story of design
DESCRIPTION
Slide deck of my presentation at the Design Day event in Bangalore, April 20th, 2013TRANSCRIPT
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We as designers often wonder, why is it that we have so less design schools in India, in spite of its rich legacy in crafts and culture. Where are we now and what is the future of Design education in India ? Do we really understand what is Design and the professional practice of design?
PROLOGUE
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Icebreaker activity J
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Can you tell Arial from Helvetica ?
Reference: http://www.ironicsans.com/helvarialquiz/
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Reference: h*p://www.ironicsans.com/helvarialquiz/
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Reference: h*p://www.ironicsans.com/helvarialquiz/
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Reference: h*p://www.ironicsans.com/helvarialquiz/
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Reference: h*p://www.ironicsans.com/helvarialquiz/
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Reference: h*p://www.ironicsans.com/helvarialquiz/
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Reference: h*p://www.ironicsans.com/helvarialquiz/
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Reference: h*p://www.ironicsans.com/helvarialquiz/
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Reference: h*p://www.ironicsans.com/helvarialquiz/
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Reference: h*p://www.ironicsans.com/helvarialquiz/
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Hello I am @kshitiz
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• Presently – Dean & Director - India Operations at L'École
de Design Nantes Atlantique – Founder of Happy Horizons Consulting
• Previous – Design Head, Kuliza Technologies – Founder & Director, Deskala Research and
Design & Consulting
• Education – MS in HCI Design , Indiana University
Bloomington, USA – BDes in Communication Design, IIT Guwahati,
India
• Contact – [email protected] – Twitter: @kshitiz – LinkedIn: in.linkedin.com/in/kshitizanand/ – Website: www.kshitizanand.com
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Design is the conscious effort to impose a meaningful order. - Victor Papanek
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Reference: http://www.core77.com/blog/cartoons/core-toon_the_designers_tongue_15700.asp
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MY STORY | THE STORY STORY OF DESIGN
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My Story
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Oh SO you study Fashion Design! There is IIT IN GUWAHATI ALSO? DID YOU MEAN ITI ? WHY GUWAHATI, PATNA SCIENCE COLLEGE MEI ADMISSION NAHI MILA?
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DESIGN BY CHOICE ACCIDENT
Can design be accidental?
LUCK
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2013
no design know design ?
2001
WHAT IS DESIGN?
design student with design students
in a design school heading a design school
Design is about questioning oneself always
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Noun (As an artifact) Eg: A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made
Verb (As an activity) Eg: Decide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it.
Design is about simplicity in this age of complexity
DESIGN
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PROBLEMSOLVINGINNOVATIONACTIVITYJUGAADPROCESSBUSINESSATTENTIONTODETAILSOUTOFBOXSELFDISCOVERYMAKINGIMPACTSCREATIVITYSTORYTELLINGSERVICEOUTOFCOMFORTZONEELITISTACTIVISMWAYOFLIFEEXPERIENCEBEAUTYARTHAPPINESSDISCIPLINEATTENTIONTODETAILCRAFTSCULTUREEVANGELISMTRAVELLOGICINTuitionHONESTMINIMALISTICUSEFULLONGLASTINGSUSTAINABLEUSERFRIENDLYCONSTRAINTS……
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Design is such a natural human ability that almost everyone is designing most of the time - whether they are conscious of it, or not. - Harold Nelson, Erik Stolterman, in ‘The Design Way’
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ONE LEARNING FROM each year in DESIGN SO FAR
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2001: LEARN TO SELL YOURSELF
Design is about marketing yourself and your skills better
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2002: Love for Photography
Design is in the detail
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2003: DESIGN MANAGEMENT
Design management is about entire project lifecycles and people management
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2004: BEFRIENDING FAILURE
Understand your strengths. Accept failure smilingly
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2005: LOVE WHAT YOU DO
Your critics will always have something to pull you down
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2006: DESIGN UNLEARNING
To Design with Technology, we must unlearn everything we know – Wilson Miner
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2007: A HUNGER TO LEARN
Designers should be well read, express their opinions through different channels
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2008: EGO CRASH
Become a Design Critic. Embrace Constructive Criticism
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2009: TAKE RISKS and TRAVEL
The world needs more design entrepreneurs, to become a better place
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2010: COME OUT OF COMFORT ZONE
Get involved in multi disciplinary projects
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2011: EVANGELISING DESIGN
Attend design conferences, speak about design, express your opinions
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2012: DESIGN EDUCATION
Follow something that really pleases your soul and you are passionate about
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The proper study of mankind is the science of design. - Herbert Simon
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In a country of 1.2 billion people there is only around 45-50 Design schools & institutes Compare this with Beijing - which alone Has around 120 Design Schools Seoul - 80 Design schools Singapore - 40 Design schools - Source DDEI Conference, 2013
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Design in India is a very old activity but a very young profession. - A Balasubramaniam
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SO THEN, WHO IS THE DESIGN PROFESSIONAL?
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A designer can mull over complicated designs for months. Then suddenly the simple, elegant, beautiful solution occurs to him. When it happens to you, it feels as if God is talking! And maybe He is. - Leo Frankowski
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NATIONAL DESIGN POLICY, 2007
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Like all young people, the profession is also impatient: we just can’t seem to wait to grow. And like all things young, the profession has several faces. There is the face of professional industrial designer, competing with global designers in increasingly global markets in making better cars and phones. There is the face of the graphic designer creating Brand India. And the social entrepreneur putting his design skills to create lasting value in society and the environment. There is the craft designer who is re-interpreting traditional crafts to suit international markets. There is this software and UI designer who is piggybacking the IT revolution. There are also designers becoming brands that are slowly making progress in marketing their names on products and services. Emerging in the horizon is the thinker-designer who is seen to be increasingly applying the process for bettering hospital administration and making drinking water, safe. - A Balasubramaniam, on his blog
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SUPPLY DEMAND
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Good design resources
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• Why is there a severe resource crunch ? • WHY Many recent design graduates are unemployable ? • Why are MANY designers wanting to become UX
professionals ? • Why do design students not have an opinion ? • Where is the Design rationale behind the Design ? • Why are they not updated with latest trends in their
domains ? • Why is there a dearth of originality in work? -NOTES from Recruitment in DEsign
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CAN DESIGN EDUCATION IN INDIA ADDRESS THIS PROBLEM?
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GLOBALLY DESIGN EDUCATION IS REFORMING ITSELF TOO
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MY VIEWS ON THE THE FUTURE OF DESIGN EDUCATION IN INDIA
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DESIGN
TECHNOLOGY MANAGEMENT
(1951) (1961) (1961)
Nehru had the initial Vision of taking Technology, Management and Design education as the pillars for progress of India. Institutions were set up around same time too. IIT Kharagpur (1951), IIM Calcutta (1961), National Institute of Design (1961). And we all know that Design Education fell way behind the other two.
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Going beyond American Styling & European elitism to thinking rationally on larger impact of design FOR SOCIETAL CHANGE
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Be Opinionated in Design
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HELP STUDENTS BECOME GOOD CRITICS
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PROVIDE DESIGN THEORY WITH real examples to build STRONG Design rationales
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GET STUDENTS TO Understand the BUSINESS OF DESIGN & STRATEGY
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Emphasize on Design entrepreneurship
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It’s better to have tried and failed than not have tried at all
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BELIEVE IN DEMOCRATIZING DESIGN
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MAKE DESIGN EVANGELISM COMPULSORY
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Engage in conversations
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ENGAGE WITH INDUSTRY MORE
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HAVE PRACTICING DESIGNERS BECOME PART OF FACULTY
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Have students take at least one project Outside their domain
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TEACH COCREATION with the different stakeholders
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HAVE SENIOR STUDENTS BECOME MENTORS
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FACILITATE COLLABORATION ACROSS DESIGN SCHOOLS
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SOULFUL DESIGNS THAT REFLECTS inclusive development of society
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Design can't change the world. Designers can change the world. - Hartmut Esslinger
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Design creates culture. Culture shapes values. Values determine the future. - Robert L. Peters
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THANK YOU Email: [email protected] Twitter: @kshitiz Facebook: kshitiz.anand LinkedIn: in.linkedin.com/in/kshitizanand Website: www.kshitizanand.com