storytelling credentials - revitalization conference...storytelling credentials •editor of a...
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THE SPIRIT OF DISCOVERY
Storytelling Credentials
*Editor of a million circulation magazine
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Storytelling Credentials
•Editor of a million circulation magazine
•Came back to home state to raise children closer to grandparents, became the Meredith Chair at the MU School of Journalism
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Storytelling Credentials
•Editor of a million circulation magazine
•Came back to home state to raise children closer to grandparents, became the Meredith Chair at the MU School of Journalism
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In 1999…
Storytelling Credentials
•Editor of a million circulation magazine
•Came back to home state to raise children closer to grandparents, became the Meredith Chair at the MU School of Journalism
•Magazine of the Year 6 times from the International Regional Magazine Association
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About 150,000 readers.
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Missouri Life TV, two-time Emmy Award winner. Over 2 million viewers.
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E-Newsletter. Over 20,000 subscribers.
Website reaches 30,000 people each month.
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Our Facebook has more than 32,000 followers.
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Annual: First weekend of May in 2020
Missouri Life Adventures
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But the magazine is still the heart of our business. We turn 20 this year!
Best of All:
Readers have voted by paying for subscriptions:
We have the MOST PAID subscribers of any Missouri-based consumer magazine, according to latest circulation audits.
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Why is it important to have good story ideas?
Whatever your goal is,you need attention to accomplish it, and one way to get attention is by telling good stories.
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So what makes a good story idea?
In the end, unless you’re paying for the promotion, it’s only a good story idea when an editor or other director of some media wants it!
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TIP #1: Study the media you want to pick up your story idea.
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TIP #2: Find a person whose story helps convey your message.
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TIP #3: Go the step beyond or dig deeper for the story idea.
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TIP #4: Use current hot topics to promote your town.
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TIP #5: Can you make use of something off beat, or that goes against the grain?
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TIP #6: What have you recently learned about in your town that you went home and told your loved ones about?
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TIP #7: Can you build a story around some startling fact?
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TIP #8: Look for the emotion.
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QUERYING THE MEDIA
• Keep it short, 1-5 short sentences
• One idea at a time
• Name drop
• Pitch shorter concepts
• Okay to persist, but politely.
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Speaking of persisting…I proudly carry one of these. Sometimes you just have to believe!
(We sell these if you know someone who needs one!)
THE SPIRIT OF DISCOVERY