stp on top 5 soft drinks in the world
TRANSCRIPT
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Eurasia and Africa
Europe
Latin America
North America
Asia Pacific
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COKE segments it’s products country and regional wise
Taste and quality on the basis of region
Climate : like increase sales middle east in summer
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Target market
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FIRST IN COLA MARKET
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Unique taste
Strong brand
Customer satisfaction
Multi-segmentation
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fun and entertainment.
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Slogans of Coca-cola
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Position in global market
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Its about 80000$
billion dollar market
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70042$!
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SO MANY COMPETITION !!!
SO HOW COKE BE IN THE TOP …
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SEGMENTATION
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GEOGRAPHIC:ASIAAMERICA AFRICA EUROPE
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DEMOGRAPHIC:YOUTH,PEOPLE AGED BETWEEN 14-30
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Target Market
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POSITIONING
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PUNGENT TASTE
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WHAT’S THE WAY TO BE
NO.1?
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RECOMMENDATION
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ALLIGN WITH MORE RESTAURANTS AND FOOD CHAINS
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TARGET MARKET
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ADVENTUROUS YOUTH…
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POSITIONING
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It’s All About ADRENALINE
RUSH!!!
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Opportunities…
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FOCUSING MORE ON FEMALE SPORTS ENTHUSIASTS!!!
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SPONSORING FEMALE ADVENTURISTS
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ENVIRONMENTAL
SUSTAINIBILITY
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NO NATURE!NO ADVENTURE!!
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History & Details:
• Originated in Germany. Later on, it was introduced in The USA by TheCoca-Cola Company in 1961 to compete against 7UP of PepsiCo Ltd.
• No. 2 brand in the portfolio of The Coca-Cola Company
• Sold in more than 190 countries
• No. 1 Lemon Lime soda in the world
• No. 1 brand in China & no. 3 brand in South-Africa
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Demographic
YOUTH
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Psychographic
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Taglines
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Positioning
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Target Market
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Global Market
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Health Factor
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Revitalization
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In 1929 “a Great TasteIs Born”
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Is the original lemon lime softDrink containing 100% Natural lemon and lime Flavors, with no colorings,Preservatives or caffeine.
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The popular lemon-lime flavored soft drink was created by
Charles Leiper Grigg
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DEMOGRAPHIC
The popular lemon-lime flavored soft drink was created by
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GEOGRAPHICALLY
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PSYCHOGRAPHIC
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BEHAVIORAL
BENEFITS
THIRST QUENCHER
STATUS SYMBOL
PURCHASE BEHAVIOR
INSTICTIVE/
PLANNED
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BEHAVIORAL
PURCHASE
OCCASION
PARTIES/
GET-TOGETHER
OTHER
USAGELIGHT/
OCCASIONAL
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TARGET MARKET
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YOUTH
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POSITIONING
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COMPETITION
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INTERBRAND’S BEST GLOBAL BRANDS 2013
SPRITE 69th POSITION
NOT EVEN IN THE TOP 100 !!!
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RECOMMENDATION
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STOP BEING IN IDENTITY CTISIS !!!!
USE THE UNCOLA FACTOR AGAIN
REBRAND YOURSELF
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