storytelling for changemakers

97
STORYTELLING FOR CHANGE-MAKERS KAOS PILOTS SEP 2011 NICK JANKEL, WECREATE @MIND_MAVERICK

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2-day workshop for Kaos Pilots in Denmark

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Page 1: Storytelling for Changemakers

STORYTELLINGFOR CHANGE-MAKERS

KAOS PILOTS SEP 2011

NICK JANKEL WECREATE

MIND_MAVERICK

ldquoIn the beginning was the wordrdquo

JOHN 11

HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY

70OF WHAT WE LEARN IS THROUGH STORIES

STORIESDEFINE OUR SOCIETY AND OUR WORLD

The universe is made of stories not atomsMURIEL RUKEYSER

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT

STORYWHAT IS ONE

ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY

(RE)CREATION

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 2: Storytelling for Changemakers

ldquoIn the beginning was the wordrdquo

JOHN 11

HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY

70OF WHAT WE LEARN IS THROUGH STORIES

STORIESDEFINE OUR SOCIETY AND OUR WORLD

The universe is made of stories not atomsMURIEL RUKEYSER

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT

STORYWHAT IS ONE

ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY

(RE)CREATION

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 3: Storytelling for Changemakers

HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY

70OF WHAT WE LEARN IS THROUGH STORIES

STORIESDEFINE OUR SOCIETY AND OUR WORLD

The universe is made of stories not atomsMURIEL RUKEYSER

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT

STORYWHAT IS ONE

ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY

(RE)CREATION

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 4: Storytelling for Changemakers

70OF WHAT WE LEARN IS THROUGH STORIES

STORIESDEFINE OUR SOCIETY AND OUR WORLD

The universe is made of stories not atomsMURIEL RUKEYSER

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT

STORYWHAT IS ONE

ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY

(RE)CREATION

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 5: Storytelling for Changemakers

STORIESDEFINE OUR SOCIETY AND OUR WORLD

The universe is made of stories not atomsMURIEL RUKEYSER

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT

STORYWHAT IS ONE

ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY

(RE)CREATION

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 6: Storytelling for Changemakers

The universe is made of stories not atomsMURIEL RUKEYSER

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT

STORYWHAT IS ONE

ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY

(RE)CREATION

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 7: Storytelling for Changemakers

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT

STORYWHAT IS ONE

ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY

(RE)CREATION

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 8: Storytelling for Changemakers

IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT

STORYWHAT IS ONE

ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY

(RE)CREATION

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 9: Storytelling for Changemakers

STORYWHAT IS ONE

ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY

(RE)CREATION

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 10: Storytelling for Changemakers

ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY

(RE)CREATION

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 11: Storytelling for Changemakers

(RE)CREATION

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 12: Storytelling for Changemakers

ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence

Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo

BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 13: Storytelling for Changemakers

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 14: Storytelling for Changemakers

PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 15: Storytelling for Changemakers

lsquoFREEDOMrsquo

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 16: Storytelling for Changemakers

PROFIT

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 17: Storytelling for Changemakers

STRUGGLE

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 18: Storytelling for Changemakers

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 19: Storytelling for Changemakers

LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 20: Storytelling for Changemakers

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 21: Storytelling for Changemakers

PROFITBEYOND

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 22: Storytelling for Changemakers

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 23: Storytelling for Changemakers

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 24: Storytelling for Changemakers

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 25: Storytelling for Changemakers

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 26: Storytelling for Changemakers

EQUITYOF PEOPLE amp SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 27: Storytelling for Changemakers

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 28: Storytelling for Changemakers

DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 29: Storytelling for Changemakers

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 30: Storytelling for Changemakers

CHANGE-MAKERSTORYTELLING

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 31: Storytelling for Changemakers

WHYDO CHANGE-MAKERS TELL STORIES

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 32: Storytelling for Changemakers

INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 33: Storytelling for Changemakers

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 34: Storytelling for Changemakers

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 35: Storytelling for Changemakers

INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 36: Storytelling for Changemakers

7 ELEMENTS

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 37: Storytelling for Changemakers

CONNECTIONS

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 38: Storytelling for Changemakers

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 39: Storytelling for Changemakers

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 40: Storytelling for Changemakers

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 41: Storytelling for Changemakers

THIS IS THE WAY THE WORLD IS

A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 42: Storytelling for Changemakers

CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 43: Storytelling for Changemakers

MANY HAVE TRIED AND FAILED BY

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 44: Storytelling for Changemakers

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 45: Storytelling for Changemakers

THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 46: Storytelling for Changemakers

CONSCIOUSNESSSHIFT

THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 47: Storytelling for Changemakers

SO ACTUALLY THE REALLY CHALLENGE IS HOW TO

I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING

THE BOON

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 48: Storytelling for Changemakers

1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 49: Storytelling for Changemakers

7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 50: Storytelling for Changemakers

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 51: Storytelling for Changemakers

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 52: Storytelling for Changemakers

LEADERSHIPARCHETYPES

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 53: Storytelling for Changemakers

THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 54: Storytelling for Changemakers

THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 55: Storytelling for Changemakers

THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 56: Storytelling for Changemakers

THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 57: Storytelling for Changemakers

ARCHETYPE TASK MOTTO

ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING

WANDERER FIND YOURSELF LIFE IS AN ADVENTURE

WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE

ALTRUIST SHOW GENEROSITY

TO THE GREATER GOOD

INNOCENT ACHIEVE HAPPINESS LIFE IS JOY

MAGICIAN TRANSFORM YOUR LIFE WORLD

CREATING THE WORLD I WANT

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 58: Storytelling for Changemakers

WHAT IS YOUR BOON

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 59: Storytelling for Changemakers

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 60: Storytelling for Changemakers

THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO

BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 61: Storytelling for Changemakers

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 62: Storytelling for Changemakers

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 63: Storytelling for Changemakers

SURRENDER

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 64: Storytelling for Changemakers

CO-CREATE

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 65: Storytelling for Changemakers

CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY

IDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 66: Storytelling for Changemakers

WHAT IF

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 67: Storytelling for Changemakers

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR THEM THE WORLD

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 68: Storytelling for Changemakers

HERE IS HOW THAT (MIGHT) LOOK amp FEEL

THIS WILL CREATE TANGIBLE CHANGE SUCH AS

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 69: Storytelling for Changemakers

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

ldquoREALITYrdquo

ldquoIDEASrdquo

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 70: Storytelling for Changemakers

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CALL TO ACTION

PROJECT NAME

CONNECTION

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 71: Storytelling for Changemakers

FOODFOR THOUGHT

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 72: Storytelling for Changemakers

INCLUDENOT JUDGE COMPLAIN OR ATTACK

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 73: Storytelling for Changemakers

You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 74: Storytelling for Changemakers

WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY

DESIREDRESULT

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 75: Storytelling for Changemakers

WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO

SHARE

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 76: Storytelling for Changemakers

WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 77: Storytelling for Changemakers

ALLOW THE LISTENER TO COMPLETE THE LOOP

LOOPS

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 78: Storytelling for Changemakers

AS ONE LOOP COMPLETES ANOTHER OPENS

SPIRAL

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 79: Storytelling for Changemakers

HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 80: Storytelling for Changemakers

STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING

EXEMPLIFIED BY THE CHARACTER ARC

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 81: Storytelling for Changemakers

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 82: Storytelling for Changemakers

A GOOD LIFE

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 83: Storytelling for Changemakers

ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 84: Storytelling for Changemakers

Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 85: Storytelling for Changemakers

Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV

Page 86: Storytelling for Changemakers

CONNECTNICKWECREATECCMIND_MAVERICK

WECREATECCULTIMATETRIPTV