Strategic DirectionGovernment Relations

April 21, 2014Chairman’s Workshop

Strategic Direction

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VISION internal/external

FOCUS externally

INVESTLEVERAGE internally

STRATEGIC PRIORITIES objectives

Recognize Current State & Current Issues

Current State

• REACTIVE• Communications – Monthly “Legislative Update”

– Electronic Outreach to 62 Legislators and key Executive Branch officials• Opportunity to improve internal communications culture

– “Who needs to know what I know”• University-wide coordination/process to support issues and opportunities• No visible or coordinated GR engagement support high-profile boards, committees;

– e.g., task forces, state boards trade association, economic development councils• Lacks plan, criteria or process for extending invites to Government Officials

• All listed items viewed as opportunities…

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Current Issues

State of Delaware – General Assembly

oState Funding• Capital Budget Increase (Focused Messaging - lay ground work)

oEducation – Department of Education: Principal Preparation ProgramoPending Legislation: Tuition Equity Act

Charitable Solicitation ActoEconomic Development – UD Star Campus projects: The Data Centers, LLCoSpeech Pathology Progress – highlight milestones reached and future timelineoAgriculture Education Major Enrollment ClosureoAdmissions – College Access for low income, high performing studentsoCharter Autonomy

• Public vs. PrivateoDelaware Institute of Arts Education (DIAE)

oUD Department of Psychology Accreditation

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Current Issues

City of Newark

oMayor Funk retirement (Special Election – Tuesday, November 26th)oThe Data Centers, LLC – UD STAR Campus Plan

• FOIA requests & Inquiry Response from UD• Board of Adjustments decisions (monitor)

oWater rate increase oStorm water feeoI’m Shmacked – Alcohol Binge drinking campus cultureoUD & Newark City Council RelationsoOff-campus property leasing review

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Vision

InternalTo provide proactive, collaborative leadership and counsel on all government, community and policy related matters; cross-functional and colleges to UD.

ExternalTo establish an accessible, engaging and informative relationship management process that includes government officials, business leaders and community influencers… both proactive and responsive (RESULTS DRIVEN!)

Forward lookingTo be recognized as a Delaware leader on state affairs issues and opportunities that impact higher education and considered a national best practices model.

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Focus (external)o  Develop Strategic Communications Plan

o Continue Monthly e-Communication: “Delaware Leader Update”o Improve Government Official Outreacho Expand Distribution List

o Develop Government Relations Key Messages o Drive an AGENDA with clear consistent messaging

• Communicate UD impact in Delaware• Need for increased Capital Funding ROI – Research Institution• Highlight KEY student admissions/graduates data & details

o Government Relations Website updated

o Grassroots Communications programo Develop Statewide and District-by-District Data

• Student volunteerism & Community engagement

o Strategic Relationship Management Plano Government Officials, Business & Community Leaders 7

Focus (external)

oPrioritize High Profile External Events MAXIMIZE UD INVOLVEMENT!

o UD Commencemento UD Day (Legislative Hall)o Delaware State Fairo AG Dayo Coast Day (Lewes Campus)o DSCC Dinner & NCC Dinnero Gridiron Dinner Scholarship Dinnero UD Alumni Weekend Events ALUMNI & LEADERSHIP

oStrategic Relationship Management Plan DEVELOP UD AMBASSADORS

o Government Officialso Community Leaders

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Leverage (internal)

o Capitalize on existing UD Events and Programs• Ribbon Cuttings & Dedications• Arts programs, Guest Lectures & Special events• Sporting Events: Football, Basketball, Baseball, LAX, etc.

o Increase Internal Collaboration• UD Government Relations Strategy Team (Weekly)• Government & Federal Relations Team (Bi-Weekly)

o Public Policy Institute (Frequent Engagment)• Faculty & Fellows

o Engage in Projects/Efforts with Subject Matter Experts (Lead & Counsel)• State Funding Finance/Budget• UD Star Campus GSA/Real Estate & Development• Charter Autonomy Legal• Events, Networks, Tools OCM & UD Development

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Government Engagement Policy

Delaware State Government: Title 29 – Chapter 58 (Subchapter IV)

o"Lobbyist" means any individual who acts to promote, advocate, influence or oppose any matter pending before the General Assembly by direct communication with the General Assembly or any matter pending before a state agency by direct communication with that state agency, and who in connection therewith either:

b. Is authorized to act as a representative of any person who has as a purpose of influencing a legislative matter or administrative action;

146th General Assembly – Senate Bill 185 (DeLuca/Gilligan)

oLobbyists must register electronically with the Public Integrity Commission (PIC)oAny direct communication with a Lobbyist and a “Government Official” relating to a proposed bill, resolution or regulation must report to the PIC no later the 5th business day after the interaction. oPenalties for failing to register/report include misdemeanor charges and fines. 10

Collaboration Opportunities…

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oGovernment Relations NEEDS from the Provost office, Deans & Chairs

o Highlight issues & opportunities of importance to your organization

• Develop Message Points for priority issues or opportunities in your organization

o Share highlights of relevant government official interactions

o Participate in strategic interactions with key Delaware government officials and community leaders

• Host information sessions and/or with key leaders

• Schedule strategic visits to Dover or with key officials

QUESTIONS?

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WE look forward to working with YOU!

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