strategic analysis - sanofi aventis
DESCRIPTION
Strategic Analysis of Sanofi Aventis and key recomendations. Team work for Strategic Management course, SMIB 2011 (Essec Business School)TRANSCRIPT
- NingGuo
HroneNeou
Patrick Nesme
Bruno Rakotozafy
Antoine Rivet
STRATEGIC MANAGEMENT (SMIB 2011)December 2010 - CONTENT
- History
- PESTEL Analysis
- 5 Forces Analysis
- Value Chain
- Resources & Competences
- SWOT
- Strategies
- Strategic recommendations