strata+hadoop 2015 keynote: impacting business as it happens

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© 2015 MapR Technologies

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© 2015 MapR Technologies

Fastest Adoption of New Enterprise Technology

Hadoop trials,

science projects

in a corner

Large

mission-critical,

operational

deployments

Two Kinds of Companies

Mandate to

cut IT/storage

costs &

create an

innovation

platform

The

Rest

Born in

Big DataCompetitive

edge is the

big data

process

Lesson #1

It’s about “As-It-Happens”

Because real-time data-to-action cycle

makes the difference

Targeted Marketing: Mobile Push

Entertaining Millions

Advertising

Automation

Cloud

Buyers

Cloud

Leading the Automation of Advertising

Sellers

Cloud

More Use Cases

The Leading Edge Companies Are Asking…..

Is there an overall architectural

approach?

How do we re-platform the enterprise?

Apps dictated

the data format

Data freely supports

varied compute engines

Data Silos Can’t have silos

ETL Ingest & Go

Lesson #2

Real-time Requires

Big AND Fast

(in one cluster)

Architecture for a Data-Centric Enterprise

Physical Machines

Data Services

Data Center Operating Services

Distributed Applications

Myriad

Project

Open

Source

Joint

Effort

Benefits

Community

based

eBay

MapR

Mesosphere

Running

YARN in

“Mesos

Framework”

DB

Operations

Real-Time and

Actionable

Analytics

Operations + Analytics on One Hadoop Platform with SQL Access

Mobile

application

server

Customer 360

dashboardChurn analysis Product/service

optimization and

personalization

Real-time ad

targetingWeb application

server

Data exploration

(SQL)

MapR-DB Multi-Master Replication

Asynchronous,

bi-directional

replication

Lesson #3

Data Agility is a Must

Managing it

Processing it

Exploring it

Using it

Fixed data

format

Data formats evolve

constantly

Self-Service Data Exploration

Data Agility with Less IT Required

Single SQL Interface for Structured

and Semi-Structured Data

Advice for your Journey

No matter what use case you start with…

you will require real-time & enterprise-grade

“As it happens” is just as much about business

process reinvention as technology

Lesson #4

Good Enough Won’t Be…

Once your business users start experiencing the value

of real-time big data, they will only want more & faster

Top-Ranked NoSQL

Top-Ranked HadoopDistribution

Top-Ranked SQL-on-HadoopSolution

FreeHadoop On-Demand Training

$50M In-Kind Contribution to the Hadoop Community