story is in our dna
DESCRIPTION
I am teaching at the Global Center for Innovation & Entrepreneurship this summer. This is the deck from my first class. Used some new fonts and colors!TRANSCRIPT
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S!"r# I$ I% O&r DNA Michael Weiss @mikepweiss Global Innovation Fellows Cal State LA June 25, 2013
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STORIES ARE WHAT MAKE OUR LIVES WORTH LIVING
Richard Kearney
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PROJECTOR BULBS
Nancy Duarte
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Gregory Berns
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LISTEN
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ELICIT EMOTION
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TRANSFER OF EMOTION
Seth Godin
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R&(' #1
EDUCATE
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INSPIRE
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R&(' #3
ENGAGE
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CARE