storytelling presentation (ma rs, june 11)
TRANSCRIPT
The Art of Storytelling
July: average temperature 28C
Yes, that’s an air conditioner
People see/hear >100,000 words/day of content: TV, radio, social media, video games, text messages, Web.
Consumers have lots information
about your products
Stories Spark Emotions, Build Connections and
Trigger Actions
The Customer is King
It’s Not About the Product
Always Be Storytelling
Always be Storyhunting
Establish Your Core Story
A
“Capturing life’s most exciting moments, and sharing them with others.” – Suzanne Watson
Discovering Your Core Story
Why does our company exist?How do we want to change the lives of our customers?Beyond money, how do we define success?
The Customer is King
It’s Not About the Product
Always Be Storytelling
Always be Storyhunting
Establish Your Core Story
A
Product is irrelevant
The Customer is King
It’s Not About the Product
Always Be Storytelling
Always be Story-hunting
Establish Your Core Story
A
Editorial Popcorning
Four Easy And Effective Story Themes
Stories about how
you started
Stories about your
progress
Stories your
industry
Stories about your customers’
success
Awareness Consideration Decision
• Social media• Blog posts• Videos• Media outreach• eBooks• Infographics• Newsletters
• White papers• Sales sheets• Case studies• Demos• Trials
• Trials• Demos• Consultations• Proposals
The Buyer’s Storytelling Journey
Six Storytelling Hooks
Success
Innovative/New
Different
Be part of a bigger story
Creativity
Timing is Everything
Always Be Storytelling
Exercise: Pitch Me a Story
The Customer is King
It’s Not About the Product
Always Be Storytelling
Always be Story-hunting
Establish Your Core Story
A
Marketing Options
Rank Priorities
Goals
Storytelling Success Formula
www.markevans.ca
@markevans
http://bit.ly/startupscanada
www.storytellingforstartups.ca