strama report

7/29/2019 Strama Report

1/19


2/19

In 1930, Dr. Minoru Shirota, who was conducting research in amicrobiology lab at the Medical Faculty of Kyoto University in

Japan, became the first person in the world to succeed inculturing a strain of lactic acid bacteria beneficial to humanhealth. This bacterium was named "Lactobacillus caseiShirotastrain" after Dr. Shirota.

At that time, Japan was not a wealthy nation, and many childrenlost their lives to infectious diseases and other maladies broughton by malnutrition. Deeply concerned about these conditions, Dr.Shirota was determined to focus his efforts on preventivemedicine, and turned his attention to the study ofmicroorganisms. He set about developing a stronger strain oflactic acid bacteria which would work to destroy the harmful

bacteria living in the intestines, and therefore improve andmaintain the health of human beings. The result of his effortswas the successful culturing ofLactobacillus caseiShirota strain.


3/19

Dr. Shirota then began working together withsupporters to make a delicious, yet affordablypriced drink incorporating the Shirota strainso that many people could enjoy the benefits

of the microorganisms.

His dedication led to the development ofYakult, a cultured milk drink, which wasintroduced to the market in 1935


4/19

Yakult was introduced to the Philippines in 1978.Its popularity among Filipinos has significantlygrown in the past 33 years.

The Yakult Plant at Barrio Makiling, CalambaLaguna is one of Asias best production facilities

in terms of technology, sanitation and qualitycontrol. Here, the Yakult product is produced in a totally

sanitized environment following strict quality controlstandards. It is produced with minimal humanintervention using modern and technologically

advanced, state-of-the-art facilities to ensure non-contamination of the product. Rigid quality controlprocedures assure the conformity of the product withthe world-renowned Yakult formulation.


5/19

Dr. Minoru Shirota

Lactobacillus

caseiShirota strain.


6/19

Yakult's mission is to contribute to the healthand happiness of every person around theworld through the pursuit of excellence in lifesciences and the study of microorganisms.

We continue to spread the message ofpreventive medicine and the benefits ofprobiotics, such as Lactobacillus caseiShirota.One by one, city by city, country by country,we deliver this message in the shape of asmall bottle - a bottle that contains around 8billion live and active good bacteria.


7/19

Yakult pushes forward with the quest for new

possibilities for probiotics in the academic andmedical fields. We work with doctors, scientists

and dietitians worldwide to help people withmedical conditions and find ways our probioticscan be used to help people suffering. Yakult'sresearch has led to many significant medical

advances, even beyond the Probiotics field, suchas the development of the Campto Injection, thefirst-line drug for colon cancer in the world.


8/19

It is well established in Asian countries andknown to be popular among Asian communitiesin Australia;

It is targeted at everybody, using the slogan

"Every body. Every day.; Like the Australians, they have embraced healthy

lifestyles and see products like Yakult as having aplace in their diet;

Well established. Yakults benefits have beenscientifically established; and

It is fat free and contains no added preservatives.


9/19

It needs to be refrigerated, so some outletswould be unsuitable;

The small size of Yakult means it is notvisible amongst other refrigerated products in

some refrigerators; People are confused about its packaging size; It only has a shelf life of 40 days; The product needs to be kept under 10

degree C. It can be a major challenge intransporting the product citing poorcold storage chains and infrastructure.


10/19

To be included as part of the breakfast menu inhotels or fast food outlets;

The advertising campaign using the Yakult cartooncharacter, which is already well established. Thecartoons can be used to appeal to children;

Adding Yakult to other foods, for example,milkshakes;

Awareness through newspapers, doctors andadvertisements;

Create more Yakult ladies who delivers the productsstraight at home; and

Research on increasing the shelf life of the productdue to poor infrastructure and cold storage chains.


11/19

Factors Weight Rating Weighted scoreRecruitment ofYakult ladies

.2 3 .6

Adding moreproductionplants

.2 2 .4

Giving awayrefrigerators to

retailers(exclusive Yakultproducts only)

.1 2 .2

Increasing brandproducts

.1 2 .2

Adapting theeconomicclimate

.15 3 .45

Expansions .05 2 .1

Recruitment of

trainedmanagers and

.2 3 .6


12/19

Net sale $3,173,354Net income $166,750

Operating income $225,024

At the year end

Total assets $3,845,686Total liabilities $1,185,655

Total share holders equity

Total equity $2,660,031


13/19


14/19

Financial Position RateLeverage 3

Liquidity 2

Working Capital 2

Cash Flow 3

Total 11

Industry Position RatingGrowth Potential 4

Page Profit potential 2

Financial Stability 4Resource utilization 3

Total 13


15/19

Stability Position RateTechnological Changes 3

Price range of competing products 3

Competitive Pressure 2

Price elasticity of demand 3

Total 11

Competitive Position RateMarket share 1

Product quality 3

Customer Loyalty 3Product life cycle -1

Total 6


16/19


17/19

Conclusions FP Average = 11/4 = 2.75

IP Average = 13/4 = 3.25

SP Average = -11/4 = 2.75 CP Average = -6/4 = 1.5

Space Matrix Coordinates:

X-axis: CP+IP or (3.25+1.5) = 4.75 Y-axis: FP+SP or (2.75+2.75) = -5.5


18/19


19/19

strama report

Documents