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© 2009. STRATACACHE. All Rights Reserved. 1
STRATACACHE Digital Media Solutions
IntroductionChris Riegel
October 30, 2009
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Expectations1
STRATACACHE Company Background2
3
4
5
STRATACACHE Future
ActiVia Overview
Questions and Answers
Agenda
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What is Digital Signage and Why are we here?
• Software/Hardware/Transport/Media/Operations
• Creation – Presentation – Measurement
• Media vs. Merchandising
• Brand vs. Product
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STRATACACHE Background
• STRATACACHE is a profitable, privately held (non-VC) software and managed services company founded in 1999 (100+ Employees Worldwide)
• Over 1.2 million software and appliance installations worldwide
• Headquarters in Dayton, Ohio; sales and service offices in U.S., Canada, EMEA, and APAC
• STRATACACHE focuses on customers with 100 or more distributed, edge sites (1.9M such sites in North America)
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OmniCast Team Boston
SuperLumin Team: Salt Lake City
Adv. Research Team Santa Clara
HQ Team Dayton
ActiVia Team Montreal
STRATACACHE Team
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STRATACACHE 2009-2010 Projects
• 2008 we deployed over 25,000+ media players• 2009 we will deploy between 65,000 and 75,000
media players• Project Pipeline of over 120 new network projects in
2009-2010 representing over $1.3B in new network investments
• Growth of Media Networks in North America (specifically the U.S. & Canada) is reaching critical mass even with the current economic challenges
• STRATACACHE market – 70% North America, 10% EMEA, 20% BRIC
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Corporate Headquarters
• Corporate HQ• 60,000 SF• 7x24x365• Dayton, Ohio• 10GB/S Bandwidth• Redundant Links• Generator Power• HQ, Support, Engineering, Operations
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Who We Serve Today
Some of Our Larger End Customers: (2,500+ Devices Each):
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Who We Serve Today
Tier 1 Partner Offerings • Based on STRATACACHE Technology:
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2007-2008• 1,840 sites – 2,120 Digital
Signs for Apple iPhone Launch• Largest and Highest Profile
U.S. Digital Signage Project in 2007
• 400 Experience Stores (12 Displays Per Store)
• 4,200 Guided Selling Kiosks (GSKs)
Who We Serve Today
Retail Digital Signage: Apple iPhone Launch & Full-Store Media
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Who We Serve Today
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Who We Serve Today
Retail Digital Signage/IP-BTV:
Private Video System – Associate Training2007• 2,600 sites – 1 IP/DS Player
per store• Deployed 2,600 sites across
North America in 82 Days• Vendor Project Award for top
IT project of 2007
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Who We Serve Today
Retail Digital Signage:
Convergent - STRATACACHE
2007• Branch Retrofits (Manhattan),
“Wrap yourself in Blue” campaign
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Who We Serve Today
Digital Out of Home:
2009• Exclusive global provider of
technology and services to Bloomberg Out of Home
• Deploying from 2009-2010 to 100,000+ global locations
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STRATACACHE Product Offering Footprint
End Customers:
• Perpetual License (Purchase and Annual Maintenance)
• Managed Service (Including Transport and Field Service)
• Software as a Service (SaaS) – Per Player Per Month
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ActiVia for Media
• ActiVia for Media is the worlds most advanced and scalable media device management platform
• Digital Signage, Live and On-Demand Video• Current Release: 3.3.1
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• Linux Core (Three Server Mods – Supports Clustering)• Full RBAC (Role Based Access Control) of 1 to 10,000
concurrent users (User and Group Management)• Content Repository, Content Management, Meta Tagging• Scheduling, Single & Multi-Layer with Regionalization• Scales to as many as 250,000 concurrent media devices• Windows or Linux Player Devices• Integrated OmniCast Distribution• Full Reporting Module• Integrated System Alerts & Alarms (fwd to external SNMP)• Advanced Features o Audience Measuremento Interactive Merchandisingo Bluecasting
ActiVia for Media
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Media Player Software
• Windows or Linux based ActiVia software agents for third party hardware
• Full API set
• Full RSS and Dynamic Database Support
• Comprehensive integration and testing services
• Documentation
• Ongoing (Tier 3) Engineering Support
ActiVia for Media
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STRATACACHE Media Player Key Features
• Ability to control ANY RS-232 or IP manageable display – status – health –monitoring – alerting – volume
• Scheduled display controls by time/by group• Auto-Install – Auto-Provisioning of software/players• Cellular connectivity options• Auto-population of regionalized content• Easy management of groups• Full audit reporting of play plus advertiser screen audit of
live play• Full PC or Appliance-based options
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Simple Interface
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Content Repository – 3 Step Rule
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Screen Layout
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Simple Scheduler
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Status Monitoring
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Common Entry Point – Browser Access
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Role-/Scope-Based Presentation
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Distribution Channels/Rules
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Ingest Media
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Review Media
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Screen Layout
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Schedule Multi-Layer Playlists
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Daily – Weekly – Monthly Schedules
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Visual Status Monitoring
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Visual Status Monitoring
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Service Monitoring
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Active Device Management
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ActiVia Auto Remediation Capability
• Alarm Manager
• Alarm Events vs. Alarm Triggers
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Template or Ad-Hoc Reporting
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Reporting
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New Feature: Audience Measurement
Features/Possibilities• Number of viewers• Dwell time calculations• Facial recognition – gender
and skin stones• Demographics• Pinpoint message targeting• Content placed in storage on
media player for playout when triggered
• Concrete ROI data
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New Feature: Dynamic Merchandising
Features/Possibilities:• Vary message by viewer • Male or female• Age• Race or ethnic origin• Put the proper product
message in front of the viewer
• Conditional messaging (weather, inventory)
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Features/Possibilities:• Deliver content to Bluetooth-enabled devices• Use Bluetooth and WiFI to deliver content fast and
free to customer cell phones• Server is installed at relevant site with Internet
connection• Server locates all detectible
Bluetooth devices within 10 meters• Cross reference unique Bluetooth
ID and against central database• Based historical record, deliver
content customized to the device• Best suited for locations with a few
minutes of dwell time• Deliver various types of media:
text, stills, animation, video, interactive apps
New Feature: Bluecasting | Proximity Merchandising
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Why Choose STRATACACHE?
• STRATACACHE is a STABLE long-term business partner• We have the best technology in the business• We can help Cox build a global, scalable platform for
digital signage • STRATACACHE understands partnerships and is
dedicated toward serving partners like Cox.• STRATACACHE has great product engineering,
integration and support teams to ensure the success of your projects.