StraightShot Apparel 2017 Page 1

Emily Guertler, CEO

Sophomore at Kearns High School, Granite School District

StraightShot Apparel, LLC

Written for the Lassonde HSUEC 2017

Question 1. 1) Identify a problem/opportunity. 2) Pick a solution to your identified

problem/opportunity. 3) Define the Customer. 4) Prototype It.

1) These are some faces of Diabetes. My grandmother, my uncle and my little brother, Linkin.

In 2014, Linkin was diagnosed with Type 1 Diabetes. It will never “go away” or “get better”. To

stay alive, he has 5 shots of insulin a day. Most shots go into his arms creating scar tissue build-

up. To date, he has had over 4,000 injection shots and over 5,000 finger pokes. Because he is

not on a pump, we have to rotate the injections around on his body between his arms, legs, and

eventually his stomach area. If he is wearing pants and it is time to give him a shot in the leg, he

has to pull his pants down to give a shot, rotating the shots around slow the rate of scar tissue

buildup in the arms. It can be awkward for a leg shot if we are out and about running errands or

at the grocery store. I thought it would make his life easier if we could modify his pants to make

giving him insulin a little easier. Additionally, a friend of mine has a daughter that requires a g-

tube for feeding. Because of this, she is unable to put a onesie or a footie pajama on her

daughter because the tube would be restricted. To help make both these situations easier, I

created StraightShot Apparel, which helps make administering medications much easier. You

can see a video explanation of my product by going to: https://youtu.be/qQrp9-poy1A

2) My idea has two options that I will work to produce both. One, a kit that can be purchased that

can easily be installed by almost anyone to modify all kinds of clothing (onesies, pants, etc.) to

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give access to injection/medication administration sites. These kits can also be used to modify

clothing for kids with cancer ports so they don’t have to take their shirts off to receive treatment

medications. Two, a clothing line including pants that have openings in the thigh area to make

giving an insulin shot in the leg much more convenient and subtle. The clothing line will also

include dress shirts for men and women with openings in the upper arms, dresses with openings

in the stomach area, etc. We will be an online retail business to start and hopefully will be able

to partner with some retail locations and/or medical supply companies that can distribute our

products. We have our patent pending currently.

3) In 2015, in Utah alone, 330 individuals were diagnosed with Diabetes (source JDRF of Utah).

There are 1.25 million Americans diagnosed with diabetes each year. Our product fits all

personalities and behaviors. To start, we are looking to market to parents with children who

have Type-1 Diabetes and then branch out to older children and adults. My company has

received exposure through the Sandy Area Chamber Young Entrepreneurs Academy (through

which I learned about starting my business) and has received national recognition. My reach

will be to start here in Utah and then branch out. My goal is to gain enough profit that I can

donate pants and kits to children’s hospitals around the country for newly diagnosed diabetes

patients.

4) The following pages contain pictures of my product in use and my prototypes:

Image 1. Linkin and my mom, my mom giving him a shot in his leg through his StraightShot dress pants.

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Image 2. Two prototype pants showing the openings in the thigh area.

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Image 3. Pair of pants with opening shown.

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Image 5. StraightShot hidden zipper kit prototype.

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Image 6. StraightShot decorative zipper kit prototype.