strategic capability starbucks
TRANSCRIPT
Strategic Capability
Welcome to our presentation of
Janine ThämlitzBirendra Shrestha
Nathaly CurieAndreas Brinkhoff
Presentation overview
Starbucks
Value chain
Benchmarking
SWOT
Starbucks
History and facts Founded in 1971 in Seattle
1982 Howard Schultz joined
In 1990s expansion US & other parts of the world
Annual growth 25 % since 1993
15 000 stores, 43 countries, $9.4 billion turnover
Value chain
“A value chain describes the categories of activities within and around an organization, which together create a product or service” Johnson,Scholes & Whittington pg.110
Value chain
Micheal E. Porter, 1985
Benchmarking
Benchmarking
Source: Benchmarking. http://www.time.com/time/business/article/0,8599,1702277,00.html, Retrieved April,2009.
SWOT analysis – Strengths & Weaknesses
SWOT analysis – Opportunities & Threats
Strategic CapabilityManagement Key principles of Starbucks concerning HR
Targeted training & development
Develop people's awareness
Questions for you! How can you assess strategic capability?
Questions for us?