storytelling in content marketing for travel & tourism
TRANSCRIPT
#DigitalTravelTrends
RECOMMENDEDUNTIL AUG 201
AWARD WINNER
// Introducing Storytelling into your Content Strategy
User Generated Storytelling isYour Secret Marketing Weapon in 2015
Imagine a world where. . .
the history of Storytelling
Why do we...
TELL StoriesWhy do we...
LISTEN to Stories
Storytelling
How Technology effects our
// Seth Godin
Who let the air out of the balloon?“
Everyone Has A Voice. everyone is a publisher, a reporter,
a journalist, a filmmaker, a photographer and the list goes on.
Marshall McLuhanCanadian philosopher of communication theory
“the Medium is the Message”
How to tell your story online
shareableby natureso give them the platform
A Review is not a storyA review is an evaluation, a commodity.
BeCreative.
50% more Trusto
rthy
AUTHENTIC
ENGAGING
PURCHASING
DECISION
20% more Influential
• go back to your product• provide context per persona• be emotional, do they care?
the experienceKnow Your Audience
No CareyNo Sharey
it’s not me.it’s you.
Reversing the funnel
my Burgh Island experience
Shepherd your flock
GREATNEWS
ALREADYSHARINGCONTENT
• create itineraries & personalise
• help to guide future marketing
• use ‘in destination’ as a trigger
user generatedPractical tips for use
How will storytelling impact on how you engage with your audience this year?
Content.
Content.Keep it real
DEVELOPING & ENHANCING THE DIGITAL CUSTOMER JOURNEY & EXPERIENCE
email [email protected] linkedin e-Strategy Ltdtwitter @estrategyltd dog&bone 01803 20 33 11
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