strategic corporateresearch2010

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Strategic Corporate Strategic Corporate Research Research Laura L. Leavitt Laura L. Leavitt Assistant Head, Gast Business Assistant Head, Gast Business Library Library Labor Relations & Business Labor Relations & Business Librarian Librarian Michigan State University Michigan State University (517) 355-4647 (517) 355-4647 [email protected] August 17, 2010

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Page 1: Strategic corporateresearch2010

Strategic CorporateStrategic CorporateResearchResearch

Laura L. LeavittLaura L. LeavittAssistant Head, Gast Business LibraryAssistant Head, Gast Business LibraryLabor Relations & Business LibrarianLabor Relations & Business Librarian

Michigan State UniversityMichigan State University(517) 355-4647(517) 355-4647

[email protected]

August 17, 2010

Page 2: Strategic corporateresearch2010

Today’s ObjectiveToday’s Objective• Learn how to Learn how to researchresearch employers & employers &

industries industries using a variety of resourcesusing a variety of resources

• ……. to . to better assess the REAL threats better assess the REAL threats and opportunitiesand opportunities faced by a company faced by a company or industryor industry

• …….and place you in a .and place you in a better overall better overall bargaining positionbargaining position..

Page 3: Strategic corporateresearch2010

Topics for Today:Topics for Today:

• Unique features of business informationUnique features of business information• Company & industry profiles, Company & industry profiles,

descriptions and statisticsdescriptions and statistics• Financial informationFinancial information• Company & industry analysis Company & industry analysis • News & recent eventsNews & recent events• Legal/regulatory environmentLegal/regulatory environment

Page 4: Strategic corporateresearch2010

Business InformationBusiness InformationUnique FeaturesUnique Features

Initial things to consider…is the Initial things to consider…is the company:company:

Public or or private ? ?Subsidiary or parent ? or parent ?

……and, is the information:and, is the information:““Free” or proprietary ?Free” or proprietary ?

Page 5: Strategic corporateresearch2010

General Company Info: General Company Info: Profiles & directoriesProfiles & directories

• Business & Company Resource Ctr• General BusinessFile ASAP • Reuters Company Profiles• Thomas Register• Yahoo! Finance

Page 6: Strategic corporateresearch2010

General Company Info: General Company Info: Profiles & directoriesProfiles & directories

• State & Local ResourcesState & Local ResourcesCrain’s Detroit Business Internet Direc

toryChamber of Commerce directoriesChamber of Commerce directories

Ex: Ex: Des Moines PartnershipPublic library filesPublic library filesOffice of the Secretary of StateOffice of the Secretary of State

See See Business Filings by State

Page 7: Strategic corporateresearch2010

Financial InformationFinancial Information• EDGAR

Website of corporate filings with the U.S. Website of corporate filings with the U.S. Securities & Exchange Commission (SEC)Securities & Exchange Commission (SEC)

10-K, 10-Q, 8-K and Proxy Statements10-K, 10-Q, 8-K and Proxy Statements• Annual Reports Annual Reports

IRIN’s Co. Website (ex: Co. Website (ex: General Mills))

• Yahoo! Finance

Page 8: Strategic corporateresearch2010

Analysis & OpinionAnalysis & Opinion

• Motley Fool – community driven – community driven ratingsratings

• Zack’s – ABR’s (Average – ABR’s (Average Brokerage Ratings)Brokerage Ratings)

Page 9: Strategic corporateresearch2010

News & EventsNews & EventsWhat’s the Buzz?What’s the Buzz?

• Magazines & newspapersMagazines & newspapers– Business & Company Resource Ctr– General BusinessFile ASAP – New York Times– NewsBank Michigan Newspapers

…….ALL available through .ALL available through

Page 10: Strategic corporateresearch2010

News & EventsNews & EventsWhat’s the Buzz?What’s the Buzz?

• News AlertsNews AlertsGoogle Alerts

• Discussion Groups/BBsDiscussion Groups/BBsYahoo! Groups

• Anti-Company SitesAnti-Company SitesStarbucksStarbucks

• http://www.starbucked.comUnited AirlinesUnited Airlines

• http://www.untied.com

Page 11: Strategic corporateresearch2010

Industry InformationIndustry Information• OverviewsOverviews

– Business & Company Resource Ctr – Dun & Bradstreet Industry Reports Free registration Free registration

required.required.– IBISWorld Industry Reports Brief reports free, longer Brief reports free, longer

reports for sale.reports for sale.– Reuters

• Market Research - aggregatorsMarket Research - aggregators– MarketResearch.com– ResearchandMarkets.com

Page 12: Strategic corporateresearch2010

Industry InformationIndustry Information

• Trade Associations & Trade MagazinesTrade Associations & Trade Magazines– ASAE’s Gateway to Associations– TSNN: Trade Show Directory

• StatisticsStatistics– Bureau of Economic Analysis– Bureau of Labor Statistics– Economic Census

Page 13: Strategic corporateresearch2010

Legal & Regulatory Legal & Regulatory EnvironmentEnvironment

• Legislation & LitigationLegislation & LitigationTHOMAS (Federal legislation) (Federal legislation)Michigan Legislature (track Michigan (track Michigan

bills and laws)bills and laws)

• Government & Related SitesGovernment & Related SitesOSHA NLRB EEOC SECEPA FreeERISA

Page 14: Strategic corporateresearch2010

Watchdog ResourcesWatchdog Resources

CorpWatchInterfaith Center on Corporate Respo

nsibilityLaborNetPesticide Action Network Environmental Defense’s Environmental Defense’s ScorecardThird World Network

Page 15: Strategic corporateresearch2010

Union DataUnion Data• UnionStats • Online collections of CBAs/contracts:Online collections of CBAs/contracts:

– UC-Berkeley IIR Library UC-Berkeley IIR Library http://iir.berkeley.edu/library/contracts/index.hthttp://iir.berkeley.edu/library/contracts/index.html ml

– Cornell University Cornell University http://digitalcommons.ilr.cornell.edu/cba/ http://digitalcommons.ilr.cornell.edu/cba/

– MSU – MI Public Sector Agreements MSU – MI Public Sector Agreements http://www2.lib.msu.edu/branches/lir/contractshttp://www2.lib.msu.edu/branches/lir/contracts.jsp .jsp

Page 16: Strategic corporateresearch2010

Thank You!!Thank You!!

Laura L. LeavittLabor Relations/Business LibrarianGast Business LibraryMichigan State University50 Law College BuildingEast Lansing, MI [email protected]