strategic communication masterclass november 2011
DESCRIPTION
Strategic Communication Masterclass November 2011. Communication by Humanitarians versus Humanitarian Communication. The following points do not represent the speaker’s employer. I. CONTEXT. Somalia – the (in) human s ide. 13.3 million people need urgent aid - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/1.jpg)
Strategic Communication Masterclass November 2011
Communication by Humanitarians
versusHumanitarian
Communication The following points do not represent the speaker’s employer
![Page 2: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/2.jpg)
I. CONTEXT
![Page 3: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/3.jpg)
Somalia – the (in) human side
13.3 million people need urgent aid in Ethiopia, Kenya, Somalia and Djibouti
1.5 million Refugees across the Horn of Africa
900.000 Internally displaced people
30 % Malnutrition of children under 5 240 % Food price increase 50 % Livestock mortality
![Page 4: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/4.jpg)
Perspectives 2011-2012
“The crisis is expected to worsen over the coming three months.
Recovery is not expected until next year, given the anticipated late and below-average harvests, the depletion of pasture and water and the high prices of food, water, and fuel.”
OCHA, Oct 2011
![Page 5: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/5.jpg)
TODAY Rights violations
Violence
Poverty
CHILD
![Page 6: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/6.jpg)
Facts are neutral Our Interpretation is not
![Page 7: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/7.jpg)
Position A - Aid Agencies
“We are here to help the most vulnerable.
Saving lives is our only
objective.”
![Page 8: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/8.jpg)
Position B – Host Government
“The humanitarian system feels like a form of competing
sovereignty. They assimilate partners and
coopt local NGOs.”
![Page 9: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/9.jpg)
Position C – Non State Actors
“Relief workers are spies for foreign
countries. They come with
the agenda of their donor’s money.”
![Page 10: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/10.jpg)
Position D – Population
“We see many big cars but no food.
Why do they not ask what we need? “
![Page 11: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/11.jpg)
![Page 12: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/12.jpg)
QUESTION
Which position can all factions agree on ?
![Page 13: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/13.jpg)
Every Child has the right to eat, be protected from violence and cared
for when sick.
![Page 14: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/14.jpg)
HER AGENDA?
![Page 15: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/15.jpg)
COMMUNICATION is needed to nurture a shared vision
![Page 16: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/16.jpg)
II. PRINCIPLES
Communication by
Humanitarians
![Page 17: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/17.jpg)
1. Donor Issues
Political agendas and Humanitarian requirements are not linked
=> Aid is provided on needs basis (?) Need for guarantees to donors that their
aid falls not into the wrong hands…Limited leakages to armed groups, (which might once have been accepted) can now result in criminal prosecution (US/2001)
![Page 18: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/18.jpg)
2. Critical Public Information
Continued strong communication on rights violations.
Pragmatic balance between advocacy needs and risk to staff, communities and operations.
Respect for their dignity.
Responsibility for our action. = No yellow-press portraying of human suffering
![Page 19: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/19.jpg)
Human Dignity Political Attention
?
![Page 20: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/20.jpg)
Changing (our) mindsets
Shifting from communication about situations
to
Advocacy with, by and for (underrepresented)
PEOPLE
![Page 21: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/21.jpg)
3. Host Nation Relations & Advocacy
Respect of Host Nation rules and regulations are mirrored by a
Responsibility of the Host Nation to protect humanitarian actors and facilitate their work.
Balance to be found between ‘guest politeness’ and realities on the ground.
=> Relevance versus Access ?
![Page 22: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/22.jpg)
4. Reporting & Disclosure
Transparent documentation of assistance - what was sent where, for whom and how.
No sharing of information that gives political, military or security advantages to one party.
No disclosure of beneficiary identities if this may put them in danger.
![Page 23: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/23.jpg)
5. New Tools
Social Media
Represent a great tool to establish links between donor and recipient countries.
Are a tool not an end : Quality >< Quantity
M4D
Cell-phones as a channel to sensitize, collect data, and disseminate information.
![Page 24: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/24.jpg)
Crises Mapping & Crowdsourcing
DEFINITIONS
Crises Mapping Using a variety of techniques to strategically map events so that interested parties can follow crises and respond, ideally in their emerging phases.
Crowdsourcing Outsourcing of tasks traditionally performed by specific individuals to an undefined group of people or communities (crowd) through an open call.
![Page 25: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/25.jpg)
Crises Mapping & Crowdsourcing
Crises Mapping
Plus : Knowledge that allows to kick-start operations at early stages of an emergency.
=> Risk : Abuse by warring parties Crowdsourcing
Plus : Access to a large quantity of potentially adequate information.
=> Risk : Lack of reliability and references
![Page 26: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/26.jpg)
Additional Approaches
Info As Aid
Make vital information accessible to populations in need (location of distributions, hygiene measures, identity of separated family members..)
Youth Empowerment
‘Use’ of young people as advocates for their rights and as authentic voices for the interaction with donors.
![Page 27: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/27.jpg)
CCC x 3
Advocacy
Social Mobilisation
Communication for Development
Social & political engagement
Partnerships with NGOs & Civil Society
Behaviour at individual and community level
![Page 28: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/28.jpg)
7. Security Issues
Proactive and systematic communication about impartiality is key to build trust.
Trust by the population has a double benefit := Shield against attacks = Access to areas in need
Balance to be found : Continued advocacy about civilian protection and needs without jeopardizing staff or communities.
![Page 29: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/29.jpg)
8. Visibility Agreements
Donor recognition or visibility should be left to the discretion of aid agencies depending on circumstances. It can not condition funding.
=> Risk: Aborted ownership
Attention to abuse of visibility material by warring parties.
![Page 30: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/30.jpg)
Conclusion
Humanitarian players must preserve in action and perception the drive of caring for the affected population.
They must remain at arm length from political and military interventions.
Neutrality and linked communication = Key to staff security and access.
![Page 31: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/31.jpg)
III. OUTLOOK
Humanitarian
Communication
![Page 32: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/32.jpg)
Equity Responsibility
Child Rights
![Page 33: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/33.jpg)
WHAT
Development Emergency Aid
Politics & Security
RIGHTS
![Page 34: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/34.jpg)
Patches or Painting?
![Page 35: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/35.jpg)
WHO
Government Partners
Communitie
s
CHILD
![Page 36: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/36.jpg)
Patting pieces – or figuring out biology?
![Page 37: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/37.jpg)
HOW
Participation
Accountability
PARTNERS
Transparence
![Page 38: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/38.jpg)
WHY COMMUNICATE
1. Nurture a shared vision for Humanity
2. Create a protective Neutrality-bubble
![Page 39: Strategic Communication Masterclass November 2011](https://reader038.vdocuments.us/reader038/viewer/2022110102/568142f2550346895daf4cf2/html5/thumbnails/39.jpg)
Purposeful Communication
YOU
THEM
WE