strategic doing: a new discipline december 2013
DESCRIPTION
This presentation introduced Strategic Doing to the Australia New Zealand Regional Science Association. President of the Association, Paul Collits, invited me to make this presentation after he had studied our work. In his keynote address to the meeting, Paul noted, "Local economic development is the identification of local assets for growth and leveraging them through collaboration. The best methodology I have seen in twenty years for achieving this is called Strategic Doing."TRANSCRIPT
ED MORRISON DECEMBER 2013
STRATEGIC DOINGA NEW DISCIPLINE FOR DEVELOPING AND IMPLEMENTING STRATEGY IN LOOSE REGIONAL NETWORKS !
ANZRSAI CONFERENCE UNIVERSITY OF SOUTHERN QUEENSLAND
1
Pasteur’s Quadrant: An Orientation
Strategic Doing
Stokes (1997)
The Context
My personal journey started here
Flat Earth Moment 1 Mazda Manufacturing Complex Hiroshima, Japan 1983
Flat Earth Moment 2 High tech optic factory run by Chinese military 1991
Flat Earth Moment 3 Internet tutorial by MIT physicist 1993
The Emergence of Strategic Doing
Strategic Planning….A lot of thinking …Very little doing
Strategic Planning: Built for a hierarchy
Strategic Doing….Built for open networks
The Starting Point….What’s a Strategy?
We start with a simple strategy map
We map assets and networks
The Proof Points
Muhlenberg
CaldwellHart Metcalfe Adair
Green
Spencer Owen Scott
OhioEdmonson
Rockcastle
Knox
Morgan
Pike
GreenupEstill
Lewis
Fayette
Union
Mercer
McCracken
Hopkins
Proof Point 1 Adjusting to globalization in rural Kentucky Measurable progress in 18 of 23 counties
Proof Point 2 Santa Fe Parking Garage, Oklahoma City, 1993
Photo by: Luke Barrett
Proof Point 2 Oklahoma City Today
Proof Point 3 Development of the Charleston Digital Corridor
Ernest Andrade Chief Designer Charleston Digital Corridor
Proof Point 4 Workforce Innovations 4 Focus Areas: 60+ Collaborations
Scalable Replicable Sustainable
Small Business Vitality Rankings, 2011
1. Austin !
2. Oklahoma City !
3. Charleston, SC
Source: Business Journal Digital Network April 11, 2011
Proof Point 5 Demand for strategic doing keeps growing
Ten Lessons
Lesson 1 Transcend ideology…it kills innovation
Lesson 2 Explain central role of the 21c engaged university
Both internally
and externally
Lesson 4 Go slowly at first to go fast later… Innovating networks take time and trust to evolve
Lesson 5 Innovation in open networks evolves in stages
Lesson 6 Innovating networks depend on tight cores, porous boundaries and boundary spanners
Lesson 7 Strategy is a collective discipline that takes practice to master
Lesson 8 Guide conversations…We move in their direction
Lesson 9 Always ask “What’s the next step?” Moving words into action builds trust
Lesson 10 Set and keep civility rules… In a democracy, civility is not optional
