strategic design for the social sector
TRANSCRIPT
![Page 1: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/1.jpg)
STRATEGIC DESIGN FOR THE SOCIAL SECTOR
M ATT H E W S C H A R P N I C K @ e l e fi n t
![Page 2: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/2.jpg)
OUR CLIENTS
![Page 3: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/3.jpg)
WHAT DO WE MEAN BY DESIGN?
Intentionally crafting products or experiences to meet certain goals
Not just graphic design: web, information, ux, industrial, service
Not about decoration and appearance but about creating an interaction
![Page 4: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/4.jpg)
WHY DESIGN MATTERS
Design captures your traits and values in something tangible
It creates alignment among all your constituents
Storytelling engages people with content in meaningful ways
Strong brands build trust - giving you authority and credibility
![Page 5: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/5.jpg)
WHAT DO WE MEAN BY STRATEGIC DESIGN?
Understanding the audience
Understanding the organization’s goals
Aligning specific communications to the overlap between these two
![Page 6: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/6.jpg)
WHAT DO WE MEAN BY A BRAND?
The sum of all feelings about an organization
Much more than its logo or visual identity
A strong brand opens up new possibilities• Employees• Customers• Partners
![Page 7: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/7.jpg)
PROCESS: LEARN + SYNTHESIZE
![Page 8: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/8.jpg)
CONSIDERATIONS: STRATEGY
“The solution lies simply in posing a single question, which I
believe is the most important question in strategy.
Rather than have [people] talk about what they thought was true,
ask them to specify what would have to be true for the option on the table to be a fantastic choice. It was magic.
Clashing views turned into collaboration on really understanding the logic of the options.”
Roger Martin, “My Eureka Moment With Strategy,” HBR
![Page 9: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/9.jpg)
SPOTLIGHT: HOMEBRIDGE
![Page 10: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/10.jpg)
CONSIDERATIONS: STRATEGY
Creating a framework
![Page 11: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/11.jpg)
DEFINITION: UX + INTERACTION DESIGN
User Experience and Interaction design are a discipline of design focused on making things intuitive to use.
The philosophy of UX design is captured well by one of the best
books on the subject titled “Don’t make me think,” by Steve Krug.
![Page 12: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/12.jpg)
QUESTIONS: UX + INTERACTION DESIGN
How do the strategic insights we identified earlier show up?
What are the most efficient and engaging ways to get multiple audiences with different goals where they want to go?
How do we make sure they meet our objectives?
![Page 13: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/13.jpg)
PROCESS: UX + INTERACTION DESIGN
Wireframes
![Page 14: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/14.jpg)
PROCESS: UX + INTERACTION DESIGN
Wireframes
![Page 15: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/15.jpg)
PROCESS: VISUAL DESIGN
![Page 16: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/16.jpg)
INSIGHTS: VISUAL DESIGN
Good visual design demonstrates quality and builds trust
Effective visual design makes things easier to use
Form and function cannot be separated in storytelling - how you show things is integral to the message itself
![Page 17: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/17.jpg)
SPOTLIGHT: VISUAL DESIGN
ATM Study
![Page 18: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/18.jpg)
SPOTLIGHT: VISUAL DESIGN
ATM Study: Attractive things work better
“…when we are relaxed, our brains are more flexible and more likely to find workarounds for difficult problems.”
Not only do aesthetics affect perceived usability, they also influence actual performance.
![Page 19: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/19.jpg)
PROCESS: ITERATION + ANALYTICS
Check your assumptions
Through deep personal interactions and quantitative testing, make sure your designs are achieving their goals
Iterate
![Page 20: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/20.jpg)
SPOTLIGHT: DATA VISUALIZATION
Data often commands an undeserved respect
Lying and manipulation are easy
Important questions must be asked about how data is visualized
Data should be visualized in an efficient + engaging way
![Page 21: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/21.jpg)
SPOTLIGHT: DATA VISUALIZATION
Minard, Napoleon, Tufte
![Page 22: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/22.jpg)
CASE STUDY: DATA VISUALIZATION
US debt
![Page 23: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/23.jpg)
CASE STUDY: DATA VISUALIZATION
![Page 24: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/24.jpg)
CASE STUDY: DATA VISUALIZATION
![Page 25: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/25.jpg)
CASE STUDY: DATA VISUALIZATION
![Page 26: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/26.jpg)
CASE STUDY: DATA VISUALIZATION
![Page 27: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/27.jpg)
CASE STUDY: DATA VISUALIZATION
![Page 28: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/28.jpg)
SPOTLIGHT: JAPAN DEBT DATA VIZ
![Page 29: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/29.jpg)
SPOTLIGHT: THE COMMUNICATIONS NETWORK
![Page 30: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/30.jpg)
SPOTLIGHT: THE COMMUNICATIONS NETWORK
![Page 31: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/31.jpg)
SPOTLIGHT: THE COMMUNICATIONS NETWORK
![Page 32: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/32.jpg)
SPOTLIGHT: THE COMMUNICATIONS NETWORK
![Page 33: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/33.jpg)
SPOTLIGHT: THE COMMUNICATIONS NETWORKThe Communications Network envisions…
We believe…
The Network is…who share the belief…
What We Do: Community + Learning + Leadership
We deliver timely access to knowledge, expertise…
![Page 34: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/34.jpg)
SPOTLIGHT: MORE INFOGRAPHICS
![Page 35: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/35.jpg)
SPOTLIGHT: MORE INFOGRAPHICS
![Page 36: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/36.jpg)
SPOTLIGHT: DALY TO IMPACT
![Page 37: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/37.jpg)
SPOTLIGHT: DALY TO IMPACT
![Page 38: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/38.jpg)
KEY TAKEAWAYS
The most effective design grows out of clear strategic understanding
Brands are about fit and consistency and can open new possibilities for an organization
Design now covers many disciplines beyond visual design, each with a specific and rich knowledge base
![Page 39: Strategic Design for the Social Sector](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c356c8bb61eb6b098b461b/html5/thumbnails/39.jpg)
THANK YOU!@mattscharp @elefint