strategic communications plan - increasing american public support of keep a child alive

7/31/2019 Strategic Communications Plan - Increasing American Public Support of Keep a Child Alive

1/17

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2/17


3/17

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iazm# vla carm a}p ag jmgmekpkgf ezai vldp plmrm gdpkagr ikflp ldum pa aeemz kg iazm `mumca~m` rpdpmr' Kg kpr :>>>>


4/17

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dvdz`# Dckbkd dfdkg }zfm` plm d}`kmgbm pa pm|p DCKUM pa ;>;;;' Iajkcm àgdpkagr pldp gkflp vmzm aumz 42>#>>>

ezai :5#>>> ~ma~cm' Vkpl plmrm pva kgbk`mgpr dcagm# plm iajkcm àgdpkag bdi~dkfg ldr zdkrm` iazm pldg 52>#>>>

kg dja}p d {mdz' ,Oaar# :>>;+

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dg` `mdpl' ,HBD# :>>

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plm dfmr ae


5/17

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Plm Pm|p DCKUM bdi~dkfg vdr kgpza`}bm `}zkgf Dckbkd Hm{r& :>>< vazc` pa}z# jmgmekpkgf ezai

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idzhmpkgf',BPKD# g'`'+

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imrrdfm+ pa 46#;>> a}pfakgf imrrdfmr dccapm` ~mz iagpl vkpl 2 bmgpr ~mz

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Plmrm edbkckpdpm agaz dbbmrrkjkckp{# kgbzmdrkgf a~~azp}gkpkmr eaz zmumg}m' Kg d``kpkag# plm emmr zmcdpm` pa plm iFkum

dbba}gp va}c` jm iazm pldg baumzm` kg plm =- dccapm` eaz e}g` zdkrkgf barpr' Plm Jcdbh Jdcc# rla}c` kp zmidkg dr

r}bbmrre}c az fzav# va}c` zdkrm mga}fl e}g`r pa `mezd{ plmrm m|~mgrmr vkpl iazm pldg 4'6 ikcckag cmep ,depmz mumgp

barpr+ eaz aplmz a~mzdpkagdc m|~mgrmr dg` pa fa pa HBD rkpmr dg` ~zafzdir'

Plm barp ae dppmg`kgf plm dgg}dc Jcdbh Jdcc Fdcd# d rpdz)rp}``m` mumgp vlmzm bmcmjzkp{ dg` ~lkcdgplza~{

vdch ldg` kg ldg`# rpdzpr dr =#>>> eaz dg kg`kuk`}dc pkbhmp' ,Zm}pmzr# :>>;8 Hmm~ D Blkc` Dckum# :>>;+ Fdcd pdjcmr

dzm ~zkbm` dp =>#>>> ,Zmjazg# plm ^zmikmz Fdcd Pdjcm+ az 4>>#>>> ,Rdem dg` Ra}g`# plm ^cdpkg}i Fdcd Pdjcm+

eaz 4> f}mrpr mdbl' Mdbl kgbzmdrm kg ~zkbm zm~zmrmgpr d fzmdpmz dia}gp ae zmbafgkpkag eaz plm àgaz kg ~zkgp# ag plm


6/17

HBD vmjrkpm# dg` ezai plm rpdfm `}zkgf plm mumgp' Plkr kr dg kgbmgpkum eaz bai~dgkmr# rabkdckpmr# dg` aplmz fza}~r az

kg`kuk`}dcr vla rmmh a~~azp}gkpkmr pa rlav rabkdc zmr~agrkjkckp{ dg` m|~ar}zm eaz plmkz bldzkpdjcm vazhr' Baz~azdpm

dg` cdzfmz fza}~ dg` kg`kuk`}dc `agazr vla r~agraz plm Jcdbh Jdcc az dzm zmbafgkm` eaz bagpzkj}pkagr pa HBD

jmgmekp kg plm ~}jckb m{m# jmbd}rm 50- ae plm Dimzkbdg ~}jckb emmc pldp vm rla}c` bagpkg}m fkukgf eaz fcajdc lmdcpl#

jmbd}rm kpr faa` eaz dcc ae }r kg plkr fcajdc edikc{ pa ~zmumgp r}eemzkgf dg` ~aumzp{' ,HBD# :>>>;+ HBD ldr

dcra emdp}zm` d`umzpkrmimgpr `}zkgf rlavr ag plm L}c}'bai rpzmdikgf uk`ma vmjrkpm' B}zzmgpc{# L}c} ldr d 424

kg`m| g}ijmz 4>;+ Bai~drrkag edpkf}m abb}zr vlmgmumz plmzm kr d cagf)z}ggkgf gmvr rpaz{ pldp rlavr ga rkfgr

ae zmrac}pkag# vlkbl kr ~dzpkb}cdzc{ ~zajcmidpkb eaz dg azfdgkdpkag r}bl dr HBD rmmhkgf cagf)pmzi rac}pkagr pa

r}bl d cdzfm)rbdcm ~zajcmi pldp ldr jmmg kg plm im`kd eaz `mbd`mr' J{ bd~kpdckkgf ag plm r}bbmrrmr dg` pmcckgf

rpazkmr ae blkc`zmg dg` edikckmr lmc~m` dg` rdum` kg d ~arkpkum ckflp# HBD p}zgr plm imrrdfm dza}g` kg plmkz eduaz'

Plm :>>< zm~azp jmfkgr vkpl d ~dfm pldp zmd`r Kg plm pkim kp pdhmr {a} pa zmd` plkr zm~azp agm iazm blkc` kg Dezkbd'''


7/17

Plm d}`kmgbm# ezai m|~ar}zm pa cdzfm dia}gpr ae baumzdfm vkpl gmfdpkum kidfmr dg` ~cmd`kgf }cpkidp}ir# va}c`

ckhmc{ f}mrr pldp plm mg` ae pldp rpdpmimgp kr vkcc `km# j}p HBD }rmr kpr r}bbmrr pa p}zg kp kgpa d ~arkpkum imrrdfm

pldp bagpkg}mr ag plm gm|p ~dfm vkpl plm vaz`r vkcc ckum' Plm imrrdfm plmg jmbaimr agm gap ae fzki ~arrkjkckp{

dg` vl{ {a} rla}c` bdzm# j}p jzkflpmz zmdckp{ dg` vldp ld~~mgr vlmg {a} à bdzm' HBD i}rp bagpkg}m pa kggaudpm

dg` ~zmrmgp ~arkpkum imrrdfmr pa ba}gpmz gmfdpkum ~}jckb miapkagr dg` lmc~cmrrgmrr zmfdz`kgf l}idgkpdzkdg meeazpr

dg` bldzkpdjcm fkukgf'

Ekgdcc{# plm HBD imzbldg`krm barpr dg` zmumg}mr dzm `krbzm~dgp' Plm barp ae imzbldg`krm rdcmr eaz :>>>6# HBD gmppm` d ~zaekp 2#=>0 kg imzbldg`krm rdcmr' Vlkcm plm

azfdgkdpkag bmzpdkgc{ id`m }~ eaz plm imzbldg`krkgf carrmr kg aplmz dzmdr ) dg` o}rp aumz 40#>>> àmrg&p rmmi ckhm

paa fzmdp dg dia}gp kg dg azfdgkdpkag pldp `mdcr vkpl i}cpk~cm ikcckagr ae àccdzr# mumz{ bmgp ba}gpr' Kp ~dzpkb}cdzc{

ba}gpr vlmg kp bdg imdg plm `keemzmgbm jmpvmmg rkbhgmrr dg` lmdcpl# pzmdpimgp dg` d cdbh ae kp# az ckem dg` `mdpl eaz d

l}idg jmkgf' Ke HBD bdg kgbzmdrm pzdeekb pa plm vmjrkpm dg` ki~zaum idzhmpkgf ae imzbldg`krm# kp bdg kgbzmdrm

a~~azp}gkpkmr eaz zmumg}mr ezai imzbldg`krm'

RVAP R}iidz{

Aumzdcc# rpzmgfplr eaz kgbzmdrkgf r}~~azp ae HBD kgbc}`m d~~mdc pa {a}pl mdfmz pa idhm plm vazc` jmppmz#

mdrm dg` dbbmrrkjkckp{ ae iajkcm àgdpkagr# rpzagf agckgm ~zmrmgbm# ezmm m|~ar}zm ag rmcmbp pmcmukrkag ~zafzdir#

bmcmjzkp{ dijdrrdàzr# ~}jckb dppkp}`mr pavdz` fkukgf eaz fcajdc lmdcpl# ~arkpkum mbagaikb dg` rabkdc kgbmgpkumr eaz

baz~azdpm dg` cdzfm agazr# dg` m|krpkgf r}bbmrr rpazkmr' Vmdhgmrr kgbc}`m r}rbm~pkjkckp{ pa agaz bai~drrkag

edpkf}m# }grpdjcm mbagai{# cavmz bagbmgpzdpkagr ae rkpm ukrkpazr dfmr 4


8/17

~}jckb lmc~kgf pa jzkgf plm imrrdfm pa aplmz fza}~r' Plm ~zkidz{ imrrdfm pa plkr ~}jckb# `zdvr ag rmce)kgpmzmrp ae

mbagaikb bagbmzg dg` ~}jckb ~mzbm~pkag dr faa` baz~azdpm bkpkmgr' ,Bd{vaa`# 4;;6# ~' 40;+ Plkr imrrdfm kr Kp

baimr jdbh pa {a} vlmg {a} r~agraz plm ckem)rdukgf vazh ae Hmm~ D Blkc` Dckum vkpl bldzkpdjcm dg` kg)hkg`

àgdpkagr' Rmbag`dz{ imrrdfmr dzm?

^}zbldrm d ^cdpkg}i Fdcd Pdjcm dp plm Jcdbh Jdcc dg` zmbmkum dbhgavcm`fmimgp ezai plm rpdfm# de}cc)~dfm dùmzpkrmimgp kg plm ra}umgkz mumgp ~zafzdi# dg` ~zaikgmgp ~cdbmimgp ae {a}z cafa dg`

ckgh ag plm HBD vmjrkpm

R~agraz mumgpr az ~zauk`m faa`r dg` rmzukbmr eaz HBD mumgpr az `dkc{ a~mzdpkagr pa dccmukdpm plmidgdfmzkdc dg` e}g` zdkrkgf barpr ra pldp vm bdg bagpkg}m pa r~mg` 4>>- ae dcc ~}jckb àgdpkagr

ag HBD rkpmr dg` ~zafzdir

[a}z r}~~azp ae HBD dg` kpr ~zafzdir deembpr plm t}dckp{ ae ckem dg` cabdc mbagai{ kg Dezkbd dg`Kg`kd# vlkbl kg p}zg bagpzkj}pmr pa `mumca~imgp kg plm fcajdc mbagai{ pldp ki~dbpr àimrpkb

j}rkgmrr

Bagpzkj}pkagr pa HBD dzm pd|)`m`}bpkjcm pa plm m|pmgp dccavdjcm j{ plm cdv' Emv bai~dgkmr fkumplm e}cc 4> ~mzbmgp dccavm` ,j{ plm KZR+ pa bldzkpdjcm azfdgkdpkagr' Jm diagf plm mckpm fkumzr'

Baccmfm dg` lkfl rblaac rp}`mgpr bagrpkp}pm ~}jckb g}ijmz :' Plm ~zkidz{ imrrdfm kg pdzfmpkgf plkr ~}jckb

kr [a}gf ~ma~cm kguacum` kg HBD dzm plm cmd`mzr pa`d{ lmc~kgf idhm plm vazh jmppmz eaz paiazzav' Rmbag`dz{

imrrdfmr dzm?

HBD&r Baccmfm ^zafzdi kr agm m|di~cm ae lav rp}`mgp iaumimgpr vkcc bldgfm plm vazc`' Pa`d{#rp}`mgpr dzm pdhkgf dbpkag pa ekflp plm kgo}rpkbm dg` `mrpz}bpkag ae plm fcajdc DK@R ~dg`mikb' Hmm~

d Blkc` Dckum aeemzr rp}`mgpr plm a~~azp}gkp{ eaz kiim`kdpm dbpkag' Kg pva {mdzr# HBD baccmfm

~zafzdi fzmv ezai agm bld~pmz pa 2>> bld~pmzr dza}g` plm vazc` dg` ldr zdkrm` iazm pldg

4:>#>>>'

Plm HBD Baccmfm ^zafzdi Bld~pmzr dzm lkfl rblaac dg` baccmfm cmumc# z}g j{ rp}`mgp cmd`mzr' Plmrp}`mgp cmd`mzrlk~ kgezdrpz}bp}zm dcra kgbc}`mr plm M|mb}pkum Jadz` ae Zmfkagdc Cmd`mzr' Plmrm

dzm ldg`)rmcmbpm` rp}`mgpr vla ld` dczmd`{ ~zaumg plmkz mgazia}r pdcmgpr kg dbpkukri dg` e}g`

zdkrkgf

Lkfl rblaac dg` baccmfm dfm rp}`mgpr ldum plm ~apmgpkdc pa ki~dbp plm lmdcpl ae plmkz fmgmzdpkag


9/17

vlkbl kr lmdukc{ deembpm` j{ plm LKU!DK@R ~dg`mikb' [a}gf ~ma~cm dfm` 4= pa :0 dbba}gp eaz

0=- ae gmv LKU kgembpkagr vazc`vk`m' Idg{ ae plmi cdbh jdrkb hgavcm`fm dja}p LKU

~zmumgpkag' @dpd ezai 50 ba}gpzkmr kg`kbdpm pldp agc{ 0>- ae idcmr dg` 2;;; idhmr d rki~cm dg` ukpdc bagpzkj}pkag pa HBD&r ckem)rdukgf kgkpkdpkumr'4>>- ae plm ~zabmm`r vkcc fa pa HBD rkpmr dg` ~zafzdir# ra {a} hgav pldp dcc {a} `agdpm vkcc fmp

pa ~ma~cm vla gmm` kp'

^dzmgpr dg` pmdblmzr ae {a}plr dfmr =)4< bagrpkp}pm plm plkz` ~}jckb' @}m pa aumzcd~ kg udc}mr vkpl plm lkfl

rblaac baccmfm dfm fza}~ vla dcra edcc kg plm zdgfm ae


10/17

bai~drrkag edpkf}m# plm ~zkidz{ imrrdfm vkcc jm Plarm r}zukukgf `}m pa HBD&r meeazpr dg` bagpzkj}pkagr ezai

àgazr ckhm {a} dzm ckukgf ~zaae pldp &Gaja`{ bdg à mumz{plkgf# j}p mumz{ja`{ bdg à raimplkgf'& ,Oaar# :>>;+

Rmbag`dz{ imrrdfmr kgbc}`m?

Pm|pkgf DCKUM pa ;>;;; kr d rki~cm vd{ pa idhm d ridcc j}p ukpdc bagpzkj}pkag pa HBD&r ckem)

rdukgf kgkpkdpkumr' 4>>- ae plm ~zabmm`r vkcc fa pa HBD rkpmr dg` ~zafzdir# ra {a} hgav pldp dcc

{a} àgdpm vkcc fmp pa ~ma~cm vla gmm` kp'

Vlkcm {a}&zm vdpblkgf {a}z eduazkpm uk`mar agckgm# ~zmrmgpm` pa {a} j{ HBD# pdhm d caah dp plmrmrpazkmr ae la~m ~za`}bm` plza}fl plm meeazpr ae Hmm~ D Blkc` Dckum ~zafzdir' Hgav pldp mumg agm

àccdz ezai {a} ~zaiapmr rmzukbmr pldp rdum ckumr'

HBD kr drhkgf {a} pa fkum dg` dcra pa zmbmkum' Plm jmgmekpr pa lmc~kgf plarm iarp deembpm` j{LKU!DK@R bagpzkj}pmr pa zmfkagdc dg` fcajdc lmdcpl dg` rpdjkckp{' Pm|p DCKUM dg` ~cmdrm

jmbaim d iagplc{ agaz# bagpkg}dcc{ zmgmvkgf {a}z baiikpimgp pa plmrm meeazpr'

Rpzdpmfkmr dg` Ki~cmimgpdpkag Pdbpkbr

Dr d gag)~zaekp azfdgkdpkag# Hmm~ D Blkc` Dckum i}rp jm `mpmzikgm` pa }rm rpzdpmfkmr pldp idhm plm

fzmdpmrp ~arrkjcm }rm ae &ezmm im`kd#& vkpl umz{ ckppcm r~mgp ag ~dk` dùmzpkrkgf' ,Bd{vaa`# 4;;6# ~' 0>< vmzm ::;#;:; }~ =>> kg :>>6 ,Ezkmìdg CC # :>>5 dg` bagr}cpkgf emmr eaz plm {mdz vmzm :=#0:>' Plkr d``r }~ pa 2>:#=== eaz dcc

dùmzpkrkgf# ~zkgp# dg` bagr}cpkgf m|~mgrmr' Ikg}r dkz rmzukbmr# HBD zmbmkum` d papdc ae 0:2#=>= ae kg)hkg`

àgdpkagr vlkbl baumzr plmrm m|~mgrmr cmdukgf d r}z~c}r ae 4:>#;=>' HBD ldr zaai pa m|~dg` }~ag plkr j{

dbt}kzkgf iazm kg)hkg` àgdpkagr pa r}~~azp iazm ae plmrm rmzukbmr# pl}r zdkrkgf dvdzmgmrr vlkbl kr d hm{ rpm~ pa

fmgmzdpkgf zmumg}mr eaz HBD ~zafzdir dg` rkpmr'

^}jckb Agm? Baz~azdpm M|mb}pkumr

Rpzdpmf{ Agm

Pa iapkudpm baz~azdpm fkukgf dg` ~dzpkbk~dpkag kg HBD ~zafzdir plza}fl kg`kzmbp rackbkpdpkag ukd ezmm

im`kd j{ dg dijdrrdàz?

Dzzdgfm ezmm im`kd d~~mdzdgbm vkpl a~~azp}gkp{ pa d``zmrr d vk`m d}`kmgbm kgbc}`kgf baz~azdpmr~agrazr ,r}bl dr dppmg`dgbm dp dvdz`r az edrlkag rlavr+

Dp d~~za~zkdpm a~~azp}gkp{ ,`}zkgf kgpmzukmv# dbbm~pdgbm r~mmbl# az d~~zaum` iaimgp kg


11/17

~zmrmgpdpkag+# r~mdh jzkmec{ j}p rpzagfc{ dja}p plm krr}m

^zauk`m m|di~cmr ae ckem)rdukgf ~zafzdir ki~cmimgpm` az r}~~azpm` j{ HBD Gdim raim idoaz àgazr dg` r~agrazr

Rpzmrr pa plm mgpkzm d}`kmgbm plm gmm` eaz iazm bagpzkj}pkagr ezai kg`kuk`}dcr dg` baz~azdpkagr

Pa iapkudpm baz~azdpm fkukgf plza}fl kzmbp kg)~mzrag baii}gkbdpkag jmpvmmg HBD dijdrrdàzr# az jadz`

imijmzr dg` baz~azdpm m|mb}pkumr?

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baz~azdpm r~agrazr

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imgpkag dg{ pldp d r~mbkekb bai~dg{ id{ jm djcm pa aeemz

^zauk`m d ckrp ae ~}jckb zmbafgkpkag dudkcdjcm `m~mg`kgf ag cmumc ae r}~~azp# r}bl dr dùdgpdfmr aeiazm m|~mgrkum fdcd pkbhmp ~dbhdfmr

^zauk`m d jzmdhàvg ae cabdc# zmfkagdc# dg` fcajdc rabkambagaikb ki~dbp ae faa`r dg` r}~~azprmzukbmr aeemzm` pa blkc`zmg dg` edikckmr j{ HBD dg` ~dzpgmzr# kgbc}`kgf ckrpkgf ~arkpkum

bagrmt}mgbmr eaz plm r~mbkekb bai~dg{

Rlav HBD pa jm d ekrbdcc{# rabkdcc{# dg` iazdcc{ zmr~agrkjcm ja`{ Dg dijdrrdàz az jadz` imijmz rla}c` eaccav }~ plm immpkgf vkpl d `kzmbp ~lagm bdcc pa plarm

gap idhkgf dg kiim`kdpm baiikpimgp' ,Vkcrag % Af`mg# :>>


12/17

lkfl rblaac dg` baccmfm rp}`mgpr jm zmcmdrm` ag d rmcmbpm` a~mgkgf `dpm

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pa fmgmzdpm j}

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a~mgkgf `d{ `}zkgf vlkbl plm imrrdfm ezai Dckbkd Hm{r kr dudkcdjcm ukd plm ~zmuka}rc{ imgpkagm`

rkpmr

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cd}gblm`!bagpkg}m`# dg` kgbzmdrmr kg dbpkum imijmzrlk~+

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m|lkjkpm` m|pzdaz`kgdz{ meeazpr }zkgf plm rblaac {mdz

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dvdzmgmrr dja}p plm LKU!DK@R ~dg`mikb dg` HBD j{ `kzmbp idkc bazzmr~ag`mgbm?

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idkgpdkgkgf d ~zaemrrkagdc pagm

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Pdch dja}p plm ki~azpdgbm dg` ~apmgb{ ae plm {a}gfmz fmgmzdpkag ,kgbc}`kgf plm zdgfm ae plkrpdzfmp fza}~ 4


13/17

^zauk`m bagpdbp kgeazidpkag dg` ckghr pa cmdzg iazm dja}p HBD agckgm# kgbc}`kgf plm idkgvmjrkpm# Pvkppmz dbba}gp# Edbmjaah ~dfm dg` d~~ckbdpkag# dg` jcaf

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Pa mgba}zdfm kg`kuk`}dc lkfl rblaac dg` baccmfm dfm` rp}`mgpr pa bagpzkj}pm pa HBD ukd plm Pm|p &DCKUM&

bdi~dkfg plza}fl rackbkpdpkag ag bdi~}rmr?

Ldum cabdc HBD bld~pmz imijmzr# zmfkagdc zm~zmrmgpdpkumr# az uac}gpmmzr zmrmzum r~dbm az rpdhm~arkpkagr kg vmcc)pzdeekbhm` ~cdbmr az gapdjcm cdgìdzhr ag bdi~}r r}bl dr gmdz plm jaahrpazm# kg

plm rp}`mgp bmgpmz# dp `mrkfgdpm` e}g` zdkrkgf cabdpkagr# kg plm t}d` az ~cdd# az gmdz idrbapr az

rpdp}mr'

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Eaccav }~ vkpl d cdzfm `kr~cd{ kg d ~zaikgmgp ~cdbm ag bdi~}r dg`!az `}zkgf dg mumgp ,r}bl dr ldcepkim dp d jdrhmpjdcc fdim+ pldp kgbc}`mr plm gdimr ae dcc plarm vla fdum `}zkgf plm cabdc Pm|p

&DCKUM& `zkum dg` ldr d imdgkgfe}c bmgpmz imrrdfm r}bl dr K rdum` ckumr j{ Pm|pkgf &DCKUM& pa

;>;;;$

^}jckb Plzmm? Pmdblmzr dg` ~dzmgpr ae {a}plr dfmr =)4;;; vkpl ~mdh L}c} ukmvkgf pkimr dg` `dpd

zmfdz`kgf dia}gp ae iagplc{ àgaz bagpzkj}pkagr zmbmkum` rkgbm rpdzpkgf plm L}c} bdi~dkfg


15/17

Dgdc{m rkpm ukrkpaz `dpd kg`kbdpkgf ukrkpr pa HBD vmjrkpm cd}gblm` ezai ckghr ag L}c} rkpm azukrkpr pa HBD rkpm kiim`kdpmc{ eaccavkgf L}c} ukrkpr

Imdr}zmimgp ae R}bbmrr

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idbza àgdpkagr8 kgbzmdrm kg g}ijmz ae HBD baccmfm bld~pmzr dg` imijmzr8 kgbzmdrm kg g}ijmz ae {a}pl kguacum`

kg HBD Hk` âvmz8 kgbzmdrm kg iajkcm àgdpkagr# kgbzmdrm kg papdc ikbza àgdpkagr8 kgbzmdrm kg plm g}ijmz ae

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plm mg` ae plm {mdz# va}c` }g`mzfa mudc}dpkag pa `mpmzikgm e}p}zm }rm' Plkr ia`mc va}c` jm ~}p kgpa meembp Odg}dz{

4# :>4> pa jm imdr}zm` e}cc{ dg` iarp dbb}zdpmc{ j{ plm mg` ae plm {mdz d}`kp' Rla}c` plkr jm r}bbmrre}c# kp va}c` jm

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eaz :>>; ,ld` plkr ia`mc fagm kgpa meembp Odg}dz{ 4# :>>;+dg kgbzmdrm ae :6


16/17

ZMEMZMGBMR

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Azfdgkdpkag vmjrkpm? lpp~?!!`dpd'}gdk`r'azf!~}j!FcajdcZm~azp!:>>Q:>>>;# ezai

lpp~?!!vvv'bpkd'azf!im`kd!kg`}rpz{Qkgea!kg`m|'bei!DK@!4>2

BPKD )Plm Vkzmcmrr Drrabkdpkag' ,:>>;+' Vkzmcmrr t}kbh edbpr' Zmpzkmum` Abpajmz 6# :>>;# ezai

lpp~?!!vvv'bpkd'azf!im`kd!kg`}rpz{Qkgea!kg`m|'bei!DK@!4>2:2

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lpp~?!!vvv'dumzp'azf!ddezkbd'lpi

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baii}gkp{ {a}pl fza}~ cmd`mzr XJzabl}zmY' D}plaz' Zmpzkmum` Abpajmz 6# :>>;# ezai


17/17

lpp~?!!hmm~dblkc`dckum'azf!v~)bagpmgp!}~cad`r!:>>;!~è!HBD)Hk`)âvmz):>>;'~è

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:>>;(^ZG:>>;>6>4

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Rmjdrpkdg# M' ,@kzmbpaz+' ,:>>>>;+'I}rkb rpdzr bdg jm zacm ia`mcr eaz {a}gf ~ma~cm ag LKUX^zmrr zmcmdrmY' Zmpzkmum` Abpajmz 6#

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Vkcrag# C'# Af`mg# O' ,:>>>;+' Pkimckgm ae DK@R kg Dezkbd' Zmpzkmum` Abpajmz =# :>>;# ezai

lpp~?!!vvv'dumzp'azf!dezkbd)dk`r)pkimckgm'lpi

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