storytelling through a conference

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Storytelling Through a Conference

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Page 1: Storytelling Through a Conference

Storytelling Through a Conference

Page 2: Storytelling Through a Conference

Heather MasonCEO, Caspian Agency

Chris GebhardtExecutive Vice President,

Participant Media

Ross BergerNarrative Designer/Writer,

Oculus VR

Page 3: Storytelling Through a Conference

Let me tell you a story

Page 4: Storytelling Through a Conference

A good story, well told, can change the world.

Page 5: Storytelling Through a Conference

Stories make the world a smaller, more inter-connected place.

Page 6: Storytelling Through a Conference

Stories change the world by changing how we see the world.

Page 7: Storytelling Through a Conference

Why? How?

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Page 9: Storytelling Through a Conference

Anthropological analysis of what made Homo Sapiens the dominant species on the planet.

Page 10: Storytelling Through a Conference

What is the difference betweenthis? and

this?

Page 11: Storytelling Through a Conference

Storytelling

Page 12: Storytelling Through a Conference

Storytelling

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Thank You

Page 14: Storytelling Through a Conference

Storytelling Through a Conference

Page 15: Storytelling Through a Conference

Heather MasonCEO, Caspian Agency

Chris GebhardtExecutive Vice President,

Participant Media

Ross BergerNarrative Designer/Writer,

Oculus VR

Page 16: Storytelling Through a Conference

Let me tell you a story

Page 17: Storytelling Through a Conference

A good story, well told, can change the world.

Page 18: Storytelling Through a Conference

Stories make the world a smaller, more inter-connected place.

Page 19: Storytelling Through a Conference

Stories change the world by changing how we see the world.

Page 20: Storytelling Through a Conference

Why? How?

Page 21: Storytelling Through a Conference
Page 22: Storytelling Through a Conference

Anthropological analysis of what made Homo Sapiens the dominant species on the planet.

Page 23: Storytelling Through a Conference

What is the difference betweenthis? and

this?

Page 24: Storytelling Through a Conference

Storytelling

Page 25: Storytelling Through a Conference

Storytelling creates group fictions: imagined realities, shared

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Your brain has been evolutionarily hardwired to think, to understand, to make sense, and to

remember in specific story terms and elements.

- Kendall Haven

Why does this work?

Communication Info Storage

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Why does this work?

Chemistry, Alchemy, Magic

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Great stories impact ourbrain chemistry

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Great stories impact our brain chemistry

IdentificationDistress

CortisolEmpathy

OxytocinIntense Focus

Mutuality / Connection

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Climax

DenouementExposition

Falling ActionRising Action

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Zak’s Research:

Empathetic response much more likely to give and get involved

Great stories impact our brain chemistry

Page 32: Storytelling Through a Conference

Everyone’s brain is different

Differences explain our default reactions – and even political

differences.

We see the world differently

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Facts don’t persuade.

Elephant and the rider.

Hive mind, tribes, and murmurtations.

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So what’s it all mean?Our conscious experience of the world is perception.

Our perception is constructed via storytelling.

This collective framework for processing information enables group fictions and mass cooperation.

Storytelling is more than an approach to communicating – it is how we think and process information. The thing that makes us.

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How do we engage our attendees? And how do we keep them engaged?Storytelling

Natural highs and lows embedded in a 3-act structure

Respect their time

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3-Act Structure

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Precedent is essential,but not sufficientNon-traditional media (e.g., mobile, ARGs, virtual reality, video games) requires more

Words can be a distraction

So what’s the solution?

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Walking Dead Pilot?

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Solution =Environmental StorytellingAllow the environment to tacitly share the world with your audience

Tone

Setting

Mystery/Suspense – what needs to be figured out

Status Quo and Character Perception re: power

Words can fill in the rest … if need be

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Tomorrow’s Engagement = Storytelling on New Platforms

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The Hero’s Journey

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Harry Potter went to a conferenceThe Invitation

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Premier Movie Invitations

NOSTALGIA & STORY

Viewmaster

HOLLYWOOD

Poster

TECHNOLOGY

Next Gen

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Registration and Pre-Survey Data

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Reminders and Information

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Breakouts

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General Session

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Engagement and Gamification

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Follow-Up and Survey

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Return

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EpilogueHow everything fits together

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Thank You