storytelling and resonating · 11/13/2017  · storytelling and resonating telling stories with...

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Storytelling and resonating Telling Stories with Data November 13, 2017

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Page 1: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

Storytelling and resonatingTelling Stories with DataNovember 13, 2017

Page 2: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

Project 2

Lessons in storytelling

Practice + questions

Plan for today

Page 3: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

Lessons in storytelling

Page 4: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

Structure and meaningContent

Form

Beginning

Middle

End

Introduce plot; show what is

Contrast what is with what could be

Call to action to create what could be

Page 5: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

Stories are how we translate core, essential content to different forms for specific audiences

Page 6: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

The Monomyth

Page 7: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

Every story is the same

https://www.youtube.com/watch?v=LuD2Aa0zFiA

Page 8: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About
Page 9: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

What does this have to do with research and data analysis?

Who is the hero?

Page 10: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

You are not the hero

Page 11: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About
Page 12: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

Yes, this seems hokey!

But it’s still true.

Page 13: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

Project 2storiesf17.classes.andrewheiss.com/assignment/02-project/

Page 14: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About
Page 15: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About
Page 16: Storytelling and resonating · 11/13/2017  · Storytelling and resonating Telling Stories with Data November 13, 2017. Project 2 ... • Market cap # employees and # locations About

Practice + questions