotel, 2011/05/19
Dr. Peter Ebenhoch, [email protected]
Thesis
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DITA supports Strategic Information Management
Agenda
What is Strategic Information Management? What are the demands of Strategic
Information Management? How does DITA support these demands? Where are additional measures needed? Does your environment unlock the strategical
potential of DITA?
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Strategic Information Management
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What is Strategic Information Management?
Strategic Information Management
Strategic Planning deals with the futurity of present decisions
Peter Drucker: „What do we have to do today to be ready for an
uncertain future?“ „What futurity do we have to build into our present
thinking and doing, [...] and how do we use this information to make a rational decision now?“
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Source: The Daily Drucker, p. 342Harper Business 2005
Strategic Information Management
Strategic Goals cannot be achieved directly
John Kay: “Obliquity: Many goals are more likely to be
achieved when pursued indirectly.” When it comes to major goals, whether in life or in
business, one can pursue them best by deliberately not pursuing them directly.
Example: You cannot set up a specific working package to achieve happiness.
Strategic goals can only be reached indirectly by implementing the right conditions.
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Source: Obliquity, Why our goals are best achieved indirectly, Profile Books 2010
Strategic Information Management
Levels of Strategic Information Management... in theory:
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According to: Krcmar, InformationmanagementSpringer, 2010
Strategic Information Management
Levels of Strategic Information Management ... in practice:
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Strategic Information Management
Information Model as lever
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Strategic Information Management
Definition
Strategic Information Management aims to establish information architectures today, which provide answers to future demands.
Strategic Information Management needs to consider an appropriate information model to be successful.
The information model can work as a door opener to align various applications, communication tools and infrastructure fragments.
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Demands of Strategic Information Management
What are the demands of Strategic Information Management?How does DITA cope with these demands?
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Demands of Strategic Information Management
DITA support:− lasting technology
• generic markup– output in any desired
format• XML-based (1998)
– SGML-rooted (1974/1986)
» GML-rooted (1969)− global support
• Multilanguage (Unicode)• Worldwide standard
(IBM/OASIS)− manageable
Requirements for an information model
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Strategic Information Management
Converting Strategic Plans to Action
„The distinction that marks a plan capable of producing results is the commitment of key people to work on specific tasks.“
„Unless such commitment is made, there are only promises and hopes, but no plan.“
Work implies accountability, a deadline, and finally, the measurement of results, that is, feedback from results on the work.
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Source: The Daily Drucker, p. 81Harper Business 2005
Peter Drucker
Demands of Strategic Information Management
Western Railroad security < 1850
Western Railroad Security> 1850
DITA is manageable
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Source: Here Comes Everybody,Clay ShirkyPenguin Books
Demands of Strategic Information Management
Information Management< 2005
Information Management> 2005
DITA is manageable
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Demands of Strategic Information Management
Business Processes− adaptable
• topics and topic types
• specializing− flexible
• topicref• conref• conkeyref/conkeyend• e-learning
Organizational Structure− scalable− accountable
Strategical Demands for an information model
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Demands of Strategic Information Management
Communication− placeable
• HTML-like continous text− transparent − effectiv
Applications− software independent− supported by vendors− serviceable
Strategical Demands for an information model
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Demands of Strategic Information Management
DITA is effective and transparent if ...
certain principles are adhered to− Labeling Principle− Chunking Principle− Consistency Principle− Relevance Principle
This needs appropriate supplementary aids and support, e.g. Training and Editorial Guidelines
To achieve this there exist methods like− Infomapping® and− Funktionsdesign®
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Robert E. Horn
Source: Robert E. HornMapping Hypertext1989
Demands of Strategic Information Management
IT-Infrastructure− DITA as a service− integrable
Strategical Demands for an information model
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Needs of Strategic Information Management
DITA as a service− „Topics at your fingertips“− Publish as you go− Instant Publishing
Integration with service management and quality assurance
DITA is integrable− Integration of product data
and ERP-systems Requires appropriate metadata
concept and integration− cf. Standard Numbering
System of S1000D
DITA as a service / DITA is integrable
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Abstract
Does your environment unlock the strategical potential of DITA?
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It is your option to unlock it on all levels!
lasting global manageable adoptable flexible scalable accountable placeable transparent effectiv software independent supported by vendors serviceable DITA as a service integrable
Many thanks for your attention!
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Dr. Peter Ebenhoch, [email protected]+49-151-16156252
Schmeling + Consultants GmbHWieblinger Weg 1769123 Heidelberg