storytelling, cartoons & study abroad abroad returnee... · 2020-06-07 · 2009 regents of the...
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2009 Regents of the University of Minnesota. All rights
reserved. The University of Minnesota is an equal opportunity educator and employer. This Power Point is available in alternative formats upon request.
Storytelling, Cartoons &
Study Abroad Creatively shaping your future
using your past
2009 Regents of the University of Minnesota. All rights
reserved.
Goals for this session
1. Define “brand” in the context of YOU
2. Recognize how this will help benefit you
in the career development process
3. Begin developing your personal brand
4. Use narrative to articulate your key
attributes and strengths
2009 Regents of the University of Minnesota. All rights
reserved.
A story by Joe
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Return on Investment of Study Abroad
http://www.coursehero.com/blog/2011/09/15/infographic-the-roi-of-studying-abroad/
2009 Regents of the University of Minnesota. All rights
reserved.
Brand is the “perception or emotion,
maintained by somebody other than you,
that describes the total experience of
having a relationship with you.”
–David McNally & Karl D. Speak, Be Your Own Brand
2009 Regents of the University of Minnesota. All rights
reserved.
“Brand” is professional speak for “what I
stand for.” A good brand is:
• Distinctive
• Relevant
• Consistent
Branding (without the irons)
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reserved.
Branding exercise
What are your three most
relevant and compelling
attributes?
1.___
2.___
3.___
What makes you stand out?
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reserved.
Components of your brand
SKILLS: basic competencies
STANDARDS: how you do what you do
STYLE: where the subjective and emotional
come in to play
2009 Regents of the University of Minnesota. All rights
reserved.
Your brand & your career
• First target your job. Choose a right fit for both you
and the place you want to end up.
• Know what you’ll be doing/selling/who you’ll be
serving (“you gotta serve somebody”)
• Articulate transferable skills.
• Ground yourself. Be honest. To be able to articulate
what you can do, you need to know who you are
and where you came from (your “origin story”). And
you must always be revising.
2009 Regents of the University of Minnesota. All rights
reserved.
Features/Benefits Efficient “I take deadlines seriously, and get through my “to do” list quickly
in order to have more time for larger projects.”
Deliberate “I like everything I do to have a specific
reason behind it, with a specific goal in
mind. I weigh several considerations on the
fly in order to make the best decision I can
in each situation. I want everything I touch
to be better in some way once it has left my
hands.”
2009 Regents of the University of Minnesota. All rights
reserved.
Your turn
1. Think about your features. (They can be related
to the attributes you identified earlier or not)
2. Articulate the benefits of the feature.
Next, we’ll:
3. Think of a specific illustration of those benefits
through something you’ve done (bonus points if
it’s study abroad related).
2009 Regents of the University of Minnesota. All rights
reserved.
Example features
Resourceful Hardworking Creative
Passionate Energetic Strategic
Motivating Good listener Patient
Versatile Leader Assertive
Multi-tasker Critical thinker Analytical
Teacher Inspiring Trustworthy
Fun Thorough Risk-taker
Engaging Well-prepared Ambitious
2009 Regents of the University of Minnesota. All rights
reserved.
What have you done?
Think of a specific illustration of those
benefits through something you’ve done
(bonus points if it’s study abroad related).
“I like everything I do to have a specific reason behind it, with a specific
goal in mind. I weigh several considerations on the fly in order to make
the best decision I can in each situation. I want everything I touch to be
better in some way once it has left my hands.”
2009 Regents of the University of Minnesota. All rights
reserved.
Past successes
• Redesigned something or reorganized
a process
• Helped with an event that was wildly
successful
• Swooped in to solve a problem in a
crucial situation
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reserved.
Your personal mission statement • Professional identity
• Past successes (can be at work, in the community, at
home, while abroad)
• Core values and strengths
• Problems you are good at solving/ways you contribute or
make a difference (in the world, at home, at work, etc.)
• What you love to do
• What you’re known for
• Your next step (identify themes and goals)
2009 Regents of the University of Minnesota. All rights
reserved.
Example positioning statement
“I am an educator who is passionate about supporting the growth
and education of others–in whatever context that might be. I
believe in empowerment and will treat all people with the same
respect regardless of race, gender, ability or disability. In
relationships with my coworkers, my supervisors, and my clients, I
will strive to be humble, considerate, honest, and wise. I value
and keep my word. I hold myself accountable and give myself
credit. I also recognize that I’m part of a larger community. As
such, I will strive to encourage and support the dreams and
aspirations of others, learn about others, and contribute to the
betterment of my community.”
2009 Regents of the University of Minnesota. All rights
reserved.
A bit about creativity
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1. Can someone overseas do it cheaper?
2. Can a computer do it faster?
3. Is what I’m offering in demand in this age of
abundance?
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2009 Regents of the University of Minnesota. All rights
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Enhancing creativity • Read Daniel Pink’s book “A Whole
New Mind.”
• Carry a sketchbook and use it. Get
used to using images as well as
words to express yourself.
• Draw/sketch/paint. These activities
nurture your right brain, so some form
of visual imagery creation is great
practice on a regular basis.
• Write. Reflect. Repeat.
• Experiment with digital storytelling
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reserved.
Tell a story
Write a short narrative featuring your
chosen attributes as it relates to your
study abroad experience.
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reserved.
Xue’s Digital Story
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reserved.
Becky’s Digital Story
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reserved.
Thank you!
Brian Liesinger
University of Minnesota Learning Abroad Center
612-624-2595