storytelling without bounds
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[email protected] @lanceweiler
STORYTELLING WITHOUT BOUNDS
STORYWORLD
Graphic NovelsComics
Books
Film
GamesSerial Content
Fan Fiction
Community
User GenContent
STORY GAMEPLAY
COMMUNITY
SOCIAL ENTERTAINMENT
9’s Science Journal
TRANSMEDIA CAN BE USED TO:
1. tell stories 2. develop concepts 3. rehearse with actors 4. build audiences 5. market and promote 6. develop new revenue streams
Feature Film Series
Interactive Comic
Player Remixes Mobile
Live Events
www.HEADTRAUMAMOVIE.com
FEATURE FILM
SERIES Mobile episodesMicro-narratives
GAMESCasual games with hidden cluesARG online & real worldInteractive Comic Mobile application
PANDEMIC
LIVE EVENTS
GLOBALREMIX
SERIALCONTENT
SOCIAL GAMES
HiM FEATURE FILM
PREQEUL /SEQUEL
* MARKET CONDITIONS * AUDIENCE CONSUMPTION * ADVANCEMENTS IN TECHNOLOGY
A PERFECT STORM
Producers Guild of America establishes a transmedia producer credit
Well know producers and directors embrace transmedia -Brian Grazer signs first look deal with Blacklight – last week Disney Acquires “The Runner”-Tim Kring develops transmedia extensions to Heroes and original CFG-CSI creator Anthony Zuiker launches LEVEL 26 -Guillermo del Toro starts Mirada a transmedia studio -Tom Hanks company Playtone launches a transmedia project
Money flows into the category Fourth Wall Studios a transmedia shop secures 15 million for transmedia studio and has direct access to $200 million dollar fund
Studios continue to use transmedia to market and promote Xmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, Heroes
Brands embrace transmedia Reebok creates “Secret Life” with F1 Racer Lewis HamiltonNike transforms London into a game boardBing partners with Jay-Z to produce DecodedMattel: Ken and Barbie
STORYTELLING R&D (research & development)