Stories Untold: Retailers Venture to MobileMarketing!

Mobile Marketing Opening Opportunities

Ten years ago, you’re one of those small business owners who shun online marketing; you’reone of those narrow minded people who view digital advertising as a pathetic and worthlessmeans of communicating to your target customer. Ten years ago, you’re a proud businessmanwho expected that market will not grow and that customer will not change its preference.

Ten years later, you’re stuck to that traditional way. You’re stuck in your office waiting foreverything, yes, everything you have put up to be dissolved in a split second. You stopped there.You chose to stop instead of going with the flow and trying new things that could possibly liftyou up, something that could make your business grow bigger and better every day.

So, there you are.

Clueless.

Hopeless.

Now, think again. Are you going to continue being like this? Why not embrace the beautybrought by latest trends in marketing – the mobile marketing! Just take how mobile marketing

took retail industry by a storm. Below are some of the companies that made it to the top with thehelp of innovative approach of mobile marketing.

ZARA

ZARA has been in the market since its foundation on 1975. It’s notuntil 2013 when the company gained popularity because of it Mcommerce site introduction in2012. The said site was made for customers’ convenience, letting them choose and browse theirpreferred products via online. Much more, when the brand launched an iPhone app and mobileresponsive apps for Android, Windows and Blackberry that ZARA’s sales had an incredibleincrease of 60% by 2013. This made them hailed as world’s top apparel in 2013. Cool, isn’t it?

H&M

Of course, who would have not known H & M Hennes & Mauritz ofSweden? This multi national retail clothing company is now present in 53 countries and 2,629stores. While promoting for a new store in Germany, the company opted to use mobile marketingby sending out digital coupons for free t-shirt redemption. The QR codes were then presented tothe employees. Luckily the mobile campaign worked and believe it or not, 2000 products wereredeemed in just two hours. What’s their standing? Well, they have landed the third spot inlargest apparel brand. Mobile marketing really rocks!

Ralph Lauren

Do you own a Ralph Lauren product? If yes, lucky you!That’s a luxury brand, indeed. And what’s more surprising is that they also use mobilemarketing for their advertising efforts. It’s in the time when QR coding is just starting to bloomin US and Europe when Ralph Lauren enters mobile marketing. This helps the brand be richerthrough customer – store engaging mobile apps and website.

Is Mobile Marketing For You?

With the above stories, what would you do now? Isn’t it amazing how mobile marketingstrategies change the way business owners engage with their very own customers? Better decidenow or else you’ll miss the best part of your business venture: the road to success!

If you know other people and companies who have made a name in world of business online,please do share your thoughts and their journey to success using mobile marketing strategies.